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Project Report
On
CUSTOMER PERCEPTION REGARDING
CHOLA MANDALAM
Submitted To Submitted
by
MR. AMRITPAL SINGH MANZOOR
AHMAD
LECT IN RM Roll no:
95272239397
M.B.A.II
1
ST. SOLDIER MANAGEMENT AND TECHNICAL
INSTITUTE , JALANDHAR.
ACKNOWLEDGEMENT
The Project Title Comparative Analysis of Health Insurance Products & Market
Survey has been conducted by me at CHOLA MANDALAM General Insurance Co. Pvt.
Ltd. I have completed this project, based on the Primary research, under the guidance of
I owe enormous intellectual debt towards my guide Mr. Amritpal Singh, who has
helped me learn about the process and giving me valuable insight into the Insurance
Business.
increased spectrum knowledge in this field is the result of his constant supervision and
direction that has helped me to absorb relevant and high quality information.
I would like to thank all the respondents without whose cooperation my study
Last but not the least, I feel indebted to all those persons who helped directly or
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Manzoor Ahmad
Roll. No. 95272239397
Table of Contents
Introduction………………………………………………………………………5
1. Review of Literature………………………………………..…………………..6-16
About Insurance
About Insurance Industry
Insurance in India
History of Insurance in India
Insurance Regulatory and Development Authority
Reinsurance
Different Insurance Companies
Changing face of Indian insurance industry
India: The Next Insurance Giant
2. About The Organisation……………………………………………………17-22
About the Chola Mandalam
The German Promoter : ERGO Insurance Group
WHAT SAY THE NEWS HEAD LINES
3. Health Insurance & BAGIC…………………………………………………23-30
Types Of Health Product
Health Guard
Hospital Cash
Critical Illness
Silver Health Insurance
E-Opinion
Personal Guard
Star Package
4. Comparative Analysis Health Insurance Products of Chola Mandalam With Other
Insurance Companies………………………………………………………..31-46
with Tata AIG
CHOLA MANDALAM with Star Health Insurance
CHOLA MANDALAM with National Insurance
CHOLA MANDALAM with ICICI Lombard
CHOLA MANDALAM with Reliance General
CHOLA MANDALAM with Royal Sundaram
5. Market Survey…………………………………………………………………47-48
6. Questionnaire…………………………………………………………………...49-60
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7. Research Methodolgy…………………………………………………………...61-63
8. Other Works…………………………………………………………………….64-65
• Recommendations …………………………………………………………………67
• Bibliography………………………………………………………………………..68
INTRODUCTION
About the project
The project deals with comparative analysis of different insurance products offered by
insurance companies.
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goes on to evaluate and analyze the findings so as to present a clear picture of recent
trends in the Insurance sector.
CHAPTER – 1
Review of Literature
5
REVIEW OF LITRATURE
ABOUT INSURANCE
Insurance defined.—Insurance is a provision for the distribution of risks; that is to say, it is a
financial provision against loss from unavoidable disasters. The protection which it affords takes
the form of a guaranty to indemnify the insured if certain specified losses occur. The principle of
insurance, so far as the under-taking of the obligation is concerned, is that for the payment of a
certain sum the guaranty will be given to reimburse the insured. The insurer, in accepting risks, so
distributes them that the sum total of all the amounts paid for this insurance protection will be
sufficient to meet the losses that occur.
Insurance, then, indicates divided responsibility. This principle is introduced in most stores where
a division is made between the sales clerk and the cashier's department, the arrangement dividing
the risk of loss. The insurance principle is similarly applied in many other cases of divided
responsibility. As a business, however, insurance is usually recognized as some form of securing
a promise of indemnity by the payment of a premium and the fulfillment of certain other
stipulations.
Early instances of insurance.—Forms of insurance were known to the Romans and to
some extent were practiced among the Collegia. In certain respects these bodies resembled our
benefit societies. For example, they provided for burial and also made some form of provision for
promotion among the soldiers in their organizations. In reality, then, they were based on the
insurance principle since they accepted from their members a certain stipulated sum and in return
agreed to perform certain services. Demosthenes describes marine loans made to the ancient
Greeks ; we also have record that insurance existed among the Chinese 2500 years ago. In none
of these early instances, however, did insurance reach anything like large proportions. In fact, so
far as we know, it entirely disappeared, many centuries passing before there was a revival. It is
true that certain laws among the Romans governing annuities necessitated a mortality table, but it
was, however, for this sole purpose and apparently not in any sense an insurance matter.
Present forms of insurance.—The business of insurance is divided into four main
branches: marine insurance, fire insurance, life insurance and casualty insurance. The first three
state the form of disaster against which insurance is provided. The fourth—originally accident
insurance—includes all forms not embraced in the other three. An idea of the variety of events
against which insurance is offered.
Marine insurance antedates every other form, its history dating back over seven centuries.
It appears to have been practiced in the Mediterranean, and at least one old policy has come down
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from the thirteenth century, proving that marine insurance was an established practice among the
commercial countries of that time. A broad gap exists between that period and the continuous
history running back now some four hundred years, but since that time insurance has been an
established business among those engaged in maritime adventures.
Fire insurance, the second oldest form to become permanently established, dates from the great
London fire of 1666.
Life insurance followed a little later, although not until 1760 was a company founded on a
modern basis.
Casualty insurance owes its origin to the application of steam to railway travel; its more
common name of accident insurance was due to the fact that the first events to be insured against
were those of accidents to the person on a railway journey. It originated in England in the first
half of the nineteenth century.
The theory of probabilities.—All forms of insurance have a fundamental basis in the theory of
probabilities. This theory deals with those events which seemingly do not lend themselves to a
fixed law but which in reality occur with such approximate regularity that a definite law may be
deduced from a sufficient number of these uncertain events, the law being that these events will
occur with sufficient regularity over a period of time so that conclusions may safely be drawn
from them.
The possibilities contained in the theory of probabilities were first brought to light by the
famous solution of a gaming problem. Two noblemen, engaged in a game of cards called the
Game of Points, were obliged to cease play before the game could be finished. Being unwilling to
separate with each retaining his own stakes, they asked Pascal, the eminent Frenchman, to
suggest how the stakes should be divided. The stakes amounted to $64, each having contributed
$32, and it was necessary for one of the players to make three points before he would be entitled
to the stakes. At the time they appealed to Pascal, one player had two points to his credit and the
other player had one. Pascal submitted the following solution: "Suppose," he said, "that you had
played another hand. One of two things would necessarily happen : either the player who has two
points would gain one, and, having three points to his credit, would claim the stakes; or the player
with one point to his credit would win another so that he would have two points to his credit, the
same as his opponent. If this latter should happen, each would have retained his individual stake.
