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P.B. Dharmasena
0777 - 613234, 0717 - 613234
dharmasenapb@ymail.com , dharmasenapb@gmail.com
Course Content
Introduction to rural sector
Rural poverty
Rural development
Rural demography
Supporting services
Rural development societies and their role
Planning and implementing rural development
projects
Past and present rural development programs
in Sri Lanka and constraints
Analysis of rural development projects in the
Asian region
Fate of Rural Population in the World
1. Size of place;
Rural communities tend to be generally smaller in size
of area inhabited than urban communities
2. Population density and composition:
Number of inhabitants per unit area of land in rural
communities is always smaller than for urban centers.
Rural populations also tend to be less heterogeneous than
urban populations.
What is rural? Contd..
3. Closeness to nature:
Rural environment permits greater and more direct
closeness to physical environmental elements such as
soil, wind, radiation, parasites and microorganisms.
4. Occupation:
Farming and other primary production activities are
generally the major occupations in rural communities,
unlike urban centers where organization, commerce and
industry take the centre stage.
What is rural? Contd..
5. Cultural simplicity:
Complex culture, high fashion, music and literature are more
associated with urban areas than rural ones.
6. Social interaction:
Primary group contacts form the main feature of social interaction
in rural areas, while secondary contacts define most interactions in
urban centers.
Primary group -
Group of individuals living in close, intimate, and personal
relationship.
Secondary group - Secondary groups include groups in which one
exchanges explicit commodities, such as labor for wages, services
for payments, and such. They also include university classes,
athletic teams, and groups of co-workers.
What is rural? Contd..
7. Social stratification:
There are generally fewer social classes in rural areas
than urban areas.
8. Social mobility:
Urban dwellers often move more rapidly from one social
stratum to the other than their rural counterparts.
INFRA-
ECONOMY STRUCTURE
EDUCATION TECHNOLOGY
HEALTH
Changing Scenario of Rural Development
Before 1970s
Rural development = Agricultural development.
1980s by the World Bank:
Strategy designed to improve the economic and
social life of the rural poor.
USDA in 2006:
Improvement in the overall rural community
conditions, including economic and other quality
of life considerations such as environment, health,
infrastructure, and housing.
OBJECTIVES OF RURAL DEVELOPMENT.
1. To develop farm, home, public
service and village community.
2. To bring improvement in
producing of crops and animals
living condition.
3. To improve health and
education condition etc. for
improvement of the rural people.
4. To improve villagers with their
own efforts.
5. To improve village
communication.
Main Objectives
To build
Public
Infrastructure Communication
Service
To improve
Health Education Living condition
To generate
Economic
Employment Farm & storage
activities
PROBLEMS IN RURAL DEVELOPMENT
Strengths:
Availability of land,
Farming knowledge,
Ability to work long hours,
Simplicity of life style
Sri Lankas rice sector
SWOT analysis
Weaknesses
No access to low cost finances
Lack of good storage facilities
Lack of financial power to
hold paddy for long periods
Limited influence in their own
affairs
Often in debt and under
obligation to the private paddy
buyer
No say in end consumer price
Benefits to middle man
Sri Lankas rice sector SWOT analysis
Opportunities
Innovate and organize to capture more of the value chain
Build influence in the paddy chain
Ensure right price for their paddy
Profit from any variation in the price of rice
Build financial strength
Ensure steady income even after having sold the paddy stocks
Uplift living standards
Overall increase in the purchasing power of farmers and benefit for other
goods and services sectors
Create a viable, sustainable and profitable industry
Attract those who are presently in marginal employ or under employed
Build and sustain marketing and distribution process
Establish a pension or provident fund scheme paid for from the profits
Dividends
Earn foreign exchange
Sri Lankas rice sector SWOT analysis
Threats
Mega rice industrialists
Power of the existing mega brands
Administration conditioned to present system
Import of agricultural products
Reluctance of younger generation to consider farming as a
worthwhile career
AGRICULTURE RELATED PROBLEMS
1. Political interference.
2. Lack of motivation and
interest.
3. Unwillingness to work
in villages.
4. Improper utilization of
budget.
5. No proper monitoring of
programs and lack in their
implementation.
Importance of Rural Development
No knowledge Loneliness
No supporting services No body to help
Our Vulnerable
Farm Family
No knowledge
Social Loneliness
Institutional
No supporting
improvements
services improvements
No body to help
Our Vulnerable
Farm Family What
Physical improvements we do? Economic improvements
Land development (increased income)
Tank rehabilitation Crop
Well construction Livestock
Fishery
Family
Strengths and
weaknesses
Community
Institutional Framework
Institutional Framework
Community
Family
Community
Institutional Framework
Rural development is needed because
1. To develop rural area as whole in
terms of culture, society, economy,
technology and health.
2. To develop living standard of rural
mass.
3. To develop rural youths, children
and women.
4. To develop and empower human
resource of rural area in terms of their
psychology, skill, knowledge, attitude
and other abilities.
5. To solve the problems faced by the
rural mass for their development.
Rural development is needed because
6. To develop infrastructure facility of rural area.
7. To provide minimum facility to rural mass in terms
of drinking water, education, transport, electricity
and communication.
8. To develop rural institutions like Producers
Societies, Farmer Organizations, Banking and
Credit Societies etc.
9. To develop rural industries through the
development of handicrafts, small scaled
industries, village industries, rural crafts, cottage
industries and other related economic operations in
the rural sector.
10. To develop agriculture, animal husbandry and
other agricultural related areas.
Rural development is needed because
Principles to be adopted:
1. Recognize the great diversity of the rural society and
its institutions;
2. Respond to past and future changes in rural areas;
3. Be consistent with wider poverty reduction policy;
4. Reflect wider moves to democratic decentralization;
and
5. Make case for productive sectors in rural
development in order to maximize growth and
reduce poverty.
Enhancing rural development in the 21st century (contd)
10 recommendations based on 5 principles: