Christopher Gibbons

Email: cr_gibbons@icloud.com
Mobile: (+44) 7973 622853
Portfolio: behance.net/cr_gibbons2aa9

Content editor, journalist, writer & running enthusiast with 10 years experience for:

Skills snapshot

Writing Traffic building

Im a versatile writer whos provided Ive helped BT boost views of their
word-perfect copy for an array of big- football content from tens to tens of
name sports, entertainment and lifestyle thousands and Channel 4 earn a five-
publications figure Paralympic following

Editing Content strategy

Ive managed websites, CRM campaigns, Ive helped one of the worlds biggest
print publications and social communities sports brands develop a global digital
each with thousands of visitors, content strategy to supersize sales
subscribers, readers and followers figures

Leadership Data analysis

Ive led digital projects from a creative Ive used data insights to help Adidas
point of view, selling ideas into Running identify high-volume search
stakeholders and managing writers, opportunities and planned content ideas
designers and tech developers to service them, boosting web traffic

 Career highlights
2017: Senior content editor, Zone
Helping Adidas craft a global digital content strategy using consumer insights,
performance data and digital best practice.

Planning a digital and social campaign for Adidas Runnings priority spring/
summer 2018 running shoe release, AlphaBounce.

2011-2017: Content editor, Zone

Writing and editing BT Sports award-nominated weekly content email. Sent to
2.7m subscribers, it achieved open rates 60% higher than industry average.

Conceptualising, writing and editing BT Sports 2015 UEFA Champions League

Final digital magazine. It garnered 50,000 views in 24 hours.

Editing Channel 4 Paralympics website in the build up to the London 2012

Games, covering several live events and growing their social community by 10,000.

Devising and editing a campaign for the Football Leagues charity partner,
Prostate Cancer UK. It increased traffic to the organisations website by 300%.

2009-2011: Deputy content editor, Zone

Writing and community management for BT Sports Lifes A Pitch football
website, helping the site generate more than 1m monthly views.

Writing for BT TVs website, weekly emails and monthly magazine, while
managing a social community of 50,000+.

Writing, editing and commissioning digital articles for UEFA.com.

2007-2009: Staff writer, Zone

Producing sports, entertainment and lifestyle copy for a wide range of clients
including BT Sport, BT TV, Channel 4, Film4 and Lastminute.com.

Qualifications
NCTJ Sportsbeat & News Associates, 2007
BA (Hons) Philosophy & Politics University of Exeter, 2004

Running and other interests

I represent Kingston Athletics Club And Polytechnic Harriers at cross-country.
Ive completed nine marathons my PB is 3:02:48 (Paris, 2015).
My training focus for 2018 is the 101km Eigur Ultra Trail in Switzerland.
Im a qualified athletics coach & personal trainer and practice Crossfit and yoga.