The chances of winning I consider equal, and as it is evident that the player with two points
cannot, if he plays another hand, lose his original stake of $32, the other 832 should be divided
into two parts and the player who has one point to his credit retain $16 and the player with two
points receive $16, or the whole stake be divided into proportions of 48 and 16.
Pascal submitted two other suggestive solutions to clinch his theory, but they need not be
discussed here. Gambling at that time was prevalent in the courts, and nothing pleased the
gamblers more than to be shown ways whereby their games could be decided although not played
to a conclusion. Great intellectual interest was aroused in the theory of probabilities, and out of
this condition the business of insurance in its modern aspect originated. At this point it should be
said that insurance, although often compared with gambling—possibly because of these early'
associations—is entirely different from it in principle. Gambling is an attempt to increase, one's
means by a venture not based on any known factors; that is, it is purely and simply a chance.
Insurance, on the other hand, takes into consideration all the factors that enter into the problem
and that may affect the hazard insured against, or the factors that may, if guarded against, prevent
the contingency from happening.
Logic of insurance
It is a system by which the losses suffered by a few are spread over many, exposed to similar
risks. Insurance is a protection against financial loss arising on the happening of an unexpected
event. Insurance companies collect premiums to provide for this protection. A loss is paid out of
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the amount premiums collected from the insuring public and the Insurance Companies act as
trustees to the collected.
Need of insurance
Insurance is desired to safeguard oneself and one's family against possible losses on account of
risks and perils. It provides financial compensation for the losses suffered due to the happening of
any unforeseen events. By taking life insurance a person can have peace of mind and need not
worry about the financial consequences in case of any untimely death. Certain Insurance contracts
are also made compulsory by legislation. For example, Motor Vehicles Act 1988, stipulates that a
person driving a vehicle in a public place should hold a valid insurance policy covering “Act"
risks.
Another example of compulsory insurance pertains the Environmental Protection Act,
wherein a person using or to carrying hazardous substances (as defined in the Act) must hold a
valid public liability (Act) policy.
Insurance in India
Insurance is a federal subject in India and has a history dating back to 1818. Life and general
insurance in India is still a nascent sector with huge potential for various global players with the
life insurance premiums accounting to 2.5% of the country's GDP while general insurance
premiums to 0.65% of India's GDP. The Insurance sector in India has gone through a number of
phases and changes, particularly in the recent years when the Govt. of India in 1999 opened up
the insurance sector by allowing private companies to solicit insurance and also allowing FDI up
to 26%. Ever since, the Indian insurance sector is considered as a booming market with every
other global insurance company wanting to have a lion's share. Currently, the largest life
insurance company in India is still owned by the government.
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even today. The Insurance industry earlier consisted of only two state insurers: Life Insurers i.e.
Life Insurance Corporation of India (LIC) and General Insurers i.e. General Insurance
Corporation of India (GIC). GIC had four subsidiary companies. With effect from December
2000, these subsidiaries have been de-linked from parent company and made as independent
insurance companies: Oriental Insurance Company Limited, New India Assurance Company
Limited, National Insurance Company Limited and United India Insurance Company Limited.
Life insurance
Life insurance or life assurance is a contract between the policy owner and the insurer, where the
insurer agrees to pay a designated beneficiary a sum of money upon the occurrence of the insured
individual's or individuals' death or other event, such as terminal illness or critical illness. In
return, the policy owner agrees to pay a stipulated amount called a premium at regular intervals or
in lump sums. There may be designs in some countries where bills and death expenses plus
catering for after funeral expenses should be included in Policy Premium. In the United States,
the predominant form simply specifies a lump sum to be paid on the insured's demise.
Even though the first legislation was enacted in 1938, it was only in 19 January 1956, that life
insurance in India was completely nationalized, through a Government ordinance; the Life
Insurance Corporation Act, 1956 effective from 1.9.1956 was enacted in the same year to, inter-
alia, form LIFE INSURANCE CORPORATION after nationalization of the 245 companies into
one entity. There were 245 insurance companies of both Indian and foreign origin in 1956.
Nationalization was accomplished by the govt. acquisition of the management of the companies.
The Life Insurance Corporation of India was created on 1 September, 1956, as a result and has
grown to be the largest insurance company in India as of 2006 .
General Insurance
General insurance or non-life insurance policies, including automobile and homeowners policies,
provide payments depending on the loss from a . particular financial event. General insurance
typically comprises any insurance that is not determined to be life insurance. It is
called property and casualty insurance in the U.S. and Non-Life Insurance in Continental Europe
In the UK, General insurance is broadly divided into three areas: personal lines, commercial
lines and London market. The London market insures large commercial risks such as
supermarkets, football players and other very specific risks. It consists of a number of insurers,
reinsurers, [P&I Clubs], brokers and other companies that are typically physically located in the
City of London. The Lloyd's of London is a big participant in this market. The London Market
also participates in personal lines and commercial lines, domestic and foreign,
through reinsurance.
Commercial lines products are usually designed for relatively small legal entities. These would
include workers' comp (employers liability), public liability, product liability, commercial fleet
and other general insurance products sold in a relatively standard fashion to many organisations.
There are many companies that supply comprehensive commercial insurance packages for a wide
range of different industries, including shops, restaurants and hotels. Personal lines products are
designed to be sold in large quantities. This would include autos (private
car), homeowners (household), pet insurance, creditor insurance and others.
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the 100 odd general insurance companies and subsequently merging them into four
companies. All the companies were amalgamated into National Insurance, New India
Assurance, Oriental Insurance, and United India Insurance which were headquartered
in each of the four metropolitan cities.
Till 1999, there were not any private insurance companies in Indian insurance sector. The
Govt. of India then introduced the Insurance Regulatory and Development Authority Act in 1999,
thereby de-regulating the insurance sector and allowing private companies into the insurance.
Further, foreign investment was also allowed and capped at 26% holding in the Indian insurance
companies. In recent years many private players
entered in the Insurance sector of India. Companies with equal strength started
competing in the Indian insurance market. Currently, in India only 2 million people
(0.2 % of total population of 1 billion), are covered under Med claim, whereas in
Developed nations like USA about 75 % of the total population are covered under some
Insurance scheme. With more and more private players in the sector this scenario may
Change at a rapid pace
The Authority has been entrusted with the duty to regulate, promote and ensure the orderly
growth of the insurance and re-insurance business in India. In furtherance of this responsibility, it
has been conferred with numerous powers and functions which include prescribing regulations on
the investment of funds by insurance companies ,regulating maintenance of the margine of
solvency, adjudication of disputes between insurers and intermediaries, supervising the
functioning of the tariff advisory comitee,specifying the percentage of premium income of the
insurer to finance schemes for promoting and regulating professional organizations and
specifying the percentage of Life & General Insurance business to be undertaken by the insurer in
the rural or social sector
Reinsurance
Reinsurance is a means by which an insurance company can protect itself with other insurance
companies against the risk of losses. Individuals and corporations obtain insurance policies to
provide protection for various risks (hurricanes, earthquakes, lawsuits, collisions, sickness and
death, etc.). Reinsurers, in turn, provide insurance to insurance companies. The company
requesting the cover is called the cedant and the reinsurer can be called the ceded, although the
latter term is not in common use.
