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5 Cs of Marketing
Posted in Marketing and Strategy Terms, Total Reads: 33165

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De nition: 5 Cs of Marketing
They are used to analyze the ve key areas that are involved in marketing decisions for a company and includes :
Company, Customers, Competitors, Collaborators, and Climate. The 5 Cs are a good guideline to make the right
decisions, and construct a well-de ned marketing plan and strategy.
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5 Point Annual Average 1. Customer Determine what are the needs and from which clients that youre trying to Have you tried MBASkool Quizzes ?
5 Whys satisfy. A few areas of research can be market segments, frequency of purchases, quantity Logos. Taglines. Trivia. Finance. Marketing. HR. Operations
5S Program of purchases, retail channel, and customer needs depending on trends over time.

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2. Company Determine if your company is in a position to meet those customer needs. For example, whether your
company has the right product line and technical expertise. A good tool to nd out your companys strengths and Dictionary
weaknesses is SWOT analysis. BrandGuide
Strengths: innovative products, expertise and procedures Marketing Mix

Weaknesses: lack of knowledgeable technical support or average product quality


Opportunities: a new international market or a market led by a weak competitor Dictionary
Threats: a new competitor or price war
Break Even Point

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3. Competition Determine who competes with your company in meeting the customers needs. Is the competitor an Brand Equity
active competitor or is it a potential threat? What are their products exactly? What are their strengths and weaknesses? Inventory Costs

CAGR
Sales Quota
4. Collaborators Determine if there is any outside source or third party help that can help the company such as Warehouse Management System
distributors, suppliers etc. Career Development
EBITDA
More De nitions
5. Context Determine if there are any limitations due to
Political issues: legal problems, trade regulations, taxes or labor laws
Economic issues: growth rate, labor costs, and business cycle stage BrandGuide
Social impacts: demographics, education, and culture
Mercedes Benz
Technological developments: impact on cost structures Nikon
This is also known as PEST analysis. Barclays
Adidas
P&G
Amul
Nike
Coca Cola
Vodafone
More Brands

Marketing Mix
Coca Cola
Walt Disney
FedEx
BMW
Hence, this concludes the de nition of 5 Cs of Marketing along with its overview.
Apple
Advertisements VISA
Pepsi
Browse the de nition and meaning of more terms similar to 5 Cs of Marketing. The Management Dictionary covers More Companies
over 7000 business concepts from 6 categories.

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