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A. Definition of Multimedia
Multi: more thanone
Medium (singular): middle, intermediary,mean
Media (plural): means for conveyinginformation
a. Mediainthepress,newspaper,radioandTVcontext-massmedia
b. Mediaincommunications:cables,satellite,network
c. Mediaincomputerstorage:floppy,CD,DVD,HD,USB
d. MediainHCIcontext:text,image,audio,video,CG

Multimedia: refers tovariousinformation forms text, image,

audio,video,graphics, and animation in a variety of application
Multimedia :
product, application, technology, platform, board, device,
network computer, system, classroom, school,
Word multimedia is widely used to mean many different
Multimedia is more than one concurrent presentation medium
(for example, on CD-ROM or a Web site). Although still images are
a different medium than text, multimedia is typically used to mean
the combination of text, sound, and/or motion video. Some people
might say that the addition of animated images (for example,
animated GIF on the Web) produces multimedia, but it has typically
meant one of the following:
a. Text and sound
b. Text, sound, and still or animated graphic images
c. Text, sound, and video images
d. Video and sound
e. Multiple display areas, images, or presentations presented
f. In live situations, the use of a speaker or actors and "props"
together with sound, images, and motion video
B. Multimedia in terms of Computing

Computing is The process of utilizing computer technology to

complete a task. Computing may involve computer hardware and/or
software, but must involve some form of a computer system. Most
individuals use some form of computing every day whether they
realize it or not. Swiping a debit card, sending an email, or using a
cell phone can all be considered forms of computing. "Mason
understood that his new job at the large IT firm would require a large
portion of computing projects.

In terms of computing, four fundamental multimedia


a. Digitized: All media including audio/video are

represented in digitalformat

b. Distributed:Theinformationconveyedisremote,eitherpr
e-producedand stored or produced in realtime,
distributed overnetworks
c. Interactive: It is possible to affect the information
received, andsendown information, in a non-trivial
way beyond start, stop, fastforward.

d. Integrated: The media are treated in a uniform way,

presentedinanorchestrated way, but are possible to

C. Category of Multimedia
a. Linear Multimedia
Linear Multimedia is a type of a multimedia that is
designed to be presented in a sequential manner. It has a
distinct beginning and end. It goes on a logical flow from a
starting point to a conclusion.
It is usually intended for display purposes with not
much interaction or distraction from the audience. Because of
its nature where audience participation is not expected, Linear
Multimedia may also be referred to as Passive Multimedia.
In this kind of presentation, the creator of the multimedia is in

This kind of media is preferential if interaction is not

necessary in the presentation.

Main goals include: to entertain, to transmit

knowledge, and to make people familiar on a certain topic
WITHOUT any form of diversion.

Examples may be:

a) A powerpoint presentation
b) A slideshow of pictures that goes on with a specific
c) A storyline/ A movie
d) An anime episode
e) A Youtube video


a) Audience gets to focus and concentrate on a specific

b) There is logical order in the presentation. Organized
c) Presenter controls the flow of the presentation
d) Effective when we need our audience to absorb the
information well.


a) Minimal interactivity, or none at all

b) Audience has no say on the topic they want to dwell
b. Non-Linear Multimedia
Non-linear multimedia is a nonsequential type of
multimedia where the persons participation is crucial.

In this type of media, the person needs to interact with

a computer program, thus making him in control of the
experience.With the presence of an interface, the person and
the computer interacts with each other.

From a starting point, the person using a nonlinear

multimedia is given a range of options that, according to his
own preferences, will lead him to a new information.

Examples may include:

a) A Website
b) A search engines home page
c) A DvD menu screen
d) A Youtube Channel
e) An anime or Korean drama streaming site

The person is in control and may use the multimedia
according to his preferences and needs.
a) Requires a level of computer literacy from the user
b) May be unorganized if not used well.
Imagine a movie. Normally a movie goes on a linear
format, starting from point A and ending on point B. The
viewer watches and needs not to do anything in order to enjoy
the movie. However, if viewed on a DvD, the viewer is now
given the option to choose which scenes to watch, which
subtitles to use, and can now even pause and rewound the