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The main use of any insurer that might practice reinsurance is to allow the company to assume
greater individual risks than its size would otherwise allow, and to protect a company against
losses. Reinsurance allows an insurance company to offer higher limits of protection to a
policyholder than its own assets would allow. For example, if the principal insurance company
can write only $10 million in limits on any given policy, it can reinsure (or cede) the amount of
the limits in excess of $10 million.
Reinsurance’s highly refined uses in recent years include applications where reinsurance was
used as part of a carefully planned hedge strategy
3. ICICI Prudential
9. Birla Sunlife
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13. Reliance Life Insurance Company Limited - Formerly known as AMP Sanmar LIC
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Reinsurers
GENERAL INSURANCE CORPORATION OFINDIA
Indian life-insurance market is the target market of all the companies who either want to
extend or diversify their business. To tap the Indian market there has been tie-ups
between the major Indian companies with other International insurance companies to
start up their business. The government of India has set up rules that no foreign
insurance company can setup their business individually here and they have to tie up
with an Indian company and this foreign insurance company can have an investment of
only 24% of the total start-up investment. Indian insurance industry can be featured by:
Today, the Indian life insurance industry has a dozen private players, each of which are
making strides in raising awareness levels, introducing innovative products and
increasing the penetration of life insurance in the vastly underinsured country. Several
of private insurers have introduced attractive products to meet the needs of their target
customers and in line with their business objectives
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Indian Insurance Market
Indian economy is the 12th largest in the world, with a GDP of $1.25 trillion and 3rd
largest in terms of purchasing power parity. With factors like a stable 8-9 per cent
annual growth, rising foreign exchange reserves, a booming capital market and a
rapidly expanding FDI inflows, it is on the fulcrum of an ever increasing growth curve.
Insurance is one major sector which has been on a continuous growth curve since the
revival of Indian economy. Taking into account the huge population and growing per
capita income besides several other driving factors, a huge opportunity is in store for
the insurance companies in India. According to the latest research findings, nearly 80%
of Indian population is without life insurance cover while health insurance and non-life
insurance continues to be below international standards. And this part of the population
is also subjected to weak social security and pension systems with hardly any old age
income security. As per our findings, insurance in India is primarily used as a means to improve
personal finances and for income tax planning; Indians have a tendency to invest in
properties and gold followed by bank deposits. They selectively invest in shares also but the
percentage is very small 4-5%. This in itself is an indicator that growth potential for the insurance
sector is immense. It’s a business growing at the rate of 15-20% per annum and presently is of the
order of $47.9 billion.
India is a vast market for life insurance that is directly proportional to the growth in
premiums and an increase in life density. With the entry of private sector players backed
by foreign expertise, Indian insurance market has become more vibrant. Competition in
this market is increasing with company’s continuous effort to lure the customers with
new product offerings. However, the market share of private insurance companies
remains very low -- in the 10-15% range. Even to this day, Life Insurance Corporation
(LIC) of India dominates Indian insurance sector. The heavy hand of government still
dominates the market, with price controls, limits on ownership, and other restraints.
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Major Driving Factors
• Growing demand from semi-urban population
• Entry of private players following the deregulation
• Rising demand for retirement provision in the ageing population
• The opening of the pension sector and the establishment of the new pension
• regulator
• Rising per capita incomes among the strong middle class, and spreading affluence
• Growing consumer class and increase in spending & saving capacity
• Public private partnerships infrastructure development
• Dearth of innovative & buyer-friendly insurance products
• Success of Auto insurance sector
Emerging Areas
• Healthcare Insurance & Pension Plans
• Mutual fund linked insurance products
• Multiple Distribution Networks .i.e. Bank assurance
The upward growth trend started from 2000 was mainly due to economic policies
adopted by the then Indian government. This year saw initiation of an era of economic
liberalization and globalization in the Indian economy followed by several reforms and
long-term policies that created a perfect roadmap for the success of Indian financial
markets. On the basis of several macroeconomic factors like increase in literacy rate &
per capita income, decrease in death rate and unemployment, better tax rebates,
growing GDP etc., we estimate that the Indian insurance sector will grow by $28.65
billion and reach $76.54 billion by 2011 with a CAGR (compounded annual growth rate)
of 12.44% and a growth of 59.82%.
Under Insurance
Under insurance, typically occurs when the existing financial liabilities and insurance
needs are fully taken care of. In the event of the untimely death of the only (or the main
earning) member of the family, his financial liabilities would obviously fall on his
dependents, leaving them in a state of financial distress that could threaten their need
of sustenance.
Over Insurance
Conversely, there are also instances where individuals indulge in life insurance covers
that far exceed in value than what is actually required. This is a classic case of over
insurance, which leads to an unnecessarily higher premium payment, leaving you much
poorer. It results in unnecessary expenditure that could otherwise be wisely invested
elsewhere.
The need for an adequate insurance cover is never static and keeps on varying with
changes in the life stages and important events of an individual. The table below
provides an insight into the various life stages and events when life insurance cover
usually requires a revision.
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CHAPTER – 2
About Organization
16
About CHOLAMANADLAM
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its home market of Germany it is among the market leaders. 50,000 people work full-time for the
Group, either as salaried employees or as self-employed sales representatives.
ERGO offers a wide spectrum of different types of insurance and other services, and, as a reliable
and fair partner, intends to be the permanent no. 1 choice for all provision and insurance needs of
its clients. 40 million clients currently place their trust in the services, expertise and financial
strength provided by ERGO and its companies. In Germany, 20 million clients place their faith in
the strong brands of D.A.S., DKV, ERV, Hamburg-Mannheimer, KarstadtQuelle Insurance and
Victoria.
ERGO has the right sales channel for every client: Over 21,000 self-employed sales
representatives, staff working in direct sales, as well as insurance brokers and strong cooperation
partners - both in Germany and abroad - look after our clients. We maintain a far-reaching sales
partnership with the major European bank UniCredit Group, both in Germany as well as in
Central and Eastern Europe.
