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SOCIAL MEDIA
Social Media is a conversation happening online; it is better
understood as a group of online activities that has a power to define
and control brands, corporations, institutions to individuals and
communities.
Proaxis International A/S Nordre Strandvej 119A DK 3150 Hellebæk Phone +45 4844 0010 CVR 32161987
MARKETING ON SOCIAL MEDIA
Investment in Social Media has become a necessary part of marketing
and communication planning as building a website, fundamentally
due to the sheer volume of time spent by mainstream consumers in
this space.
Social Media for businesses can help in all stages of marketing, self-
promotion, public relations and customer service: market research,
strategic planning, implementation and evaluation.
Proaxis International A/S Nordre Strandvej 119A DK 3150 Hellebæk Phone +45 4844 0010 CVR 32161987
LIFECYCLE OF SOCIAL MEDIA
5 Information graphics to help you understand Social Media
“An information graphic is worth more than thousand words”
These infographics don’t just provide you basic outline of what social
media is and how it functions, rather it visualizes how conversations
emerge, navigate among communities, who form the social landscape
and what do they do online.
Proaxis International A/S Nordre Strandvej 119A DK 3150 Hellebæk Phone +45 4844 0010 CVR 32161987
Develop a Content Creation and Sharing Strategy
When looking to generating leads through Social Media, the first step
is connecting to users on Twitter, Facebook, Blogs, User Forums and
LinkedIn communities. They are the launch pad for creating
interesting conversation and engaging content.
Proaxis International A/S Nordre Strandvej 119A DK 3150 Hellebæk Phone +45 4844 0010 CVR 32161987
Proaxis International A/S Nordre Strandvej 119A DK 3150 Hellebæk Phone +45 4844 0010 CVR 32161987
Social Presence Promotion
Proaxis International A/S Nordre Strandvej 119A DK 3150 Hellebæk Phone +45 4844 0010 CVR 32161987
MONITOR CONVERSATION
CONVERSATIONS
S AND YOUR COMPETITORS
COMPETITO
Engagement is not just about speaking, a lot more happens when you
listen to your social space. Users constantly outbreak on social
platforms if they are not happy about a product or service, setup social
monitoring tools to get updated on latest conversation happenings
around your market.
Proaxis International A/S Nordre Strandvej 119A DK 3150 Hellebæk Phone +45 4844 0010 CVR 32161987
Pic: A head at Software Company seeks for recommendation on
‘cloud backup and data storage for enterprise client’ on Information
Storage category of LinkedIn answers.
Proaxis International A/S Nordre Strandvej 119A DK 3150 Hellebæk Phone +45 4844 0010 CVR 32161987
TRACKING ‘ROI’ ON SOCIAL MEDIA
ROI
OI on Social Media is more connected with activities that are
performed with thathat of increase in visitors on website. Defining your
goals and objective before getting into Social Media can also help you
derive your ROI. A typical goal could be any of these: sales,
registrations, referrals, links (from other sites), conversions, reduced
redu
sales cycle and inbound activity.
Proaxis International A/S Nordre Strandvej 119A DK 3150 Hellebæk Phone +45 4844 0010 CVR 32161987
Metric and Analytics Tools
Tools: Traditional web analytics tool such
Google Analytics Tool can provide you traffic counts from various
social media channels which form an important component while
calculating your ROI on S Social Media. This data helps decide which
platform you must focus on due to the sheer volume of traffic
originating from that social space.
Usable Data:: Once you have defined objeobjective,, analyzed metric data
from analytics and social monitoring tools, the important part is using
these data to identify your qualified leads. A lead interested in your
product or services via Twitter/Facebook activities could correspond
to ROI.
An objective and ROI of one business is different from the other, from
the illustrated case study: for one increase in visitor & conversions are
primary goal but for other sales done via Twitter channel is ROI.
Proaxis International A/S Nordre Strandvej 119A DK 3150 Hellebæk Phone +45 4844 0010 CVR 32161987