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Student Name: Lara Safadi Organisation:

Work Based Mentor: KOL Tutor/Learning Supervisor:

Section 1: Project Title

Identify a working title for this project. This A modular system approach for cost-effective
should be succinct but descriptive and must and efficient business planning &
answer the question What am I doing? management

Section 2: Aims, Objectives, and scope of the Innovation.

Explain the essential elements of the existing The current multi-diverse and complex
situation where an innovative activity or business environment poses significant
innovation opportunity is to be planned. challenges to companies in competition,
sustainability, quality, business performance,
compliance, risks etc. (Orozco, 2015)
Companies respond to these challenges in
multiple ways. New methods and techniques
are emerging regularly focusing on larger
picture of these challenges or individual
challenges. Enterprise resource management
(ERP), Customer relationship management
(CRM) and standardization frameworks are
the few all-inclusive approaches to
comprehensive business management
systems (BMS). A more focused approach
includes supply chain management (SCM),
Key accounts management (KAM),
Operational performance management,
Quality control management etc (Munir and
Pinedo, 2013) .

The uprising of the digital technologies (data-

based) that includes business intelligence
(BI), automation, intelligent data researches,
system modelling etc. clearly demonstrates
the modern approach of managing these
various challenges. Yet, we are still stuck
with the objective of developing organized
management of business system that are
versatile, functional and less complex

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(Alenizi, 2015).

Virtually a large number products and

services exist in todays business world as a
solution to our business challenges.
However, the rate of success with these
systematic approaches is still debatable. In
fact, a plethora of researches and fact-based
evidences available that vindicate notorious
failures of implementing such systems. The
consequences of such failures have been
very significant and in many cases, it
unrooted the very financial stability of
organizations (Hailu and Rahman, 2012).

True that, the number of researches that

throws insights of the performance
effectiveness of these BMS are quite limited.
However, with the available information from
various sources and composite induction
hypothesis (refer methodology note), it will
not be bad to claim that most of the business
planning and management platforms largely
fail to meet its objectives (Moohebat, 2011).

The aforementioned observations persuade

the need to call for a changed approach to
business planning and systemization.
Therefore, this research focuses on devising
an experimental business planning platform
(framework) that aims to adopt a
minimalistic, modular approach for managing
some of the major challenges.
Set the scene in which your work will focus and
include the background and general information As indicated in the previous tab, the
on which your opinion and your tutor or Work conceptual system mainly focuses on the
Based Mentor has been based. limitations of the current management
framework or system. Some of the key
prioritizations in this conceptual system are:

Customized and modular approach for

individual businesses

Minimalistic approach in resource utilization

(particularly finance)

Larger integration of alternatives

Focus on the flexibility and easiness of

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Evolutionary approach rather than


Adaptability to new technologies and


What are the aims of your innovation project? The primary aim of the research is to design
These should be simple and straightforward and and develop a modular business
encompass the ultimate purpose of your proposed management system (BMS) that aims to
project in the context of your organisations address the key challenges in the current
objectives. business environments. This development of
the proposed BMS will be carried out in the
context of Synaxis Readymix- A ready mix
company based in United Arab Emirates

What are the objectives (the main outcomes) of Critically evaluate the challenges and
your project? Listed as bullet points the drawbacks of existing system
objectives must be achievable & each objective management frameworks through
must suggest the methods needed quite clearly. primary and secondary data research.
Performing comprehensive auditing
and evaluations to identify the key
prioritization matrix.
Development of goals and objectives
for business management based the
prioritization matrix.
Establishing performance
measurements and system audit tools
Setting up progressing development
tools for future developments and

Section 3: Work Analysis and Operational Research Methods.

What research methods do you intend to use to Data collection and analysis plays a crucial
gather data or information which will help you role in this research. United Arab Emirates is
reach conclusions, make decisions and /or solve the geographical area chosen for the study. It
the problem in an innovative way? is however, unfortunate to note that, UAE
does not have the privilege of having better
o SECONDARY RESEARCH what are the data infrastructure. Therefore, it becomes
indicative textbooks (identify very important for a researcher to select
chapters/pages), electronic (identify appropriate data collection and analysis
websites, journal articles etc) methods for a quality research. This essay
organisational documents of other gives utmost importance to the qualitative
resources that you will use? and quantitative data collection.
o PRIMARY RESEARCH What quantitative
data and or information will you require
and how will you obtain this e.g.
interviews, questionnaires, visits, Primary quantitate data are collected from
benchmarking, literature searches, and the direct sources such as account
desk research? statements, company audit reports,

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NB: Chapter 8 of the core text book explains the performance monitoring reports, quality
Literature Review. Page 129-148 and Chapter 9 management system reports, stakeholder
explains how you test this out using primary accountability reports etc. Additionally, data
research. will also be collected from individual
departments such IT, human resources,
purchasing and procurements, accounts etc.

Secondary quantities data are collected from

the public data sources such as reports,
research papers, publications, newspapers.
Other quantitative data sources include, data
archives from Chamber of commerce, Dubai,
Ministry of Interior, Data bank inventories.
Additional relevant data will also be collected
from international data accesses and Kaplan
library database.

A coding tree is developed based on the

quantitative secondary data. These are
divided into different types of codes.
Attribute codes reflect the respondent or
focus group participants and often convey
demographic information about that
individual or group. Substantive codes reflect
the content of the session (Bernard and
Russel, 2002).