ERGO is part of the Munich Re Group, one of the leading risk carriers worldwide. Under its
umbrella, both primary insurer and reinsurer capitalise on opportunities to turn risk into value.
The investments undertaken by the Munich Re Group amount to approximately € 175bn, of
which € 108bn are accounted for by ERGO, and are managed by the joint asset management and
fund company MEAG. Munich Re holds a 94.7 % stake in ERGO.
.
ERGO in brief
1. Total premium income of € 17.7 billion in 2008
2. European market leader in private health and legal expenses insurance
3. Investments totalling to over € 100 billion
4. Shareholders' funds amounting to around € 3.7 billion
5. Over 31,000 salaried employees and 21,000 full-time representatives
• Business strategy aligned to clients' needs and trends in Indian and global economy industry
• Internationally experienced core team, majority with local background
• Fast, decentralised decision making
• Long-term commitment to market and clients
Trust
At CHOLA MANDALAM we realise that you seek an insurer whom you can trust. Chola
Mandalam General Insurance is trusted name for over 32 years in the Indian market and ERGO
AG has over 110 years of global experience in financial services. Together we are committed to
provide you with time tested and trusted financial solutions that provide you all the security you
need for your investments.
Claims Philosophy
The CHOLA MANDALAM team follows a service that aims at taking the anxiety out of claims
processing. We pride ourselves on a friendly and open approach. We are focused towards
providing you a hassle free and speedy claims processing.
Our claims philosophy is to :
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• Be flexible and settle fast
• Ensure no claim file to be seen by more than 3 people
• Check processes regularly against the global ERGO OPEX (Operational Excellence)
methodology
Sold over 1 million since inception.
Customer Orientation
At CHOLA MANDALAM our guiding principles are customer service and client satisfaction. All
our efforts are directed towards understanding the culture, social environment and individual
insurance requirements - so that we can cater to all your varied needs.
We are driven by a team of experienced people who understand Indian risks and are supported by
the necessary international expertise required to analyse and assess them
Superior Technology
• In order to ensure speedy and accurate processing of your needs, we have established
world class technology, with renowned insurance software, which networks all our
offices and intermediaries
• Using the Web, policies can be issued from any office across the country for retail
products
• Unique, user friendly software developed to make the process of issue of policies and
claims settlement simpler (e.g. online insurance of marine policy certificate)
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WHAT SAY THE NEWS HEAD LINES?
27.05.2009
An all-inclusive health cover in the works at Chola Mandalam General Insurance
by Shruti Verma
Financial Chronicle
CHOLA MANDALAM General Insurance is planning to offer a specialized health insurance product that will
cover maternity expenses, dental treatment, contact lenses, glasses, hearing aids, non-allopathic treatment
and domiciliary treatment. In a standard health insurance product, such expenses are not covered and are
treated as exclusions.
CHOLA MANDALAM General Insurance hopes to cover high-value customers with the new product.
The company plans to offer these benefits as riders attached to a health insurance product. The company
has filed rider details with the Insurance Regulatory and Develop-ment Authority (Irda).
The company is working on the premium structure for the cover. “Compared with standard health insurance
products, we propose to offer broader and more responsive coverage designed specifically for high-value
customers. The market would soon get to see our composite health product with no limits. In addition to the
standard health cover, we would provide a host of riders such as hospital cash, expenses for dental and
glasses/hearing aids,” said Ritesh Kumar, managing director, CHOLA MANDALAM General Insurance.
The company has filed for regulatory approval for add-on benefits. Since January 1, 2009, Irda has allowed
general insurance companies to offer tailor-made (add-on) products to its customers and charge them for
the extra benefits offered. Introduction of the riders would be a follow up of the relaxation given by the
insurance regulator.
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CHOLA MANDALAM is looking to launch ‘first-of-its-kind’ products to strengthen its position in the market
and to grow despite the economic slowdown. “The insurance industry follows the fortunes of the market.
The slowdown has definitely impacted the insurance industry. Given the low insurance penetration in the
country, there are still opportunities for growth. The company plans to target untapped markets by increasing
reach and adding product lines in all segments. We have filed additional products that would be the first-of-
its-kind in the Indian Insurance market,” said Kumar.
18.03.2009
Insurers will cover you with whistle-blower policies
KOLKATA : When Anil Mehrotra (name changed), a finance executive with an MNC operating in India, lost
his job for refusing to reimburse a sheaf of false bills forwarded by his managing director, he could not
muster enough courage to draw the attention of the company’s board.
He knew that could lead to a protracted legal tussle and he didn’t have the resources to sustain a legal battle
with his erstwhile employer.
For the multitude of unsung heroes-turned-victims like Mehrotra, who remain disillusioned, there may finally
be a reason to rejoice.
Whistle-blower insurance has been making waves in the highest echelons of India Inc in the aftermath of the
Satyam scam. Also known as “retaliation cover” in hardcore insurance circles, it is offered by some general
insurers such as CHOLA MANDALAM and Tata AIG.
The retaliation cover will help a senior executive (independent directors included) to blow the whistle against
wrongdoings by any member of the apex management team and ward off a legal backlash.
“People seldom come to the rescue of an employee who blows the whistle. If anything, he attracts retaliatory
action from the management by way of lawsuits.
A whistle-blower insurance is an add-on cover that comes with the directors & officials policy (D&O policy) of
a company. It shields a director/company official from legal hassles he/she may face for blowing the whistle.
Officials at CHOLA MANDALAM are upbeat on the potential of whistle-blower insurance as a redressal tool.
Dwelling on the mechanics of its new cover, CHOLA MANDALAM official notes: “Consider director A of a
company, who makes an allegation against director B, following which Director B sues him.
Once that happens, the whistle-blower cover gets activated and pays for legal expenses of both directors. If
Director B is declared guilty in court, he will have to refund his portion of the expenses paid by the insurer.”
While there have been no specific whistle-blower cover-related claims so far, an CHOLA MANDALAM
official asserts that lately, there has been a surge in the number of queries, especially after the Satyam fraud
sent shock waves across the corporate spectrum. Tata AIG officials declined to comment on either its
related product or this genre of insurance.
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However, the moot question is: Are adequate independent safeguards in place to protect those who actually
stand up against the bending of laws when it comes to corporate ethics?
Or is it the moral responsibility of a company board and not a single person to blow the whistle once
irregularities committed by a fellow director or senior management team member get detected? ET spoke to
a stellar cast of company directors and insurance hotshots to get to the core.
Deloitte & Touche Consulting India managing director Roopen Roy does not mince words in his blog that
more attention to issues like tolerance of dissent and protection of whistle-blowing may actually reduce the
incidence of fraud.
