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bookstores based offshore hre able to price in is also speculation that rhe parenr companies represenrarives see online competjtion as
real-time to take advantage ofcurrent exchange of multinational publishers are providing a x lsal 6h1sx1-6ne online retailer even has a
rates'. International online booksellers also have greater discount to The Book Depositorf in dedicated textbook page and offers textbook ;W
the advantage over local sellers in that they order to increase their own market share. ]t buybacks-there are definite benefits to
don'r have to contend wirh a pricing sysrem is easy to see the benefit lor UK publishers: being a bricls and mortar campus bookseller
that cannot be replicated online. The "6@,8=-:..- -.
conringent on agenry agreements. imporrarion send bulk stock to a locai warehouse and
regulations and the Australian tax system. let someone else do the rest. An exrended Co-op Bookshops John Gaspar sees online
Of the online retailers, The Book discount also provides some competition lor comperirion as a risk. but also an opporruniry:
Depository in particular has become a hot topic the all-powerful Amazon-the online go-to 'lve have an enofmous advantage with our
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locations, relationships and knowledge, and
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among campus boolsellers and many believe for cheap and used books.
it poses the biggest threat to local academic Ifparent companies are indeed undercuning if we, booksellers and publishers, review
book sales-quite simply, by undercutting their local subsidiaries, and continue to do so, and improve our service levels, supply times
campus booksellers on price. In some cases, then in the long term it could spell disaster and pricing models, we will keep our existing
online retailers are selling textboola for less for Australian academic publishing. The sales and also win new ones'.
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This sort ofresponse can Lre seen across the through them.' In the rvceks leading up to the ser-vicethe campus in the fbrm of unir.elsity
irrdustrl \i/hile or-rline letailers cannot beat strrt of senresrer. llle Nilc sent an e-ner'r.sletter' donations and equiq'scholarshigrs, and the salc
a campus loc:rtion and do not have the same tu .ub'.ribcr. Ltrging .tttdcrrL' tu .lre tintc. of unir.ersiq' insignia clothing. mcmorabili:r
access to laculties ancl Jecturers, bookshops moner':rnd ellbrt through rheit rvebsite. ancl cost-price items such as p:rrking pcrrnits.
can compctc on rhe same ground as the online Horver.er, UNS\( Bookshop's M:rrk Loc:rl academic booksellers ancl publishers
rcLail.-.. lire Co-ol'Bo,'k.h,'1' l. n,'u uririrtq Halliclay rvarns that obtajnine textbooks can onlv speculate on the Jcugeviq' of
postal charges lor orders dclivcrcd rvithin online is a crse of 'bul'er-bew'are'. \ffhile he 'll're Book Depositorl's business modcl. It
\rr.rr'.rli..r .rn.l h.r. alro tnrtdr' im[tri,r. menl' tu cloesnt r,vish to scare people, he ulges stuclents could sparvn an increase irL onljne acaclemic
its rvebsite, 'making it easier to use our site, and to bc carcfirl :rbout what rhev are purchasine boolisellers or perhaps more likelv-it
to use it in diflLrent wavs', says Gasp:rr. onl irrq. L)liqrr .liH.r.rr t trrrir er'i r i.. or' (1)ur'\c\ could be sold once it achieves its desired
F.nha ncing rvebsite usabiliq- and ver:satil i1v u,ill usc :rltcrnativc editions or special-value marl<et share, pos.siblv to Amazon or GoogJe.
is an eftictivc w:U' to compete; the UNSW paclis th:rt are specific ro that course, ancl Either r,r.a)., local publishels will be for:ced to
Bookshop'.s rvebsite has :rlso recently undergonc son'retimes lecturers favour older editions renegoti:rte their price points ol terms of trade
a complete relovatiolr. QUT Bookshop olTcrs rh:rt have been made exclusivell' available in ri.irh bookshops in order ro Letnain viable in
lree sl'ripping on orders in the rveeks leading a pardcular caurpus bookshop. If a stuclenr the Australi:rrr market. In the meantime. the
up to the ne\v semester, supplyinq thousancls purchases the rvrong eclition, thel'can send it :rc:rdcmic book community needs to continuc
of orders to enthusiastic students, although back to the online retailer br.rt rhis delav couLd to ir-rnovate. Accorcling to Elso,ier Australi.r.s
assistant manager 'li'acc1'
'lLmplcton still put them behind in their reacling and end up (iui' Kingstor-r-l3rar,', thc feeling irr the rn:rrket is
perceives Thc llook l)epository as the most costing them mole. that 'bookstores rv,rnt to expand their olliring
significant threat to sales. The campus bookshop also has the and remain compctitive, but it is c1ilficult to
C)nline sl-ropping has anothcr pcrccivecl adr.antage ofoflering ail the necesserr)' course brorv hor'v ao -"L. tl-rat movc'. C
benefit, :rs Gu1' Kineston-Bra1. points out: materials in one place, as u'ell as other services.
'l)art of thc appeal of online shopping is tbe JCU Bookshop's Davicl N.{cMahon states that Poria Lindsal is a ltookseller at []N,lW Bookshop
pcrccption thar it can be clLricker to order r'vhilc tl-reir core business is textbooks, they irlso
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