Innocuous Warriors IIM Lucknow

Devesh Maurya Divyanshi Bhansali Sanil Badhani

Internship: Axis Strategy Internship: BCG Internship: Uber
Specialization: Marketing, Ops Specialization: Specialization:
Work Experience : ISRO Marketing, HR Marketing, Finance
Graduation: Indian Institute Graduation: Work experience: Dell
of Space Science and Economics from Graduation: BITS
Technology Hindu College, D.U. Pilani

Introduction Exec Summary Problems Trends Disruption Solutions Conclusion

Executive Summary
Indian logistics industry is worse than global standards, hence leaving scope

Applications of upcoming technology in logistics

Tech Solutions in last mile delivery to meet customer need

Integrated Logistics Management Tool : A 3 way solution

o Customer
o Company
o Courier

Digital Lockers : Easing transactions

Conclusion: A Pan Industry Solution : Standardardization

Introduction Exec Summary Problems Trends Disruption Solutions Conclusion

Indian logistics industry is worse than global
standards, hence leaving scope
General Problem Area Specific Statistics Last Mile Logistics Complexity
Airports are underdeveloped in terms of 72-120 hrs freight dwell time vs global Heterogeneity & complexity in
cargo-handling infrastructure and inter- 12-24 hrs sorting and assorting
modal connections 41 truck collection bays as opposed to Time Sensitivity of Customers
109 globally Shipment Optimization of
Indian Rail freight rates are 4x in 1 cent/tonne KM freight cost instead of different products for the same
purchasing parity terms compared to 0.6 cent/tonne KM freight cost region
countries like China Prominence of Cash On
Delivery in India
Indias modal split is heavily skewed 60% road dependency in India as Route Uncertainty
towards road because of poor intermodal opposed to 55% water dependency Address Standardization
connections globally Supply Chain Non- Linearity
Driver efficiency of Indian Roads is 3.5-7.5 ton avg truck size in India instead unlike traditional retail formats
amongst the lowest in the world, driven of 25-36 ton avg truck size in the world
by poor quality infrastructure

Introduction Exec Summary Problems Trends Disruption Solutions Conclusion

Applications of upcoming technology in logistics
Technology pieces can be used in logistics to garner benefits in various ways to both, the organization
utilizing them and the clients they target

IOT Improved supply chain transparency, safety, resource

planning and efficiency
Data Improvement in customer experience and predictive
Analytics maintenance
Greater inventory visibility and management

Blockchain Enhanced supply chain security

Reduction in bottlenecks by 3rd parties
Cloud Enabling new platform based business models and
increasing efficiency
Robotics & Reduction in human workforce and increased efficiency in
Automation delivery & warehousing
Lower costs
UAVs & Increased cost efficiency in inventory, delivery, etc.
Drones Workforce reduction

Introduction Exec Summary Problems Trends Disruption Solutions Conclusion

Tech Solutions in last mile delivery to meet customer need
IT solutions in operations mapped to the last mile delivery process to ensure both higher customer
satisfaction & cost optimization

Product picked Products delivered Customer receives Return/ Reverse

from merchants to customer product Logistics

Dynamic routing Dynamic routing Rating System Optimum

Communication with courier and time
customers selection
Demand forecast

Cases from the Indian Scenario to illustrate trends from the industry

Pepperfry Flipkart Amazon

Automated distribution route planning to
customize promised timelines
Automated system alerts ensure
maximum truck utilization and minimum
pilferage
Tries to route orders through E-kart,
own logistics if more than 100
deliveries for a destination arise
Saves ~2% commission to 3PL and
mode of transport can be chosen
according to location
Seller Flex Picks up orders
of merchants who use
Amazon to sell but not deliver,
and delivers to end customers
Prime delivery

Introduction Exec Summary Problems Trends Disruption Solutions Conclusion

Integrated Logistics Management Tool : A 3 way solution

Introduction Exec Summary Problems Trends Disruption Solutions Conclusion

Customer : Targeting higher pay potential for better services
Live Tracking
Customers want visibility over their order
Exact information of where their order is and ETA
Interactive delivery services
Lack of updates result in higher failed deliveries
Not at home, slot selection, leave with a neighbor
In-app notifications reduce costs for call/msgs
Smart Address Standardisation
Miss-matched addresses due to lack of infra
Standardize address data using ML algos, Reduces failed orders
and ETA, lower costs
Support and Care
High support call costs & lack of customer feedback
Rating and Sentiment Analysis, Smart chat bots
Instant Returns
Returns decided within an hour of purchase
Heuristic algorithms to ensure quick reverse logistics

Introduction Exec Summary Problems Trends Disruption Solutions Conclusion

Company : Integrated data key to competitive advantage
Workforce Management System
High Attrition and unskilled workforce
Leveraging analytics to forecast work force requirements
Tracking KPIs to identify gaps and improve efficiency
Pushing trainings and tutorials through the app
Interactive and intuitive courier selection to push notifications and
communications
Managing Reverse Logistics
Reverse logistics costs are a huge burden on companies
Request push to nearby couriers for pickup of returns
Smart Route Optimisation
Miss-matched addresses and inefficient routes
Leveraging ML algos to group orders & select optimal route
Identifying profitable & high burn routes to plan & improve
Communications and Sentiment Analysis
High costs for communications with customers & couriers
Push notifications can be sent to filtered Ids
Tracking customer rating and feedback to drive improvement

Introduction Exec Summary Problems Trends Disruption Solutions Conclusion

Courier: Efficient workforce to bring down costs significantly

Task Courier Matching

Inefficient mapping of couriers results in resource wastage
Mapping courier to tasks based on past visited areas,
performance and order grouping
Dynamic Route Updates
Courier selected paths not the most optimal
Suggested route to follow and tracking of deviation
Dynamoc update of route depending on customer
availability, traffic and return pickups
Live Alerts and Support
High workforce attrition result in inefficiency
Availability of custom training material and communications
with couriers
Couriers to be leveraged to standardize data
Issues due to lack of infra and standardization
Repeating issues can be avoided by leveraging couriers

Introduction Exec Summary Problems Trends Disruption Solutions Conclusion

Digital Lockers : Easing transactions

Introduction Exec Summary Problems Trends Disruption Solutions Conclusion

How will digital lockers work?
Implementing Digital Lockers in
Hyderabad
Highest failed deliveries due to address mismatch (24%)

Target Strategic
Locations Alliances
Upcoming Metro SmartBox
Stations (59)
Qikpod
Corporate Hubs in
Hightech city Roadrunnr
Large townships

Phase 1 Phase 2 Phase 3 Phase 4

License from partner company Integration of smart lockers in Trials in few locations Marketing to customers
Nimble system Analysis of the process Expansion to other locations
Workforce training Capturing additional clients in the city

Introduction Exec Summary Problems Trends Disruption Solutions Conclusion

Conclusion: A Pan Industry Solution :
Standardardization

Platform to aggregate and standardize small logistics players

A platform for aggregation

Containing all small logistics players working in the rural markets

Will help standardize them

Additionally helping in avoiding differences in the services

To ensure that the bigger players such as FedEx and DHL who tie-up with them do not lose fame
due to discrepancy in services.

Introduction Exec Summary Problems Trends Disruption Solutions Conclusion

Thank You!