“Tick-boxes and checklists often don’t show up the malaise because meek and spineless ‘subordinates’ and
external accomplices are deployed to cover the tracks,” he says.
Corporate heavyweights like Basudeb Sen, a former director on the boards of several companies, remain
sceptical. “A whistle-blower cover can work only in certain circumstances.
For instance, if the chairman of a company indulges in illegal activity about which the MD gets a whiff, the
board of directors may not get to know as the matter may not be discussed at the board level. In that event,
the whistle-blower policy can only work if the MD actually blows the whistle,” he points out.
CHAPTER – 3
Health Insurance & BAGIC
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Health Insurance & BAGIC
Health insurance like other forms of insurance is a form of collectivism by means of
which people collectively pool their risk, in this case the risk of incurring medical expenses. It is
sometimes used more broadly to include insurance covering disability or long-term nursing or
custodial care needs. It may be provided through a government-sponsored social insurance
program, or from private insurance companies. It may be purchased on a group basis (e.g., by a
firm to cover its employees) or purchased by individual consumers. In each case, the covered
groups or individuals pay premiums or taxes to help protect themselves from high or unexpected
healthcare expenses. Similar benefits paying for medical expenses may also be provided through
social welfare programs funded by the government.
By estimating the overall risk of healthcare expenses, a routine finance structure (such as a
monthly premium or annual tax) can be developed, ensuring that money is available to pay for the
healthcare benefits specified in the insurance agreement. The benefit is administered by a central
organization such as a government agency, private business, or not-for-profit entity.
The worst nightmare that anyone can have is the one when a family member is
hospitalized. Today, when everything is uncertain nobody can be sure what will happen. A
seemingly small ailment can turn into major one. And what happens when the earning member of
your family is hospitalized. But with a policy from CHOLA MANDALAM you and your family
can rest assured!
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Types Of Health Products
Health Guard
Hospital Cash
Critical Illness
E- Opinion
Personal Guard
Star Package
1: HEALTH GUARD
Health care cost are high and getting higher. Who will pay your bills if you have a serious
accident or major illness? Most of the times we are unprepared for these difficult times,
emotionally, as well as financially. CHOLA MANDALAM Health Guard Policy, protect you and
your family in case you need expensive medical care. It also offers you cashless benefit &
medical reimbursement for hospitalization expenses
• Coverage
• Age
1. 5-55 yrs
2. 0-5yrs(if any parent)
• Sum Insured
1. 7.5lacs & 10lacs=5-40yrs
2. 50k to 5lacs=40-50yrs
3. 50k to 3lacs=50-55yrs
• Benefits
1. 5%-25% NCB
24
2. Family Disc.=10%
3. Tax saving
4. 2 yrs waiting period for some disease
• Exclusions
1. Pre-existing disease
2. Non-Allopathic treatment
3. 30 days waiting period
2: Hospital Cash
It provides cash benefits for each and every completed day of hospitalization. Day for this
purpose shall be every completed (24 hours) of hospitalization. However, period less than 24
hours shall be considered as a day if it is a period of 12 hours but includes 0300 hours.
Can be taken with Health Guard or Critical Illness
• Coverage
1. Rs 500 to Rs 2500 per day
2. Paid for 30/60 days (irrespective of no. of confinements to hosp.)
3. Family stands insured
4. Benefit is doubled in case of ICU admission
5. Day care facility
• Age
1. 25-60 yrs
2. 3mnths-24yrs(with any parent)
• Sum insured
1. Rs 500, Rs 1000
2. Rs 2000, Rs 2500
• Premium
1. Rs 250-Rs 1600,Rs 300-RS 3k
2. Rs 600-Rs 4800,Rs 800-RS 5.8k
• Benefits
1. Family discount 10%
2. Tax saving
25
• Exclusions
1. Pre-existing disease
2. Natural perils
3. 30 days waiting period
4. Maternity expenses.
3: Critical Illness
A Critical Illness plan means you can insure yourself against the risk of serious illness in much
the same way as you insure your car and your house. It will give you the same security of
knowing that a guaranteed cash sum will be paid if the unexpected happens and you are
diagnosed with a critical illness. The purpose of a critical illness plan is to let you put aside a
small regular amount now, as an insurance against all this happening. The statistics speak for
themselves and if you become a part of them at least you will be sure that lack of money won't
add to your problems. CHOLA MANDALAM, in its efforts to provide a customer centric
solution is offering an insurance policy to cover to some of these critical illnesses like
• Coverage(10 sections)
1. Cancer
2. Coronary artery bypass surgery
3. First heart attack
4. Kidney failure
5. Major organ transplant
6. Multiple sclerosis
7. Stroke
8. Aorta graft surgery
9. Paralysis
10. Primary pulmonary arterial hypertension
• Age
1. 6-59 yrs
2. 1lacs, 3lacs
3. 5lacs, 10lacs
• Premium
1. 2k-3k, .6k-9k
2. 1k-15k, 2k-30k
• Benefits
1. Lump sum amt to plan the treatment accordingly
2. Donor Expenses
• Exclusions
1. Death within 30 days(after diagnosis of critical illness)
2. Maternity expenses
3. 90 days waiting period
4. War or alike expenses
5. HIV/AIDS infection.
4: Silver Health
26
Silver Health Plan offers you cashless benefit or medical reimbursement for hospitalization
expenses due to illness or accident and is specifically for people aged between 46-75yrs which
protects you and your spouse in case you need expensive medical care.
• Coverage
1. 3%pre & post hosp. expenses
2. Ambulance charges Rs 1000
3. 3times limit of indemnity if renewed continuously.
4. Medical exp. if proposal is accepted.
• Age
1. 46yr to 75 yrs
2. Age at entry=70yrs
• Sum Insured
1. 50000 to 3lacs
• Premium
1. Rs 1995 to Rs 21006
• Benefits
1. Pre-existing disease covered after 2nd year with 50% coverage of SI
2. Cashless facility
3. NCB of 5% every claim free year
4. Family discount of 5%
5. Tax saving
6. Health checkup after 4 yrs
• Exclusions
1. Non-Allopathic Medicine
2. Maternity expenses
3. 90 days waiting period
4. All pre-existing diseases
5. HIV/AIDS infection
5: E-Opinion
CHOLA MANDALAM launches e-opinion rider, which will cover the expenses of 2nd opinion
e-consultation services for serious illness in India. The policy offers unprecedented access to over
7000 physicians employed by the renowned hospitals of the World Care Consortium. This
innovative e-opinion rider gives you an opportunity to obtain best of international expertise at a
fraction of the cost.