An inventory of data sources, data format

and characterization will also be prepared.

Qualitative datasets play the important part

in this research. An upfront understanding of
the limitations in quantitative data makes it
important to devise best methods. Focus
group semi structured interviews are used
one of the important data collection method.
Synaxis Readymix staffs are taken as the
candidates to the focus group interview. A
snowball sampling will be used for expanding
the available interview candidate source.
This helps in identifying the right candidate
for the interview.

For semi structured interview,

quintamensional protocol is used to record
data as well the intensity of despondence
opinion and attitude (Harrel et al., 2009).

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The qualitative data collected are exclusively

analysed with the help of 4 important data
analysis methods

Analytical induction: It formulates a

hypothesis for a topic or a question in mind
and evaluates the hypothesis with the
available data

Logical or matrix analysis: This is an outline

of generalized causation, logical reasoning
process, etc (Harrel et a., 2009)


The research method uses a combination of

qualitative and quantitative data. For better
structure, all the quantitative data analysis is
carried out with the help of Microsoft Office
Tools (Excel) and SPSS. Additional data
visualization is done with the help of Tableau
offline version and cloud version.

Additionally, a combination of data models is

used for analysis with the help of business
intelligence modules of IBM many eyes.
Appendix will also contain public domain
data access points for data. Further
qualitative data abstraction and analysis will
be presented in various graphical schemes
as appropriate to data modules.

Section 4: Business Options Generation.

Identify alternative courses of action to achieve
the innovation. This should include the base case The implementation of the business
scenario and at least 2 other options. management system can have alternatives
based on the organizational objectives,
financial flexibility, current organizational
position in its infrastructure, operations,
management platforms etc.

Alternative A: Intense reliance on

technologies (IT) for managing business
affairs- operations, purchasing, accounts,
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business intelligence, inventories etc. This is
a modified version of ERP system. This
certainly has a higher cost requirements
(financial), while promising an increased
productivity and higher returns

Alternative B: Conservative approach that

mainly focus on what is needed at the
moment or for a shorter period of time. This
method does not focus on longer term
planning. Because it is the most conservative
approach, it is very cost effective. As it only
focus on the absolute necessity, additional
costs are avoided. However, the return on
investments are always believed to very
minimal with this approach

Alternative C: A moderate approach with

moderate planning of resources and
technological (IT) integration. It focuses on
the balanced approach of determining what
is important for the organization for a short
term while not leaving back the long term

A significant time is required for planning a

moderate approach. However, the cost of
implementation stands in between first and
the second option and hence the returns.
Evaluate the feasibility and viability of each option The cost of development and establishment
you have outlined above including some sort of of such systems are based on a number of
cost benefit analysis where appropriate. factors as indicated above (as
implementation factors). As it is an
experimental system, it will highly difficult to
place a figure on the cost of its
implementation and therefore the return on
investment (ROI).

However, from the general studies and

researches, it is the alternative A has the
most resource intense project structure.
Although, general researches establishes
that the IT based business architecture that
resembles ERP or any digital business
structure has very high ROI by monetary
benefits and intangible benefits. The
implementation of it highly depends on
number of users in the company,
departments, operations etc.

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Section 5: Change Management/Stakeholder Management.
Identify the benefits and implications of the Change management is a crucial aspect of a
change for the organisations stakeholders. business development, planning and decision
making. Change allows companies to better
compete with their rivals and develop new
skills or products that will bring in a higher
profit. What makes change management
methodology advantageous to most
organizations is that it allows change
management teams or managers to
effectively deal with any proposed new

One of the key benefits of change management

in this project is the alignment of resource. With
a process change management process,
existing resources and its strengths for future
developments will be clearly understood. This
can then be aligned with what additional
inventories are needed for future change.
Reduce risks and inefficiencies: Taking the time
to create an organizational change
management plan will allow to save time and
reduce risks in the end. By simply creating a
plan that considers all the individuals and teams
involved in the transition, companies can
reduce the possibility of an unsuccessful
attempt to change, and reduce the amount of
time it takes to implement the change.
It influences return on investment from human
resources, revalidating existing resources and
more advanced developmental planning

Section 6: Implementation Plan.

Provide a detailed implementation plan (in the form of a Gantt Chart) Appendix A
including resource requirements, timescales and the activities
necessary to implement your suggested solution. You may provide
this in an appendix if preferred.
Section 7:Risk Analysis Table
Provide a detailed Risk Analysis Table that defines, identifies and Appendix B
categorises the type of risks associated with your project and how you
will manage them. You may provide this in an appendix if preferred.
Section 8: Work Based Mentor (WBM) Details.
Job Title
Organisation Name
Tel. No.
Preferred method for WBL2 tutor to contact WBM.
Section 8: Work Based Mentor (WBM) Comments.
Please include some comments regarding the choice of topic for this
Innovation Project, how it could potentially benefit the organisation
and how you have found the process of being a Work Based Mentor
so far?

Signature and Date of Student and Work Based Mentor.

Page 7

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Calif.: RAND Corporation, MG-590-1-OSD, 2007. As of September 2, 2009:

Dialogue by Design (2008) A Handbook of Public &

Stakeholder Engagement http://designer.dialoguebydesign.net/docs/

Friedman, L. and Miles, S. (2006) Stakeholders Theory and Practice Oxford University Press

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