SC1002 HUAWEI SmartCare SEQ Analyst NetProbe Technical Slides V2 4

Truly Managing Customer Experience Has Begun
- HUAWEI SEQ Analyst Solution
HUAWEI TECHNOLOGIES CO., LTD.

Content
Huawei SEQ Analyst Solution Overview
Huawei SEQ Analyst Product Introduction
Huawei NetProbe Product Introduction
Globle Reference Case and Roadmap
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 2

Huawei SEQ Analyst Solution Portfolio
Network Performance
Service Quality Management Customer Experience Management
Management
End-to-end visualized E2E service quality assurance E2E analysis & optimization on
network assurance; enables the visualization of specific business topic; Customer
Customer
Integrated management Based on visualized
business and service; Care
Care
capability of multi-network Proactive and preventive management of business and
and multi-platform; management of service service, provide advanced
quality; applications;
Trouble
Trouble
Tickets
Tickets
Web-based Application Presentation Layer
Log
FM
FM
Alarm Role & Auth
Report
Engine
Counter/KPI
Definition Dashboards SEQ Analyst Manageme Manageme System
nt nt
EMS
EMS
Data Mediation and Preprocessing Subsystem
NetProbe 3010 NetProbe 9000 SMC

SMC
Other OSS/BSS system Email

Email
For 2G/3G PS and LTE For 2G/3G CS and IMS CEM, Billing, Inventory, FM,
TT, Etc Server
Server
Huawei NetProbe Family Geo-location Mobile Client Other sources
System System

SEQ Analyst Integration Map
Trouble
Fault
Fault Ticket Trouble
Trouble Ticket
Ticket
Email
Email server
server SMSC
SMSC Management
Management Management
Management
Web service
SNMP
Trouble Ticket
SMPP
Email SMTP Alarm Alarm Web service
Network
User Profile Information
CRM
CRM SEQ Analyst Platform Inventory
Inventory
FTP FTP Management.
Management.
CC logs SQM
NPM CEM Event Data Record
Customer
Customer FTP SLA PCRF
Web Portal FTP PCRF
Care
Care
Web API
TCP/UDP
Service
Call/Sessi
Web
User Drill Down Integrated as data source
on Record
Consumption FTP
3rd-party
3rd-party Passive
Passive Geo-Location
Geo-Location Integrated for operation
Billing
Billing Probe
Probe (Groundhog)
(Groundhog)

Unified Platform of SEQ Analyst Solution
SEQ Analyst
CEM
CEM
SQM
EMS
SQM
SS7 Probe
IP
Probe NPM
Separate tools, less interactive Unified platform, E2E perspective of

Higher CAPEX and OPEX network, service and user
investment Lower CAPEX and OPEX investment
Complex integration Centralized data warehouse

Value Proposition of SEQ Analyst Solution
Operation Revolution Experience Revenue Assurance

Management
Reduce the time need to Enable Subjective Survey Increase roaming traffic
identify and solve the & Objective by 10% by intelligent
network problem Measurement Associate obstacle detection and
Reduce the man power for QOE Evaluation optimize roaming
for daily O&M work Enforce consistent QoS capture
Optimize network for high-value Customers Secure high-value
utilization of data Reduce customer corporate accounts by
services complaint investigation comprehensive SLA
Tbps level platform and time by 50% management
100Gbps Probe meets 30% problem will solve Enable Precise Customer
data explosion automatically before Segmentation for
complaint marketing Campaign
Multiple Business Applications and Use Cases
Use Cases Base on Huawei Professional Service
SOC VAP Rescue VIP Assurance Roaming Opt. Churn Analysis Campaign Opt.
SEQ Analyst Applications Overview

Real-time Network
Topology
Network KPI Roaming Quality Hot Spot
Insight Analysis Analysis
Service Quality Roaming Usage Website
Management Analysis Analysis
MBB Traffic VAP GRQ Smartphone
Forecast Detect Reporting Analysis
Service Model VIP/Group Intelligent Steering SLA Subscriber
Analysis Quality Analysis Compliant Handling Analysis Management Analysis
Signaling Model Protocol Acknowledge Fraud SLO Consumption
Analysis Analyzer/Tracing Base Detection Management Analysis
Customer
Customer Marketing
Marketing &
&
Planning
Planning Operations
Operations Roaming
Roaming Enterprise
Enterprise
Care
Care Sales
Sales
SEQ
SEQ Analyst
Analyst Platform
Platform