This is a RIDER
• Coverage
1. Cancer
2. Heart Attack
3. Coronary Artery Disease
4. Stroke
5. Renal Failure
6. Sudden Blindness
7. Multiple Sclerosis
27
8. Coma
9. Paralysis
10. Major burns
11. Major organ transplant
12. Neuro-degenerative disease
13. Pathology
14. Disease wanting 2nd opinion
15. Life threatening condition
16. Estimated cost>1lacs
• Premium
1. Rs 476 & above (as per head)
• Benefits
1. Consultation with world’s best doctors
2. Opinion in just 7 days.
• Exclusions
1. Pre-existing disease
2. 90 days waiting period
3. Any sexually transmitted disease
4. Maternity expenses
5. Occupational disease
6. Accidental bodily injury
6: Personal Guard
Life is full of uncertainties and unexpected events. Accidents can happen at home, at work, even
at play.The death or injury of a breadwinner can create serious financial problems for any family.
It is in situation like these, that you need to be prepared. To help you soften the blow Bajaj
Allianz offers the Personal Guard cover. Our Personal Guard Policy offers these additional
benefits.
• Coverage
1. Medical expenses
2. Hospital confinement allowance
3. Children’s Education Bonus
4. Death Benefit
5. PTD
6. PPD
7. TTD
• Age
1. 3months to 65 yrs
• Premium
1. 0.45%o to 2%o
• Benefits
1. Medical exp reimbursed upto 40% of claim amt
2. Rs1k/day for 30 days
3. CEB Rs 5k(1 child) to Rs 10k(2children)
• Exclusions
1. Suicide
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2. Pre-existing disease
3. War, civil war
4. Motor rallies
7: Star Package
• Coverage(8 sections)
1. Health Guard
2. Hospital Cash
3. Critical Illness
4. Education Grant
5. Householders Content
6. Personal Guard
7. Traveling Baggage
8. Public Liability
• Benefits
1. All sections have separate discount slabs
2. 4-5 sections-10%disc
3. 6-8 sections-15%disc
4. 2yrs policy-10%
5. 3yrs policy-15%
CHAPTER - 4
Comparative Analysis Health Insurance Products of CHOLA
MANDALAM With Other Insurance Companies
29
Comparative Analysis Health Insurance Products of CHOLA
MANDALAM With Other Insurance Companies
30
CHOLA MANDALAM with Tata AIG
31
Ins Co. CHOLA MANDALAM Tata AIG
S.
No. Particulars
8 Age limit 5yrs to 75 yrs & (0-5yrs) 8 yrs to 70 yrs & (6 mnths to 18 yrs)
9 Sum Insured Rs 50000 to Rs10 lacs (varies b/w ages) Not Specified
19 Pre-existing Disease covered upto 50% after 1yr of policy not covered
20 E-opinion yes for SI Rs 5lacs, Rs 7.5lacs & Rs 10 lacs Not Specified
4. Silver Health
5. E-Opinion
6. Star Package
7. Personal Guard
2 Cash less benefit Yes yes
14 Ambulance charges Max upto Rs 1000 Rs 500, Rs 750 or Rs 1500 as per location
33
15 Disease Waiting Period(Cogenital) 2 yrs 1yr & 2 yr
34
CHOLA MANDALAM with National Insurance
35
15 Disease Waiting Period(Cogenital) 2 yrs 2 yrs
19 Pre-existing Disease covered upto 50% after 1yr of policy after 4th year
20 E-opinion yes for SI Rs 5lacs, Rs 7.5lacs & Rs 10 lacs Not Specified
29 Maternity Benefit no No
36
CHOLA MANDALAM with ICICI Lombard
Rs 500 to Rs 2500/day(In health guard & silver health Rs 10000 for 10 days (in case of
