A STUDY ON CUSTOMER SATISFACTION IN FMCG PATHANJALI

PRODUCTS

PROJECT REPORT

Submitted by

M.VIGNESH KUMAR

16501053

In partial fulfilment for the award of the degree

Of

MASTER OF BUSINESS ADMINISTRATION

In

DEPARTMENT OF MANAGEMENT STUDIES

PAAVAI ENGINEERING COLLEGE

(AUTONOMOUS)

PACHAL, NAMAKKAL 637018

JULY 2017
 BONAFIDE CERTIFICATE

Certified that this project report is a bonafide work of M.VIGNESHKUMAR

Reg.No.16501053, II MBA, Paavai Engineering College, Pachal, Namakkal, who
undergone the project work under my supervision. Certified further that to the best of my
knowledge the work reported here in does not form part of any other report on the basis of
which a degree or award was conferred on an earlier occasion on this or any other candidate.

Project Guide Head of the Department

Submitted for the project viva-voce examination held on __________________ .

INTERNAL EXAMINER EXTERNAL EXAMINER

 DECLARATION

I hereby declare that the project work entitled A STUDY ON CUSTOMER

SATISFACTION IN FMCG PATHANJALI PRODUCT , carried out in partial
fulfilment of MASTER OF BUSINESS ADMINISTRATION is my original work

(Signature of the Candidate)

M.VIGNESH KUMAR
REGISTER NO: 16501053

I certify that the declaration made above by the candidate is true.

Signature of the Guide

 ACKNOWLEDGEMENT

I would like to express my gratitude to Shri.CA.N.V. NATARAJAN, Chairman,

B.com, F.C.A., and Smt.N.MANGAYARKARASI M.Sc., Correspondent, Paavai
Engineering College, Pachal, Namakkal for giving me an opportunity and to this project
undergo.

I feel immense pleasure in expressing my deep sense of gratitude to

Dr.K.K.RAMASAMY, M.E., Ph.D., Director Admin, Paavai Engineering College,
Pachal, Namakkal for all the encouragement received during the MBA course.

I wish to place my deep sense of gratitude to prof., Dr.M.Premkumar, M.E., Ph.D.,

Principal, Paavai Engineering College, Pachal, Namakkal for all the encouragement
received during the MBA course.

I own my boundless thank and gratitude to Mrs.P.Rekhapreethi B.E., PGDM.,HOD

Department Of Management Studies, Paavai Engineering College, Pachal, Namakkal
and all faculty members of MBA Department.

I own my bound full thanks and gratitude towards my faculty guide Mrs.
N.PRABHA,MBA,Phil., Paavai Engineering College, Pachal, Namakkal for her guidance
and support

I would like to express my sincere thanks for my parents and friends for their
unbounded support to make this project a reality

(M.VIGNESH KUMAR)
CHAPTERS TITLE PAGE NO

1. INTRODUCTION

2.OBJECTIVE OF STUDY
I
3. SCOPE OF STUDY

4.LIMITATION OF THE STUDY

5. COMPANY PROFILE

6. PRODUCT PROFILE

II REVIEW OF LITERATURE

IV RESEARCH METHODOLOGY

V DATA ANALYSIS AND INTERPRETATION

FINDING

SUGGESTION

CONCLUSION

BIBLIOGRAPHY

QUESTIONNAIRE
 LIST OF TABLES
TABLES.NO TITLE OF THE TABLES PAGE
NO.
4.1 Gender of the respondent
4.2 Age of the respondent

4.3 Marital status of the respondent

4.4 Education qualification of the respondent

4.5 Experience of the respondent

4.6 Monthly income of the respondent
4.7 Option to words rating Pathanjali products
4.8 Option to words Rateing of the effective of the Pathanjali
product
4.9 Option to words Pathanjali product literature
4.10 Option to words Satisfaction with the behavior of the pathanjali
people
4.11 Demand of the Pathanjali product

4.12 Option to words mostly preferred Pathanjali product you deal

mostly
4.13 Option to words Satisfaction with the Pathanjali product
4.15 Option to words Pathanjali product offers a large variety of
products
4.16 Option to words Pathanjali product have high quality
4.17 Option to words Price of the Pathanjali product are fair
4.18 Option to words appealing packing Pathanjali products
4.19 Option to words Natural ingredients present in Pathanjali
products
4.20 Option to words Satisfaction with the Pathanjali product
4.21 Option to words problem faced while using the product
4.22 Option to words there in chemical free in Pathanjali product
 LIST OF CHART
TABLES.NO TITLE OF THE TABLES PAGE
NO.
4.1 Gender of the respondent
4.2 Age of the respondent

4.3 Marital status of the respondent

4.4 Education qualification of the respondent

4.5 Experience of the respondent

4.6 Monthly income of the respondent
4.7 Option to words rating Pathanjali products
4.8 Option to words Rateing of the effective of the Pathanjali
product
4.9 Option to words Pathanjali product literature
4.10 Option to words Satisfaction with the behavior of the
pathanjali people
4.11 Demand of the Pathanjali product

4.12 Option to words mostly preferred Pathanjali product you deal

mostly
4.13 Option to words Satisfaction with the Pathanjali product
4.15 Option to words Pathanjali product offers a large variety of
products
4.16 Option to words Pathanjali product have high quality
4.17 Option to words Price of the Pathanjali product are fair
4.18 Option to words appealing packing Pathanjali products
4.19 Option to words Natural ingredients present in Pathanjali
products
4.20 Option to words Satisfaction with the Pathanjali product
4.21 Option to words problem faced while using the product
4.22 Option to words there in chemical free in Pathanjali product
 CHAPTER I

INTRODUCTION OF THE CUSTOMER SATISFACTION

Customer is the king; this is all the more apt for today's business environment where, all
other factors remaining more or less constant, it is the value addition to the customer that is
making all the difference.

Customer satisfaction depends on the performance relative to a expectations.

A key premise in customer satisfaction is understanding the needs and meeting or exceeding
the expectations of customers. Furthermore, this is done while optimally using resources.
While most companies have developed strategies to improve quality and external customer
service, internal customer satisfaction is a much neglected component of quality
improvement. To this end, it is important to emphasize that total customer satisfaction can be
attained only if all employees devoted to external customer satisfaction can work together
and assist each other to achieve the common objective, when the internal customer isn't
satisfied, Relationships with the external customer suffer. So, it is suggested to adopt
customer oriented approach to keep the internal customer satisfied and motivated, who in turn
will focus their attention and energy upon meeting the requirements of their customers,
thereby maximizing the customer, thereby maximizing the customer satisfaction.

Customer satisfaction survey is the process to monitor the satisfaction quotient of

their people. In internal satisfaction surveys therefore tracks the return on your investments in
keeping your people happy, high salaries, a quality culture, a healthy work environment.

Last, but not the least internal customer satisfaction survey helps in finding the
critical areas, which need further improvement.
NEED OF INTERNAL CUSTOMER SATISFACTION SURVEY ARISES DUE TO
FOLLOWING REASONS.

Rapidly growing organization.