Multi-dimensions Resource Insight
Planning Operations Customer Care Roaming Enterprise Marketing
Access network traffic reporting Traffic trend reporting APN traffic reporting
Location traffic reporting Network Planning= F ( O, S , A, SM, TM ) Application traffic reporting

O: Operation
Strategy
S Smartphone
A Application
SM: Signaling model
TM: Traffic model
SEQ Analyst provide rich
evidence for network
planning
Multi-dimensions network resource consumption analysis enables operator to do precise

planning
SQM Modeling
Service
Service
Service Monitoring
Monitoring KQIs
KQIs KPIs
KPIs Trend
Trend Analysis
Analysis
Identificatio
n
Voice
SMS Root
Root Cause
Cause Analysis
Analysis Inbound
Inbound Roamer
Roamer
HTTP
Affected
Affected Users
Users VIP
VIP
Email
Service
Service Analysis
Analysis KQI
KQI Demarcation
Demarcation Affected
Affected Locations
Locations Enterprise
Enterprise
Video
Affected
Affected Websites
Websites
FTP
VoLTE Affected
Affected Devices
Devices
Affected
Affected N.E.
N.E.

Case of SQM Demarcation & RCA
Web KQI Drop
Call Connect Call Drop Rate

Rate
RCA Report of the

selected BSC
Drill-down from
bottom point Top
Failure
Cause
CDR statistic:
Abnormal BSC Server: 218.200.***.**
One website contribute
Get request time : 1989
over 50% of the total
Get response time: 0
failure cause
A website server malfunction is

the root cause of Web KQI Drop

VIP Assurance
360VIP Understanding:
What application the VIP is using.
- HTTP, Video, MMS, WAP, FTP, Email, Voice, SMS
Where the VIP is.
What handset the VIP using.
What network assets are being using.
VIP
VIP Report
Report
What errors the customer experiencing.
Used to:
Understand the VIP Failure in real-time.
Fast analyze any problem of VIP.
Measure the impact of service decline to VIP. VIP
VIP Analysis
Analysis
Provide data source to evaluate the QOE of VIP.
Steer the network optimization to improve VIP experience.
VIP
VIP Tracing
Tracing

VAP Detection
VAP Detection solution helps to proactively segment and analyze bad experience customer on
the entire network before complain and quickly locate and settle the problem. This enable
operator to reduce the complain rate and the churn rate.
VAP identification and demarcation:
Service KQI(Threshold )VAP Demarcation (Location & Failure
Complained Code)
Customers
Very Annoyed
People

Voice Quality Management Solution
Voice Analysis
Voice Issue
Issue Measures
Measures
Full-fedge Voice Quality Management Solution
Voice Issue
Noise,
Noise, Silent,
Silent, Echo,
Echo, One-way
One-way Call
Call Dimension
User
Voice
Voice MOS
MOS Measures
Measures
Voice MOS
5-Excellent,
5-Excellent, 4-Good,
4-Good, 3-Fair,
3-Fair, 2-Poor,
2-Poor, 1-Bad
1-Bad Office
Link
IP MOS
RTP/UDP
RTP/UDP Network
Network Measures
Measures CIC
Packet
Packet Loss,
Loss, Delay,
Delay, Jitter,
Jitter, Packet
Packet Counts
Counts
Codec
Huawei NetProbe 9000
Voice
Voice and
and Signal
Signal Date
Date Possessing
Possessing Device
VQM:
VQM: Waveform-based
Waveform-based Analysis,
Analysis, VQI:
VQI: Signal-based
Signal-based Analysis
Analysis
Huawei voice quality management solution can provide

A(UP) A(CP) precise voice measurement report without execute the
expensive drive test.
Intelligent Complaint Handling
System
Service Agent Fast response Complaint Handling Portal for Service Agent
to customer
with
Knowledge
Failure Tree Analysis System for Second Desk
Base
TT Dispatch
Fast demarcate
Tracing and Record Query for Operation Engineer
the complaint
with Failure
Tree
Operation
Engineer Locate the
failure with rich
Analysis Tools.

International Roaming Analysis
Value Proposition: KPI

KPI Monitoring
Monitoring GRQ
GRQ Reporting
Reporting Traffic
Traffic Distribution
DistributionGain
Gain &
& Lost
Lost Report
Report
International Roaming Issues
Increase roaming traffic
Fast fine and locate inbound roaming barriers
Indentify the outbound roaming destination gaps
Avoid roaming revenue lost

Detect roaming fraud behaviors
Provide proofs for controversial roaming billing SEQ Analyst Platform
settlement
Reduce MTTR of roaming issue Local network GGSN

Visit Network
Real-time roaming traffic and performance monitoring SGSN
Gp
BSC
Deeply root cause analyze base on per roamers IuPS Gp
GRX
Abis
Gain new business opportunity BTS
2G (PCU) Gr GGSN
HLR SMC
Provide competitive SLA to gain more roaming partners
Up-sell promotion base on rich roaming service analysis Gb CD
MAP
HLR
A
E CAP
IuCS
ISUP
Iub SS7
Node B ISTP
3G RNC VMSC ISTP

Use case of Roaming Analyze
IThe
INowget
get
Mostthe
we
that most
monitoring
of
need
the
my visited
roamers
operator
putpage PLMN.
the PLMN
travel
provide
with toLets
under
most check
roaming
U.S.A.
roamers if this
optimization
Lets
perspective
but
see is the
not
by also
what the one
demarcation
on
PLMNs
highest
QOS, the
volume,
they highest
traffic.
and
attach
RCA
traffic
There
mostvolume
and
is space
to. offor
alarm traffic.
event.
improvement.

Case of Roaming Analysis in Operator P
Roaming Sub Count MOC Succ. Rate of Roaming Sub
Notes: Data source 26th Sep.~ 28th Sep. Notes: No MOC was made by Cingular-United
States
81 Roaming operator partners & 1483 Roaming Subscribers were detected

Roaming Fraud Detection for Operator S
Send bar to VPLMN to The bar is not working and the

limit the calling right subscriber is making free call
Home PLMN Visit PLMN
The Customized Report for this Specific Roaming Fraud

Signal Probe Scenario
Retrieve the loss for S
operator up to
1.2M$/year
Before
After
SEQ Analyst
80% Reduce of roaming dispute

Service Level Agreement
Huawei SLA Management system enable operator to delivering guaranteed QoS

while optimizing network resource utilization and business processes.
Solution Highlights:
Real-time SLA fulfillment SLA
SLA Reporting
Reporting SLA
SLA Monitoring
Monitoring
monitoring
Ready-to-use predefined service
KQI for the most common Service SLA Contract
SLA Contract Subscriber
Subscriber Profile
Profile
Levels
(Enterprise)
(Enterprise) SLA (CRM)
(CRM)
Powerful root cause analysis compose Complaint

Complaint Logs
Logs
Trouble Tickets
Trouble Tickets
enables fast identification and (Customer
(Customer Care)
Care)
solving of problems
Powerful reporting functionalities
Service
Service KQI
KQI (SEQ
(SEQ Analyst)
Analyst) Alarm
Alarm (Fault
(Fault Management)
Management)
that include on-demand and
scheduled generation of reports
SLA Management Infrastructure

Business Case of SLA Management
SLA Group
Courier Lifecycle Segmentation
Gold customers Silver customers Normal customers

Define
SLA Monitor
Report
Analyze
Define
SLA Contract
Golden SMS service
Monitor
7*8 on-site Service
800+ Gold user
SMS success > 97% Analyze
SMS delay < 5S

Report
Telecom
Provider

Fast Identify and Solve the SLA Problems
Service KQI Analysis

Enterprise
SLA Monitoring SLA Demarcation
& RCA
Multi- dimensional Failure Reporting

Data Analysis for P2P Application
P2P Application Distribution

Specific P2P
restricted in busy
hour
P2P KUGOO --Online Music 06 12 00 18 00 01 00 07 00
00
P2P P2P P2P
freely restricted freely
Top Cells of P2P Application
Observations:
CDB Area 200+ P2P protocols Identification
Top N location, device and subscriber for P2P
Top Subscriber of P2P Application Use Case Sample:
Offer a discounted to heavy P2P user if they
accept to block P2P at busy hours;

Data Analysis for Streaming Application
Streaming Application Distribution Top location of YouTube

Hos pital
Downtown
CDB
Underground
Park
Uptown Traffic(GB)
S hopping centre
Campus
Government
Village
0 1 2 3 4 5 6 7 8 9 10
Top subscriber of YouTube

