GITAM School

of
International Business
GITAM University, Gandhinagar Campus, Rushikonda, Visakhapatnam - 45, Andhra Pradesh, India

NATIONAL CONFERENCE
ON
SERVICES IN EMERGING MARKETS
OPPORTUNITIES & CHALLENGES
March 9-10, 2018

Call for papers

Conference Proceedings with ISBN

VENUE :
KRC Auditorium, GITAM University
Visakhapatnam

Accredited by NAAC
with A+ Grade
visit us at : www.gsib.gitam.edu
ABOUT THE CONFERENCE
Managing services and creating value has become challenging task in emerging markets. Service
sector opens numerous opportunities with challenges in global competent markets. The development
towards the Service Society has long viewed to be just an academic vision but has already become
a reality to a large extent. Innovative services drive and go along with economic change, they act as a
motor for social renewal and contribute significantly to strengthening the competitiveness.
The emerging areas like service dominant logic, customer value creation, relationship marketing, CRM,
Technology etc. opens new challenging avenues to continue the journey of research in the field of
knowledge. Its highly necessary to update, identify and emphasis these emerging areas. Every manager
and every researcher needs to understand the quickly changing needs of customers. The Conference
brings the managers and academic researchers together to prepare for what tomorrow brings.
CONFERENCE OBJECTIVE
To provide a platform for the researchers, industry, academia and marketing practitioners to discuss,
debate and present their results, concerns, trends, challenges and best practices of managing the
services in emerging markets. To understand what works, what doesnt, and most importantly, whats
next to ensure success.
CALL FOR PAPERS
GITAM School of International Business invites authors to share knowledge through presenting their
research ideas/work related to below mentioned themes (indicative not exhaustive). Individuals may
also register and attend the conference as delegate without submitting or presenting any paper.
THEME OF THE CONFERENCE
The theme of the conference is Services in emerging markets: opportunities and challenges. In
broader way sectorial themes: Health Care, Tourism & Hospitality, Transportation, Banking & Finance,
Education, Agriculture, Technology, Trade &Retail, Information, Media and telecommunications, Non-
professional services, education, Sports & Events, Entertainment, Public services, outsourcing, logistics
& supply chain services and any other related segment. The following are Domain specific sub tracks
(indicative not exhaustive):
Services Marketing Mix Service recovery mechanism
Service quality and measurement Service engineering and operations
Service concept and service design Service systems: value and value co-creation
Creating and maintaining a service culture Enhancing the service experience through
Service environment co-creation
Stimulating service innovation and networks Fostering service infusion and growth
Service encounters: role of customer
Service dominant logic (SDL)
& employee
Measuring and optimizing the value of service
Optimizing service networks and value chains
Relationship marketing of services and CRM Leveraging technology to advance service
Internal and Interactive marketing Financial and economic impact of service
Consumer behavior in services Improving well-being through transformative
Services branding and selling services service
Ethical issues in services marketing
PUBLICATION
Full-Papers of authors that are accepted having duly completed the registration process will be
published as conference proceedings bearing an ISBN.
SUBMISSION GUIDELINES
The abstracts and full papers should be mailed to smconference@gitam.edu in word document.
The paper should be maximum 12 pages, including an abstract keywords, references, exhibits and
appendices.
Font Size: 12; Font Style: Times New Roman; Space: 1.5. Authors are required to comply with the
APA style of referencing only. For details on APA referencing style, please visit http://www.apastyle.
org
The title/cover page should contain the details of Title of the paper, Author(s), contact details
(address, email Id, contact numbers)
WHO CAN PARTICIPATE
Research scholars, academicians, marketing professionals & practitioners from industry and
Entrepreneurs.
IMPORTANT DATES
Last date for abstract submission November 30, 2017
Notification of acceptance of abstract December 05, 2017
Last day for submission of full papers January 31, 2018
Last date of payment for registration fees February 10, 2018
Conference Dates March 9-10, 2018
REGISTRATION FEE
Corporate/Industry professionals : Rs.4000/-
Academicians : Rs.2000/-
Research Scholars & Students : Rs.1000/-
The registration fee includes admission to all technical sessions, conference kit, tea/coffee breaks,
working lunches.
Registration fee can be submitted through a Demand Draft in favour of GITAM School of
International Business, Visakhapatnam, payable at Visakhapatnam.
Payment can also be made through online. The account details wherein online transfer is to be
credited is as follows:
Name : GITAM School of International Business Account No. : 534302010026401
Bank Name : Union Bank of India, Current Account IFSC Code : UBIN0553433
Participants may opt to stay at the GITAM University Campus during the conference days. The GSIB
Guest House, GITAM University Campus has limited number of rooms and would be available for the
conference participants on first come first serve basis. The tariff details for stay alone are given as
follows:
A/C Rooms : Rs. 1,000/- per day
Non A/C Rooms : Rs. 500/- per day
ABOUT THE GSIB
Conceptualized as a center of excellence in teaching, training, research and consultancy in International
Business, GITAM School of International Business (GSIB) is acclaimed as one of the top-ranking
B-Schools for International Business in the country. GSIB is a part of 100 acre lush green campus of
GITAM University (u/s3 of the UGC Act, 1956), Visakhapatnam, nestled in the natural splendor amidst
the Eastern Ghats and the Bay of Bengal. GITAM University is accredited with A+ Grade by National
Assessment and Accreditation Council (NAAC), MHRD, New Delhi and The Ministry of Human Resource
Development, Govt. of India Ranked GITAM as A category University among the universities of its kind.
GITAM School of International Business is a member of Association to Advance Collegiate Schools of
Business (AACSB) International, USA. GSIB is networked with Professional Organization, Industry, and
other business schools to advance its interests.
The school offers three regular MBA programmes in International Business, International Banking &
Finance and Global Logistics & Supply Chain Management and Modular MBA in Business Analytics
jointly with IBM. In addition, the school offers M.Phil and Ph.D. programmes in International business.
ABOUT VISAKHAPATNAM
Visakhapatnam, a City of Destiny, Port City, Steel City is the largest city in the State of Andhra Pradesh,
India and also the third largest city on the East Coast of India, headquarters of the Eastern Naval
Command, popularly known as Vizag, is being developed as a SMART CITY. The GSIB Campus is about
45 min. drive from the Airport & Railway Station.

