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SOMMARIO

Tandoi spiegazione.... 6

GALLERY 11

BASIC STRUCTURE IN ALLUMINIUM 25

SHELF HANGER 35

LIGHTBOX 41

NICHE 49

DRAWER 57

DRAWER TRAY 63

TOOLS for MAGNET 71

DECORATION MATERIAL 81

THE COMPANY MILAN / ITALY 87

THE COMPANY SHANGHAI / CHINA 93

THE COMPANY NEW YORK / USA 97


6 7
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a
ONCE UPON AN IDEA.
It was in 1996, when Roberto Casanova and Roberto Iannaccone created
a unique and ambitious project, a new concept of visual merchandising,
capable of offering a different vision, an innovative and original approach
to product display for the whole point of sale, inside the shops as well as
the shop-windows.

New Crazy Colors originated from the entertainment world, the spectacular
aspects of its craftsmanship and precision fittings are part of its showbiz
heritage and a constant source of inspiration. Unmistakeable glamour is
inherent in the DNA of the company.
Our approach to the project differs from a mere combination of products,
we aim at developing a total concept in a highly creative way, using accu-
rate custom-designed or mass produced elements born from constant and
intensive research, planning and quality control, all procedures carried out
in-house.

New Crazy Colors has the know-how and the most up-to-date techniques
to guarantee that products in the Point Of Sale are given higher valorisation,
sales effectiveness and atmosphere are improved and customer satisfac-
tion enhanced.

8 9
ABROAD (AND ABROADER) CORE BUSINESS
Our growth speaks today of internationalisation and
globalisation, with the opening in 2007 of headquarters Our company over the years has produced
in Shanghai, which twin Italy, in order to follow closely the innovation and creativity as a concept, in its
development of Asian customers. displays for shops and windows, with the
The main reason why we chose to produce in China was tools for exposing the luxurious Made in Italy
the opportunity of reducing transport costs for our local accessories, and recently, beginning the project
clients. The Ideas Factory.
New Crazy Colors is now a privileged partner for the An ambitious project for us, certainly more
leading luxury brands and the Made-in-Italy style throu- important than being regarded as a market lea-
ghout the world. der. Our intention is to create a common deno-
Our principal clients include: Ermenegildo Zegna, Dol- minator to the various projects, breaking down
ce & Gabbana, Tom Ford, Salvatore Ferragamo, Moschi- the limitations relating to creativity in all areas of
no, Bottega Veneta, Tods, Gianfranco Ferr, Fay, Gucci the image; a real factory that builds ideas.
Group, LVMH, Giorgio Armani & Brioni.

35 %
LY
ITA

RETAIL CO
NCEPT / D
ESIGN/ FU
RNITURE P
RODUCTIO
N + INSTA
LLATION
CONCEPT
/ DESIGN/
INDUSTRIA
LISATION /P
RODUCTIO
N / INSTALL

USA 30%
ATION
CONCEPT
/ PRODUC
TION

CHIN FORMATIO
A 35 N / TRAININ
G / CONSU
LTING
%

10 11
13
MODULARITY
1 (from wikipedia) Modularity is a general systems concept, typically defined as a continuum describing the
degree to which a systems components may be separated and recombined. It refers to both the tightness
of coupling between components, and the degree to which the rules of the system architecture enable (or
prohibit) the mixing and matching of component

1
CONSTRUCTION-GAME,
MADE HUGE.

With bricks you can build a house, pyramids, entire cities.


With cells, a sea-sponge or a human body.
With a few lettera, the shopping list or the Divine Comedy.
Modularity is definitely one of the greatest inventionsever.
Like the wheel, like fire.

We did not invent modularity. But we did invent


how to apply this concept to visual merchandising.
The result is the most versatile, flexible and long-lasting
tool you could ever think of to build-up anything from
a shop-corner to a huge show-room. Just like that.

New Crazy Wall is the ultimate construction game that


will bring the kid in you to the next level and open
infinite doors to your business.