High or growing turnover rate
Excessive rumor's
Highly competitive industry.
Planned and recent organizational changes.

BENEFITS OF AN INTERNAL CUSTOMER SATISFACTION SURVEY

It creates better teamwork and much improved work process.

It leads to higher output and superior quality product.

It decreases the turnover.

Reduced overheads, and increase customer satisfaction level's inter departmental.

It enhance communication and hence helped in team building, hence there is less wasted
effort caused by lack of common purpose and poor communication.

A good employee feedback survey improves employee attitude and boosts morals.

INTERNAL CUSTOMER-SUPPLIER RELATIONSHIP

In an organization, from procuring an order to delivering the final product, a series of

activities takes place. There are different depts. To which these activities are assigned eg.
Raw material for production is purchased by one dept. And supplied to other deptt. Where
the production initiates. Thus every debt. Play an important role of a customer and supplier
as well.

The importance of a customer is well known from the maxim, Customer is the king.
Earlier, organizational administrators concentrated only on the satisfaction of external
customers i.e. the target market. But now it is being realized that if the internal customer is
satisfied the quality as well as the quantity is also appreciable. Higher the customer
satisfaction index, higher will be the quality of the production. This results in the satisfaction
of external customers and ultimately brings profits & prosperity to the organization. It can
benefit the organization in following ways:-

1) There will be less employee turnover.

2) Optimum utilization of available resources will take place.

3) High job satisfaction and feeling of belongingness in employees.

4) Qualitative product.

5) Least conflicts in the departments.

6) Good reputation in the market and many more benefits can be accrued.

Should ensure that the customer dependent is satisfied with the product and services
provided by it as it will result into an overall improvement of the organization.

To serve a final customer first of all a company has to satisfy his employees. If
employees are satisfied then they will ultimately satisfy the final customer. Three types of
marketing arise. These are a follows:-

1) Internal marketing:

It is defined as when company communicates its policies to the employees. In

this understands their employees & provides good working condition, compensation
and incentives so as to satisfy their employees. Company satisfies their employees
because they are the person in touch with the final users.

2) External marketing:

When company communicates with its final end user regarding the product
complaints & suggestions so as to satisfy them.

3) Interactive marketing:

In this employees communicate company product to its final end users.

INTRODUCTION TO CUSTOMER SATISFACTION

Todays companies are facing their toughest competition ever. These companies can
outdo their competition if they can move from product and sales philosophy to a marketing
philosophy. We spell out in detail how companies can go about winning customers and
outperforming competitors. The answer lies in doing a better job of meeting and satisfying
customers needs. Only customer-centered companies are adept at building customers, not
just building product. They are skilled in market engineering, not just product engineering.

Too many companies think that it is the marketing/sales departments job to procure
customers. If that department cannot, the company draws the conclusion that its marketing
people arent very good. But in fact, marketing is only one factor in attracting and keeping
customers. The best marketing department in the world cannot spell products that are poorly
made or fail to meet anyones need. The marketing department can be effective only in
companies whose various departments and employees have designed and implemented a
competitively superior customer value-delivery system.

Although the customer oriented firms seek to create high customer satisfaction, its
main goal is to maximize customer satisfaction, first the company can increase customer
satisfaction by lowering its prices, but results may be lower profits second the company
might be able to increase prices. Third the company has many stake-holders including
employees, dealers, suppliers and stock holders spending more to increase customer
satisfaction might divert funds from increasing the satisfaction of other partner. Estimate the
company must operate on the philosophy that it is trying to deliver a high level of satisfaction
to the other stake-holder within the constraints of its resources. From the past studies of last
three decades we observed that the companys first task is to create and satisfy customers.
But todays customers face a vast array of product and brand choice prices and suppliers.

It is generally believed that customers estimate which offer will deliver the most value
customers are like value maximizes, within the bounds of search costs and limited
knowledge, mobility income, they form an expectation of value and act on it, whether or not
the offer lives up to the value expectations affects customers satisfaction and their
repurchase probability.
CUSTOMER VALUE

Customer delivered value is the difference between the total customer value and total
consumer cost. Consumer value is the bundle of benefits customers expect from a given
product or service. Total consumer cost it the bundle of costs consumer expect to incur in
evaluating, obtaining and using the product.

That two customers can report being highly satisfied for different reasons. one may
be easily satisfied most of the time and other might be hard to please but was pleased on this
occasion. Companies should also note that managers and salespeople can manipulate their
ratings on customer satisfaction. They can be especially nice just before the survey. They can
also try to exclude unhappy customers from the survey. Another danger is that if customers
will know that the company will go out of its way to please customers, some customers may
express high dissatisfaction (even if satisfied) in order to receive more concession.

DELIVERING CUSTOMER VALUE AND SATISFACTION:

The value chain is a tool for identifying ways to create more customer value. every
firm is a collection of activities that are performed to design, produce, market, deliver and
support its product. The value chain identifies nine strategically relevant activities that create
value and cost in a specific business. These nine value-creating activities consist of five
primary activities and four support activities.

INTERNAL RECORD SYSTEM

Marketing managers rely on internal reports on orders, sales, prices, cost, inventory
levels, receivables, payables, and so on. By analyzing this information, they can spot
important opportunities and problems.

THE MARKETING INTELLIGENCE SYSTEM

A marketing intelligence system is a set of procedures and sources used by managers

to obtain everyday information about developments in the marketing environment. Marketing
managers collect marketing intelligence by reading books, newspapers and trade
publications; talking to customers, suppliers and distributors; meeting with other company
mangers.
 First, it can train and motivate the sales force to spot and report new developments.
Sales representatives are positioned to pick up information missed by other means.

Second, the company can motivate the distributors, retailers, and other intermediaries
to pass along important intelligence.

Third, companies can collect competitive intelligence by purchasing competitors

products; attending open houses and trade shows; reading competitors publishing reports;
attending stockholders meeting; talking to employees, dealers, distributors, suppliers, and
freight agents; collecting competitors ads; and looking up news stories about competitors on
the internet.

SOURCES OF INTERNAL DATA

Sources of internal data are of two types:

1. Internal or primary data

2. External or secondary data.

INTERNAL SOURCES

Company profit-loss statements, balance sheets, sales figures, sales call reports,
invoices, inventory reports and prior research reports.

EXTERNAL SOURCES

A) Government publications

B) Periodicals and books

C) Commercial data
NEED OF THE STUDY

Customer satisfaction survey is a systematic process for collecting consumer

data, analyzing this data to make it into actionable information, driving the results throughout
an organization and implementing satisfaction survey is a management information system
that continuously captures the voice of the customer through the assessment of performance
from the customers point of view.
 CHAPTER-II

REVIEW OF LITERATURE

For more than a decade now, a range of studies that address environmentally sound
consumer behaviour, e.g. car use, waste sorting, minimisation and recycling practices, have
been conducted. However, few studies evaluated consumer acceptance of the PSS concept a
consumption based on non-ownership of physical products, see, for example, studies on car
sharing schemes (Schrader 1999; Meijkamp 2000), ski rental and washing services (Hirschl,
Konrad et al. 2001).