Observations:
100+ Streaming protocols analysis;
Streaming visibility on traffic, location,
subscribers, and device;
Use Case Sample:
Promote video optimization techniques for
YouTube prefer user in free region
Data Analysis for Smartphone
Traffic Model of iPhone
Observations:
Traffic and signaling model for Device
type
iPhone consume more VOIP than others
Use Case Sample:

Up-sell discount voice package to iPhone
user to limit VoIP;
Data Analysis for User Group
Service character of students IM is dramatic high Service character "of students 12:00-13:00 and 23:00-
percentage in collage compare with average destitution 01:00 is busy hours witch is very different from whole network
report
Website character of students RENREN.COM (Sociality)andHDN.XNIMG.CN (online album)rank top 2 Sociality network
is students favorite
Use Case Sample: Promote a midnight discount for IM and Sociality website to
HUAWEI TECHNOLOGIES CO., LTD.
students
Huawei Confidential Page 28
Data Analysis for Heavy User
User Distribution by Data Computation Harvey Users Applications
Heavy User List Observations:

Huge video consumption. (Over 10GB per half
hour)
Prefer VIDEO.HTCSRV.CN and HTC-
MOBILE.MYWTV.CN
Use Case Sample:
LTE up selling opportunity or overlade to
WLAN
Content

Architecture of SEQ Analyst
SEQ Analyst Platform

XDR Preprocessing
Subsystem:
Web Application Portal
DPS: XDR distribution
3rd Party System
Data Sharing
CAS: Multi-interface XDR

Subsystem
Centric Data Warehouse (Sybase IQ) association
Real-time
Channel
Event
MES: Data Mediation
Complex Data Complex Data UDS: User data shortage
Computing (CS) Computing (PS)
Data Base:
Sybase IQ : Massive data storage
XDR Preprocessing Subsystem and quick response to query.
DPS CAS UDS MES Greenplum: Complex event
computing.
Web Application
source
Subsystem:
Data
3rd Party CRM Network

FM/PM PCRF
Probe Billing Inventory
Client: Web-based.

Software Capability : Reporting Engine
Connected to the Sybase IQ Data
Warehouse
See all the database tables
and create your own Counter.
Create customize report using

IBM Cognos Report Studio
With friendly drag-and-drop
GUI.
Input the report parameters.
Objective
Style
Schedule
Sending MOD (Email/FTP)
Report Display
PDF/Excel/CSV

Software Capability : Customizable Modeling
SEQ Analyst provides Rule + Calculating Engine mechanism for KQI Modeling
customization
SEQ Analyst provides develop tool with which KQI model can be developed in visual mode.
The tool is designed in offline mode (separate from SEQ Analyst system), the reason are:

The KQI model can be developed before the SEQ Analyst commissioning, even before the hardware is not shipped
For service expert (from Huawei and OpCos)
Present module
Huawei provides base KQI model to reduce develop duration Dashboard Report

Base KQI model for Voice, SMS, WAP/Web, FTP, email
Web Portal
KQI Creation
Data Model module KQI/KPI DB
Rule KQI Calculating

Calculating
Base Engine
Rules
Passive EMS UE Active

Probe NMS Agent probe
KQI modeling develop in After developing, the tool Load the data model and rules to
offline tool create data model and rules SEQ Analyst

Software Capability : MPP Database
Sybase
Sybase IQ
IQ Greenplum
Greenplum
Shared
High Speed Interconnect Master
Interconnect Servers
Query planning
& dispatch
Shared
CPU,
Network
Memory Interconnect
Shared SAN Fabric Segment

SAN Fabric Servers ... ...
Query
processing &
Shared Storage data storage
Advantage
Advantage of
of Share-everything
Share-everything Advantage
Advantage of
of Share-nothing
Share-nothing
Characteristic: Computing resources and storage Characteristic: Preconfigured CPU, memory, hard
resources decoupling disk resources. Greatly reduce the IO demand,
Expand the specific resource you need. A super capability of complex event
Huge data storage capability computing.
Quick response of query. Linear performance growth in expand.
Faster data loading speed > 10TB/Hr
Server Collection and Data Flow
Web/Cognos
Server
Portal/Reporting
GP
Sybase
Server
IQ
Data Computing
Data Warehouse
RTMU CAU UDB

Server Server Server
Real-time Processing Data Correlation Customer Information DB
Huawei
Huawei Passive
Passive Probe
Probe
DPU MED
Server Server
EMS/NMS/3rd
EMS/NMS/3rd Party
Party Probe
Probe
Data Distribution Data Mediation

