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What lies in store for you. 3 Headlines and subheadlines with commas
At a glance. 4 and accents. 32
Before after. 5
Examples of the new design. 6 Out-of-home, point of sale, mailings
and flyers. 33
Visual style. 7 Out-of-home. 34
Examples of visual style. 8 Point of Sale. 35
10 golden rules of visual style. 9 Mailings and flyers. Title pages. 36
Inside pages. 37
Identity Modules. 10
Price and dealer communication. 39
Design principles and typesetting. 13 Basics of price and dealer communication. 40
Layout principle and text hierarchies. 14 White space. 41
Flexibility of the layout. 15 Sender identification in dealer advertisements. 42
Overview of design variations. 16 Price communication in body copy. 43
Focus on product depiction. 17 Price communication in list and table form. 44
Focus on storytelling. 19 Price communication in the image area. 45
Dos. 21 Layout options for tactical campaigns. 46
Donts. 22
Placement of several visuals. 23 Offer labelling for priority topics. 47
BMW EfficientDynamics. 48
Typography. 24 BMW ConnectedDrive. 52
BMW Type. 25 Positioning of additional elements in advertisements. 56
Typography in the visual. 26 Capitalisation of special BMW terms in headlines
Typeface styling and InDesign settings. 27 and body copy. 57
Headline and subheadline sizes. 28
Integration of a hashtag. 30 Contact partner. 58
Body copy sizes. 31 Further information. 59
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | What you will learn Version 1.2 | Last revised: April 2015 | Seite 2
WHAT LIES IN STORE FOR YOU.
The generic instruction for print The fundamental design principles of the BMW Brand Identity are documented in
media is no longer valid as of
13.12.2014 and is replaced by instructions. This instruction sets out binding rules governing the design of image,
this instruction. brand and product campaigns as well as price and dealer communication for the
BMW brand.
Brands are only successful if they continue to develop further an aspect which has
been the driving force behind the BMW brand since the beginning of its history.
It was the search for new, improved solutions still incorporating traditional values
which provided the basis for the revision of the BMW Brand Design. The rebrush
offers wide-ranging options and greater freedom. The updated design principles are
explained and illustrated with model examples on the pages that follow.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | What lies in store for you Version 1.2 | Last revised: April 2015 | Seite 3
AT A GLANCE.
3 The white space is now only used for price and dealer
communication.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | At a glance Version 1.2 | Last revised: April 2015 | Seite 4
BEFORE AFTER.
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Y spoke 214. Star spoke 361 M Double spoke 310. Wheel rim cleaner.
BMW Sport Line.
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BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Before after Version 1.2 | Last revised: April 2015 | Seite 5
EXAMPLES OF THE NEW DESIGN.
AND POWER.
www.bmw.com/ Sheer www.bmw.com/ Sheer
A powerful emotional appeal is Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum
sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec,
000,00
elements:
DESIGNED FOR DRIVING PLEASURE. AB EURO/MONAT
It is more than just dynamics in perfect shape. It is a promise already kept by its look.
BMW 235i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km And a true challenge to all who try resisting its message: drive me. The BMW 4 Series
Ein Angebot der BMW Bank GmbH, Heidemannstrae 164, 80939 Mnchen fr die BMW 316i Limousine (UVP: 28.800 EUR, Leasingsonderzahlung: 1.990
(kombiniert): 133-131. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen. Coup. www.bmw.com/4series EUR, Laufzeit: 36 Mon., Laufleistung p. a.: 10.000 km, Leasingrate einschl. monatl. Versicherungsprmie f. Kfz-Haftpflicht und Vollkasko von 29,99 EUR), gltig bei
Abschluss eines BMW Plus Leasing V-Vertrages mit der BMW Bank GmbH bis 30.06.2013, Zulassung bis zum 31.10.2013. Stand 04/2013. Vertragspartner und
Risikotrger fr Versicherungsleistungen: ERGO Versicherung AG. Selbstbeteiligung: VK 1.000 EUR/TK 150 EUR. Zzgl. Fahrzeugabholung in der BMW Welt in
Mnchen zum Fixpreis von 595 EUR bzw. berfhrungskosten. Nur bei teilnehmenden BMW Partnern.