1
All parts of NewCrazyWall are
designed for an incredibly fast
installation
on any type of wall. The modular
scructure allows to adapt to any
length,
thus exploiting all available
surfaces in the store.
Specialized personnel will ensu-
re that installation is performed
with the
lower possible number of
drill-holes and with the upmost
FIND
THINK IT, MOVE IT. OUT ALLETIC
GN
When we say in a matter of minutes we mean it: most of
THE MASORIES
ACCES GE 34
the pieces of New Crazy Wall can be phisically moved to a
new position by the time youve made a decision.
Thanks to the magnetic panels hidden the decorative panesl
all of magnetic accessorires like the one pictured here can be
AT PA
placed anywhere on the wall thanks to a powerful magnetic
system. In one second.
Unlock the display fittings and replace what was on display
with brand new stock.
You can decide on a monthly or daily basis how to exhibit
your products, bringing out your style,
according to your creative flair or ideas.
Shelf Hanger
+
Light box

Glass Shelf

Basic Structure Magnetic Panels Decoration Panels


YOUR SHOPS WALL
DIS-PLAY.
New Crazy Wall is a highly innovative solution, protected by seven
international patents: a solid standardized system made
up of autonomous modular walls, with dozens of
accessories that cover any possibile need.

The starting point is the blank wall, on


which an iron sheet is fixed firmly:
this is the focal point of the whole
Magnetic Decoration panel system.
panel
The covering panels are
applied deftly according to
the principles of magnetic
M001 induction: a breakthrough
Magnetic that is destined to
accessories completely overturn
the concept of window
dressing.

The square M001 Magnetic


Accessory (pictured) is able to
hold in place twenty different
displaying accessories
ranging from simple or double
hook, to clamps, to shoe-displays,
to rings, to magnifying lenses. The
combinations are elndless: just like
TOOLS (see some example in next
page) NewCrazyWall magnetic
accessories can be used for various purposes, in
Basic scructure virtually endeless combinations.
M001
Right
following the
the installation of Newcrazywall is customizable with XX decoration panels
the basic structure in

1
(see pag XX) allowing you to match the mood of your
aluminium, NewCrazyWall shop or change it seasonally with an unbeateable price.
is immediately ready for

2
fitting: shelves, drawers,
niches and lightbox can
be riarranged over and
over in various
combinations.

3
MAGNETIC

The flagship of NewCrazyWall


are its interchangeable accessories.

4
MAGNETIC
MAGNETIC
Thanks to the magnetic panels hidden
behind the decorative panels, more
than 20 different types of magnetic
accessories can be out or removed in
one split second.
42 complementary freestanding Tools
(www.tools-ncc.com) add the final
22 touch to NewCrazyWall making it the
most versatile display unit wall ever.
23
BASIC STRUCTURE

31
BS IN ALLUMINIUM BASIC STRUCTURE IN ALLUMINIUM

Structure Extrusion A Structure Extrusion B


Top/Bottom Frame L.500 Middle Frame L.500

Aluminum extrusion profile. Aluminum extrusion profile.


Holes for fixture. Holes for fixture.
Visible frame 30mm. Middle slot.
Electroplated.
BS002_1
BS001_1 102 x 128 x L. 500 mm
110 x 90 x L. 500 mm
BS002_2
BS001_2 102 x 128 x L. 1000 mm
110 x 90 x L. 1000 mm
BS002_3
BS001_3 102 x 128 x L. 1500 mm
110 x 90 x L. 1500 mm

32 33
BS IN ALLUMINIUM BASIC STRUCTURE IN ALLUMINIUM

BS004
Structure Extrusion D
Side Frame
BS003
Aluminum extrusion profile.
Structure Extrusion C
Middle column
Holes for fixture.
Visible frame 30mm.
Aluminum extrusion profile. Electroplated.
Holes for fixture. Length depends on the structure.

20 x 89 x H.220 mm 110 x 50 mm Length variety.

34 35
BS IN ALLUMINIUM BASIC STRUCTURE IN ALLUMINIUM

Structure Extrusion H
Front small panel
L.500 - L.1000 - L.1500

Aluminum extrusion profile.


Structure Extrusion I
LED profile
Holes for fixture.

Aluminum extrusion profile. BS006_1


Front slot for plexi, black slot for led profile. 60 x 3 x L. 500 mm
Including led transformer and extension wires.
BS006_2
BS005_1 60 x 3 x L. 1000 mm
50 x 15 mm Length 500 mm
BS006_3
BS005_2 60 x 3 x L. 1500 mm
50 x 15 mm Length 1000 mm

BS005_3
50 x15 mm Length 1500 mm

36 37
BS IN ALLUMINIUM BASIC STRUCTURE IN ALLUMINIUM

Zinc magnet panel

Zinc panel 1.2mm apply


rubber magnet 1.5mm.
Holes for fixture.