Hardware Description : Server and Storage
Server: RH2288V2 RH2288V2 Specifications:
CPU: 2 * Intel Xeon E5-2670 CPU
Memory: 16*16G
Storage: 12*600GB(3.5")+2*600GB(2.5")
Interface: 4*10GE + 4*GE
Power: 2 hot-plug redundant PSU (AC/DC)
S3900 Specifications:
CPU : Next generation 64bit multi core CPU
Storage: S3900
Cache : 32GB
Internal I/O bus : 36 internal PCIE2.0
channel
External I/O channel : 6Gb/s
SAS2.0 4/8Gb/s FC 10Gb/s Ethernet I/O
channel

Cabinet
Hardware Specifications
Device model FR42612
Device weight 147kg
2,200 mm x 600 mm x 1,200 mm (86.61 in. x
External dimensions (H x W x D)
23.62 in. x 39.37 in.)
2200mm
Height of available space 42U (1U=44.45mm)
Environment Specifications
Operating
0-50 C
temperature
Temperature Storage
-20-100 C
temperature
Humidity 5%-95%, no condensing
Power Supply
AC power supply: 110-240 V 20W
600mm

Content

NetProbe Support Full Scale Data Collection
CEM VIP, Group, VAP, VAC, Smartphone, Roaming Analysis
SQM Real-time Monitoring, Root Cause Analysis
NPM 2G/3G/LTE, monitor & analysis
Central Site Application Server
Deploy SEQ
Analyst
platform Distributed
Real Time Process Data model Analysis Database
Computing
Data Mediation and Pre-
Processing
Remote
Remote Site
Site Row signaling data storage and perform the real-time tracing tack
Deploy
Deploy Net
Net Signaling decoding and generate the detail record for per call and per
Probe
Probe session
CSCF
HSS
Gi S6a
STP/ISTP SGi
NE Site HLR
S5/S8
GGSN PGW
Deploy Signaling C/D/E/CAP Gn S11 SGW
collection MSCa SMSC SGSN
MME
equipment Mc
Gb
MGW Iu-PS S1-MME S1-U
Iu-CS
GSM UMTS LTE

Specification of NetProbe
2U Probe(CS, IMS,PS and LTE):

2U 10 Gbps Processing capability
24 TB Local storage
4*10 GE fiber interface
12U Probe(PS and LTE):

12U 100 Gbps Processing capability
60 TB Local storage
32*10 GE fiber interface
100Gpbs Probe is the key capability in the future LTE era to meet data
explode
The key Differentiator of Huawei MBB Probe
HTTP
SmartCare
SmartCare
Huawei MBB Probe can associate multiple TCP fows and Platform
Platform
multiple HTTP transactions within one record.
XDR
Streaming XDR
XDR
XDR
Email XDR
HTTP XDR
Streaming
Streaming
Email
HTTP
Huawei MBB Probe can accurately identify streaming buffer
and stall by proprietary algorithm.
MBB
MBB Probe
Probe
Email
Huawei MBB Probe can identify email login, URL, the email list
(Outbox / Inbox / Deleted ..), send/receive mail, and provide the
calculated success rate and delay. Iu-PS Gn
The Proprietary Algorithm Provided by Probe is the Key of SmartCare Applications

Proprietary Page-based WEB/HTTP Service
Analysis
Huawei Proprietary Page-based Statistic Customer Surfing on the
Website
Technology
Website Server
Message
and flow Multiple TCP fows
Multiple HTTP trans

Load first page Idle Load Page Idle Load Page Idle
Customer Other Vender KPI Huawei KQI

Surfing on
Website Transaction Attempt Page Access Success
First Page Website Page Website Page
Transaction Failure Page DL Success

Probe
Statistic 1*xDR 1*xDR 1*xDR
Records
Transaction Success Rate Bad Page DL Speed
Huawei Probes Proprietary Page-based Statistic Technology Enable Operator to Match the
Statistic Data with the Actual Subscriber Action and Get the True User Experience

Accurately Identify the Touch Point of Streaming
Service
Touch Point:
A Access A Access Star Streaming Evaluation System of SmartCare
B Buffer Star
C Play Star
D Stall Access
Access Access
Access Stall
Stall Normalized
Normalized Interruption
Interruption
E Abnormal Success
Success Rate Delay Frequency Stall
Stall Time Rate
KQI
Rate Delay Frequency Time Rate
Interruption
B Buffer E Interruption
Initial Buffer Success Rate