Y spoke 214. Star spoke 361 M Double spoke 310. Wheel rim cleaner. BMW 650i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km (kombiniert): 133-131.
BMW Sport Line. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen.
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four sides
power. Theres also intelligent technology. Thanks
to Launch Control, the 326 hp M235i engine
UNLEASHES THE
literally gets up to speed at the press of a button:
From 0 to 100 km/h in just 4.8 seconds. Values Sheer Sheer
www.bmw.com Driving Pleasure www.bmw.com/Z4 Driving Pleasure
that leave no room for debate. Experience driving
pleasure in the new BMW 7 Series Coup.
VROOM SERVICE.
THE NEW BMW Z4. BMW
The new BMW Z4 embodies a perfect balance between boundless dynamics and pure beauty. Flawless
proportions and every single detail of its body reflect true roadster spirit, while the unique symbiosis of intense
elegance and inspiring sportness emphasize its perfect aesthetic appearance. Driving the new BMW Z4 will Y spoke 214. Star spoke 361 M Double spoke 310. Wheel rim cleaner.
THE MOST ADVANCED 7 SERIES EVER.
always remind you to live life to the fullest. For more information visit www.bmw.com/Z4
BMW Sport Line.
www.bmw.de Freude am Fahren
2. H
eadlines with a communica-
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volore endae.
000,00 000,00 000,00 000,00 The new
BMW 5 Series
Gran Turismo
inside the visual Please note for the market adaptation: Each market
is responsible to add their local legal disclaimer
specifying all required technical details. Please note
that the model shown in this ad has an M sports
BMW 520d: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-
Emission in g / km (kombiniert): 133-131. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus.
Abbildung zeigt Sonderausstattungen.
www.bmw.de Freude am Fahren
SPACE, ON EARTH.
THE MOST ADVANCED BMW 5 SERIES EVER.
HELL OF A TIRE.
4. W
hite space only for price and
Erleben Sie Sportlichkeit und Eleganz, kombiniert mit einem auergewhnlich grozgigen
ORIGINAL BMW TYRES WITH STAR MARKING.
BMW
Innenraum: Der neue BMW 3er Gran Turismo berzeugt mit sieben Zentimetern mehr Beinfreiheit
Please note for the market adaptation: Each
market is responsible to add their local legal
im Fond, 520 Liter Kofferraumvolumen und vielen optionalen. Weitere Infors unter www.bmw.de
000,00
BMW
www.bmw.de Freude am Fahren disclaimer specifying all required technical
details. Please note that the model shown in this
www.bmw.com
Sheer
Driving Pleasure
AB EURO/MONAT Aboria sit fugit inveri cum voluptatio eatur, nemolor mod escipieni dolut volore endae. Ta nissit quiberum reribus pos apercius,
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SAINT-TROPEZ. dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes,
nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis,
Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH Aboria sit fugit inveri cum Aboria sit fugit inveri cum Aboria sit fugit inveri cum Aboria sit fugit inveri cum
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00000 Musterstadt 00000 Musterstadt 00000 Musterstadt
000,00 000,00 000,00 000,00
DAS NEUE BMW 4er COUP.
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Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000
www.adresse.xy www.adresse.xy www.adresse.xy
000,00
Autohaus Mustermann GmbH Autohaus Mustermann GmbH
Musterstrae 000 Musterstrae 000
A WORK OF PROGRESS. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget www.adresse.xy www.adresse.xy
dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes,
nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, Kraftstoffverbrauch in l/100 km (kombiniert): 8,14,5. CO2-Emission in
sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, g/km (kombiniert): 189119. Als Basis fr die Verbrauchsermittlung gilt der
vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen.
dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum
THE MOST ADVANCED BMW 5 SERIES EVER. semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat
vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus.