A number of examples (mainly from the business-to-business area) exist that confirm
the potential of PSS for reducing life cycle environmental impact. It is, however, increasingly
evident that these examples are difficult to directly apply to the market of private consumers,
mainly because business customers often prefer services to product ownership (Alexander
1997), while according to some studies it is a formidable challenge for private customers to
adopt ownerless consumption (Schrader 1996; Littig 1998). In addition, the environmental
impacts of such offers depend to a large extent on user behaviour. To address this problem,
changes are needed in consumption behaviour; consumption patterns and levels; and
ultimately a change in lifestyles towards more sustainable patterns. Many authors recognise
that the health of our planet is inextricably dependent upon human behaviour (Geller 1995),
and therefore changing human behaviour may foster and maintain sustainability (Gudgion
and Thomas 1991; McKenzie-Mohr, Nemiroff et al. 1995; Oskamp 2000). An increasing
number of studies have been conducted in search for instruments that can potentially help
facilitate the shift toward more sustainable patterns of consumption, e.g., (Goodwin,
Ackerman et al. 1997); (OECD 1997); (Stern, Dietz et al. 1997); (Thgersen and lander
2002).

Paul S. Goldner (2006) Grigoroudis, E and Siskos, Y (2009) defines, a

customer is any organization or individual with which you have done business over the past
twelve months. Customer means the party to which the goods are to be supplied or service
rendered by the supplier. provide definition for customer upon two approaches: With
reference to loyalty, A customer is the person that assesses the quality of the offered
products and services and on process oriented approach, the customer is the person or
group that receives the work output (p.9).
 Customer satisfaction is an evaluation of difference between prior expectations about
productand its actual performance. Customer satisfaction is how customers react towards the
state ofsatisfaction, and how customers judge the satisfaction level (Hanif, Hafez & Riaz,
2010).Customer satisfaction is the reaction of customer toward state of the fulfillment and
judgment ofcustomer about that fulfilled state (Khayyat & Heshmati,2012).Customer
satisfaction is the expectation before consuming a product regarding quality or it is a pre-
consumption judgment or expectation(bae,2012).Satisfaction is an outcome of purchase in
which consumer compare cost and rewards with theanticipated
consiquences(Maxham,2001).There is always a positive relationship between customer
satisfaction and profit maximization ofan organization(bowen&chen,2001).No one is
important than customers and their satisfaction isthe ultimate objective through improvement
in services in terms of competitiveness and it savesfuture revenue plus it becomes the cause
of cost reduction in future(Yuan Hu, Ching-Chan&Cheng, Hong,2010).Customer satisfaction
is the perceived feeling of a customer for which he orshe has set standards if his expectations
match with the standard he is satisfied(Eggert&Ulaga,2002).There are number of imperial
studies on specific relationship of employeessatisfaction.Often the quality of the relationship
is called satisfaction mirror which gives an ideathat success of business is from satisfaction of
employee which is reflected in term of thecustomer satisfaction.Service quality is derived
from employee satisfaction for example ifemployees are satisfied it has direct effect on both
customer satisfaction and servicequality(Madern,Maull,Smart&Baker,2005).There is a
significant effect of customer satisfaction on the performance of business and
throughcustomer satisfaction returns of shareholders can be increased and value of any
business can bemaximized(Osullivan,Mccalling,2010)

The most widely accepted conceptualization of the customer satisfaction concept is

the expectancy disconfirmation theory (McQuitty, Finn and Wiley, 2000). The theory was
developed by Oliver, who proposed that satisfaction level is a result of the difference between
expected and perceived performance. Satisfaction (positive disconfirmation) occures when
product or service is better than expected. On the other hand, a performance worse than
expected results is dissatisfaction (negative disconfirmation). Studies show that customer
satisfaction may have direct and indirect impact on business results. Luo and Homburg
(2007) concluded that customer satisfaction positively affects business profitability. The
majority of studies have investigated the relationship with customer behaviour patterns
(Dimitriades, 2006; Olorunniwo et al., 2006; Chi and Qu, 2008; Faullant et al., 2008).
According to these findings, customer satisfaction increases customer loyalty, influences
repurchase intentions and leads to positive word-of-mouth.

Customer satisfaction with offices is resolved by specialized execution, as well as by

a many-sided set of trade procedures, for example, compelling correspondence and
administration ofdesires. (Campbell&Finch,2004).Customer satisfaction have antecedent,
mediated and moderated effect on personal connectionsand enjoyable
interactions(Fatima&Razzaque,2013).Customer satisfaction with offices is resolved not just
by specialized execution, additionally by amultifaceted set of trade methodologies, for
example, powerful correspondence andadministration of desires.(Campbell&Finch,2004).

The exceptional dissemination of portable administrations has beaten the

masters'desires.Telecommunication has turned into a heading segment, giving
commoditizedadministrations. Accordingly, the infiltration of cellular telephones is very
nearly twice as highas that of personal computers(Turel&Serenko,2013).The portable Internet
guaranteed equilent adaptability and expense productivity to the typicalweb. In any case,
encounters show that the improvement of portable web requisitions needs tothink about
uncommon tests in the zones of convenience, advancement
proficiency.(Spriestersbach&Springer,2005).As interest obliges that more provisions be re-
wrote for versatile arrangements, organizationsmay think that it is important to upgrade
information offering and substance conveyance systemsto backing the portable
stage.(Devi,Ramzan&Shander,2012).

Mobile applications and administrations progressively help us in our everyday

lifecircumstances, satisfying our needs for data, correspondence,diversion or
relaxation(Wac,Ickin,Hong,Janowski,Fielder&Dey,2011)Regardless of the reputation of
flexible demands, their execution likewise imperativeness bottlenecks remain stowed away
due to a non-attendance of detectable quality into the advantageconstrained conveyable
execution environment with possibly intricate affiliation with the procurement
behavior(Qian,Wang,Gerbar,Mao,San,Spatscheck,2011).
 Cell phones and tablets are converting the way individuals digest news, take after
games, and sitin front of the TV and films. Individuals are basically strolling around with a
worldwidenewsroom, a games enclosure, widescreen HD TV, and film theater in their pocket
or tote.Furthermore as a rule nowadays, clients have a decision by they way they need to get
to the dataand captivate with the substance(Anderson,2013)It is evident that clients are vital
stakeholders in associations and their fulfillment is a necessityto administration. Client
fulfillment has been a subject of incredible enthusiasm to associationsand specialists
indistinguishable.(Agbor,2011).
 2.1 COMPANY PROFILE

Patanjali Ayurved Limited was established in 2006 with a thought of rural and urban
development. The company is not merely an organization but a thought of creating a healthy
society through Yog and Ayurved.

We value our consumers and we believe by providing quality products a quality life for
them can be created. This is our primary apprehension and thus, we try to take every measure
to ensure quality like the Unique ID system to stop fake products.

We recognize farmers as our main assets. They provide herbal and organic products on
contract farming. The company takes various initiatives for farmers to raise their income and
provide surety towards sale of their produce.

