SWEET STOP SHOP

Brooke Carmazzi, Hannah Croy, and Emma Stumm

 Introduction
As three sisters and new business partners, we have decided to open a traditional candy store. When we were
children, we vacationed down in Deep Creek, Maryland. Whenever it rained, our dad would promise to take us
down to the candy shop. Every vacation we would pray and pray for rain so that we could go. We wanted to bring
back that childhood excitement and memory. We decided on the name Sweet Stop Shop because we wanted our
candy store to be the One Stop Shop for a customers sweet tooth. In order to run our business successfully, in
the booming economy, we decided that conducting a survey would be beneficial. The data collected will help us
determine a reasonable price to scale the bags of candy and how much to charge per ounce or pound of candy. In
order to calculate the price we should charge, we will take the average of how much candy is eaten per week by
our sample and the average of what they are willing to pay for a bag of candy. We will research the average
weight of a piece of candy and multiply that by the average number of pieces eaten. Then we will take into factor
how much they are willing to pay and research what other stores charge. All of this will help us come to a fair
price. Our survey will also show the most popular candies in our sample. This data will help us determine which
candies our store should be stocked with. The home district and distance willing to drive by the sample was also
taken. The results will display a prime location where the store would be based on the sample of seniors at
Cardinal Wuerl North Catholic High School. Our sample of the senior population was chosen based of off a
systematic randomization; every third person on the directory list was surveyed. Our store layout will be that of a
traditional candy store with containers of individually pieced candies that one can choose several kinds of and
scoop them into a small plastic bag. Topped off with a twist tie, the candy will be weighed to determine the price.
 Raw Data
HOME
CANDY 1 CANDY 2 CANDY 3 CANDY TYPE VOTES DIRSTRICT
gobstopers whoppers reeses Hersey 8 Mars
hersey twix m&m Starburts 4 SV
Kit Kats 16
hersey kit kat w. sourpatch kids SV
Sour/ Sweet Tarts 2
starbursts airheads sourpatch kids Ambridge
Twix 11
kit kats sour patch kids skittles Mars
Watermelon Sour
sweet tarts kit kats m&m Patch Kids 3 Mars
twix hersey snickers Hot Tamales 1 PR
w sourpatch kids hersey reeses smarties 4 Mars
hot tamales skittles sour patch kids Skittles 10 SV
smarties reese payday Nerd Rope 1 Mars
skittles starbursts swedish fish York Mints 1 SV
w sourpatch kids twizzlers skittles Cookies & Cream New Brighton
twix snickers sour patch kids Chocolate 1 Pittsburgh
Swedish Fish 2
nerd rope sour tarts pretzel m&m SV
M&M 5
your mints cadbury chocolate candy corn NA
Sour Patch Kids 12
c&c candy bar kit kat twix Mars
Reeses 7
smarties sourpatch kids take 5 Butler
Airheads 1
kit kats twix sourpatch kids Mars
Twizzlers 1
kit kats twix jolly rancher NA
Snickers 3
kit kats sour patch kids m&m Cadbury Mars
kit kats skittles smarties Chocolate 1 Riverside
starbursts skittles hersey Peach Rings 1 Mars
skittles hersey sour patch kids Gobstoppers 1 SV
twix snickers skittles Whoppers 1 Ambridge
swedish fish twix milky way Pay Day 1 SV
m&m skittles hersey Pretzel M&M 1 SV
twix kit kat reeses Candy Corn 1 Mars
reese kit kat smarties Milk Chocolate 1 Bridgeville
sour patch kit kat milk chocolate Jolly Rancher 1 PR
Milky Way 1
kit kats sourpatch kids m&m SV
Take 5 1
sourpatch kids twix kit kat Mars
Butterfinger 1
kit kats twix sourpatch kids SV
hersey reeses kit kat Butler
starbursts peach rings skittles PR
reeses kit kat butterfinger Butler
 COST DISTRICT VOTES
PIECES PER DRIVE FOR 2 Mars 11
WEEK (MINUTES) LBS
SV 10
3 10 10
PR 3
1 30 10
NA 2
6 10 2
Ambridge 2
1 10 8
Butler 3
3 4 10
New Brighton 1
3 60 13
Pittsburgh 1
1 5 5
Riverside 1
25 25 10
Central Valley 1
30 10 10
7 5 5
7 10 10
20 5 16
100 2 5
0 15 5
5 5 5
1 10 3
20 5 5
5 5 10
7 0 3
50 10 5
100 45 5
40 5 10
5 5 1
2 7 10
30 10 10
1 5 15
3 10 10
2 5 15
1 5 2
1 10 2
2 5 12
20 10 10
3 5 2
10 4 8
5 15 15
 Data Analysis
Home District of Residency
3%
3%3%
3%

