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Tandoi spiegazione.... 6
GALLERY 11
SHELF HANGER 35
LIGHTBOX 41
NICHE 49
DRAWER 57
DRAWER TRAY 63
DECORATION MATERIAL 81
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ONCE UPON AN IDEA.
It was in 1996, when Roberto Casanova and Roberto Iannaccone created
a unique and ambitious project, a new concept of visual merchandising,
capable of offering a different vision, an innovative and original approach
to product display for the whole point of sale, inside the shops as well as
the shop-windows.
New Crazy Colors originated from the entertainment world, the spectacular
aspects of its craftsmanship and precision fittings are part of its showbiz
heritage and a constant source of inspiration. Unmistakeable glamour is
inherent in the DNA of the company.
Our approach to the project differs from a mere combination of products,
we aim at developing a total concept in a highly creative way, using accu-
rate custom-designed or mass produced elements born from constant and
intensive research, planning and quality control, all procedures carried out
in-house.
New Crazy Colors has the know-how and the most up-to-date techniques
to guarantee that products in the Point Of Sale are given higher valorisation,
sales effectiveness and atmosphere are improved and customer satisfac-
tion enhanced.
8 9
ABROAD (AND ABROADER) CORE BUSINESS
Our growth speaks today of internationalisation and
globalisation, with the opening in 2007 of headquarters Our company over the years has produced
in Shanghai, which twin Italy, in order to follow closely the innovation and creativity as a concept, in its
development of Asian customers. displays for shops and windows, with the
The main reason why we chose to produce in China was tools for exposing the luxurious Made in Italy
the opportunity of reducing transport costs for our local accessories, and recently, beginning the project
clients. The Ideas Factory.
New Crazy Colors is now a privileged partner for the An ambitious project for us, certainly more
leading luxury brands and the Made-in-Italy style throu- important than being regarded as a market lea-
ghout the world. der. Our intention is to create a common deno-
Our principal clients include: Ermenegildo Zegna, Dol- minator to the various projects, breaking down
ce & Gabbana, Tom Ford, Salvatore Ferragamo, Moschi- the limitations relating to creativity in all areas of
no, Bottega Veneta, Tods, Gianfranco Ferr, Fay, Gucci the image; a real factory that builds ideas.
Group, LVMH, Giorgio Armani & Brioni.
35 %
LY
ITA
RETAIL CO
NCEPT / D
ESIGN/ FU
RNITURE P
RODUCTIO
N + INSTA
LLATION
CONCEPT
/ DESIGN/
INDUSTRIA
LISATION /P
RODUCTIO
N / INSTALL
USA 30%
ATION
CONCEPT
/ PRODUC
TION
CHIN FORMATIO
A 35 N / TRAININ
G / CONSU
LTING
%
10 11
13
MODULARITY
1 (from wikipedia) Modularity is a general systems concept, typically defined as a continuum describing the
degree to which a systems components may be separated and recombined. It refers to both the tightness
of coupling between components, and the degree to which the rules of the system architecture enable (or
prohibit) the mixing and matching of component
1
CONSTRUCTION-GAME,
MADE HUGE.
1
All parts of NewCrazyWall are
designed for an incredibly fast
installation
on any type of wall. The modular
scructure allows to adapt to any
length,
thus exploiting all available
surfaces in the store.
Specialized personnel will ensu-
re that installation is performed
with the
lower possible number of
drill-holes and with the upmost
FIND
THINK IT, MOVE IT. OUT ALLETIC
GN
When we say in a matter of minutes we mean it: most of
THE MASORIES
ACCES GE 34
the pieces of New Crazy Wall can be phisically moved to a
new position by the time youve made a decision.
Thanks to the magnetic panels hidden the decorative panesl
all of magnetic accessorires like the one pictured here can be
AT PA
placed anywhere on the wall thanks to a powerful magnetic
system. In one second.
Unlock the display fittings and replace what was on display
with brand new stock.
You can decide on a monthly or daily basis how to exhibit
your products, bringing out your style,
according to your creative flair or ideas.
Shelf Hanger
+
Light box
Glass Shelf
1
(see pag XX) allowing you to match the mood of your
aluminium, NewCrazyWall shop or change it seasonally with an unbeateable price.
is immediately ready for
2
fitting: shelves, drawers,
niches and lightbox can
be riarranged over and
over in various
combinations.
3
MAGNETIC
4
MAGNETIC
MAGNETIC
Thanks to the magnetic panels hidden
behind the decorative panels, more
than 20 different types of magnetic
accessories can be out or removed in
one split second.
42 complementary freestanding Tools
(www.tools-ncc.com) add the final
22 touch to NewCrazyWall making it the
most versatile display unit wall ever.
23
BASIC STRUCTURE
31
BS IN ALLUMINIUM BASIC STRUCTURE IN ALLUMINIUM
32 33
BS IN ALLUMINIUM BASIC STRUCTURE IN ALLUMINIUM
BS004
Structure Extrusion D
Side Frame
BS003
Aluminum extrusion profile.
Structure Extrusion C
Middle column
Holes for fixture.
Visible frame 30mm.
