7

REACTIONS WHILE
WATCHING A MAKEUP
TUTORIAL ON YOUTUBE

https://www.buzzfeed.com/jessmont24/7-reactions-while-watching-
a-makeup-tutorial-on-yo-2tko1?utm_term=.ehOjp4NBg#.fgNPVRdw2

Jessica Montenegro
Buzzfeed Project
MKT 233
10 March 2017















Part 1
Marketing Plan
My inspiration for the post was
My target audience is
(Use principles from Chapter 6)
My USP (unique selling
proposition) is
They will find it via
They will share it because
They may not share it because
My strategy to maximize product-
market fit includes
(Be specific)
An example of successful content
targeting the same target audience
is
They may not share it because
My strategy to maximize product-
market fit includes
(Be specific)
An example of successful content
targeting the same target audience
is
7 reactions while watching a makeup tutorial on Youtube
I enjoy watching makeup tutorials to hear about new products and learn new
ways to do my makeup.
Primary: People who watch makeup tutorials often and enjoy putting on
makeup
Secondary: Makeup enthusiasts who have not necessarily seen these videos.
Different pictures capturing the humor of the reactions a beauty vlogger
enthusiast will have while reading the post.
Social media (Facebook, Twitter, Youtube)
Search engines (Optimizing for makeup tutorial reactions)
People want a visual way to appreciate the vlogger for taking the time to teach
others the different tips and tricks of the industry.
People may not have the same reactions to watching the beauty vloggers
makeup tutorials and may not relate
Examples of market research/market testing: audience research, headline
generation, feedback from target market, identification of similar successful
content, tools and data sources.
Examples How many people did you ask from the target market? Have you
seen others use similar successful content?
People love this Teens Hilariously Real Makeup Tutorial
(1,123,444 views via Buzzfeed)
https://www.buzzfeed.com/stephaniemcneal/people-love-this-teens-
hilariously-real-makeup-tutorial?utm_term=.uaAMwxYeA#.vfLrWY38B
People may not have the same reactions to watching the beauty vloggers
makeup tutorials and may not relate
Examples of market research/market testing: audience research, headline
generation, feedback from target market, identification of similar successful
content, tools and data sources.
Examples How many people did you ask from the target market? Have you
seen others use similar successful content?
People love this Teens Hilariously Real Makeup Tutorial
(1,123,444 views via Buzzfeed)
https://www.buzzfeed.com/stephaniemcneal/people-love-this-teens-
hilariously-real-makeup-tutorial?utm_term=.uaAMwxYeA#.vfLrWY38B
Part 2

Specific
Distribution Target Audience Estimated
Outreach
Platform/Channel Justification Size (est.) Actual Reach
Target?

Jaclyn Hill 3.9 million

Social Media (Youtube) Popular beauty vlogger 100,000
(@jaclynhill) subscribers

Kathleen Fuentes 2.9 million

Social media (Youtube) Popular beauty vlogger 100,000
(@kathleenlights) subscribers

Manny Gutierrez 2.7 million

Social media (Youtube) Popular beauty vlogger 100,000
(@MannyMUA) subscribers

Total 9.5 million 300,000

Part 3
Total Visits -867
The execution of the promotion plan went differently than expected. The famous
beauty vloggers I wanted to contact didnt have a direct message spot on their social media
pages. I did more of a direct posting with comments on their videos or tweeting at them,
hoping I would get some type of notice from them but no luck. I also had a lot of feedback from
Facebook and Instagram posting my like constantly. I observed that posting the link everywhere
and constantly helps get the word out more. I also should have been more proactive towards
the beginning rather than later so I could have gotten all my views.

Promotion Table

Date What I did What I noticed/happened/etc.

Shared via my FB page and Twitter

02/20/17 Views jumped 83 in Buzz Feed dashboard
handle

Shared my article from the day

02/21/17 Views jumped 1 view
before on FB

Shared my article from the day

02/22/17 Views jumped 1 view
before on FB

Shared my article from the launch

02/23/17 Views jumped 4 views
day on FB

02/24/17 No posting made Views jumped 3 views

02/25/17 No posting No response

02/26/17 No posting made No response

Shared via FB and Twitter and

02/27/17 Views jumped 20 views
Instagram

02/28/17 Shared via Instagram Views jumped 9 views

Shared via Instagram, YouTube,

03/01/17 Views jumped 104 views
Pinterest

03/02/17 Shared via FB and Twitter Views jumped 14 views

03/03/17 No posting Views jumped 1 view

03/04/17 Shared via Instagram Views jumped 14 views

Shared via Instagram, YouTube,

03/05/17 Views jumped 244 views
Pinterest, FB, and Twitter

03/06/17 No posting Views jumped 27 views

Shared via Instagram, YouTube,

03/07/17 Views jumped 322 views
Pinterest, FB, and Twitter

03/08/17 No posting Views jumped 8 views

Reflection
What went according to plan? What did not?
o I knew my social media friends would help out with the views but I felt that not
getting the responses of contacting beauty vloggers and utilizing their audiences
to gain views but that didnt get me much notice no matter how many comments I
made.
What happened that you didnt expect (both positive and/or negative)?
o Negative expectations I received that I did not get as much notice that I was
hoping for since the beauty vlogging community is a huge up and coming trend.
How did you adjust your plan during the campaign?
o I looked for other social media outlets to incorporate different populations that
were outside of my friend group on a personal social media site like Facebook and
Twitter that limits to my friends friends and not all like makeup.
What would you do differently?
o Start my posting sooner than later so I can tap into all my social media websites
so I can get the attention from someone with a huge number of followers at some
point.
 What were your most important takeaway(s) about marketing strategy from this project?
(This could be related to product-market fit, segmentation, consumer behavior and
influence, product lifecycle management, promotion and distribution, digital media, etc).
Be sure to use terms from your book.
o The marketing strategy I believe was most important was consumer behavior with using
social media as a platform. Consumers are in tune with social media today that you
need to segment the audiences specifically with every post marketing creates to grab
each individuals attention. Promotion is key especially in the Buzz feed project because
this product was made for enjoyment instead of being a need.

Part 4
Link Breakdown

Referral Breakdown



Search Breakdown

Traffic History Chart