D. Advantage of Multimedia
There is some advantage of multimedia:
a) This is a very user-friendly. It does not need the number of
energy users, in this sense, you can sit down to watch the
demo, you can read the text and hear the sound.
b) It is a multi-sensory. It uses the senses of many users, while
the use of multimedia, such as hearings, see and talk.
c) It is a comprehensive and interactive. Through different
media in the process of digital integration. The possibility of
interaction easy feedback are greatly increased.
d) It is flexible. Digitalization, this media can easily be changed
to adapt to different situations and audiences.
e) It can be used for a variety of audiences, ranging from one
person to the whole group.
f) Creative Industries: the creative industries, including
advertising, media and news, they use multimedia fun and
interactive way to express their thoughts. Organization of
advertising agencies and other creative work across a creative
way of information, ideas and news. Path information in an
interactive visualization of these ideas, multimedia plays a
vital role.
g) The latest developments in the enterprise: technology and
multimedia environment has made it possible for
entrepreneurs to come up with an attractive company website
or presentation, including information about their products
and services to the interpretation of text, audio and video.
h) Marketing: construction in the site text, images, video shows
the general idea of the product is very popular. To explain the
links with the media, social networking sites to promote our
ideas is inevitable. Customers can easily visualization and
link to website, in a good way to understand the message.
i) Telecommunications industry: Today, everyone is clear
Multimedia Messaging Service (MMS). This service makes it
possible to audio and video content from our mobile phones
to send text. Previously, it was limited to only a certain
number of text messages. In the phone's multimedia
applications area in 2012 will only increase with the daily
development of the function, such as playing music, games,
watching movies, and our mobile news.
j) It can be seen in the entertainment industry entertainment:
multimedia use one. With the latest technology research and
invention, the annual multimedia range has been expanded.
We like to see a 3D movie in the cinema theaters and on
television - and enjoy the movie special effects would not
have been no multimedia possible.
k) Running on a multimedia platform for video games.
Multimedia range is the frequent introduction of a wide range
of new video game every other day. In short, it can be said
that increased consumer support and positive feedback from
the range of digital multimedia, and only increase in 2012.
Has become more technology-friendly in the world. Network
marketing, the popularity of the use of computers, mobile
phones and video games is expanding its door in 2012 of
multimedia opportunities.
E. Components of Multimedia
a. Text
It may be an easy content type to forget when
considering multimedia systems, but text content is by far the
most common media type in computing applications. Most
multimedia systems use a combination of text and other
media to deliver functionality. Text in multimedia systems
can express specific information, or it can act as
reinforcement for information contained in other media items.
This is a common practice in applications with accessibility
requirements. For example, when Web pages include image
elements, they can also include a short amount of text for the
user's browser to include as an alternative, in case the digital
image item is not available.
b. Images
Digital image files appear in many multimedia
applications. Digital photographs can display application
content or can alternatively form part of a user interface.
Interactive elements, such as buttons, often use custom
images created by the designers and developers involved in an
application. Digital image files use a variety of formats and
file extensions. Among the most common are JPEGs and
PNGs. Both of these often appear on websites, as the formats
allow developers to minimize on file size while maximizing
on picture quality. Graphic design software programs such as
Photoshop and Paint.NET allow developers to create complex
visual effects with digital images.
c. Audio
Audio files and streams play a major role in some multimedia
systems. Audio files appear as part of application content and
also to aid interaction. When they appear within Web
applications and sites, audio files sometimes need to be
deployed using plug-in media players. Audio formats include
MP3, WMA, Wave, MIDI and RealAudio. When developers
include audio within a website, they will generally use a
compressed format to minimize on download times. Web
services can also stream audio, so that users can begin
playback before the entire file is downloaded.
d. Video
Digital video appears in many multimedia applications,
particularly on the Web. As with audio, websites can stream
digital video to increase the speed and availability of
playback. Common digital video formats include Flash,
MPEG, AVI, WMV and QuickTime. Most digital video
requires use of browser plug-ins to play within Web pages,
but in many cases the user's browser will already have the
required resources installed.
e. Animation
Animated components are common within both Web and
desktop multimedia applications. Animations can also include
interactive effects, allowing users to engage with the
animation action using their mouse and keyboard. The most
common tool for creating animations on the Web is Adobe
Flash, which also facilitates desktop applications. Using
Flash, developers can author FLV files, exporting them as
SWF movies for deployment to users. Flash also uses
ActionScript code to achieve animated and interactive effects.
F. Multimedia Software Tools
a. Music Sequencing And Notation
a) Cakewalk
Supports General MIDI
Provides several editing views (staff,
piano roll, event list) and Virtual Piano
Can insert WAV files and Windows MCI
commands (animation and video) into
b) Cubase
A better software than Cakewalk Express
Intuitive Interface to arrange and play
Music (Figs 2.6 and 2.7)
Wide Variety of editing tools including
Audio (Figs 2.8 and 2.9).
c) Cubase Arrange Window (Main)
d) Cubase Transport Bar Window --- Emulates a
Tape Recorder Interface
e) Cubase Audio Window
f) Cubase Audio Editing Window with Editing
Allows printing of notation sheets
g) Cubase Score Editing Window
h) Logic Audio
Cubase Competitor, similar functionality
i) Marc of the Unicorn Performer
Cubase/Logic Audio Competitor, similar
b. Digital Audio
a) Audacity
b) Power sound editor
c) Music editor free
d) Wavosaur
e) Ardour
f) Rosegarden
c. Video Editing
a) Adobe pemier
b) Adobe After Effect
c) Final Cut Pro
d. Graphic and Image Editing
a) Adobe Illustrator
b) Adobe Photoshop
c) Macromedia Fireworks
d) Macromedia Freehand
e. Animation
a) Java3D
b) DirectX
c) OpenGL
d) 3D Studio Max
e) Softimage XSI
f) Maya
g) Rendermen
h) GIF Animain Packages
f. Multiedia Authoring
a) Macromedia Flash
b) Macromedia director
c) Authorware
d) Quest