Profit Before Tax(PBT)

Farmers are provided with all sorts of technical-aid and necessary information about
efficient farming. Our manufacturing units process consumables like food items, medicines
etc. These are made available to consumers through a wide network of Authorized Patanjali
Stores and retails shops.

Our efforts in the sectors of social welfare, health, philosophy and spirituality are
guided by our values. We consider guru satta and bhagwat satta above everything else.
We believe in optimum utilization of our capabilities for the betterment of the society. Our
functionality and concepts make us a distinguished organization.

Our increasing processing units, retail outlets across the nation and the flourishing
sale-profit figures illustrate our glorious journey so far. Our consistency in growth and
expansion is due to the ever-increasing trust.

We are a leading name in the sector. We aim to grow and expand to enhance our
concept of wellness of individuals and the society.
VISION

Keeping Nationalism, Ayurved and Yog as our pillars, we are committed to create a
healthier society and country. To raise the pride and glory of the world, we are geared up to
serve people by bringing the blessings of nature into their lives. With sheer dedication,
scientific approach, astute planning and realism, we are poised to write a new success story
for the world.

MISSION

Making India an ideal place for the growth and development of Ayurveda and
a prototype for the rest of the world.

OUR LEADERSHIP

Yogrishi Swami Ramdev Ji was born to Smt. Gulab Devi and Shri Ram
Niwas in a village of Haryana. He had his early education in a village school. At the age of
14 he was admitted to the Gurukul at Kalwa (near Jind, Haryana) where under the blessed
tutelage of Acarya Shri Baldevji he studied Sanskrit and Yoga, and earned a postgraduate
(Acarya) degree with specialization in Sanskrit Vyakaraa, Yoga, Darsana, Vedas and
Upaniads, later he was very much inspired by the life and writings of Mahari Dayanand
Saraswati and he thoroughly studied Satyartha Prakasa, RG Vedadi Bhasya Bhumika etc.
Along-side the magnetism of Maharsi. Patanjali as an exponent of Yoga, Sanskrit Grammar
and Ayurveda continued to exert its influence on him.He has explained in detail the benefits
accruing from yoga in his two popular hindi books on the subject: 1. Yoga Sadhana evam
Yoga Chikitsa Rahasya, 2. Praayama Rahasya.

Acharya Balkrishna Ji (born 25 July, 1972), a multi-faceted personality, is a popular authority

on Ayurveda and a renowned medicinal plant expert. He is a companion of Swami Ramdev
who is known for Yoga Revolution in the World and a founding pillar of Patanjali Yogpeeth
and Divya Yoga Madir (Trust). He is a man who has uplifted the spiritual tradition of ancient
saints.
Acharya Balkrishna Ji is a renowned scholar and a great guide under whose guidance and
leadership Ayurvedic treatment and research has touched new dimensions. Indians regard
Acharyaji as an empowered of Ayurvedic system of medicine. His efforts have significantly
contributed to the social, cultural, educational and economic aspects of India along with the
establishment of remarkable standards in the domains of literature and therapy at a global
level.

OUR EXPORT PORTFOLIO

Patanjali Ayurved Limited is a leading manufacturer and

marketer of herbal, nature based products and medicines. Its products are today available in
around 10 countries across the world through authorized channels , helping people move
towards a more healthy and natural lifestyle.

Backed by one of the largest manufacturing facilities in the world and state
of art laboratories comprising modern instruments & equipments to ascertain and maintain
strict quality control, Patanjali overseas business today spans key countries in almost all
continents.

Organization is registered with US FDA and is an active member of many

government and semi-government trade promotion organizations.

OUR OVERSEAS MARKETS

JS map by am Charts

BEWARE OF FRAUDS

The burgeoning business of Patanjali Ayurved Limited has given ways

to frauds to mint money by promising people in assisting / providing Patanjali distributorship
in India & in overseas markets. These frauds lure people to pay money in their bank accounts
by providing misleading information & false promises. Kindly beware of such frauds &
fraudulent activities.

PATANJALI RESEARCH INSTITUTE

The work of clinical control in the field of Ayurveda could not take
place ever at a large scale which is why this knowledge could not get global recognition. We
have set up Patanjali Research Institute where we have initially spent Rs 500 crore rupees and
a big chunk of it is being spent on research works.
 From animal trail to human trail, there will be an intense process of
research. Any medicine will be first tested in the laboratory, then it will be used on rats and
rabbits and after their successful use of animals it will be used on humans. This kind of
process will make the scientific facts of Ayurveda clear and will generate a new hope for
those patients who have given up after long allopath treatment. Moreover Ayurveda will get
recognition in the world as evidence based medicine.
 2.3 PRODUCT PROFILE

NATURAL FOOD PRODUCTS

CHOCO FLAKES

Patanjali Choco Flakes 125 gm.Proprietary FooIngredients: Wheat Flour (62.29%), Sugar
(32.15%), Cocoa Powder (4.69%), Salt (0.62%).Contains permitted natural color (E-150d)
and added flavors natural identical ; synthetic flavoring substances (chocolate). Serving
Suggestions: Serving size 30 gm: Recommended two serving a day. Patanjali Choco Flakes
are delicious when served with milk (hot or cold) at breakfast or at any time of the day. How
to prepare: Take 3 heaped tablespoons (30 gm) of Patanjali Choco Flakes in a bowl. Pour one
glass of milk (hot/cold) (235 ml approx.) in to a bowl. Add sugar to taste. Serve hot or cold.

BADAM PAK

It is a nourishing tonic.This rasayan makes the mind healthy, preventing

all types of mental weaknesses, bile related problems, eye diseases etc. This is a miraculous
medicine for headache. This medicine provides strength and increases power. This medicine
is very much beneficial for the patients suffering with impotency and nervous weakness. This
drink is extremely benefi cial for the nourishment of the body and mind of a child. Persons
with lot of mental activity should take one teaspoonful Badam Pak every morning and
evening for keeping up day long energy in performing their duty at office. Dosage and
method of usage: 1 or 2 teaspoonful pak should be mixed in milk or can be taken separately
after taking pak. It can be consumed by the children, youth, the aged, men and women, with
or without milk.
NATURAL HEALTH CARE PRODUCTS

Aloevera Juice with Fiber and Orange Flavor (L) loevera Juice
with fibre & orange flavour 1 litre. Enhance Jivni shakti. Also useful in constipation and skin
diseases. Dosage: 15 to 25 ml twice daily with equal quantity of water. Each 10 ml contains
Aloevera juice 9.45 ml.

PACHAK ANARDANA

Beneficial in the problems of stomach-swelling, loss of appetite. Eat

whatever you like and digest. In these days Amlapitta, indigestion, improper digestion, loss
of appetite, laziness after having lunch, not digesting properly the food that is had etc.
Problems are seen everywhere in general. These problems can be eradicated through using a
group of digestive medicines. This product should be a part and parcel in our daily life,
before eating to get rid of these problems. This drink may be served daily two times at any
time before or after taking meals. Choose your item according to your taste and use it
regularly to acquire energy and refreshment.
NATURAL HEALTH CARE PRODUCT

JAMUN VINEGAR

amun Vinegar 500 ml. Ayurvedic Proprietary Medicine. Composition: Each 10 ml contains.
Jamun pulp ( Syzygium cumuni) 9.0 ml. Indication: Useful in Hyperglycemia, Diarrhoea,
Weakness of digestive system, Urine problem. Direction of use: 10-20 ml twice daily with
cold water or as directed by physician.

