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About the Blueslice ngHLR 3000™

The ngHLR 3000™ is a compact, large capacity, and


feature-rich Home Location Register with an integrated
Authentication Center. With a capacity scalable to
several million subscribers within a single
AdvancedTCA® shelf, the Blueslice ngHLR 3000™
enables MVNOs to grow their networks without the
need to invest in proprietary legacy equipment. The
ngHLR 3000™ also allows the ability to host several
physical HLRs within one shelf, allowing an MVNE to

Express
support multiple MVNOs, each with separate
management interfaces, points codes, and
authentication entities. Generating significant CAPEX
and OPEX savings and with an open, non-proprietary
platform, the ngHLR 3000™ is changing the HLR

Yourself
paradigm for mobile service providers.

Delivering MVNO Differentiation


Mobile Virtual Network Operators (MVNOs) are changing the reality of mobility. MVNOs are
uniquely positioned to offer new, differentiating services in an increasingly competitive market.
Through platform independence, innovative services, customer understanding, and a content
About Blueslice Networks Support offering, coupled with smart marketing, an MVNO can stand out beyond price competition and
Blueslice Networks is the leading provider of Blueslice Networks provides unprecedented product
lead new innovations in the market, benefiting both themselves and their carrier partner(s).
multi-profile subscriber management solutions for the support and flexibility to their customers including
Mobile, VoIP, FMC, and M2M markets. Blueslice solutions customized solutions, network evolution consultancy,
allow mobile service providers to control their principal implementation of new features, and handling of
asset, their subscriber base, while delivering innovative turnkey projects.
and differentiated services and significantly reducing
operational costs. Now, end-users can access coherent
communication services seamlessly over any type of
Contact
access with a single subscription and set of Blueslice Networks Inc.
preferences. 1751 Richardson St., Suite 7500
The carrier-grade, open standard Converged Subscriber Montreal, Quebec H3K1G6 Canada
Platform 3000™ is the only converged HLR/AuC, HSS, SIP info@blueslice.com
Registrar, and SIP Redirect Server, which, together, enable 125
universal mobility across all access networks. Blueslice
© 2008 Blueslice Networks, Inc. The information contained herein A New Kind of Mobile Service Provider
is subject to change without notice. The only warranties for
delivers solutions to the world's leading mobile service Blueslice Networks products and services are set forth in the 100 The MVNO has emerged as a highly successful business model and is transforming the
providers including wireless carriers, MVNOs, VoIP express warranty statements accompanying such products and wireless industry. Operators no longer need a license or full network to compete in the mobile
services. Nothing herein should be construed as constituting an marketplace. What started as a reseller model in Europe is now spreading to the rest of the
providers, and alternate carriers. additional warranty. Blueslice Networks shall not be liable for 75
technical or editorial errors or omissions contained herein. world, as companies focused on communications, as well as brand companies with no
Blueslice Networks is a private company with 50 relevance to telecommunications, are realizing the opportunity to tap into this simple and
headquarters in Montreal, Canada. B8MVNO08NB, 1/2008 extraordinarily expanding market. A new stage of MVNO business models will see emerging
25 global MVNOs, convergence mobile/VoIP players, and enterprise MVNEs. The MVNO market is
already emerging and fast growing with 75 million worldwide subscribers in 2007, growing to
0 100 million by 2010¹.
2005 2006 2007 2008 2009 2010

MVNO Subscriber Growth, Millions ¹Sources: Pyramid Research, EMC Database/Informa Telecom