BS006_7
498 x 322 x Thnk. 3 mm

Structure Extrusion G
Front small panel
L shape L.500 - L.1000 - L.1500

Aluminum extrusion profile.


Holes for fixture.
Electroplated.

BS006_4
60 x 8 x L. 500 mm

BS006_5
60 x 8 x L. 1000 mm

BS006_6
60 x 8 x L. 1500 mm

38 39
SHELF HANGER

Stainlee steel rack - L.500

Stainless steel frame. Stainlee steel rack - L.1000


Extra clear glass.
Stainless steel frame.
Extra clear glass.
S001_1
500 x 351 x H.58 mm
S001_2
1000 x 351 x H.58 mm

42 43
SH SHELF HANGER

Glass Shelf - L.500 - l.1000 - L.1500

Extra clear glass shelf.

S002_1
500 x 351 x Thnk.8 mm

S002_2 Vertical hanger


1000 x 351 x Thnk.8 mm
Polished stainless steel.
S002_3
1500 x 351 x Thnk.8 mm S003
300 x D.15

44 45
LIGHTBOX

47
LB LIGHTBOX

L001
Light box - L.500

Light box. MDF structure. Finish with polished stainless steel.


Fluorescent light. Front plexi panels with printed image flim.

500 x 200 x H.488 mm

L002
Light box - L.500 High

Light box.
MDF structure.
Finish with polished stainless steel.
Fluorescent light.
Front plexi panels with printed image flim.

500 x 200 x H.984 mm

48 49
LB LIGHTBOX

L003 L004
Light box - L.1000 High Light box Glasses - L. 500

Light box. MDF structure. Finish with polished stainless steel. Light box. MDF structure. Finish with polished stainless steel.
Fluorescent light. Front plexi panels with printed image flim. Fluorescent light. Front plexi with cut out and 10 supporting stainless
steel bar for glasses display.
1000 x 200 x H.488 mm
500 x 200 x H.488 mm
(glasses support L. 90 mm)

50 51
N NICHE

N001_1 N001_2
Niche type A - L.500
Niche type A - L.500 S

Display box. Front open. MDF structure. Finish with polished stainless steel. Display box. Front open. MDF structure. Finish with polished stainless steel.
Led lights conceal in inner four sides. Inner sides covered by mirrors. Led lights conceal in inner four sides. Inner sides covered by mirrors.
500 x 400 x H.488 mm 500 x 200 x H.240 mm

54 55
N NICHE

N002_1 N002_2
Niche type B - L.500 Niche type B - L.500 S

Display box. Front open. MDF structure. Finish with polished stainless steel. Display box. Front open. MDF structure. Finish with polished stainless steel.
Led lights conceal in innder upper front side. Inner sides covered by mirrors. Led lights conceal in innder upper front side. Inner sides covered by mirrors.

500 x 400 x H.488 mm 500 x 200 x H.240 mm

56 57
N
NICHE

N004_1
N003 Mirror L.500 - M

Niche grid - L.500 Stainless steel frame.


Mirror angle adjustable.
Niche Grid.
Front open. 500 x 80 x H.488 mm
Stainless steel sheet folded.
Grid space: 113X110X110 mm

500 x 120 xH.488 mm

N004_2
Mirror L.500 - L

Stainless steel frame.


Mirror angle adjustable.

500 x 120 x H.1480 mm

58 59
DRAWER

61
D DRAWER

D001 D002
Drawer Double - L.500 Drawer Double - L.500

Sigle Drawer. MDF structure. Finish with polished stainless steel. Guide push/open system. 2 Drawers. MDF structure. Finish with polished stainless steel. Guide push/open system.

500 x 400 x H.240 mm 500 x 400 x H.488 mm

62 63
D DRAWER

D003
Drawer Duplex - L.1000

2 Drawers. MDF structure. Finish with polished stainless steel. Guide push/open system.
D004
1000 x 400 x H.240 mm
Belt Display

Belt display.
2 layers display with 10 hooks.
Front door open.

500 x 200 x H.1232 mm

64 65
DRAWER TRAY

67
DT DRAWER TRAY

DT001
Drawer Tray - standard

Glass cap.
Drawer MDF structure.
Finish with polished stainless steel.
All inner sides black painted.

