9/6/2017

WelcometoMKT300!

Who
LaurieBrachman
Background:Practitioner Both
Consumer andBtoBmarketing
fromtheperspectiveofa
manufacturer,consultingagency,
financialinstitutionand
distributor.

Contactinfo.
Officehours:Tuesday:11:001:30p.m.byappointment#4275
Emailtoconfirmanappt.
Email:laurie.brachman@wisc.eduisthebestwaytoreachme.

1
 9/6/2017

Whatyoushouldknow!
Syllabushighlights

Text
Textandnotes:
Essentials of Marketing,
Perrault, Cannon &
McCarthy McGraw-Hill Irwin.
15th edition. Used is fine- no
earlier editions.
Top Hat app- see
instructions on Canvas
Notes on Canvas.

Resources
Classnotesandassignments
areposted24daysinadvance
oflecture

2
 9/6/2017

Assignments:Explainedinthe
syllabusonCanvas
Intro.Syllabus Quiz 5
Exam1 50
Exam2 50
Final 100
LectureParticipation(TH) 10(65%correct)
Grp.Inclass assign. 10
Ds.Attendance 5
Pricingexercise 10
PersonalMkt.Plan 70
GroupProject 50
Totalpts. 360(+8 ptsec.)

Canvas yourfirstinfo.source

ClickonModules,findweek

3
 9/6/2017

Findyourcoursematerialby
week:

Keydates:
Exam1:MondayOct.9th duringregularlecturetime.
Exam2:MondayNov.13th duringregularlecture
time.
PleaseemailyourTaofanypossibleconflictsby
September29th.Resolveconflictswithotherprofs.by
Oct.6th.
FinalexaminCLCfromDec.1820th.Finalexamtime
assignedbydiscussion.

Penalty!!!
Scheduledconflictor
Missingorarrivingmorethan20
minuteslateforanexam=

20% pointpenalty

4
 9/6/2017

Exams
Makeupexamsarenotguaranteed,andwillonlybegivenifprior
arrangementsaremadeorintheeventofadocumentedmedical
emergencyorbereavement seesyllabusforfullpolicy.
Intheeventofaschoolclosureexamgiveninnextdiscussion.Check
Canvas.
Ifanalternatefinalexamcannotbescheduledfortheclass,gradesmay
bebasedonworktodateorreweightedscore.

CheckCanvasforgradepostingannouncements
reportwithin1weekifgradeismissing.
Ifagradepostingannouncementhasbeenmadeandyourgradeisnot
posted,contactyourinstructorimmediately.Youhave1week(unless
otherwisestated)afterthepostingtocorrectthemistake.Checkthe
homepagedaily.

LectureParticipation=65% oftop
hatquestionsansweredcorrectly
RegisterforTopHat seeinstructionsonCanvas.AlwaysuseyourNetIdand
UWemailaddressthatincludesyourNetID.
Youwillreceiveof10pointsifyouanswer65%ormoreofthelecture
questionscorrectlyoverthecourseofthesemester.
Lessthan65% yourscorewill=Earned%x10points.Soifyouanswer64%
correctlyyourscorewillbe
64%*10max.points=6.4points.
Monitoryourscores,ifyourdeviceisnotworking,contactTopHat.Donot
contactyourInstructor.SeeCanvasforcontactinformation.
The35%cushioncoversmissedquestions,excusedandunexcusedabsences,
incorrectanswersandtechdifficulties.DoNOTaskedforadooverforanyof
theseissues.Thatisthepurposeofthecushion.
Youareresponsibleformonitoringyourowndevice.

5
 9/6/2017

FollowTopHatinstructionson
TopHatbeforeregistering
Review registration instructions on Canvas before registering.
You will track your progress on the Top Hat site or via the Top Hat app.

You must register with your UW email that contains your Netid.
THIS: lmbrachman@wisc.edu NOT THIS: laurie.brachman@wisc.edu

The Top Hat points are entered into the gradebook at the end of the semester.
You will not receive credit if you have not registered correctly.
You must attend the lecture for which you are enrolled to receive Top Hat credit!

DID TOP HAT FAIL? Close apps and reboot phone!

Percentcorrectisyourfocus

Courseprep:
Expectations:
Readassignedchaptersbefore class.
Downloadallrequireddocuments/templatesandbring
toclass.
Comepreparedtodiscussassignments.
Attendallclasses.
StudyTime
Basedonthereadingassignmentsandexercises,
studentscanexpecttospend35hoursperweek.

6
 9/6/2017

Thisweekindiscussion.
1. YourTawillbriefyouondiscussionpolicyandupcomingprojects.
2. Anychange(adds,dropsorswaps)inlecture/discussiontimesmust
beaddressedthroughthesystem.
3. Youmustattendthelectureandthediscussionforwhichyouare
enrolled.
4. Waitlistsarebeginningtoclear pleasecheckthesystem.
5. AthleteandMcBurneypleasebringcopiesofyourpaperworkto
discussion.

Expectations Yourcontract
1. Iappreciateyourbeinginthisclassandwilldomybestto
createapositivelearningenvironment.
2. Youwillbeconsiderateofothers.Volumeforcellphones,
tabletsandotherdeviceswillbeturnedoffduringclass.
3. Laptops,tabletsandcellphonesshouldbeusedforclass
materialonlyoryoumayloseyourprivileges.
4. Latearrivers takethefirstopenseat donotcrossinfront
oflecturer.
5. Theworkyousubmitwillbeyourown,orbesubjectto
academicmisconductperUWS14.

Expectations Yourcontract
6. Attendanceinclassismandatory.
7. YouareresponsibleforcheckingCanvasatleast
onceperweekday.Missingapostingoran
emailisnotanexcuseformissinganassignment
8. Takingwrittennotesontheclassnotesprovided
ispreferred,youmayuseacomputerbutmust
adheretocourtesyguidelines.
9. Laptopsinlowerbowlonly.Donotblockaisles.

7
 9/6/2017

Marketing???
Yourexpectations?

Mycontracttoyou
Makethiscourse
meaningfulto
MarketingMajors
prepareasolidfoundation
forfurtherstudy.
Non MarketingMajors
useittogetajob,useit
onthejob.Notartona
stick.
Undecideds whatisthis
andisitsomethingIwant
todo?

Coursegoals:
Inform
Intrigue
Inspire

8
 9/6/2017

Thehiddenagenda:
TrytoAnswerTheBigQuestions!
Whyismarketingimportanttoyou?Howdoesitaffectyour
life,yourcareer,yourneedsandyourwants?
Whydomorethan80%ofnewconsumerproductsfail
withintheirfirstyear?
Howdoyouimprovetheoddsofsuccess?

LearningObjectives:
Beabletoexplain:
Whymarketingisastrategynotaslogan.
Howmarketingispersonal.
Theimportanceofbalancingrisk,reward,costandtime
tooptimizethe4ps.
Howmarketingistheconduitbetweencustomerneeds
andcompanywants.

WhyMarketing?
Thisfieldrunsthegamutofcreativetoanalytical.ThebestMarketing
Managersouttheresuccessfullycorralthesepersonalitiestocreate
successfulbusinesses.

9
 9/6/2017

NextSteps:
1. Downloadandreviewthe
syllabusbeforethediscussion.
Asklotsofquestions!
2. EnrollinTopHat.
3. TaketheCanvassyllabusquiz
inthenextweekorso.
4. ReadCH.1and2.forMonday.

Questions???

Study a great deal to know a little.

Charles de Secondat

10