Convergence Starts with Your Subscribers www.blueslice.com


Blueslice 3000 Series

Own Your Subscribers & Create SIP Server HLR


SIP MAP
Customized Services SIP Authentication
Radius
Increasingly, MVNOs are deploying their own network Authentication
Multiple network
infrastructure platforms, including the gateway MSC and the authentication
awareness
mission-critical HLR responsible for subscriber provisioning
and mobility management. The HLR is the primary database
repository that manages subscriber information such as
SIP/IP SS7
Operating Model Shift: Reseller to Private or public WiFi access Access through MVNO agreement
location, profiles, account status, etc., which is used to provide Increased coverage & cost savings
Enhanced Service Provider call control and intelligence within mobile networks. As such Enhanced IP services
Dual mode device
GSM/GPRS/UMTS extended coverage
it guarantees a user's seamless mobility. or
The first generation MVNO began as a simple “Reseller” of Multiple devices
mobile service, piggybacking on a carrier’s network. According
While an MVNO can use a carrier’s infrastructure, by installing PC Softphone
to this model, the MVNO relies on the carrier for network access,
their own key network elements, MVNOs will have full control Home
call completion, and roaming, and as such cannot differ much in
over the subscriber base, including the ability to create and
services. The Reseller MVNO is responsible for customer IP Phone s
provision their own value-added services, decrease response Office
p ot
acquisition, marketing, and customer care. Airport tS
times to customer issues, and hold the power of negotiation Ho
with mobile carriers. By controlling the provisioning and
The current market saturation of Resellers is driving players to
profiles of its subscribers, an MVNO is not only able to connect MVNO-Driven Fixed Mobile Convergence (FMC)
adopt a more complete MVNO strategy based on service
to multiple networks and greatly expand the home service
differentiation. A Full Infrastructure MVNO, or Enhanced Service
coverage, but it also holds the power to change
Provider, owns some key infrastructure elements like switches,
Home Location Register (HLR), CRM, billing, and service
interconnections with mobile carriers, giving the MVNO great Unique Revenue Generating Services
negotiating power and influence. By owning key infrastructure network elements, the MVNO has
platforms. The Full Infrastructure MVNO model still relies on the
carrier’s radio spectrum, but is less dependent on the carrier’s the flexibility to provision its own value added services,
network, and as such can control calls and service opportunities. Mobile
differentiate itself from competitors, and create a “buzz” around
When a Full Infrastructure MVNO enters the market, it becomes Radio
Network
Operator (MNO)
Mobile
Virtual Network
new applications. The innovative Blueslice enhanced features
Access
harder for Resellers to enter or maintain their position on the Network
Billing
Operator (MVNO) allow MVNOs to offer unique and demanded services:
(RAN)
same market. Full Infrastructure MVNOs generally focus on System HLR Customer
MVNO-Driven GSM-WiFi-VoIP Convergence: Blueslice implements FMC solutions in the core routing
Care
greater minutes and data usage, higher ARPU, and rich services, Blueslice HLR and SIP-based Fixed Mobile Convergence (FMC) decision node of mobile networks, the HLR, as opposed to
BSC MSC
boosting revenues not only for the MVNO but also for the host solutions allow subscribers to roam between GSM and IP solutions that lie in peripheral network nodes. Further,
carrier. Billing
System networks, accessing the benefits of both networks: the Blueslice HLR-based FMC does not require any implementation
GMSC
expansive coverage of cellular networks and the lower cost, by an MVNO’s carrier partner and can be fully enabled
download speeds, and service opportunities of IP networks. independently by MVNOs.
The Blueslice solution enables seamless inter-working between
MVNO Survival on Service Differentiation Reseller MVNO
both networks by integrating a SIP Registrar, SIP Redirection Advanced Low Cost Roaming Solutions:
In order to survive in the long run, it is essential for an MVNO to Server, Authentication Center (AuC), and Radius Server in the The Blueslice low cost roaming solutions enable MVNOs to
differentiate on service offering and to have the control over Mobile
Network
Mobile
Virtual Network
core HLR functionality, authenticating subscribers and offer new roaming features to their subscribers. It allows a
Radio
their subscriber base in order to do so. However, MVNOs tied to Access
Operator (MNO) Operator (MVNO)
performing call mediation between SS7 and SIP networks. By subscriber to have multiple “virtual” local numbers and
Network SMSC
the carrier’s subscriber profile management and service (RAN) Billing
System HLR Services Voicemail
bridging SS7 and SIP networks, a subscriber can have one identities in different networks, thereby benefiting from local
Platforms
platform are limited to replicate the same options for user Etc. number that follows him in the home, office, and away with a rates instead of roaming charges. For incoming calls, the HLR
applications. With the Blueslice solution, MVNOs can offer their BSC MSC Softswitch GMSC HLR
AuC
dual-mode GSM/WiFi mobile terminal or on multiple devices. will perform the number translation and route the calls to the
own advanced and differentiated services, to distinguish not Fixed Mobile Convergence also enables a platform to deploy appropriate device.
only from other MVNOs but also from the mobile operator that GMSC
Billing
System
sophisticated services in today’s networks, including
it is using as a carrier. multimedia, gaming, IM, streaming video, email, browsing, and Facilitated Creation of Enhanced Services:
web-based applications. The Blueslice platform can be used to develop additional
Full Infrastructure MVNO services or integrate with an external application platform to
create and deploy customized, differentiating services.
Blueslice 3000 Series