8% 31%
6%
6%
8%
29%

Mars Seneca Valley Pine Richland North Alleghany

Ambridge Butler New Brighton Pittsburgh
Riverside Central Valley

This Pie Chart (above) displays the home districts of which the sample lives in. Sixty eight percent of the
students live in either Mars, Seneca Valley or Pine Richland. These three schools are all located within or
near Cranberry, making it the prime location for our store.
The frequency distribution and frequency histogram (below) displays the driving time, in minutes, that the
senior students are willing to drive to reach our candy store. Most of responses laid between zero and
eleven minutes, with only six outliers. The students who responded with a farther distance that they were
willing to drive lived in a district farther away from the school, which is why there times were outliers. This
information reinforced our initial idea to place the store in the Cranberry area.

Time (minutes) to Drive to a Candy Shop

35
REL. 29
30
CLASSES FREQ. FREQ. MIDPOINTS
25
0 - 11 29 0.829 5.5
Frequency

20
12 - 23 2 0.057 17.5
15
24 - 35 2 0.057 29.5
10
36 - 47 1 0.029 41.5
48 - 59 0 0 53.5 5 2 2 1 0 1
60 - 71 1 0.029 65.5 0
5.5 17.5 29.5 41.5 53.5 65.5
 The Box and Whisker Plot (above) displays the amount of money the surveyed seniors and CWNC were
willing pay for 2 pounds of candy. The range of their answers was from $1 to $16. The interquartile range of
the data was 5. The mean of the data was $7.9. This means that about between the first and third quartile
there is a $5 difference. The standard deviation is $4.3; this means that Sixty eight percent of the students
are willing to pay between $3.6 and $12.6 for 2 pounds of candy.
This Pareto Chart (below) is displaying the candies of the sample of Seniors at Cardinal Wuerl North
Catholic High School. We, the owners of Sweet Stop Shop, are going to stock our store with these candies.
When ordering we will make additional orders of the largely favorited candies such as Kit Kats, Sour Patch
Kids, Twix and Skittles.
 Prices
When conducting the survey we asked the participants how many pieces of candy that they eat in a week. This
number, when average gave us an estimate of how much candy someone might buy at our store, being that they
buy a bag that lasts roughly the week. The average amount of candy eaten per week was 15. An average piece of
candy weights between .2 and .6 ounces. So, a bag of 15 pieces of candy would be anywhere from 3 to 9 ounces.
The average amount of money that seniors are willing to pay is $7.90, for profit purposes we are going to round
up to $8.00. Two pounds of candy is roughly 60 individual pieces, which is four times our average intake per week.
One ounce of candy would be exactly $0.25. Based on our research we have conducted, $4 a pound or $0.25 an
ounce is the perfect price. Not only will it keep the customers happy, but we will be able to earn a good profit
from the candy sales.

Conclusion
In conclusion, our candy shop, the Sweet Stop Shop, will be located within the Cranberry area. Our store will be
stocked with the favorite candies that our survey showed. The candy will be priced according to the weight being
$0.25 an ounce. The sample of seniors at CWNC is an accurate depiction of the population because they can drive
and their school is located right in Cranberry. Our store will be a suitable place for them to hangout after school
and pick up candy for the ride home.