Aluminum extrusion profile. Electroplated.
Holes for fixture. Length depends on the structure.
34 35
BS IN ALLUMINIUM BASIC STRUCTURE IN ALLUMINIUM
Structure Extrusion H
Front small panel
L.500 - L.1000 - L.1500
BS005_3
50 x15 mm Length 1500 mm
36 37
BS IN ALLUMINIUM BASIC STRUCTURE IN ALLUMINIUM
BS006_7
498 x 322 x Thnk. 3 mm
Structure Extrusion G
Front small panel
L shape L.500 - L.1000 - L.1500
BS006_4
60 x 8 x L. 500 mm
BS006_5
60 x 8 x L. 1000 mm
BS006_6
60 x 8 x L. 1500 mm
38 39
SHELF HANGER
42 43
SH SHELF HANGER
S002_1
500 x 351 x Thnk.8 mm
44 45
LIGHTBOX
47
LB LIGHTBOX
L001
Light box - L.500
L002
Light box - L.500 High
Light box.
MDF structure.
Finish with polished stainless steel.
Fluorescent light.
Front plexi panels with printed image flim.
48 49
LB LIGHTBOX
L003 L004
Light box - L.1000 High Light box Glasses - L. 500
Light box. MDF structure. Finish with polished stainless steel. Light box. MDF structure. Finish with polished stainless steel.
Fluorescent light. Front plexi panels with printed image flim. Fluorescent light. Front plexi with cut out and 10 supporting stainless
steel bar for glasses display.
1000 x 200 x H.488 mm
500 x 200 x H.488 mm
(glasses support L. 90 mm)
50 51
N NICHE
N001_1 N001_2
Niche type A - L.500
Niche type A - L.500 S
Display box. Front open. MDF structure. Finish with polished stainless steel. Display box. Front open. MDF structure. Finish with polished stainless steel.
Led lights conceal in inner four sides. Inner sides covered by mirrors. Led lights conceal in inner four sides. Inner sides covered by mirrors.
500 x 400 x H.488 mm 500 x 200 x H.240 mm
54 55
N NICHE
N002_1 N002_2
Niche type B - L.500 Niche type B - L.500 S
Display box. Front open. MDF structure. Finish with polished stainless steel. Display box. Front open. MDF structure. Finish with polished stainless steel.
Led lights conceal in innder upper front side. Inner sides covered by mirrors. Led lights conceal in innder upper front side. Inner sides covered by mirrors.
56 57
N
NICHE
N004_1
N003 Mirror L.500 - M
N004_2
Mirror L.500 - L
58 59
DRAWER
61
D DRAWER
D001 D002
Drawer Double - L.500 Drawer Double - L.500
Sigle Drawer. MDF structure. Finish with polished stainless steel. Guide push/open system. 2 Drawers. MDF structure. Finish with polished stainless steel. Guide push/open system.
62 63
D DRAWER
D003
Drawer Duplex - L.1000
2 Drawers. MDF structure. Finish with polished stainless steel. Guide push/open system.
D004
1000 x 400 x H.240 mm
Belt Display
Belt display.
2 layers display with 10 hooks.
Front door open.
64 65
DRAWER TRAY
67
DT DRAWER TRAY
DT001
Drawer Tray - standard
Glass cap.
Drawer MDF structure.
Finish with polished stainless steel.
All inner sides black painted.
68 69
DT DRAWER TRAY
DT002 DT003
Tray Glasses Display Pad
Tray in MDF lacquered black glossy, Tray in MDF lacquered black glossy,
inside bottom black velvet pad. inside bottom black velvet pad.
Display for 8 pair glasses
437 x 322 x 25 mm
437 x 322 x 10 mm
70 71
DT DRAWER TRAY
DT005
DT004 Watch Display Tray Woman
Grid Tray
Tray in MDF lacquered black glossy,
oval support in black velvet.
Tray in MDF lacquered black glossy.
437 x 322 x 50 mm
437 x 322 x 60 mm
72 73
TOOLS FOR MAGNET
75
TIC
MAGNE
SH TOOLS FOR MAGNET
M001 M004
Magnet Block L display Large - (shirt)
M002 M005
L display half Mirror Shirt folding board
M003 M006
L display Shoe stand 180
M007 M0010
Shoe stand 30 Shoe stand - 30
M008 M0011
Shoe stand 45 Shoe stand - 45
M009 M0012
Shoe stand 180 Display clamp
M0013 M0016
Hanger V Cross
M0014 M0017
Hanger L L Hanger Large
M0015 M0018
T bar Magnifier
M0019
Watch display
50 x 25 x L.100 mm
M0020
Watch display
FURNITURE
Polished stainless steel.
60 x 30 x L. 100 mm
82
83
DT DRAWER TRAY
F001 F002
Platform - L.500 Cupboard. - L. 1000
Stainless steel frame. Cupboard. Glass top MDF structure. Finish with polished stainless steel.
Top cover 2mm stainless steel sheet removable. Guide push/open system. 2 doors open one side.
84 85
DECORATION MATERIAL
87
Decoration Material Decoration Material
88
90 91