3 Cash benefit policy any bodily injury or illness
4 Pre-hospitalisation Amt no limit not specified
5 Pre-hospitalisation Period 60 days 30 days
6 Post-hospitalisation Amt no limit not specified
7 Post-hospitalisation Period 90 days 60 days
8 Age limit 5yrs to 75 yrs & (0-5yrs) 5 yrs to 60 yrs & 3mnths to 5 yrs
9 Sum Insured Rs 50000 to Rs10 lacs (varies b/w ages) 2 lacs to 3 lacs
37
15 Disease Waiting Period(Cogenital) 2 yrs 2 yrs
free(but only for 2yrs family floater
16 Health Check-Up Rs 1000 plan)
17 Income Tax Reduction sec 80d sec 80d
18 Income Tax Amount Rs 15000 no limit
19 Pre-existing Disease covered upto 50% after 1yr of policy after 4th yr
20
E-opinion yes for SI Rs 5lacs, Rs 7.5lacs & Rs 10 lacs not covered
38
CHOLA MANDALAM with Royal Sundaram
Ins Co. Bajaj Allianz Royal Sundaram
S. No. Particulars
1 Types of policies 1. Health Guard 1. Health Shield
2. Critical Illness 2. Personal Accident
3. Hospital Cash
4. Silver Health
5. E-Opinion
6. Star Package
7. Personal Guard
2 Cash less benefit Yes Yes
3 Cash benefit Rs 500 to Rs 2500/day(In 1%of S.I. Per day
health guard & silver
health policy
4 Pre-hospitalisation Amt no limit not specified
39
in 3rd yr
20 E-opinion yes for SI Rs 5lacs, Rs not covered
7.5lacs & Rs 10 lac
40
CHOLA MANDALAM with HDFC ERGO
Ins Co. CHOLA MANDALAM HDFC ERGO
S. No. Particulars
1.Health
1 Types of policies 1. Health Guard Insurance(ind.)
4. Silver Health
5. E-Opinion
6. Star Package
7. Personal Guard
2 Cash less benefit Yes Yes
Rs 500 to Rs 2500/day(In health guard & silver health rs.200-500 for 7-14
3 Cash benefit policy days respectively
4 Pre-hospitalisation Amt no limit not specified
5 Pre-hospitalisation Period 60 days 60 days
6 Post-hospitalisation Amt no limit not specified
7 Post-hospitalisation Period 90 days 90 days
41
covered (limit not
16 Health Check-Up Rs 1000 specified)
17 Income Tax Reduction sec 80d sec 80d
18 Income Tax Amount Rs 15000 RS 15000
19 Pre-existing Disease covered upto 50% after 1yr of policy after 4th year
20 E-opinion yes for SI Rs 5lacs, Rs 7.5lacs & Rs 10 lacs not covered
42
CHOLA MANDALAM with Reliance General
S. No. Particulars CHOLA MANDALAM Reliance
1 Types of policies 1. Health Guard 1. Standard
2. Critical Illness 2. Silver
3. Hospital Cash 3. Gold
4. Silver Health
5. E-Opinion
6. Star Package
7. Personal Guard
2 Cash less benefit Yes Yes
Rs 500 to Rs 2500/day(In
health guard & silver Minor-rs.250(7days),
3 Cash benefit health policy Critical rs.250(14days)
4 Pre-hospitalisation Amt no limit not specified
Pre-hospitalisation
5 Period 60 days 30-60 days
6 Post-hospitalisation Amt no limit no limit
Post-hospitalisation
7 Period 90 days 60-90 days
8 Age limit 5yrs to 75 yrs & (0-5yrs) 3mths-65 yrs
Rs 50000 to Rs10 lacs
9 Sum Insured (varies b/w ages) rs.1lakhs-5lakhs
Rs 798 to Rs 12697(varies
10 Premium b/w ages) rs.900-15886
11 No Claim Bonus 5% to 25% for claimfree yr 5% to 25%
12 Family Floater Discount 5% - 10%(varies) 10%
{50%(spouse) & 25%
(children)}of annual
13 Family Floater Premium rate{in star package} RS 1248 to RS 3996
rs.500 STD, rs.750 Silver,
14 Ambulance charges max upto Rs 1000 rs.1000 Gold
Disease Waiting
15 Period(Cogenital) 2 yrs 2 yrs
16 Health Check-Up Rs 1000 1% S.I. (for 4 yrs of NCB)
17 Income Tax Reduction sec 80d sec 80d
18 Income Tax Amount Rs 15000 RS 15000
Covered upto 50% after
19 Pre-existing Disease 1yr of policy after 4th year
yes for SI Rs 5lacs, Rs
20 E-opinion 7.5lacs & Rs 10 lacs covered(coditions)
21 126 Daycare Facility yes yes(conditions)
yes(separate plan with 10
22 Critical Illness sections) covered(conditions)
Rs 500/day(for 10
23 Attendants Expenses days),extra premium rs.200-300 for 5 days
24 Donor Expenses Rs 1 lac(add-on) covered uptoS.I.
43
25 Nursing Allowances no limit rs.200-300 for 5-10days
26 ICU Benefits Double( 7 days) Double
Non-Allopathic
27 Treatment Not Specified covered(limit not specified)
28 Add-On Cover separate plans Yes
29 Maternity Benefit no not covered
Rs 50000(Add-on), in Star
30 Physiotherapy package only Actual Expenses
31 Accident Death Benefit 125 (PA only) Not Specified
32 Anethetists Fee no limit no limit
Operation Theatre
33 Charges no limit Covered
34 Surgeon's Fees no limit Covered
35 Physician Fees no limit Covered
36 Policy Period 1 year 1 yr & 2 yrs
37 TPA no yes
38 Domiciliary Expenses not covered covered upto 10% S.I.
39 Additional Discounts Not Specified Not Specified
44
CHAPTER – 5
Market Survey
45
Market Survey
Shopkeeper’s Insurance
SHOPKEEPERS PACKAGE: CHOLA MANDALAM shopkeeper’s package protects your shops
against all risks
Unique Features
• Comprehensive package by a single policy.
• Uniform rate for money insurance
• Single proposal form
• Coverage for business interruption
• Covers for damage to data media, software and cost of recovery of lost data
Advantages
Benefits
46
CHAPTER - 6
Questionnaire
47
Questionnaire
Graphical Presentation of Survey
We have presented below the findings and analysis of the questionnaire addressed to the
respondents to gauge the attitude and perception of the people towards insurance. I conducted this
survey in Jaipur’s market areas like M I Road, Vaishali Nagar, Malviya Nagar & Bani Park.This
survey included 120 shops in all and the response of over all survey is shown in graphs below.
120
100
80
60 Series1
40
20
0
yes no
48
3. The question was asked to the respondents to know how many of the respondents
had a Shop insurance policy.?
90
80
70
60
50
Series1
40
30
20
10
0
yes no
49
From the survey it was found out that 65% of the respondents had a life insurance policy whereas
35% of the respondents didn’t had a Shop insurance policy
4. With which company?
80
70
60
50
40 Series1
30
20
10
0
Chola mandam oriental national others
50
The finding which came out from the survey was that 55.83% of the respondents who have a
insurance cover bought life insurance from National Insurance Company Ltd. National Insurance
Company is the most preferred brand in the insurance industry because it is the only government
company which offers insurance. People prefer to buy insurance from National Insurance
Company because of the security being one of the prime factors. In the figure we can also see that
nowadays people mindset have changed towards insurance and are opting for private company
for insurance cover or policy.
51
After the survey it was found that most of the respondents took policy or shop insurance cover
from the suggestions of their friends or family.And only 23 respondents took policy on the
recommendation of the agents.Other sources like banks, corporate tie-ups and etc. plays a minute
role in reaching out people for insurance policies.
Number
140
120
100
80
Number
60
40
20
0
Fire Motor Burglary Others
52
7. Given an option will you change your insurance company?
Number
90
80
70
60
50
Number
40
30
20
10
0
Yes No
Number
60
50
40
30 Number
20
10
0
Better Services More Options Better claim handling Others
53
9. Are you aware about following insurances?
Number
140
120
100
80
Number
60
40
20
0
Burglary
Public Liability
Theft
Fire
Office
Neon sign
Compensation
Glass Plate
Workmen’s
54
Number
120
100
80
60 Number
40
20
0
Safety Tax Rebate Compulsary by law Market Trend
Results
After the survey it was found that still major portion of customers go for public insurance
companies, but with the entry of more and more private companies the scenario is changing
rapidly, people with a need of more and better returns are opting for private companies, and this
can be justified by the increasing market share of private companies in the Indian insurance
sector.
There are various ways in which private companies are found much more lucrative than
public companies and the facts which support this statement are as follows:-
1. Versatility of products.
2. Efficient fund managers.
3. Better customer services.
4. More returns.
5. Regular follow up.
6. Quicker settlement
55
People are not aware of the Fire insurance. Most of them know only one company which
provides fire insurance i.e Oriential. . So awareness campaign should be run so that
people are aware of different life insurance companies in India.
People should be educated about the different types of products or plans offered by the
General insurance companies. Most of them don’t know much of the different types of
plan or products.
It was felt that most of the people took life for tax savings or just to cover up their life,
not as an investment avenue. General Insurance companies need to advertise in such a
manner that people start investing in General insurance like the way they invest in the
stock market
Now at the time of global turmoil insurance company had to hold on to the
Policy holders trust which might lead the company to the path of success
Insurance companies should try to adopt different strategies to market their products or
plan. Companies should not primarily focus on the agents for their business.
