KHOA NGN NG-X HI HC CNG HO X HI CH NGHA VIT NAM

B MN NGOI NG c lp T do Hnh phc

Nha Trang, ngy thng nm 2017

TM TT TI LIU CHUYN NGNH PHC V GING DY

1. Ti liu c tm tt:
- Tn sch: How to speak so people really listen
- Tc gi: Paul McGee
- Nh xut bn: Capstone
- Nm xut bn: 2017
- Tng s trang: 210 trang
2. Tm tt ni dung:
This book is about some issues:
You communicate all the time. So you might as well be brilliant at it. But it sure is
hard to do well, isnt it? After all, people have different priorities and personalities to
you. They might not like what you like. So, for you to be a good communicator, its
important to adapt your mindset and messages so they resonate. Pauls book will help
you do this. Hell challenge your thinking about how you communicate. Hell then
explore loads of strategies to improve how you do it. In fact, youre only a few hours
away from communicating better than you ever thought possible.
PART 1: THE SEVEN GREAT SINS OF SPEAKING
SIN 1: A failure to make your message sticky or memorable
Advertisers know they need to get your attention and then communicate their message in
a way that is memorable. After all, whats the point of an organization investing in
advertising if you then cant remember the point of their message? They know that
getting your attention is just the start. They then need you to remember their message.
SIN 2: Drowning people in detail
Your communication will often benefit from the SLIM approach. Say Less, Impact More.
 SIN 3: A failure to consider or understand your audience's needs
Want to speak with influence and impact? Know your audience, not just your message.
SIN 4: Focusing on features rather than selling benefits
Imagine that when youre speaking your audience is holding a sign which simply says
this:WHY SHOULD I CARE?
SIN 5: Winging it
Beware the dangers of complacency creeping up on you. Stay on top of your game in
order to raise your game.
SIN 6: Showing slides that suck... the life out of your audience
Youre the star of the show. Your slides are simply your supporting act.
SIN 7: Taking people on a pointless ramble
When youre next speaking, imagine your audience is holding up a huge banner
that says:SO WHATS YOUR POINT?
(You may remember some of your audience members are also holding a banner that
says WHY SHOULD I CARE?)

PART 2: EIGHT GREAT WAYS TO SPEAK SO PEOPLE REALLY LISTEN

WAY 1: Get real
WAY 2: Get your attitude into gear
WAY 3: Start at the end
WAY 4: Sort out your skeletons
WAY 5: Grab em by the eyeballs
WAY 6: Become an artist
WAY 7: Learn lessons from JC, Jo, and the Greek guy
WAY 8: Shine at question time

PART 3: I'M GLAD YOU ASKED THAT...

QUESTION 1: Is it possible to get rid of my nerves before presenting?
Question 2: Is it ever appropriate to use humour in my presentation?
QUESTION 3: How important is body language when communicating
with others?
So what's next for you?
So what did you think?
 CONCLUSION
When it comes to body language, lets move from the trivial he scratched his nose
nineteen minutes into his talk which indicates hes probably lying to the significant.
Lets grasp the bigger picture here the mindbody connection. And although we
might need to act confident even when were not initially feeling it, your goal in
doing so is not to deceive others but to give yourself the best opportunity to serve
them.
That comes from a sense of Im glad to be here Ive something to say rather than
I apologise for my presence I know Im not worthy of your attention. OK, Im
exaggerating a little, but you get my point dont you?
Want to communicate with influence and impact? Want to speak so people really
listen? Then be present in the moment (rather than wishing it was over) and own your
space. Dont shrink. Expand. Smile. And engage in eye contact. Remember that
through your body language youre having entire conversations without saying a
word. And those conversations are not just with your audience, but with yourself too.
So be more aware of those conversations, and make sure theyre serving your
message, not strangling it.
One final point. Be aware of your audiences body language. If theyre frothing at the
mouth or walking out in large numbers, thats probably not a very good sign.

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