HAND WASH

Hand Wash Ayurvedic Proprietary Medicine Uses Protection from germs

100%cleanliness Method of Uses : Rub on wet hands while washing and rinse of
Composition Each 10 ml contains Extracts of

AYUR VATHIC MEDICINE

CRACK HEAL CREAM

Crack Heal Cream: Ayurvedic Proprietary Medicine Uses For cracked Heel, Foot
andFingers.CompositionEach5gcontains:(BrassicaCompestris)500 mg(ProprietarProduct)
50mg(Bees Wax)500 mg;(Dryobalanops camphora)50 mg(Triticum sativum)50 mg(Aloe
vera)250(Borax)25mg Base Material

HERBAL HOME CARE PRODUCT

Detergent Cake Popular

Natural qualities of neem by nature are antibacterial and kills germs.It also acts as an anti-
allergic agent

ANTI-BACTERIAL NEEM

FRESH ROSE FRAGRANCE

Neem is a natural anti-bacterial agent and rose permeates your clothes with
freshness and fragrance.
 CHAPTER- IV

RESEARCH METHODLOGY

RESEARCH DESIGN

A research design is the arrangement of conditions for collection and analysis data in
a manner that aims to combine relevance to the researcher purpose with economy in
procedure.

It constitutes the blueprint for the collection, measurement and analysis of data. As
such the design includes an outline of what the researcher will do form writing the hypothesis
and its operational implication to the final analysis of data.

RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problem. It is

understood as a science of studying how systematically a research is done scientifically. In it
we study steps that are generally adopted by the researcher in studying the research problem
along with the logic behind them.

RESEARCH INSTRUMENT AND STATISTICAL TECHNIQUES

Normally two types of data are used for the purpose of carrying out research. For
this survey also I have collected these data i.e. a. Primary data b. Secondary data

SOURCE OF DATA:

The necessary information and data is collected as follows:

Primary data
Secondary data

PRIMARY DATA:

Primary data is one, which is collected from fresh sources and for the first time while
conducting the research. For the project, primary survey has been undertaken through a
survey instrument consisting of structured questionnaire filled by employees by the way of
personal interviewing

SECONDARY DATA:

Secondary data is that data which has been collected for some other purpose. There are
two types of sources for collecting secondary data: a. Internal sources b. External sources
internal sources of secondary data includes the data generated within the organization

RESEARCH METHODOLOGY

The methodology used for my project is as follows:

RESEARCH APPROACH METHOD-

Survey Method

RESEARCH-

Exploratory and Descriptive

DATA SOURCE-

Primary Data and Secondary Data

RESEARCH TECHNIQUE-

One-on-One interview.

Sample size-

The sample 100 Respondents

SAMPLING METHOD-

Sampling procedure used for this study is Simple Random Sampling

SAMPLE DESIGN-

To select the samples, the sampling technique used was Simple Random Sampling. The
main benefit of Simple Random Sampling is that it guarantees that the sample chosen is arepr
esentative of the population. This ensures that the statically conclusions will be valid. In this
technique each member of the population has an equal chance of being selected as subject.
The entire process of sampling is done in a single step with each subject selected
independently of the other member of the population.

TOOL FOR DATA COLLECTION-

The research instrument used in this study is structured questionnaire which consists of 25
questions. It was predetermined before conducting the survey. The questions are open ended.

STATISTICAL TOOLS USED IN THE STUDY-

For the analysis of data percentage analysis is used.

DESCRIPTION OF STATISTICAL TOOLS USED

Percentage method

PERCENTAGE METHOD

In this project Percentage method test was used. The percentage method is used to
know the accurate percentages of the data we took, it is easy to graph out through the
percentages. The following are the formula

No of Respondent

Percentage of Respondent = x 100

Total no. of Respondents

From the above formula, we can get percentages of the data given by the respondents.
 CHAPTER V

DATA ANALYSIS AND INTERPRETATION

TABLE 4.1

GENDER OF THE RESPONDENTS

Gender FREQUENCY PERCENTAGE

Male 47 47.0
Female 53 53.0
TOTAL 100 100

INTERPRETATION
From the above table 4.2 it can be observed that the gender of
respondent are 50 % of the respondent is male, 50 % of the respondent is female.
 CHART4.1

GENDER OF THE RESPONDENTS

Male
Female
 TABLE4.2

AGE OF THE RESPONDENTS

AGE FREQUENCY PERCENTAGE

20-30 26 26.0
30-35 34 34.0
35-40 19 19.0
Above 40 21 21.0
TOTAL 100 100

NTERPRETATION
From the above table 4.1 it can be observed that the age of
respondent are 26% of the respondent is 20-30, 34 % of the respondent is 30-35, 19 % of the
respondent is 35-40, 21 % of the respondent is above 40
 CHART 4.2

AGE OF THE RESPONDENTS

35
30
25
20
15
10
5
0
20-30 30-35 35-40 Above 40
 TABLE 4.3

MARITAL STATUS OF THE RESPONDENTS

MARITAL FREQUENCY PERCENTAGE

STATUS
Married 51 51.0
Unmarried 49 49.0
TOTAL 100 100

INTERPRETATION
From the above table 4.3 it can be observed that the marital status of
respondent are 51 % of the respondent is married, 49 % of the respondent is unmarried
 CHART 4.3

MARITAL STATUS OF THE RESPONDENTS

 TABLE 4.4

EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

EDUCATIONAL FREQUENCY PERCENTAGE

QUALIFICATION
SSLC 25 25.0
HSC 36 36.0
Graduate 20 20.0
Post graduate 19 19.0
TOTAL 100 100

NTERPRETATION
From the above table 4.4% it can be observed that the Educational
qualification of the respondent are 25 % of the respondent is qualified is SSLC, 36 % of the
respondent is qualified is HSC, 20 % of the respondent is qualified is graduate and 19 % of
the respondent is qualified is post graduate .
 CHART 4.4

EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

 TABLE 4.5

EXPERIENCE OF THE RESPONDENTS

EXPERIENCE FREQUENCY PERCENTAGE

1-2 years 23 23.0
2-3 years 35 35.0
3-4 years 20 20.0
Above 5 years 22 22.0
TOTAL 100 100

INTERPRETATION:
From the above table 4.5 it can be observed that the experience of
the respondent are 23 % of the respondent is experience is1-2 years , 35 % of the respondent
is experience is 2-3 years , 20 % of the respondent is experience is 3-4 years and 22 % of the
respondent is experience is above 5 years.
 CHART 4.5

EXPERIENCE OF THE RESPONDENTS

 TABLE 4.6

MONTHLY INCOME OF THE RESPONDENTS

MONTHLY FREQUENCY PERCENTAGE

INCOME
Below 20000 22 22.0
20000-30000 36 36.0
30000-40000 20 20.0
Above 40000 22 22.0
TOTAL 100 100

