PURE 3023

GROUP 1
Members:
Caoitan, Kenneth James R. (reporter)
Catayas, Jepoy (researcher)
Laxamana, Joshua Aaron (reporter)
Garcia, Marian Nicole (managed the materials)
Rafols, Mannel Ivan (researcher)
Ramos, Ella Mae (reporter)
Vibiesca, Angelaine Faye (managed the materials)
Villanueva, Vherwin (managed the materials)

1.) PRESS RELEASE (reported by Kenneth James R. Caoitan)

A press release is a written communication that reports specific but brief

information about an event, circumstance or other happening. It's typically tied to a
business or organization and is provided to media through a variety of means.
This isn't to say, however, that the media will grab the press release and run it.
This may depend on whether the event or circumstance is something that might interest
their readers or listeners, or if it benefits the community in some way.
If you're lucky, your press release may be picked up by bloggers, Tweeters and
others who read it and find it worthy of promoting within their own social networks.

Two Types

Some press releases are available for "immediate release." This means anyone
can share the information as soon as the release is made public. Other press releases
may have time limits that allow only certain media sources to report them immediately.
They're offered to other news services, websites or blog owners for publication at a
later time.

The Main Purpose of a Press Release

There's a difference between "news" and "press releases." Although they're

not as clear as they once were in pre-Internet days, media professionals do understand
the difference.

The main purpose of all press releases is to promote something significant and
specific. A press release serves three marketing and promotional purposes:
 To let the media know about an event in hopes that will pass the information along
To let the media know about your business with the hope that a reporter will see a story
in your press release and write an actual news article about it
To help promote your business' appearance on the Internet via blogs, websites and
social networks. This is direct readership publicity.

Tips for Writing a Press Release

Press releases should always be written in the third person. Write it as though you're
sharing riveting information. If your information isn't riveting, take a brief step back. Maybe
there's something you can add to your event or announcement that will make it more
interesting. Of course, that "something" has to really happen. You can't mention that an A-list
celebrity will show up at your event when you know full well he won't. Linking your press
release to a current trend or happening in the news can also help grab attention.

The bottom line is that if your event is boring, your press release may be yawn-worthy
as well, and no one is going to want to run with it. You'll also want to avoid dry, rigid wording
for this reason. You don't want to lose your reader with the first sentence. Using quotes can
liven things up. A press release is not just a rendition of facts.

2.) PUBLICITY (reported by Joshua Aaron Laxamana)

Characteristics
a.) Meaning- It is not a paid form of mass communication that involves getting
favourable response of buyers by placing commercially significant news in mass
media. It involves obtaining favourable presentation upon radio, newspapers,
television, or stage that is not a paid for by the sponsor.
b.) Non-paid Form- It is not a paid form of communication. It is not directly paid by
producer. However it involves various indirect cost.
c.) Various Media- Can be carried via newspapers, magazines, radio or television
d.) Objectives- It is primarily concerns with publishing or highlighting companys
activities and products. It is targeted to build companys image. In an long run, it can
contribute to increase sales
e.) Control of Producer- Company has no control over publicity in terms of message,
time frequency, information and medium. It comes through mass media like radio,
newspapers, television etc. it is given independently by the third party. It is
presented as a news rather than propaganda.
f.) Credibility/Social Significance - It is given as news for social interest
 g.) Part of Public Relations - Publicity can help improve Public Relations
h.) Costs - company needs to spend a little amount to get the event or function
publicized
i.) Effect - Publicity messages is more likely to be read, viewed, heard, and reacted by
audience. It is high degree of believability as it is given by the third party.
j.) Repetition - it appears only once but it depends upon its social significance or the
value for the news.

Objectives

1. Building Corporate Image

2. Economy
3. Assisting Middlemen and Salesmen
4. Information with High Credibility
5. Removing Misunderstanding or Bad Image
6. Building Interest on Product Categories
7. Newsworthiness Information

3.) Advertising Vs. Public Relations (reported by Ella Mae Ramos)