Own Your Subscribers & Create SIP Server HLR


SIP MAP
Customized Services SIP Authentication
Radius
Increasingly, MVNOs are deploying their own network Authentication
Multiple network
infrastructure platforms, including the gateway MSC and the authentication
awareness
mission-critical HLR responsible for subscriber provisioning
and mobility management. The HLR is the primary database
repository that manages subscriber information such as
SIP/IP SS7
Operating Model Shift: Reseller to Private or public WiFi access Access through MVNO agreement
location, profiles, account status, etc., which is used to provide Increased coverage & cost savings
Enhanced Service Provider call control and intelligence within mobile networks. As such Enhanced IP services
Dual mode device
GSM/GPRS/UMTS extended coverage
it guarantees a user's seamless mobility. or
The first generation MVNO began as a simple “Reseller” of Multiple devices
mobile service, piggybacking on a carrier’s network. According
While an MVNO can use a carrier’s infrastructure, by installing PC Softphone
to this model, the MVNO relies on the carrier for network access,
their own key network elements, MVNOs will have full control Home
call completion, and roaming, and as such cannot differ much in
over the subscriber base, including the ability to create and
services. The Reseller MVNO is responsible for customer IP Phone s
provision their own value-added services, decrease response Office
p ot
acquisition, marketing, and customer care. Airport tS
times to customer issues, and hold the power of negotiation Ho
with mobile carriers. By controlling the provisioning and
The current market saturation of Resellers is driving players to
profiles of its subscribers, an MVNO is not only able to connect MVNO-Driven Fixed Mobile Convergence (FMC)
adopt a more complete MVNO strategy based on service
to multiple networks and greatly expand the home service
differentiation. A Full Infrastructure MVNO, or Enhanced Service
coverage, but it also holds the power to change
Provider, owns some key infrastructure elements like switches,
Home Location Register (HLR), CRM, billing, and service
interconnections with mobile carriers, giving the MVNO great Unique Revenue Generating Services
negotiating power and influence. By owning key infrastructure network elements, the MVNO has
platforms. The Full Infrastructure MVNO model still relies on the
carrier’s radio spectrum, but is less dependent on the carrier’s the flexibility to provision its own value added services,
network, and as such can control calls and service opportunities. Mobile
differentiate itself from competitors, and create a “buzz” around
When a Full Infrastructure MVNO enters the market, it becomes Radio
Network
Operator (MNO)
Mobile
Virtual Network
new applications. The innovative Blueslice enhanced features
Access
harder for Resellers to enter or maintain their position on the Network
Billing
Operator (MVNO) allow MVNOs to offer unique and demanded services:
(RAN)
same market. Full Infrastructure MVNOs generally focus on System HLR Customer
MVNO-Driven GSM-WiFi-VoIP Convergence: Blueslice implements FMC solutions in the core routing
Care
greater minutes and data usage, higher ARPU, and rich services, Blueslice HLR and SIP-based Fixed Mobile Convergence (FMC) decision node of mobile networks, the HLR, as opposed to
BSC MSC
boosting revenues not only for the MVNO but also for the host solutions allow subscribers to roam between GSM and IP solutions that lie in peripheral network nodes. Further,
carrier. Billing
System networks, accessing the benefits of both networks: the Blueslice HLR-based FMC does not require any implementation
GMSC
expansive coverage of cellular networks and the lower cost, by an MVNO’s carrier partner and can be fully enabled
download speeds, and service opportunities of IP networks. independently by MVNOs.
The Blueslice solution enables seamless inter-working between
MVNO Survival on Service Differentiation Reseller MVNO
both networks by integrating a SIP Registrar, SIP Redirection Advanced Low Cost Roaming Solutions:
In order to survive in the long run, it is essential for an MVNO to Server, Authentication Center (AuC), and Radius Server in the The Blueslice low cost roaming solutions enable MVNOs to
differentiate on service offering and to have the control over Mobile
Network
Mobile
Virtual Network
core HLR functionality, authenticating subscribers and offer new roaming features to their subscribers. It allows a
Radio
their subscriber base in order to do so. However, MVNOs tied to Access
Operator (MNO) Operator (MVNO)
performing call mediation between SS7 and SIP networks. By subscriber to have multiple “virtual” local numbers and
Network SMSC
the carrier’s subscriber profile management and service (RAN) Billing
System HLR Services Voicemail
bridging SS7 and SIP networks, a subscriber can have one identities in different networks, thereby benefiting from local
Platforms
platform are limited to replicate the same options for user Etc. number that follows him in the home, office, and away with a rates instead of roaming charges. For incoming calls, the HLR
applications. With the Blueslice solution, MVNOs can offer their BSC MSC Softswitch GMSC HLR
AuC
dual-mode GSM/WiFi mobile terminal or on multiple devices. will perform the number translation and route the calls to the
own advanced and differentiated services, to distinguish not Fixed Mobile Convergence also enables a platform to deploy appropriate device.
only from other MVNOs but also from the mobile operator that GMSC
Billing
System
sophisticated services in today’s networks, including
it is using as a carrier. multimedia, gaming, IM, streaming video, email, browsing, and Facilitated Creation of Enhanced Services:
web-based applications. The Blueslice platform can be used to develop additional
Full Infrastructure MVNO services or integrate with an external application platform to
create and deploy customized, differentiating services.
About the Blueslice ngHLR 3000™
The ngHLR 3000™ is a compact, large capacity, and
feature-rich Home Location Register with an integrated
Authentication Center. With a capacity scalable to
several million subscribers within a single
AdvancedTCA® shelf, the Blueslice ngHLR 3000™
enables MVNOs to grow their networks without the
need to invest in proprietary legacy equipment. The
ngHLR 3000™ also allows the ability to host several
physical HLRs within one shelf, allowing an MVNE to