Action speaks louder than words.The new BMW
2 Series Coup proves theres more to it than just Autohaus Mustermann GmbH Autohaus Mustermann GmbH
BMW
power. Theres also intelligent technology. Thanks
to Launch Control, the 326 hp M235i engine
Musterstrae 000 Musterstrae 000
literally gets up to speed at the press of a button: 00000 Musterstadt 00000 Musterstadt
From 0 to 100 km/h in just 4.8 seconds. Values
Sheer
that leave no room for debate. Experience driving Tel. +00 00 000-0000 Tel. +00 00 000-0000
www.bmw.com Driving Pleasure
pleasure in the new BMW 2 Series Coup. www.adresse.xy www.adresse.xy
Ob Schnee, Regen, Eis oder Hagel mit xDrive, BMW 520d: Kraftstoffverbrauch in l/100 km (innerorts/auerorts/kombiniert): 6,0-5,9/5,7-5,4/4,5-
dem itelligenten Allradsystem von BMW, sind BMW 4,6. CO2-Emission in g/km (kombiniert): 133-131. Als Basis fr die Vebrauchsermittlung gilt der BMW
Sie immer wieder bestens unterwegs. Wetter ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen.
ist nicht vorhersehbar, Fahrfreude dafr schon.
Mehr bei Ihrem BMW Partner oder unter
CONVERTS SKY
Sheer
www.bmw.com Driving Pleasure www.bmw.de Freude am Fahren
000,00
pretium quis, sem. Nulla consequat massa quis enim. Donec
pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim
justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam AB EURO/MONAT
dictum felis eu pede mollis pretium. Integer tincidunt. Cras
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dapibus. Vivamus elementum semper nisi. Aenean vulputate sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec,
eleifend tellus. Aenean leo ligula, porttitor eu, consequat pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec,
vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis
Autohaus Mustermann GmbH
Musterstrae 000 Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Examples of the new design Version 1.2 | Last revised: April 2015 | Seite 6
VISUAL STYLE.
The BMW visual style is part of the visual core of the Brand Identity
and makes BMW instantly recognisable. Authenticity and dynamic
product depiction ensure an unmistakable and high-quality appea-
rance in all media and dimensions. The focus here is not only on the
product but also on people and their stories. The aim is to vividly
convey the sheer driving pleasure that is typical of BMW.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Visual style Version 1.2 | Last revised: April 2015 | Seite 8
Visual style
10 GOLDEN RULES OF VISUAL STYLE.
Individual
driving
pleasure
1 Each picture should tell an individual story of a
captured moment of driving pleasure in a highly
involving emotional and premium way. It includes all
Technical
tools 6 All technical tools (CGI, Rig, Car to Car, Fisheye, etc.)
when applied,should not lead to artificial results. They
should be used in a way that thefinal outcome looks
the normalities or even anomalies it is a true and authentic and believable.
authentic expression of its own individual driving
pleasure story. Automobile/
situation 7 An authentic environment around the automobile adds
information to thepicture and therefore to the story.
First
impression 2 A clear graphic composition of the picture conveys
the high standard ofthe BMW brand at first sight.
Each picture stands for the well known BMW quality.
It should be a realistic, not too adjusted surrounding.
Playing with certain seemingly incidental elements can
givethe moment, in which the picture is captured, a
Pictures should never be too perfect and should have certain twist.
sympathetic, human lively flaws.
Authenticity
3 The image should always create a credible and
realistic impression.It should appeal to the observer
Colour
8 Colour reduction emphasises a premium character, but
should be applied thoughtfully. According to the segment-
positioning, reduced colours willappear for the GKL
in a not too distanced way and convey anindividual and MKL automobiles, whereas for the UKL and KKL
experience of the brands core messages Joy and automobiles amore colourful palette will be used.
Driving Pleasure.
Lighting
4 The lighting is part of the story: within a modern
interpretation of light and shade we set the
Angles/
perspectives 9 Generally BMW automobiles are depicted in dynamic,
bold perspectives and self-confident, powerful angles.
