SDC International Design Competition 2013

The global winner will receive a cash prize of 1,000 and the Veronica
Bell Trophy.

COMPETITION BRIEF
To demonstrate the creative, imaginative and original use of colour in either fashion or
textiles

Competition theme for 2013: Fashion for the Future?

All entries should show evidence of the following:

colour as an integral component of the design process
development of the designs, from concept to final design product or application
excellent presentation and clarity of ideas
innovative approach to incorporating this years theme of Fashion for the Future?
within the original design and final design application.

The judges will assign marks in each of these four categories. In most instances, the students
will be invited to bring their boards and statements to the regional heats. They will meet the
judges and have the opportunity to give some background on their project. Where this is not
possible alternative arrangements will be made.

Theme: Fashion for the Future?

This years theme of Fashion for the Future? must be included in the design and the written
statement.

The need for awareness of the environment and sustainability in design is well appreciated by all
involved in the textile industry. Phrases such as reduce, recycle, reuse (the theme of a
previous year), Life Cycle Analysis (LCA) and Carbon Footprint are all understood and should
form an inherent part of your design as the future of the textile industry relies on designs that
incorporate these features.

www.sdc.org.uk
In a total appearance model we have to consider the colour but also other aspects of the object
such as the shape, size, gloss, surface texture and translucency. Most importantly we also have
to consider how that object looks in the surroundings as this can affect our perception and
emotional response to a colour. In other words:

What is your final product?

How will it be used?
What is the context?
Where will it be sold?
What are the other aspects you need to think about?

You need to consider all aspects of your products and its ultimate use. Therefore you are
asked to consider how the product would be made, the context in which it will appear and
why this is a good piece of design.

Deliverables
Work to be mounted on a maximum of four boards of up to A2 size (please do not
include any additional artwork/portfolio or finished garments).
A type-written statement on one A4 sheet no more than 500 words!
If you win your regional heat, you are encouraged to bring one extra piece of work to
the grand final, this could be a finished article or a sample garment.

HOW TO ENTER
Visit the website (www.sdc.org.uk) to download an
entry form, or contact the regional co-ordinator. All
entries must be endorsed by the relevant course leader
(entries direct from students will not be considered).

Most countries put a limit on the number of entries per

college (usually 3) please clarify this with your
regional contact. One tutor should be identified as the
contact per college and be responsible for pre-
selecting the students and submitting an entry form.

Entry forms can be submitted by email to SDC head

office or direct to the regional contact for your
country.

Please dont post your design boards to SDC or your

regional contact. In most instances, the students will
be invited along to the regional heat to present their
design boards in person.

Timetable:
September 2012 Competition launch. Tutors can submit entry forms at any time.

From Feb 2013 Regional heats take place and country finalists announced

Late 2013 Grand Final takes place and global winner announced

www.sdc.org.uk
COMPETITION RULES
Background
Heats will be held around the globe. A finalist from each participating country will be chosen
and all the finalists will be invited to the grand final where the global winner will be announced.
The finalists will receive payment towards
accommodation and travel expenses.

Who can enter?

Undergraduate students in higher or
further education following a recognised
first degree or diploma course in fashion
and/or textile design from the countries
listed below who conform to the
relevant regional criteria.
Entries must be endorsed by the course
leader and entry forms submitted by the
college or university on behalf of the
student to the regional contact.
Individual entries will not be considered.

Countries:
Australia Bangladesh Hong Kong India Ireland New Zealand Pakistan Singapore
South Africa Thailand United Kingdom

Age limit: Students must be aged not less than 18 years on 1 April 2013.

Basis of submission
The work can be based on a fashion or textile design project produced as part of the
standard course curriculum or specifically for the SDC International Design Competition.
Content can include finished roughs, design sheets, illustrations, working drawings, mood
boards, photographs, fabric indicators, material swatches, etc. At least one board must
outline the colour theme with the colour palette clearly indicated.
Each submission must be uniquely titled and must be supported by a typewritten
statement in English (no more than one A4 page / ~500 words) explaining the
background and inspiration for the work.
Boards: these should be A3 (297 x 420 mm) or A2 (420 x 594 mm) in size, with your
artwork securely mounted.
Only one entry may be submitted by each student.

Publicity: The work of the finalists will be on display during the heats and final. The winners will
receive extensive publicity in the international press and in the Societys own publications.

Intellectual property: The intellectual property rights (patents, registered designs etc) in all
designs submitted in the competition remain with the student. However, the Society reserves
the right to use the designs for exhibition purposes and to reproduce them in reports, on the
website, in press releases and in any other publicity material.

Any queries?
For general enquiries, please contact the competition organiser: marketing@sdc.org.uk. For
country-specific enquiries, please get in touch with the regional contact.

www.sdc.org.uk
Regional contacts are as follows:

Australia/NZ: Henry Orlinski Pakistan: M Fawad Noori

Email: horlinsk@bigpond.net.au Email: fadnoori@gmail.com

Bangladesh: Rushmita Alam Singapore: Dro Tan

Email: rushmita13@yahoo.com Email: gltan@matex.com.sg

China: David Yip South Africa: Heidi Alcock

Email: dy627549@hkstar.com Email: Heidi.dinan@gmail.com

Hong Kong: Spike C M Ngai Thailand: Wiwat Hirunpruk, Thailand Textile

Email: sngai@cottoninc.com Institute
Email: wiwat@thaitextile.org
India: Yogesh Gaikwad
Email: marketing@sdc.org.in United Kingdom: Angela Ackroyd, SDC
Email: marketing@sdc.org.uk
Ireland: Alex Perry
Email: perrcol8@gmail.com

All images: previous SDC International Design Competition winners and finalists

www.sdc.org.uk