Conclusion
Insurance is one sector that witnessed continuous growth owing to the reforms in 2000.The
insurance sector is likely to attain a size of Rs. 2,00,000 crore ($51.2billion) in 2009-10. In life
insurance, the business grew by 23.3% to Rs. 93,000 crore in 2008-09
A well-functioning insurance market plays an important role in economic development
and financial stability of developing economies such as India’s. First, it inculcates and
encourages the habit of saving. Second, it provides a safety net to rural and urban
enterprise and productive individuals.
The General insurance market in India is on a growth path. In spite of this, the country
lags far behind the others in awareness about General insurance. The challenge is to spread
awareness about General insurance and it true benefits. The industry has to convince people to
park their hard earned money in long-term insurance and not just look at it as a tax saving
instrument
Limitations
• Useful Financial insights are not easily available.
• Due to time constraint sufficient research on all the investment tools is difficult.
• The survey sample is not very large for analysis
• Properly convincing people to invest in insurance products is challenging.
• Due to recession there is liquidity crunch in the market.
• There might have been tendencies among the respondents to amplify or filtertheir
responses under the testing conditions
56
• The research is confined to Kolkata and does not necessarily shows a pattern applicable
to other parts of the country.
Questionnaire
1) Name:
2) Sex :
3) Age :
4) Occupation :
5) Income :
6) Marital status :
8) Mobile no. :
57
12) How you rank your insurance company ?
|----------------|-----------------------|------------------|-----------------------|
excellent very good good fair bad
14) In which of the insurance plan have you invested the money?
a) Service
b) Return
c) Information
d) Varity
e) Easy claim
58
Chapter-7
59
Research Methodology
RESEARCH METHODOLOGY
Sources
The success of any Insurance company depends on how well they are able to align with the
objectives and needs of individual customers, and is able to provide proper solutions to them. To
know how a company is performing and whether they have any cutting edge advantage over
competitors, an intensive study of the market is absolutely necessary. In order to understand the
performance of different companies in the market, we did two types of surveys, primary survey
and secondary survey.
Primary survey
Primary survey included:-
• Visiting websites and fixing appointments with their agents.
60
• Creation of database of prospective clients from different sources calling them up to fix
appointment and then visiting them.
• Prepare a questionnaire for the market survey .
• Meeting different people to know their views, perception and preference of different
insurance companies.
Secondary survey
Secondary survey included of consulting books, magazines, journals, internet and also
taking reference from:-
library.
I internet.
CHOLA MANDALAM fin polis.
Methodology
We would go in for a qualitative research as our objective is to judge the perception and
preference of different insurance products. The research would be done from primary
data.
Sample Design
Target population: The target population for the research would be people who are
in the age group beyond 40 and age group between 25 to 40.We targeted this group of
population because these populations are the potential customers of insurance.
Sampling Frame : The research would be conducted in Jaipur. The survey has been conducted
among the potential customers of CHOLA MANDALAM from different sectors as CHOLA
MANDALAM deals in many sectors of business.
Sampling Technique : The sampling technique that is adopted is the simple random sampling
wherein every element in the target population has an equal chance or probability of getting
selected in the sample. That means every unit of the population who is more is in the above
mentioned age group, have an equal chance of getting selected
Sample Size: I did a survey among 120 people by taking two categories in
consideration of 50 each; that is
61
1.) Age group beyond 40
2) Age group between 25 to 40
Data Collection : The research would be conducted from the source of primary
data collection. Secondary data would help us in knowing the trends prevailing in
the insurance market and would help us in analyzing and interpretation of the
primary data.
62
CHAPTER – 8
Other Works
OTHER WORKS
Policy Issuance & Renewal
My job profile also included issuance of the policies as well as renewals of the policies.
I also renewed the policies of motor, health, marine and travel. Renewing of the policies is a very
important issue for all the companies because getting a customer might be easy but retaining the
customers is not always easy. So in order to keep good rapport with the customers and name in
the market, the company tries to meet the need and demand of the customers.
Agents and brokers are the life line of an insurance company. Almost 60% of the revenue of the
company is generated by agents. I recruited agents which involved process of filling up the forms
63
and checking and rechecking of documents. All the agencies lapse after every 12 months. I even
renewed some of the agencies so that the companies work is not disrupted.
Underwriting Practices
Underwriting department is one without which an insurance company can not work.in order to
get some idea about the underwriting practices of the company I also worked under an
underwriter for 1 week. It helped me in getting the clearer picture of the policies and their
premium rates.
Sales
My three weeks of training involved selling of health insurance products. The methodology
adopted was visits to customers place, tele-calling, meeting the customers who directly come to
the company for health policies and also meeting the shopkeepers and making them aware about
the policies and various plans available with Bajaj. So that they get motivated to buy the policy.
RECOMMENDATIONS
The rapid increase in competition and the never ending launches of new products and services
describe the insurance sector of today. This transformation has been to attract a share of the
financial market and to increase it over time, the companies are coming out with strategies that
are novel in nature. Tailor made schemes for niche segments of the society are an attempt in this
direction. However this is not the end of road. They should strive for introducing new products
and services and at the same time updating the old ones. Giving recommendation to a company
like Bajaj Allianz General Insurance Co. Ltd. is like showing diya to a sun. Still, I would like to
recommend Bajaj Allianz General Insurance Co. Ltd. that should consider improvising on its
performance.
64
• Unavailability of Bajaj Allianz General Insurance Co. branches in small cities, towns and
rural area.
• High amount of base premium.
• Fear of policy lapse on not paying premium on right time.
• Lack of faith amongst low income group customers.
• Lack of advertising of general insurance products.
• Family floater is not available in all health policies. It is available only in STAR
PACKAGE policy. This posed a lot of problem while selling Health Policies to the
customer.
• While working with Bajaj Allianz, I observed that there was no proper method of
following up.
• Products are not as flexible as it demands, especially after detariffying.
• Commission has to be increased.
• More technical support required.
• At times delay in services.
Entry of global and national players in to life insurance sector poses danger of greater
competition and realignment of life insurance market.
Bibliography
• The monthly fact sheet available from the company for studying the features of products.
• Online information from the various websites namely:-
• STEPHEN ROBINS “ORGANIZATIONAL BEHAVIOUR”
• CUSTOMER BEHAVIOUR
• WWW.CHOLAMANDALAM.COM
65
• WWW.BIMAONLINE.COM
• WWW.GOOGLE.COM
• WWW.WIKIPEDIA.COM
• WWW.TATAAIG.COM
• WWW.ICICILOMBARD.COM
• WWW.ROYALSUNDARAM.COM
• WWW.STARHEALTH.COM
• WWW.IRDAINDIA.ORG
66