The exact perspective of each automobile is individually
illumination for a unique picture.Avoid concepts chosen according to its positioning and its very own
that take place at night for all BMW models to get placement on thebookshelf to further emphasise the
astronger differentiation to MINI models. product character.
Paint/
appearance 5 Natural-looking high-quality paintwork is desirable.
Glossy paint shouldnever look dull or airbrushed
and matt paint should not look like high gloss. The
Humanity
10 Pictures of people and humanity convey a self-confident
sympathy.Models should appear like real life people
with character and charisma. They should rather be
paintwork in CGIs must have a natural feel. interesting than pretty or beautiful. A relevantcharacter
gives a relevant statement.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Visual style Version 1.2 | Last revised: April 2015 | Seite 9
IDENTITY MODULES.
The Identity Modules are used to identify and label the BMW brand.
They serve as the brands calling card and have a key role to play in
communication since when applied correctly they ensure con-
sistent sender identification across all media.
The Identity Modules always con- Arrangement of text and symbol module Derivation of elements to regulate spacing in layouts
sist of two elements: a text module
and a symbol module.
BMW
Fixed module sizes are defined for Module sizes for standard formats Module sizes for newspaper formats
standard formats. The Identity Mo-
Format Format size Module size 1/2 Module size Format Format size Module size 1/2 Module size
dules, based on the nearest standard (blue square) (blue square)
format, are scaled proportionally in Square 210 x 210 mm 26mm = 1.02 inches 13mm = 0.51 inches 1/1 page large format approx. 370 x 520 mm 40 mm = 1.57 inches 20 mm = 0.79 inch
free formats. The shorter side is al- DIN A4 210 x 297 mm 26mm = 1.02 inches 13mm = 0.51 inches 1/1 page standard approx. 300 x 450 mm 33 mm = 1.30 inches 16,5mm = 0.65 inches
ways the decisive factor in determi-
US long 216 x 256 mm 26mm = 1.02 inches 13mm = 0.51 inches 1/1 page small format approx. 220 x 320 mm 26 mm = 1.02 inches 14 mm = 0.55 inches
ning the module size. For example, in
a free format of 210 x 420 mm, the DIN A3 297 x 420 mm 31mm = 1.22 inches 15,5mm = 0.61 inches 1 column Width 45-70 mm 14 mm = 0.55 inches 7 mm = 0.28 inches
module size is 26 mm, which is the DIN A2 420 x 594 mm 45mm = 1.77 inches 22,5mm = 0.89 inches 1 or 2 columns Width 70-90 mm 18 mm = 0.71 inches 9 mm = 0.35 inches
module size in the DIN A4 format.
DIN A1 594 x 840 mm 64mm = 2.52 inches 32 mm = 1.26 inches 2 columns Width 90-120 mm 22 mm = 0.87 inches 11 mm = 0.43 inches
Further information: DIN A0 840 x 1.188 mm 90mm = 3.54 inches 45 mm = 1.77 inches 1/1 page magazine approx. 220 x 280 mm 26mm = 1.02 inches 13mm = 0.51 inches
Instruction for the Identity 2/1 page magazine approx. 440 x 280 mm 31mm = 1.22 inches 15,5mm = 0.61 inches
Modules and the brand claim.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Identity Modules Version 1.2 | Last revised: April 2015 | Seite 11
IDENTITY MODULES.
x
x = height of Identity Modules THE NEW BMW 2 SERIES COUP.
Action speaks louder than words.The new BMW 2 Series Coup proves theres
www.bmw.com/
2series
Sheer
Driving Pleasure
more to it than just power. Theres also intelligent technology. Thanks to Launch
x
Dont
Control, the 326 hp M235i engine literally gets up to speed at the press of a
button: From 0 to 100 km/h in just 4.8 seconds. Values that leave no room for
debate. Experience driving pleasure in the new BMW 2 Series Coup.
Enlarged view:
The minimum spacing (x)
around the sides of the
Identity Modules which
are not bled to the edge
must be observed.
x
SUBHEADLINE LOREM IPSUM.
x Identity Modules may not be
BMW 520d: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert):
6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km (kombiniert): 133-131.
Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung
placed with the long side at the
edge of the format. The exception
zeigt Sonderausstattungen.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Identity Modules Version 1.2 | Last revised: April 2015 | Seite 12
DESIGN PRINCIPLES
AND TYPESETTING.
The newly developed design principles of the BMW brand not only
allow for a more flexible layout structure, they also make it possible
to vary the content focus. In addition to the choice of visual motifs,
the variable positioning of the layout elements also determines the
focus of communication.
Here the text elements are aligned at one side of the format, as if on
a vertical flagstaff, from which they protrude in ragged lengths. They
must be vertically arranged as this allows them to respond most
effectively to the visual motif. The design principles support both a
product-based style as well as a more emotional, creative approach
in which a story is told in addition to presenting the automobile.
In spite of the increased flexibility, a consistent appearance and
characteristic brand sender designation are still guaranteed.
STAY NERVOUS.
together spaced as far as possible
from the priority label and the legal The BMW
2 Series Coup
page 34). Text hierarchy 1 and 2 technology. Thanks to Launch Control, the 326 hp M235i engine literally gets up to speed at the press of a button: From 0 to 100
km/h in just 4.8 seconds. Values that leave no room for debate. Experience driving pleasure in the new BMW 2 Series Coup.
Text hierarchy 2
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Design principles and typesetting Version 1.2 | Last revised: April 2015 | Seite 14
Design principles and
typesetting
FLEXIBILITY OF THE LAYOUT.
x
However, the body copy may not
appear between the headline and
subheadline. The spacing between
text and format edge is determined Variability of text arrangement Variability of text arrangement
based on the Identity Modules.
Action speaks louder than words.The new BMW 2 Series Coup proves theres more to it than just power. Action speaks louder than words.The new BMW
Theres also intelligent technology. Thanks to Launch Control, the 326 hp M235i engine literally gets up to BMW 2 Series Coup proves theres more to it than just BMW
speed at the press of a button: From 0 to 100 km/h in just 4.8 seconds. Values that leave no room for debate. power. Theres also intelligent technology. Thanks
STAY NERVOUS.
Experience driving pleasure in the new BMW 2 Series Coup. to Launch Control, the 326 hp M235i engine literally
gets up to speed at the press of a button: From 0 to
Sheer 100 km/h in just 4.8 seconds. Values that leave no Sheer
www.bmw.com Driving Pleasure www.bmw.com Driving Pleasure
room for debate. Experience driving pleasure in the
new BMW 2 Series Coup.
STAY NERVOUS.
LESS RULES. MORE PERFORMANCE.
THE FIRST-EVER BMW 2 SERIES COUP.
column width
vertically Storytelling
interchangeable
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Design principles and typesetting Version 1.2 | Last revised: April 2015 | Seite 15
Design principles and
typesetting
OVERVIEW OF DESIGN VARIATIONS.
FOCUS ON PRODUCT DEPICTION TO
FOCUS ON STORYTELLING.
STAY NERVOUS.
driving pleasure in the new BMW 2 Series Coup. literally gets up to speed at the press of a button:
www.bmw.com/ www.bmw.com/ From 0 to 100 km/h in just 4.8 seconds. Values www.bmw.com/
STAY NERVOUS.
Action speaks louder than words.The new BMW 2 Series Coup proves theres more to it than just power. Theres also intelligent Action speaks louder than words.The new BMW 2 Series Coup proves theres more to it than just power.
technology. Thanks to Launch Control, the 326 hp M235i engine literally gets up to speed at the press of a button: From 0 to Theres also intelligent technology. Thanks to Launch Control, the 326 hp M235i engine literally gets up
100 km/h in just 4.8 seconds. Values that leave no room for debate. Experience driving pleasure in the new BMW 2 Series Coup. to speed at the press of a button: From 0 to 100 km/h in just 4.8 seconds. Values that leave no room for
debate. Experience driving pleasure in the new BMW 2 Series Coup.
