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IMC ASSIGNMENT
INDIAS #01 GREETING CARDS AND GIFTS GALLERY
Comfortable
Brand
browsing
experience
space
Array of
Ambience
products
Tie up with
Novel
international
products
brands
Value Delivery
Dedicated Fulfilment Team
To ensure that the gift is delivered the same-day, they
have a dedicated fulfilment team working around the
clock. The multi-tier structure of the team provides
complete clarity on the various stages involved in order
processing, which allows them to identify and rectify any
and all anomalies as and when they arise.
High Tech Systems
At Archies Online, they understand that in the age of
technology, no business can thrive without a robust IT
infrastructure. That is why they have invested in highly
sophisticated customer and order management solutions
that enable their team and delivery partners to comply
with all stipulated deadlines. Leveraging a matrix of highly
sophisticated systems, they can delivery gifts on the
same-day.
Trusted Shipping Partners
Placed among the pioneers of greeting cards and
customized gifts in India, Archies has more than 37 years
of experience in the industry. During the period, they have
created a global network of reputable fulfilment partners
that are known for offering world-class shipping services.
Exhaustive Selection of Products
Archies gift inventory includes various combos of flowers,
cake, teddy bear, chocolate, and glass vase, each carrying
a distinct charm. To add to shopping experience at Archies
Online, they also give us the liberty of personalizing our
gift so that we can send across the message that we are
otherwise shying away from conveying.
Tamper-proof Packaging
Archies Online, hold high value for the benchmark they
have created for their services. That has prompted them
to use finest quality packaging materials and
methodologies to ensure all the gifts reach their
destination in perfect condition. Even when racing against
time to deliver the gifts on the same-day, they never
compromise on the quality of the packaging materials and
comprehend with their benchmarks.
Marketing Communication
Kotler defines Marketing Communication as The means
by which firms attempt to inform, persuade and remind
customers directly or indirectly about the products or
brands that they sell
Further, Integrated Marketing Communications (IMC) is a
concept of marketing communications processes that
evaluates the strategic roles of a variety of communication
platforms and combines them effectively to maximise
impact of the message on the recipient of that
message