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STRATEGIC ALLIANCE
WHAT IS JOINT VENTURE??
A JOINT VENTURE(JV) IS A BUSINESS AGREEMENT IN WHICH
THE PARTIES COME TOGETHER TO TAKE ON ONE PROJECT BY
EQUALLY INVESTING IN THE PROJECT IN TERMS OF MONEY,
TIME, AND EFFORTS.
THEY EXERCISE CONTROL OVER THE ENTERPRISEAND
CONSEQUENTLY SHARE REVENUES, EXPENSES AND ASSETS.
WITH INDIVIDUALS FORM ATEMPORARY PARTNERSHIP SUCH
PARTNERSHIP CAN ALSO BE CALLED A JOINT VENTURE WHERE
THE PARTIES ARE "CO-VENTURERS".
A joint venture (JV) is a business agreement in which
the parties come together to take on one project by
equally investing in the project in terms of money,
time, and efforts.
MONEY
INPUT TIME
EFFORTS
REVENUE
OUTPUT
EXPENSES
STEPS TO A SUCCESSFUL
JOINT VENTURE-
Lack of co-ordination- Removed Research and
Development departments- thus, they couldn't make
innovative products according to customer needs.
There R & D was slow as compared to other mobile
phone manufacturers.
Critical Factors for the Success of a
Joint Venture-
1.Good communication, cooperation &
coordination.
2.Common goals & shared vision among
partners.
3.Dedication towards the success &
sustainability of the JV.
4.Proper sharing of profits & benefits.
5.Proper planning & research prior to the
incorporation of the JV.
6.JV should work towards the benefit of all
partners
WHAT IS STRATEGIC ALLIANCE?