Rate
GET Response Success
TCP Connect Success Rate
Initial Buffer Average Delay
Delay
GET Response Average
TCP Connect Average Delay
Streaming DL Throughput
Rate
TCP DL Retransmission
Streaming DL Throughput
Rate
TCP DL Retransmission
Rate
FIN Disconnection
Rate
RST Disconnection
KPI
C Play D Stall
Huawei MBB Probe Enable the Streaming Evaluation base on the Real Customer Experience

Service Awareness Engine
Presentation Layer Highlights:
1300+ protocols identification
L7/L7+ Protocol L7/L7+ Apps Self-development SA Engine
Identification Parse
R&D centre in U.S.A, Europe and China
NetProbe
L3/L4 Protocol
L3/L4 Parse Released periodically to keep the up-to-date
Identification
SA capabilities
Flow Table
Enable especial protocols customization
Network Match
Basic Service Email P2P VoIP Streaming IM

WAP1.X/2.0
SMTP (SSL)
eDonkey
Skype Out/In
RTP/RTSP
MSN

HTTP/ HTTPS
POP3 (SSL)
Bittorrent +
SIP, Diameter
RealPlayer
GoogleTalk

Facebook
IMAP4 (SSL)
FlashGet
H323,MGCP
MS_Media
YahooMsg

Twitter
Webmail
Thunder
Net2Phone
Flash_Yahoo
Skype IM

Radius
MS_Exchange
HotLine
GoogleTalk
PPLIve
ICQ

Gaming
LotusNotes
GNUTELLA
Shutter
YouTube
Viber

Win_Update
Blackberry
DirectConnect
UUCall
AOL_Video
Whatsapp

.
.

Huawei self-development service awareness (SA) engine supports over 1000+

protocols
Data GE/10GE Fiber
(SM/MM)
Collection FE/GE Copper
E1/T1(64K/2M)
Probe
10GE Fiber
10GE Fiber
GE Copper
TDM
LS Probe
W
GE Copper 2M E1 3 4 5 6 7
DXC LS
W
64K/2M E1 GE Fiber 10GE Fiber
High
TAP IP electrical interface Optical
TAP Impedanc
access Splitter
e Adapter
FE/GE Copper E1/T1(64K/2M) GE/10GE Fiber (SM/MM)
NGN/GSM/UMTS/LTE Network
Content

Reference Cases and Footprint
Worldwide Service Staff
MEGAFON Russia 26,000+
Vodafone Hungary
PMP Project Management Experts 900+
3 UK
Product Technology Experts 200+
China Mobile China Unicom
Full-Time Training Instructors 550+
China Telecom
Nextel Mexico STC Saudi Arabia UFONE Pakistan Hutchison Hong Kong
SmartCare Deployment Staff
Reliance Indian DTAC Thailand
MTN Africa 4,000+
Maxis Malaysia Dedicated SmartCare R&D Staff
XL Indonesia 1,200+
Certified Service Partners Globally 3,500+

CellC S. Africa Certified Engineers from Partners
50,000+
HUAWEI SmartCare solution has been deployed more than 30 global cases.

Saudi Arabia STC
Presentation
Presentation Layer
Layer Networkinsight
insight Serviceinsight
insight Customerexperience
experienceinsight
insight
Network Service Customer
Data
Data Shared
Shared Distribution DB
Distribution DB (Mass
(Mass Storage
Storage &
& Parallel
Parallel Computing
Computing
Layer
Layer
STG & A/Iu PS Probe Mobile
Collection
Collection Layer
Layer NGN Probe LTE Probe GEO-location
Client
Probe
Fixed CS MBB LTE

RNC
Project Scope: 22,700,000 mobile subscribers and 3,750,000 fix subscribers / 50Gbps mobile broadband traffic
Case DNA
Challenges The gap between the actual customer experience of using these technologies and STCs ability to
measure the customer experience accurately is increasing.
Huawei SmartCare Solution: Huawei SmartCare solution enable operator measuring and monitoring the actual
customer experience and allow STC to focus on issues that impact both the customers perception of network as well
as business issues that impact corporate growth.
Benefits: Reduce O&M cost by -10%, Increase revenue by 1%, Increase customer satisfaction by 15%