INTERPRETATION:
From the above table 4.6% it can be observed that the monthly
income of the respondent are 22 % of the respondent is monthly income is below 20000, 36
% of the respondent is experience is 20000-30000, 20 % of the respondent is monthly income
is 30000-40000 and 22% of the respondent is monthly income is above 40000.
 CHART 4.6

MONTHLY INCOME OF THE RESPONDENTS

 TABLE 4.7

OPTION TOWORD RATEING THE PATANJAI PROJECTS

OPINION FREQUENCY PERCENTAGE

Best in class 26 26.0
Good 36 36.0
Moderate 16 16.0
Not good 22 22.0
TOTAL 100 100

INTERPRETATION:
From the above table 4.8% it can be observed that the rate of the pathanjali
products are 26 % of the respondent are says that Best in class , 36 % of the
respondent are says that good , 16 % of the respondent are says that moderate and
26 % of the respondent are says that not good .
 CHART 4.8

OPTION TOWORD RATEING THE PATANJAI PROJECTS

 TABLE 4.9

OPTION TOWORDSRATEING THE PRODUCT EFFICIENCY OF PATANJAI

OPINION FREQUENCY PERCENTAGE

Best in class 30 30.0
Good 34 34.0
Immediate 15 15.0
response
Slow response 21 21.0
TOTAL 100 100

INTERPRETATION:
From the above table 4.9 it can be observed that the product
efficiency of Patanjali are 30 % of the respondent are says that Best in class , 34 % of the
respondent are says that good , 15 % of the respondent are says that moderate and 21 % of
the respondent are says that not good .
 CHART 4.9

OPTION TO WORDS RATEING THE PRODUCT EFFICIENCY OF PATANJAI

 TABLE 4.10

OPTION TOWORDS PATANJAI PRODUCT LITERATURE

OPINION FREQUENCY PERCENTAGE

Easy to understand 28 28.0
Highly Knowledgeable 34 34.0
No side effect this 15 15.0
product
Tough to understand 23 23.0
TOTAL 100 100

INTERPRETATION:
From the above table 4.10 it can be observed that the you like
Patanjai product literature are 28 % of the respondent are says that Easy to understand , 34
% of the respondent are says that Highly Knowledgeable , 15 % of the respondent are says
that No side effect this products and 23 % of the respondent are says that Tough to
understand.
 CHART4.10

OPTION TOWORDS PATANJAI PRODUCT LITERATURE

 TABLE 4.11

OPINON TOWORDS SATISFACTION WITH THE BEHAVIOUR OF THE

PATANJAI PEOPLE

OPINION FREQUENCY PERCENTAGE

Very much 29 29.0
Yes 44 44.0
Not good 27 27.0
TOTAL 100 100
INTERPRETATION:
From the above table 4.11 it can be observed that the satisfied with
the behaviour of the Patanjai people are 28 % of the respondent are says that very , 34 %
of the respondent are says that much , 15 % of the respondent are says that yes and 23 %
of the respondent are says that not good .
 CHART 4.11

OPINON TOWORDS SATISFACTIONWITH THE BEHAVIOUR OF THE

PATANJAI PEOPLE
 TABLE 4.12

DEMAND OF PATANJAI PRODUCT

OPINION FREQUENCY PERCENTAGE

High selling 28 28.0
Low selling 44 44.0
Average selling` 28 28.0
TOTAL 100 100

INTERPRETATION:
From the above table 4.12 it can be observed that the demand of
the Patanjai products is 28 % of the respondent are says that high selling , 34 % of the
respondent are says that low selling , 15 % of the respondent are says that average selling
.
 CHART 4.12

DEMAND OF PATANJAI PRODUCT

 TABLE 4.13

OPINION TOWARDS PATANJAI PRODUCTS YOU DEAL MOSTLY

OPINION FREQUENCY PERCENTAGE

Soap 26 26.0
Tea 40 40.0
Noodles 18 18.0
Aata 16 16.0
TOTAL 100 100

INTERPRETATION:
From the above table 4.13 it can be observed that the Patanjai
products you deal mostly is 26 % of the respondent are says that used soab , 40 % of the
respondent are says that used tea , 18 % of the respondent are says that used nudels and
16 % of the respondent are says that used aata products.
 CHART 4.13

OPINION TOWARDS PATANJAI PRODUCTS YOU DEAL MOSTLY

 TABLE 4.14

OPINION TOWORDS SATISFACTION WITH THE PATANJAI PRODUCTS

OPINION FREQUENCY PERCENTAGE

Yes 53 53.0
No 47 47.0
TOTAL 100 100

INTERPRETATION:

From the above table 4.16 it can be observed that the satisfied with
the Patanjai products is 53 % of the respondent are says that yes and 47 % of the
respondent are says that no .

.
 CHART 4.14

OPINION TOWORDS SATISFACTION WITH THE PATANJAI PRODUCTS

 TABLE 4.15

OPINION TOWORDS PATANJALI OFFERS A LARGE VARIETY OF

PRODUCTS

OPINION FREQUENCY PERCENTAGE

Strongly agree 20 20.0
Agree 34 34.0
Neutral 13 13.0
Disagree 17 17.0
Strongly disagree 16 16.0
TOTAL 100 100

INTERPRETATION:
From the above table 4.17% it can be observed that the you agree
Patanjali offers a large variety of products is 20 % of the respondent are says that
strongly agree and 34 % of the respondent are says that agree , 13 % of the respondent are
says that neutral , 17 % of the respondent are says that disagree and 16 % of the
respondent are says that strongly disagree
 CHART 4.15

OPNINION TOWORD PATANJALI OFFERS A LARGE VARIETY OF

PRODUCTS
 TABLE 4.16

OPINION TOWORDS PATANJALI PRODUCTS HAVE HIGH QUALITY

OPINION FREQUENCY PERCENTAGE

Strongly agree 21 21.0
Agree 31 31.0
Neutral 11 11.0
Disagree 23 23.0
Strongly disagree 14 14.0
TOTAL 100 100

INTERPRETATION:
From the above table 4.18% it can be observed that the you agree
Patanjali products high quality is 21 % of the respondent are says that strongly agree and
31% of the respondent are says that agree , 11 % of the respondent are says that neutral ,
23 % of the respondent are says that disagree and 14 % of the respondent are says that
strongly disagree
 CHART 4.16

OPINION TOWORDS PATANJALI PRODUCTS HAVE HIGH QUALITY

 TABLE 4.17

OPINION TOWORD THE PRICES OF THE PATANJALI PRODUCTS ARE FAIR

OPINION FREQUENCY PERCENTAGE

Strongly agree 19 19.0
Agree 28 28.0
Neutral 10 10.0
Disagree 24 24.0
Strongly disagree 19 19.0
TOTAL 100 100

INTERPRETATION:
From the above table 4.19% it can be observed that the you agree
Patanjali products fair is 19 % of the respondent are says that strongly agree and 28 % of
the respondent are says that agree , 10 % of the respondent are says that neutral , 24 % of
the respondent are says that disagree and 19 % of the respondent are says that strongly
disagree
 CHART 4.17