500 x 375 x H.248 mm

68 69
DT DRAWER TRAY

DT002 DT003
Tray Glasses Display Pad

Tray in MDF lacquered black glossy, Tray in MDF lacquered black glossy,
inside bottom black velvet pad. inside bottom black velvet pad.
Display for 8 pair glasses
437 x 322 x 25 mm
437 x 322 x 10 mm

FITS DRAWER DT001 FITS DRAWER DT001

70 71
DT DRAWER TRAY

DT005
DT004 Watch Display Tray Woman

Grid Tray
Tray in MDF lacquered black glossy,
oval support in black velvet.
Tray in MDF lacquered black glossy.
437 x 322 x 50 mm
437 x 322 x 60 mm

FITS DRAWER DT001 FITS DRAWER DT001

72 73
TOOLS FOR MAGNET

75
TIC
MAGNE
SH TOOLS FOR MAGNET

M001 M004
Magnet Block L display Large - (shirt)

Magnet Block. Big display panel.


Stainless steel housing. Polished stainless steel sheet bended.
Electroplated.
220 x 300 x H.30 mm
40 x 40 x Thnk.10 mm

M002 M005
L display half Mirror Shirt folding board

Small display shelf. Transparent acrylic.


Polished stainless steel sheet bended. 77
Half front mirror. 210 x 280 x 1,5 mm

200 x 200 x H.30 mm

M003 M006
L display Shoe stand 180

Small display shelf. Shoe stand.


Polished stainless steel sheet bended. Polished stainless steel.

200 x 200 x H.30 mm Supporting surface: 180 x 50mm.


SH TOOLS FOR MAGNET

M007 M0010
Shoe stand 30 Shoe stand - 30

Shoe stand. Shoe stand.


Polished stainless steel. Polished stainless steel.
Display angle 30. Display angle 30.

Supporting surface: 180 x 50 mm. Supporting surface: 180 x 50 mm.

M008 M0011
Shoe stand 45 Shoe stand - 45

Shoe stand. Shoe stand.


Polished stainless steel. Polished stainless steel. 79
Display angle 45. Display angle 45.

Supporting surface: 180 x 50 mm. Supporting surface: 180 x 50 mm.

M009 M0012
Shoe stand 180 Display clamp

Shoe stand. Display tweezers.


Polished stainless steel. Polished stainless steel.

Supporting surface: 180 x 50 mm. 5 x 30 x L.100 mm


SH TOOLS FOR MAGNET

M0013 M0016
Hanger V Cross

Polished stainless steel. Polished stainless steel.

90 x 5 x H.5 mm 180 x 170 x H.5 mm

M0014 M0017
Hanger L L Hanger Large

Polished stainless steel. Polished stainless steel.


81
90 x 5 x H.10 mm 300 x 2000 x 120 mm

M0015 M0018
T bar Magnifier

Polished stainless steel. Polished stainless steel.


Adjustable angle.
100 x 120 x H.5 mm
D.70 x 10 x L.150 mm
TOOLS FOR MAGNET

M0019
Watch display

Polished stainless steel.

50 x 25 x L.100 mm

M0020
Watch display
FURNITURE
Polished stainless steel.

60 x 30 x L. 100 mm

82
83
DT DRAWER TRAY

F001 F002
Platform - L.500 Cupboard. - L. 1000

Stainless steel frame. Cupboard. Glass top MDF structure. Finish with polished stainless steel.
Top cover 2mm stainless steel sheet removable. Guide push/open system. 2 doors open one side.

500 x 500 x H.50 mm 1000 x 800 x H.750 mm

84 85
DECORATION MATERIAL

87
Decoration Material Decoration Material

F001 F002 F003 F004 F013 F014 F015 F016


300 x 600 300 x 600 300 x 600 300 x 600 300 x 600 300 x 600 300 x 600 300 x 600

88

F005 F006 F007 F008 F017 L001 L002


300 x 600 300 x 600 300 x 600 300 x 600 300 x 600 550 x 350 300 x 600

F009 F010 F011 F012 L003 L004 L005 L006


300 x 600 300 x 600 300 x 600 300 x 600 300 x 600 300 x 600 300 x 600 300 x 600
Decoration Material Decoration Material

L007 L008 L009 L010 V001_1 V001_2 V002_1 V002_2


1200 X 500 1200 X 500 1200 X 500 1200 X 500 300 x 600 300 x 600 300 x 600 300 x 600

90 91

L011 L012 V003_1 V003_2 V004_1 V004_2


1200 X 500 1200 X 500 300 x 600 300 x 600 300 x 600 300 x 600

V005_1 V005_2 V006


300 x 600 300 x 600 300 x 600