Indonesia XL
Service Quality Report Application Report Customer Report
Project Scope: 40,000,000 mobile subscribers / 30Gbps mobile broadband traffic
Case DNA
Challenges Smartphone/ data service complaints resolution requires about 30% more cost, compared to traditional voice
Huawei SmartCare Solution: Huawei SmartCare solution enable operator to move form network basic O&M to service
quality and customer basic O&M. And perform streamlined processes for proactive monitoring, complaint handling and
troubleshooting.
Benefits: Reducing resolution time by 40% for Smartphone/data services complaints handling

China CMCC
SEQ Analyst
Case DNA CEM VIP, Group, VAP, VAC
SQM Real-time Monitoring, Root Cause Analysis
Challenges Lacked the ability to identify end NPM MBB, monitor & analysis
Application Server
users experiencing a substandard quality of
service to initiate a proactive customer rescue
program Real Time Process Distributed Computing Data model Analysis Database
Huawei SmartCare Solution: Initiated a program
to proactively identify users experiencing HL
Data Mediation and Pre-Processing
R
substandard quality based on predefined KQIs.
Benefits: Proactively reduced the number of end IP BB
J** Site X** Site
users experiencing a substandard quality of
NetProbe
service. Potential savings from preventing churn NetProbe
Ratio of users experiencing substandard quality
3.50% SGSN GGSN SGSN GGSN
3.00% Reduce
2.50%
1500
Gn Gn
2.00%
1.50%
1114-1120 1121-1127 1128-1204 1205-1211 1212-1218 Project Scope: 6,000,000 mobile subscribers / 5Gbps mobile broadband
traffic

Released
Roadmap
Ready for Contract
Planned
Planning
Roadmap does NOT represent any commitment.
2.2 (2013Q2) 3.0 (2014Q2) 3.1 (2014Q4) 5.0(2015Q2)
CEM
CEM CEM
CEM CEM
CEM CEM
CEM
Customer

Customer Care
Care Intelligent
Intelligent Customer

Customer Care
Care Intelligent

Customer Care Care Intelligent

Customer CareCare Intelligent
Intelligent
Knowledge base One
CDR
CDR based service failure
based service failure Knowledge base One click to correct device
click to correct device Proactive notification
Proactive notification
Data
Data feed
feed with
with profile, configuration Support
analysis
analysis profile, configuration Support CEM
CEM app
app for
for self-care
self-care
service experience,
service experience, Policy
Policy degradation
degradation Support
Support NGN
NGN // IMS
IMS
consumption
consumption Wireless
Wireless adjustment
adjustment Integration
Integration with FBB
with FBB E2E
E2E
Churn

Churn analysis
analysis E2E

E2E lifecycle
lifecycle modeling
modeling tester
tester
Dynamic

Dynamic policy
policy (congestion)
(congestion) Dynamic

Dynamic policy (VIP
policy (VIP Policy

Policy automation
automation
Market

Market campaign
campaign service
service assurance)
assurance) Marketing

Marketing campaign
campaign support
support
Up sell Marketing
NPM/SQM
NPM/SQM Up sell
Marketing campaign
campaign service
service Tailored
Tailored service
service plan
plan
Protocol Service
Service quality
quality redemption Cross sell with user behavior Turbo button

Protocol analysis
analysis redemption Cross sell with user behavior Turbo button
SQM

SQM for
for streaming,
streaming, blackberry*
blackberry*
IP
QoS impact on voice
IP QoS impact on voice NPM/SQM
NPM/SQM NPM/SQM
NPM/SQM NPM/SQM
NPM/SQM
(VisualIP)
(VisualIP) IMS

IMS monitoring
monitoring SQM

SQM for
for VoLTE,
VoLTE, IM
IM OTT

OTT application
application trend
trend analysis
analysis
SLA

SLA for
for enterprise
enterprise SQM

SQM for
for Mobile
Mobile Data
Data SQM

SQM for FBB voice, HSI
for FBB voice, HSI M2M
trend analysis
M2M trend analysis
Alarm
reengineering
Alarm reengineering KQI

KQI with
with Availability
Availability KQI
with IP QoS for access
KQI with IP QoS for access SQM

SQM for
for FBB
FBB voice,
voice, HIS
HIS
Inter-operable

Inter-operable with
with Geo-loc,
Geo-loc, Demarcation

Demarcation with
with expertise
expertise SLA

SLA enhancement
enhancement Demarcation

Demarcation forfor IT
IT
Mobile client
Mobile client Alarm
impact analysis
Alarm impact analysis Network

