The computer for the rest of us

By 1996 Apple was in trouble, due to the dominance of Windows software and the
increasing number of PC clones which could use it. Jobs, having had the great success with
his animation studio Pixar, was brought back to the ailing firm for an annual salary of $ 1
million, and the company gradually returned to profitability.

Apples computers cost more than most PCs and have a more limited range of software
available for them, but their great appeal has been attention to design, making Apple the
cool computer company. The launch of the stunning multi-coloured computer company iMac
in 1997, followed by the sleek new iMac in 2002, marked the end of the computer as an
ugly, utilitarian machine, and brought the home computer out of the study and into the
lounge. As Steve Jobs put it, Other companies dont care about design. We think its
virtually important.

Apples fortunes were transformed again with the development of the iPod in 2003, which
soon became a must-have gadget and brought about a boom in Internet music sales. And,
of course, it was beautifully stylish.

Adopted from: New Headway upper-Intermediate Students Book, Oxford University Press

Vocabulary

Nouns (imenice): Verbs (glagoli):

user korisnik drop out napustiti
band grupa resign dati ostavku
devotion odanost raise poveati
co-founder koosniva bring brought brought doneti
capital kapital
possessions svojina
power struggle borba moi/borba za prevlast
animation animacija
profitability profitabilnost
appeal privlanost
launch predstaviti, plasirati
lounge salon, dnevni boravak
study radna soba
fortune bogatstvo, srea
gadget ureaj
boom uspon, brz rast

Adjectives and adverbs Prepositions and conjunctions

(pridevi i prilozi): (predlozi i veznici):
loyal odan, lojalan -
user-friendly razumljiv
bitterly ljutito
reluctantly s oklevanjem
ailing boleiv, -a, -o
annual godinji
gradually postepeno
multi-coloured aren, raznobojan
sleek elegantan
utilitarian utilitaristiki, praktian
virtually praktino
must-have obavezan
stylish moderan

Tabela 17.1.

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Synonyms

Nouns (imenice): Verbs (glagoli):

user a person who uses or operates drop out to leave
something resign to quit your job
band group raise to increase
devotion fidelity
bring brought brought lead
co-founder a joint founder
capital wealth
possessions real estate
power struggle an attempt to win the
argument
animation the technique of photographing
successive drawings or positions of puppets or
models to create an illusion of movement when
the movie is shown as a sequence
profitability lucrativeness
appeal attractiveness
launch to introduce
lounge sitting room, salon
study workroom
fortune wealth, luck
gadget appliance, apparatus
boom upgrade, rise
Adjectives and adverbs Prepositions and conjunctions
(pridevi i prilozi): (predlozi i veznici):
loyal devoted -
user-friendly easy to use or understand
bitterly angrily
reluctantly hesitantly
ailing sick
annual yearly, once a year
gradually slowly but surely
multi-coloured colourful
sleek elegant, smooth
utilitarian practical, functional
virtually practically
must-have necessary
stylish modern

Tabela 17.2.

Conclusion
Hope you have enjoyed the text, called Apple Macintosh. Undoubtedly, many Apple
users owe a lot to Steve Jobs who was certainly one of the most important and
respectable IT experts. His legacy is undeniable and he will continue to remain a
great influence for the generation of programmers to follow. The text has also
provided you with the use of the past simple tense as well as new vocabulary.

Napomena za testove napredovanja

Kako biste to bolje usvojili gradivo, uz ovu lekciju dostupni su testovi za vebu, koji se
odnose na razumevanje teksta i vokabulara iz ove nastavne jedinice.

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