LESS RULES. MORE PERFORMANCE.
THE FIRST-EVER BMW 2 SERIES COUP.
STAY NERVOUS.
driving pleasure in the new BMW 2 Series Coup. up to speed at the press of a button: From 0 to 100
www.bmw.com/ www.bmw.com/ www.bmw.com/ km/h in just 4.8 seconds. Values that leave no room www.bmw.com/
STAY NERVOUS.
Action speaks louder than words.The new BMW 2 Series Coup proves theres more to it than just power. Theres also intelligent Action speaks louder than words.The new BMW 2 Series Coup proves theres more to it than just power.
technology. Thanks to Launch Control, the 326 hp M235i engine literally gets up to speed at the press of a button: From 0 to 100 Theres also intelligent technology. Thanks to Launch Control, the 326 hp M235i engine literally gets up
km/h in just 4.8 seconds. Values that leave no room for debate. Experience driving pleasure in the new BMW 2 Series Coup. to speed at the press of a button: From 0 to 100 km/h in just 4.8 seconds. Values that leave no room for
debate. Experience driving pleasure in the new BMW 2 Series Coup.
LESS RULES. MORE PERFORMANCE.
THE FIRST-EVER BMW 2 SERIES COUP.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Design principles and typesetting Version 1.2 | Last revised: April 2015 | Seite 16
Design principles and
typesetting
FOCUS ON PRODUCT DEPICTION.
LAYOUT PRINCIPLE AND SPACING.
STAY NERVOUS.
variable in type size and text length. The BMW
2 Series Coup
BMW 235i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km
(kombiniert): 133-131. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen. The BMW
2 Series Coup
The body copy and legal disclai- www.bmw.com/ Sheer www.bmw.com/ Sheer
mer always have the same column LESS RULES. MORE PERFORMANCE.
2series Driving Pleasure 2series Driving Pleasure
type size. From 0 to 100 km/h in just 4.8 seconds. Values that leave no room for debate. Experience driving pleasure in the new BMW
2 Series Coup.
In double-page advertisements,
care must be taken to ensure that the
STAY NERVOUS.
body copy and legal disclaimer do
not run across the spine.
LESS RULES. MORE PERFORMANCE.
Care must always be taken to observe THE FIRST-EVER BMW 2 SERIES COUP.
Action speaks louder than words.The new BMW 2 Series Coup proves theres more to it than just power. Theres also
the minimum spacing to the format BMW 235i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km
(kombiniert): 133-131. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen.
intelligent technology. Thanks to Launch Control, the 326 hp M235i engine literally gets up to speed at the press of a button:
From 0 to 100 km/h in just 4.8 seconds. Values that leave no room for debate. Experience driving pleasure in the new BMW
2 Series Coup.
BMW
x
www.bmw.de Freude am Fahren
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Design principles and typesetting Version 1.2 | Last revised: April 2015 | Seite 17
Design principles and
typesetting
FOCUS ON PRODUCT DEPICTION.
EXAMPLES.
STAY NERVOUS.
should be short, simple and striking in The BMW
2 Series Coup
BMW 235i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km
(kombiniert): 133-131. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen. The BMW
2 Series Coup
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Design principles and typesetting Version 1.2 | Last revised: April 2015 | Seite 18
Design principles and
typesetting
FOCUS ON STORYTELLING.
LAYOUT PRINCIPLE AND SPACING.
The storytelling layout can also be Action speaks louder than words.The new BMW
BMW
x
www.bmw.de Freude am Fahren
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Design principles and typesetting Version 1.2 | Last revised: April 2015 | Seite 19
Design principles and
typesetting
FOCUS ON STORYTELLING.
EXAMPLES.
in all brand and product commu- Action speaks louder than words.The new BMW
nication.