OPINION TOWORD THE PRICES OF THE PATANJALI PRODUCTS ARE FAIR

 TABLE 4.18

OPINON TOWORDS APPEALING PACKAGING PATANJALI PRODUCTS

OPINION FREQUENCY PERCENTAGE

Strongly agree 20 20.0
Agree 32 32.0
Neutral 9 9.0
Disagree 21 21.0
Strongly disagree 18 18.0
TOTAL 100 100

INTERPRETATION:
From the above table 4.20% it can be observed that the you agree
Patanjali products have appealing packing of 20 % of the respondent are says that
strongly agree and 32% of the respondent are says that agree , 09 % of the respondent are
says that neutral , 21% of the respondent are says that disagree and 18 % of the respondent
are says that strongly disagree
 CHART 4.18

OPINON TOWORDS APPEALING PACKAGING PATANJALI PRODUCTS

 TABLE 4.19

OPINION TOWORDS NATURAL INGREDIENTS PRESEND IN PATANJALI

PRODUCTS

OPINION FREQUENCY PERCENTAGE

Strongly agree 19 19.0
Agree 28 28.0
Neutral 10 10.0
Disagree 22 22.0
Strongly disagree 21 21.0
TOTAL 100 100

INTERPRETATION:
From the above table 4.21 it can be observed that the you agree
Patanjali products have natural ingredient of 19 % of the respondent are says that strongly
agree and 28 % of the respondent are says that agree , 10 % of the respondent are says that
neutral , 22% of the respondent are says that disagree and 21% of the respondent are says
that strongly disagree
 CHART 4.19
OPINION TOWORDS NATURAL INGREDIENTS PRESEND IN PATANJALI
PRODUCTS
 TABLE 4.20

OPINION TOWORDS SATISFACTION WITH THE PATANJALIPRODUCT

OPINION FREQUENCY PERCENTAGE

Strongly agree 16 16.0
Agree 35 35.0
Neutral 13 13.0
Disagree 17 17.0
Strongly disagree 19 19.0
TOTAL 100 100

INTERPRETATION:
From the above table 4.22% it can be observed that the you agree
that satisfied the Patanjali products 16 % of the respondent are says that strongly agree and
35% of the respondent are says that agree , 13 % of the respondent are says that neutral ,
17 % of the respondent are says that disagree and 19 % of the respondent are says that
strongly disagree
 CHART 4.20

OPINION TOWORDS SATISFACTION WITH THE PATANJALIPRODUCT

 TABLE 4.21

OPINION TOWORDS PROBLEM FACED WHILE USING THE PRODUCT

OPINION FREQUENCY PERCENTAGE

Strongly agree 19 19.0
Agree 36 36.0
Neutral 10 10.0
Disagree 17 17.0
Strongly disagree 18 18.0
TOTAL 100 100

INTERPRETATION:
From the above table 4.23 it can be observed that the you have
faced any problem while using the product 19 % of the respondent are says that strongly
agree and 36% of the respondent are says that agree , 10 % of the respondent are says that
neutral , 17 % of the respondent are says that disagree and 18 % of the respondent are says
that strongly disagree
 CHART 4.21

OPINION TOWORDS PROBLEM FACED WHILE USING THE PRODUCT

 TABLE 4.22

OPINION TOWORD THERE IN CHEMICIAL FREE IN PATANJALI

PRODUCTS

OPINION FREQUENCY PERCENTAGE

Yes 47 47.0
No 53 53.0
TOTAL 100 100

INTERPRETATION:
From the above table 4.24 it can be observed that the pathanjali
products are chemical fee product 47 % of the respondent are says that yes and 53 % of
the respondent are says that no.
 CHART 4.22

OPINION TOWORD THERE IN CHEMICIAL FREE IN PATANJALI

PRODUCTS
 TABLE 4.23

OPINION TOWORDS GOOD BRAND IMAGE OF PATANJALI PRODUCTS

OPINION FREQUENCY PERCENTAGE

Strongly agree 23 23.0
Agree 34 34.0
Neutral 9 9.0
Disagree 16 16.0
Strongly disagree 18 18.0
TOTAL 100 100

INTERPRETATION:
From the above table 4.25 it can be observed that the Patanjali
products have made a good brand image 23% of the respondent are says that strongly
agree and 34% of the respondent are says that agree , 0% of the respondent are says that
neutral , 16 % of the respondent are says that disagree and 18 % of the respondent are says
that strongly disagree
 CHART 4.23