Address for Correspondence :

Dr. A. Subrahmanyam
Conference Director
GITAM School of International Business
GITAM University, Visakhapatnam 530045
Email: smconference@gitam.edu
dr.sbmym@gmail.com
Ph: +91-891-2840408,
Mob : +91 9481577663 (WhatsApp)

For further details contact

Dr. Radha Raghuramapatruni

Chairperson CEPs
GITAM School of International Business
GITAM University,
Visakhapatnam 530045
Email: cep.gsib@gitam.edu
Ph: +91-891-2840412, 2840400
www.gsib.gitam.edu
 GITAM School
of
International Business
GITAM University, Gandhinagar Campus, Rushikonda, Visakhapatnam - 45, Andhra Pradesh, India

Two Day National Conference on

SERVICES IN EMERGING MARKETS
OPPORTUNITIES & CHALLENGES
March 9-10, 2018
REGISTRATION FORM

NAME: Prof./Dr./Mr./Mrs./Ms. ________________________________________________________________

(Use capital letters, the above given name will be printed on participation/paper presentation certificate)
Designation : ___________________________________________________________________
Organization/University : ___________________________________________________________________
If you are presenting a paper, please indicate titles of the Paper(s)
1. ________________________________________________________________________________________
2. _________________________________________________________________________________________
(Max 2 presentations by one person)
Postal Address: ______________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
Phone: ______________________________ Mobile: _______________________________________________
E-mail: _____________________________________________________________________________________
Please see conference brochure for accommodation, registration fee, mode of payment and other details.

Need accommodation in GSIB Guest house, GITAM University Campus Yes No

Registration fee payment details:
Rs. ____________ . Online Transfer /Cheque/D.D. Number: _________________________________________
Date of transaction/DD/Cheque: ________________ Bank: _________________________________________
Signature: ________________________________ Date: _________________________________________
----------------------------------------------------------------------------------------------------------------------------------------------------
In case of registration fee paid through online, mail scanned copies of online transfer receipt and duly
filled registration form to smconference@gitam.edu
In case of registration fee paid through DD/Cheque, need to post DD/Cheque and duly filled registration
form to:
Dr. A. Subrahmanyam
Conference Director
GITAM School of International Business
GITAM University, Visakhapatnam-530045, AP.
E-Mail: smconference@gitam.edu
Phone: 0891-2840408. Mobile: +91-9481577663