Network planning
planning with
with SLA

SLA for
for cloud
cloud service
service (PaaS
(PaaS //
Issue

Issue trouble
trouble ticket
ticket directly
directly capacity
capacity forecast
forecast IaaS)
IaaS)
Platform
Platform & & Probe
Probe CSFB,
VoLTE analysis
CSFB, VoLTE analysis
Dashboard

Dashboard Platform
Platform & & Probe
Probe
Dynamic

Dynamic KPI
KPI Platform &
Platform & ProbeProbe Cloud

Cloud ETL,
ETL, Data
Data mining
mining Platform
Platform & & Probe
Probe
Integration

Integration Framework
Framework Integration
Framework
Integration Framework
Integration with SDP
Integration with SDP
Cloud platform
Cloud platform
(FTP/SFTP,
(FTP/SFTP, HTTP
HTTP SOAPREST)
SOAPREST) (Weburl)
(Weburl) Support

Support SOA
SOA Probe

Probe for
for IT
IT
MBB
Probe: 40Gbps
MBB Probe: 40Gbps CEP/RTD

CEP/RTD
MBB Probe: 200 Gbps
MBB Probe: 200 Gbps
MBB
MBB Probe: 500+
Probe: 500+ Gbps
Gbps
LTE:

LTE: S3,
S3, S10,
S10, S4/S12,
S4/S12, Gx,
Gx, Gy
Gy MBB

MBB Probe:
Probe: 100Gbps
100Gbps
Probe

Probe for
for IMS:
IMS: Mw/Cx/Mg/ISC
Mw/Cx/Mg/ISC
3G:
Iub
3G: Iub
LTE:

LTE: SGs
SGs
Thank You
Copyright2012 Huawei Technologies Co., Ltd. All Rights Reserved.
The information contained in this document is for reference purpose only, and is subject to change or withdrawal
according to specific customer requirements and conditions.

SC1002 HUAWEI SmartCare SEQ Analyst NetProbe Technical Slides V2 4

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SC1002 HUAWEI SmartCare SEQ Analyst NetProbe Technical Slides V2 4

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Truly Managing Customer Experience Has Begun

- HUAWEI SEQ Analyst Solution

HUAWEI TECHNOLOGIES CO., LTD.

Huawei SEQ Analyst Product Introduction

Huawei NetProbe Product Introduction

Globle Reference Case and Roadmap

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 2

NetProbe 3010 NetProbe 9000 SMC

Other OSS/BSS system Email

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 3

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 4

Separate tools, less interactive Unified platform, E2E perspective of

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 5

Operation Revolution Experience Revenue Assurance

SEQ Analyst Applications Overview

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 7

Location traffic reporting Network Planning= F ( O, S , A, SM, TM ) Application traffic reporting

Multi-dimensions network resource consumption analysis enables operator to do precise

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 9

Web KQI Drop

Call Connect Call Drop Rate

RCA Report of the

A website server malfunction is

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 10

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 11

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 12

Huawei voice quality management solution can provide

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 17

Value Proposition: KPI

Avoid roaming revenue lost

Reduce MTTR of roaming issue Local network GGSN

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 18

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 19

Roaming Sub Count MOC Succ. Rate of Roaming Sub

81 Roaming operator partners & 1483 Roaming Subscribers were detected

Send bar to VPLMN to The bar is not working and the

Home PLMN Visit PLMN

The Customized Report for this Specific Roaming Fraud

80% Reduce of roaming dispute

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 21

Huawei SLA Management system enable operator to delivering guaranteed QoS

Powerful root cause analysis compose Complaint

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 22

Gold customers Silver customers Normal customers

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 23

Service KQI Analysis

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 24

P2P Application Distribution

Top Cells of P2P Application

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 25

Streaming Application Distribution Top location of YouTube

Top subscriber of YouTube

Traffic Model of iPhone

Use Case Sample:

User Distribution by Data Computation Harvey Users Applications

Heavy User List Observations:

Huawei SEQ Analyst Product Introduction

Huawei NetProbe Product Introduction

Globle Reference Case and Roadmap

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 30

SEQ Analyst Platform

CAS: Multi-interface XDR

Centric Data Warehouse (Sybase IQ) association