OPINION TOWORDS GOOD BRAND IMAGE OF PATANJALI PRODUCTS

 CHAPTER V

FINDING, SUGGESTION AND CONCLUSION

FINDING
From the above table 4.1 find the age of respondent are 26% of the respondent is 20-
30, 34 % of the respondent is 30-35, 19 % of the respondent is 35-40, 21 % of the
respondent is above 40
From the above table 4.2 find the gender of respondent are 50 % of the respondent is
male, 50 % of the respondent is female.
From the above table 4.3 find the maritial status of respondent are 51 % of the
respondent is married, 49 % of the respondent is unmarried
From the above table 4.4 find the Educational qualification of the respondent are 25
% of the respondent is qualified is SSLC, 36 % of the respondent is qualified is HSC,
20 % of the respondent is qualified is graduate and 19 % of the respondent is
qualified is post graduate
From the above table 4.5 find the experience of the respondent are 23 % of the
respondent is experience is1-2 years , 35 % of the respondent is experience is 2-3
years , 20 % of the respondent is experience is 3-4 years and 22 % of the respondent
sis experience is above 5 years.
From the above table 4.6 find the monthly income of the respondent are 22 % of the
respondent is monthly income is below 20000, 36 % of the respondent is experience
is 20000-30000 , 20 % of the respondent is monthly income is 30000-40000 and
22% of the respondent is monthly income is above 40000
From the above table 4.7 find the know about that Patanjali products are 54 % of
the respondent are says that yes ,and 54 % of the respondent are says that no
From the above table 4.8 find the rate of the Patanjali products are 26 % of the
respondent are says that Best in class , 36 % of the respondent are says that good ,
 16 % of the respondent are says that moderate and 26 % of the respondent are says
that not good .
From the above table 4.9 find the product efficiency of Patanjali are 30 % of the
respondent are says that Best in class , 34 % of the respondent are says that good ,
15 % of the respondent are says that moderate and 21 % of the respondent are says
that not good
From the above table 4.10 find the you like PatanjaLi product literature are 28 % of
the respondent are says that Easy to understand , 34 % of the respondent are says
that Highly Knowledgeable , 15 % of the respondent are says that No side effect this
products and 23 % of the respondent are says that Tough to understand
From the above table 4.11 find the satisfied with the behaviour of the PatanjaLi
people are 28 % of the respondent are says that very , 34 % of the respondent are
says that much , 15 % of the respondent are says that yes and 23 % of the
respondent are says that not good
From the above table 4.12 find the demand of the Patanjai products is 28 % of the
respondent are says that high selling , 34 % of the respondent are says that low
selling , 15 % of the respondent are says that average selling .
From the above table 4.13 find the Patanjai products you deal mostly is 26 % of the
respondent are says that used soab , 40 % of the respondent are says that used tea
, 18 % of the respondent are says that used nudels and 16 % of the respondent are
says that used aata products
From the above table 4.14 find the closest competitor among is 33 % of the
respondent are says that competitor is Dabur , 40 % of the respondent are says that
Baidyanath , 19 % of the respondent are says that Zandu and 8 % of the
respondent are says that Himalaya
From the above table 4.15 find the effective customer with Patanjai Products is 26
% of the respondent are says that 0-20 , 36 % of the respondent are says that 21-40
, 18 % of the respondent are says that 41-60 and 20 % of the respondent are says
that 61and above.
From the above table 4.16 find the satisfied with the Patanjai products is 53 % of
the respondent are says that yes and 47 % of the respondent are says that no
From the above table 4.17 find the you agree Patanjali offers a large variety of
products is 20 % of the respondent are says that strongly agree and 34 % of the
respondent are says that agree , 13 % of the respondent are says that neutral , 17 %
 of the respondent are says that disagree and 16 % of the respondent are says that
strongly disagree
From the above table 4.18 find the you agree Patanjali products high quality is 21
% of the respondent are says that strongly agree and 31% of the respondent are
says that agree , 11 % of the respondent are says that neutral , 23 % of the
respondent are says that disagree and 14 % of the respondent are says that strongly
disagree
From the above table 4.19 find the you agree Patanjali products fair is 19 % of the
respondent are says that strongly agree and 28 % of the respondent are says that
agree , 10 % of the respondent are says that neutral , 24 % of the respondent are
says that disagree and 19 % of the respondent are says that strongly disagree
From the above table 4.20 find the you agree Patanjali products have appealing
packing of 20 % of the respondent are says that strongly agree and 32% of the
respondent are says that agree , 09 % of the respondent are says that neutral , 21%
of the respondent are says that disagree and 18 % of the respondent are says that
strongly disagree
From the above table 4.21 find the you agree Patanjali products have natural
ingredient of 19 % of the respondent are says that strongly agree and 28 % of the
respondent are says that agree , 10 % of the respondent are says that neutral , 22%
of the respondent are says that disagree and 21% of the respondent are says that
strongly disagree
From the above table 4.22 find the you agree that satisfied the Patanjali products 16
% of the respondent are says that strongly agree and 35% of the respondent are
says that agree , 13 % of the respondent are says that neutral , 17 % of the
respondent are says that disagree and 19 % of the respondent are says that strongly
disagree
From the above table 4.23 find the you have faced any problem while using the
product 19 % of the respondent are says that strongly agree and 36% of the
respondent are says that agree , 10 % of the respondent are says that neutral , 17 %
of the respondent are says that disagree and 18 % of the respondent are says that
strongly disagree
From the above table 4.24 find the pathanjali products are chemical fee product 47
% of the respondent are says that yes and 53 % of the respondent are says thay no.
 From the above table 4.25 find the Patanjali products have made a good brand image
23% of the respondent are says that strongly agree and 34% of the respondent are
says that agree , 0% of the respondent are says that neutral , 16 % of the respondent
are says that disagree and 18 % of the respondent are says that strongly disagree

SUGGESTIONS

To make a successful product, Patajalis marketing strategy should attract long term
consumers.
They can increase their distribution channels.
They have to focus back on product efficacy.
Rising above the noise of advertising.
They can increase their outlet and stores.
CONCLUSION

The Findings in the paper show that there are many significant factors that together make up
the buying decision of the product. Customers satisfaction towards a brand is built largely on
the satisfactory value the user receives after paying for the product and the benefits the user
looks for. In the above study, a large portion of the user is satisfied from Patanjali products. It
may be because of reasonable price of the product. It may be due to ability of the product to
cure the problem. The satisfaction brings in the retention of customer. Patanjali is enjoying
the advantageous position in market through spirituality element involved in its products.
However, it should not ignore the competitors like Naturals, pure roots, Vindhya herbals.
Patanjali in order to retain more customers and satisfy them, must fulfil the claims made by
Sthe company before any other brand may mushroom up and take away the benefits of
marketing through spirituality.
BIBLIOGRAPHY

Books- Marketing Management, Philip Kotler

Refrences- Vishal Kumar Laheri, Research Scholar FMS, University of Delhi, Delhi,

India.

Anupam, Research Scholar, FMS, University of Delhi, Delhi, India.

WEBSITES-

www.acdemia.edu

www.patanjaliayurved.net

www.himalayaninstitute.org
A STUDY ON CUSTOMER SATISFACTION IN FMCG IN PATHANJALI
PRODUCTS

QUESTIONNAIRES

1. Name
2. Age
a) 20-30
b) 30-35
c) 35-40
d) Above 40
3. Gender
a) Male
b) Female

4. Marital status of the respondent

a) Married
b) Unmarried

5. Educational qualification of the respondent

a) SSLC
b) HSC
c) Graduate
d) Post graduate

6. Experience of the respondent

a) 1-2 years
b) 2-3 years
c) 3-4 years
d) Above 5 years
7. Monthly income of the respondent
a) Below 20000
b) 20000-30000
c) 30000-40000
d) Above 40000

8. Do you know about Patanjai Product?

a) Yes
 b) No

9. How do rate the Patanjai Projects?

a) Best in class
b) Good
c) Moderate
d) Not good

10.How do you rate the product efficiency of Patanjai?

(a) Best in class
(b) Good
(c) Immediate response
(d) Slow response

11.Why do you like Patanjai product literature?

(e) Easy to understand
(f) Highly Knowledgeable
(g) No side effect this product
(h) Tough to understand

12.Are you satisfied with the behaviour of the Patanjai people?

(i) Very much
(j) Yes
(k) Not good

13.What is the demand of Patanjai product?

(a) High selling
(b) Low selling
(c) Average selling`

14.What are the Patanjai products you deal mostly?

(a) Soap
(b) Tea
(c) Nudles
(d) Aata

15.Do you satisfied with the Patanjai products.

a) Yes
b) No
16. Do you agree Patanjali offers a large variety of products

a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
17.Do you agree that Patanjali products are of high quality

a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree

18.Do you agree the prices of the Patanjali products are fair

a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree

19.Do you agree that the Patanjali products have appealing packaging

a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree

20.Do you agree that Patanjali products have natural ingredients

a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree

21.Do you agree that you are satisfied with the patanjaliproduct

a) Strongly agree
b) Agree
c) Netural
d) Disagree
e) Strongly disagree

22.Have you faced any problem while using the product

a) Strongly agree
b) Agree
c) Neutral
d) Disagree
 e) Strongly disagree

23. Do you agree that Patanjali products are chemical-free

a) Yes
b) no
24.Do you agree that Patanjali products have made a good brand image
a) Strongly agree
b) Agree
c) Neural
d) Disagree
e) Strongly disagree

25.please indicate the reason why you prefer patanjali product?

a) convenient
b) affordable
c) clean
d) others