Express
support multiple MVNOs, each with separate
management interfaces, points codes, and
authentication entities. Generating significant CAPEX
and OPEX savings and with an open, non-proprietary
platform, the ngHLR 3000™ is changing the HLR

Yourself
paradigm for mobile service providers.

Delivering MVNO Differentiation


Mobile Virtual Network Operators (MVNOs) are changing the reality of mobility. MVNOs are
uniquely positioned to offer new, differentiating services in an increasingly competitive market.
Through platform independence, innovative services, customer understanding, and a content
About Blueslice Networks Support offering, coupled with smart marketing, an MVNO can stand out beyond price competition and
Blueslice Networks is the leading provider of Blueslice Networks provides unprecedented product
lead new innovations in the market, benefiting both themselves and their carrier partner(s).
multi-profile subscriber management solutions for the support and flexibility to their customers including
Mobile, VoIP, FMC, and M2M markets. Blueslice solutions customized solutions, network evolution consultancy,
allow mobile service providers to control their principal implementation of new features, and handling of
asset, their subscriber base, while delivering innovative turnkey projects.
and differentiated services and significantly reducing
operational costs. Now, end-users can access coherent
communication services seamlessly over any type of
Contact
access with a single subscription and set of Blueslice Networks Inc.
preferences. 1751 Richardson St., Suite 7500
The carrier-grade, open standard Converged Subscriber Montreal, Quebec H3K1G6 Canada
Platform 3000™ is the only converged HLR/AuC, HSS, SIP info@blueslice.com
Registrar, and SIP Redirect Server, which, together, enable 125
universal mobility across all access networks. Blueslice
© 2008 Blueslice Networks, Inc. The information contained herein A New Kind of Mobile Service Provider
is subject to change without notice. The only warranties for
delivers solutions to the world's leading mobile service Blueslice Networks products and services are set forth in the 100 The MVNO has emerged as a highly successful business model and is transforming the
providers including wireless carriers, MVNOs, VoIP express warranty statements accompanying such products and wireless industry. Operators no longer need a license or full network to compete in the mobile
services. Nothing herein should be construed as constituting an marketplace. What started as a reseller model in Europe is now spreading to the rest of the
providers, and alternate carriers. additional warranty. Blueslice Networks shall not be liable for 75
technical or editorial errors or omissions contained herein. world, as companies focused on communications, as well as brand companies with no
Blueslice Networks is a private company with 50 relevance to telecommunications, are realizing the opportunity to tap into this simple and
headquarters in Montreal, Canada. B8MVNO08NB, 1/2008 extraordinarily expanding market. A new stage of MVNO business models will see emerging
25 global MVNOs, convergence mobile/VoIP players, and enterprise MVNEs. The MVNO market is
already emerging and fast growing with 75 million worldwide subscribers in 2007, growing to
0 100 million by 2010¹.
2005 2006 2007 2008 2009 2010

MVNO Subscriber Growth, Millions ¹Sources: Pyramid Research, EMC Database/Informa Telecom

Convergence Starts with Your Subscribers www.blueslice.com