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BIMTECH COGNICIOUN 2010

WRITTEN PRELIMS

QM: Avinash Mudaliar

 Q
• Designed by Michael Foley of Foley design
along with Titan Industries and Bharat
Electronics, it has an embedded system to
receive SMS sent by enthusiasts from across
the world to this number +91 9818924545.
• These SMS can be viewed when it is docked.
• What are we talking about?
 A
• Commonwealth Games baton - a blend of
aesthetics and technology!
 Q
• Who runs the Golden Shield Project and what
is its more popular name?
 A
• China -'Great Firewall of China'

• It is a censorship and surveillance project

operated by the Ministry of Public Security
(MPS) division of the government of China.
• The project started in 1998 and began
operations in November 2003.
 Q
• In the 1970s, while former Federal Reserve Chairman Alan
Greenspan was serving as president and chairman of
economic consulting firm Townsend, Greenspan & Co., he
came up with a novel way to gauge the direction in which
the economy might move:"If you look at sales of this it's
just pretty much a flat line, it hardly ever changes. But on
those few occasions where it dips, it is almost always a
prescient, forward impression that here comes trouble.”
• Greenspan, who was fond of keeping his ear to the ground
when trying to divine the state of the financial climate,
noticed that purchases rose when the economy was
humming, but dropped when it wasn’t.
• What did Greenspan identify as the perfect recession
indicator?
 A
• Sales of men’s underwear
 Q
• The distinctive five colour band logo
represents the five core values of the group,
Courageous, Responsive, International,
Creative and Trustworthy. Which logo?
 A
• Standard Chartered
 Q
• It was designed by AM General in 1979 to
improvise on the Cheetah model that was
developed by Lamborghini.
• They were put to proper use in Operation Just
Cause, the invasion of Panama in 1989 and
gained heavy popularity during Operation Desert
Storm.
• The brand name was sold to General Motors in
1998 to manufacture a line of SUV's for
commercial use.
• Which are the two?
 A
• High Mobility Multipurpose Wheeled
Vehicle(HMMWV) and Hummer. The name
Humvee comes HMMWV
 Q
• They entered the market in 2002 and have
gained popularity for obvious reasons.
• They come in three varieties, "Love Gun
Protection," "Tongue Lubricated," and
"Studded Paul".
• What am I talking about?
 A
• The KISS condoms. The officially licensed
condoms of the legendary rock band, KISS
 Q
• a) It’s launch was accompanied by a television
commercial emphasizing its main feature. In
the commercial a hand unthreads a manila
envelope and slides it out, then opens it to
wake it from sleep. The music playing is "New
Soul" by Yael Naïm.
• b) What is Latin for "I fall in love with"?
• Connect a and b.
 A
• Connection – Thinnest laptop
• When the MacBook Air was introduced, Apple
described it as the "world's thinnest
notebook". In March 2009, Dell challenged
that claim with the release of the Dell Adamo.

• a)The MacBook Air

• b)Adamo
 Q
• The term was first coined in 1954 by J. A.
Barnes in his work called ‘Class and
Committees in a Norwegian Island Parish,
"Human Relations" ’.
• It is a map of the relationships between
individuals, indicating the ways in which they
are connected through various familiarities.
• What term?
 A
• Social Network or Social Networking
 Q
• It’s a fried sandwich consisting of peanut butter,
bananas, and sometimes bacon. It was
supposedly one of an immensely popular cultural
icon’s favourite food in his final years.
• The recipe comes from his cook: Toast two slices
of soft white bread in a toaster. Spread peanut
butter on one slice, slice banana on top of the
peanut butter, and cover with the other piece of
toast. Fry the sandwich in a hot skillet with
melted butter.
• What’s it called?
 A
• The Elvis Sandwich or simply “The Elvis”.
 Q
• It has a strict policy towards upholding objectiveness.
This policy has caused comment on the possible
insensitivity of its non-use of the word terrorist in
reports covering major global events, including the
September 11 attacks. In the enforcement of this
policy, it has been careful to only use the word terrorist
in quotes, whether quotations or scare quotes.
• It once released an official statement, thus -"We all
know that one man's terrorist is another man's
freedom fighter, and that "it" upholds the principle
that we do not use the word terrorist."
• What is it?
 A
• Reuters
 Q
• Miss March was poorly received by nearly all
critics.
• Rotten Tomatoes reported that only 4% of
reviewers gave the film positive reviews, based
upon a sample of 51 reviews, which gave an
average score of 2.5 out of 10.In 2010, he
received a "worst supporting actor" nomination
for a Razzie award for his performance in Miss
March.
• Who?
 A
• Hugh Marston Hefner
 Q
• It is a brand of gin distributed by Bacardi, launched in 1987. The
name hints at the origins of gin's popularity in the British Raj and is
marketed in a flat-sided, sapphire-coloured bottle that bears a
likeness of Queen Victoria on the label.
• The flavouring of the drink comes from a recipe of ten ingredients:
almond, lemon peel, liquorice, juniper berries, orris root, angelica,
coriander, cassia, cubeb, and grains of paradise. The spirit is triple
distilled, and the alcohol vapours are passed through bundles of the
herbs and spices in order to gain flavour and aroma. Then, water
from Lake Vyrnwy is added. The brand also endorses glass artists
and designers and has a famous Designer Glass Competition named
after it.
• Which brand is this?
 A
• Bombay Sapphire
 Q
• This is an alternative technique used in brand
marketing and product management to help a
company decide what product(s) to add to its
product portfolio, and which market
opportunities are worthy of continued
investment. What?
 A
• GE Matrix, Conceptually, it is similar to the
BCG Matrix as it is plotted on a two-
dimensional grid.
 Q
• Give the missing link and explain
• Kodiak, Cheetah, Puma, Jaguar, Panther, Tiger,
________, _______
 A
• Leopard and Snow Leopard
• Apple OS code names
 Q
• Prospective bidders are up in arms due to stiff
conditions imposed by the concerned authority.
At the centre of the storm are the stiff financing
terms, under which a bidder has to provide two
bank guarantees, including a performance bank
guarantee of $100 million (Rs 463.5 crore) before
the bidding date.
• Earlier, the bank guarantee was around 10 per
cent, or a fraction, of the total bid.
• What are we talking about?
 A
• Bidding for two franchises that would be in
action in the Indian Premier League (IPL)
Twenty20 cricket events from 2011.
 Q
• In computer terminology, if 8 bits form a byte,
1/2 bit a nibble, what do 32 bits form?
 A
• Dinner
 Q
• When he died in 1989, Joseph M. Juran delivered this eulogy:

• “There is so much to be learned by studying how he managed to

accomplish so much during a single lifetime. In my observation, he
did so by applying his natural gifts in an exemplary way. He was
dedicated to serving society rather than serving himself. His manner
was modest, and this elicited the cooperation of others. He
followed his own teachings by securing facts and subjecting them to
rigorous analysis. He was completely sincere, and as a result was
trusted completely. ”

• Who are we talking about?

 A
• Kaoru Ishikawa -(Fishbone Cause and Effect
Diagram - Ishikawa diagram)
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BIMTECH COGNICIOUN 2010

WRITTEN PRELIMS

QM: Avinash Mudaliar