2 Series Coup proves theres more to it than just
power. Theres also intelligent technology. Thanks
BMW 235i: Kraftstoffverbrauch in l / 100 km (innerorts to Launch Control, the 326 hp M235i engine literally
/ auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. gets up to speed at the press of a button: From 0 to
CO2-Emission in g / km (kombiniert): 133-131. Als 100 km/h in just 4.8 seconds. Values that leave no
Basis fr die Vebrauchsermittlung gilt der ECE-Fahr- room for debate. Experience driving pleasure in the
zyklus. Abbildung zeigt Sonderausstattungen. new BMW 2 Series Coup.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Design principles and typesetting Version 1.2 | Last revised: April 2015 | Seite 20
Design principles and
typesetting
DOS.
1. Recommended layout
(product focus). Examples
1. 2. 3. 4.
2. L ayout, vertically interchanged
(storytelling).
STAY NERVOUS.
BMW 520d: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km BMW 520d: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9
Action speaks louder than words.The new BMW
(kombiniert): 133-131. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen. /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km (kombiniert): 133-131. Als Basis fr die Vebrauch- The BMW
The BMW The BMW 2 Series Coup proves theres more to it than just The BMW
sermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen.
2 Series Coup
2 Series Coup 2 Series Coup 2 Series Coup
power. Theres also intelligent technology. Thanks
to Launch Control, the 326 hp M235i engine
literally gets up to speed at the press of a button: www.bmw.com/
2series
Sheer
Driving Pleasure
www.bmw.com/ Sheer www.bmw.com/ Sheer From 0 to 100 km/h in just 4.8 seconds. Values www.bmw.com/ Sheer
3. R
ecommended layout BEATS NINE TO FIVE
Action speaks louder than words.The new BMW 2 Series Coup proves theres more to it than just power. Theres
also intelligent technology. Thanks to Launch Control, the 326 hp M235i engine literally gets up to speed at the press
of a button: From 0 to 100 km/h in just 4.8 seconds. Values that leave no room for debate. Experience driving pleasure
in the new BMW 2 Series Coup.
4. R
ecommended layout, portrait
format (product focus).
5. B
ody copy above headline SHAKES OFF THE ORDINARY.
LESS RULES. MORE PERFORMANCE.
STAY NERVOUS.
LESS RULES. MORE PERFORMANCE.
(product focus). BMW 235i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km
(kombiniert): 133-131. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen.
THE FIRST-EVER BMW 2 SERIES COUP.
Action speaks louder than words.The new BMW 2 Series Coup proves theres more to it than just power. Theres also intelligent
technology. Thanks to Launch Control, the 326 hp M235i engine literally gets up to speed at the press of a button: From 0 to 100
km/h in just 4.8 seconds. Values that leave no room for debate. Experience driving pleasure in the new BMW 2 Series Coup.
Please note for the market adaptation: Each market
is responsible to add their local legal disclaimer
specifying all required technical details. Please
note that the model shown in this ad has an M
THE FIRST-EVER BMW 2 SERIES COUP.
Action speaks louder than words.The new BMW 2 Series Coup proves theres more to
it than just power. Theres also intelligent technology. Thanks to Launch Control, the 326
hp M235i engine literally gets up to speed at the press of a button: From 0 to 100 km/h
in just 4.8 seconds. Values that leave no room for debate. Experience driving pleasure
in the new BMW 2 Series Coup.
gets up to speed at the press of a button: From 0 to 100 km/h in just 4.8 seconds. Values that leave no
2 Series Coup 2 Series Coup auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2- 2 Series Coup 133-131. Als Basis fr die Vebrauchsermittlung
room for debate. Experience driving pleasure in the new BMW 2 Series Coup. Emission in g / km (kombiniert): 133-131. Als gilt der ECE-Fahrzyklus. Abbildung zeigt
LESS RULES.
Basis fr die Vebrauchsermittlung gilt der ECE-Fahr- Sonderausstattungen. www.bmw.com/ Sheer
zyklus. Abbildung zeigt Sonderausstattungen. 2series Driving Pleasure
MORE PERFORMANCE.
(storytelling). THE FIRST-EVER BMW 2 SERIES COUP.
(product focus).
WELCOME.
THE FIRST-EVER BMW 2 SERIES COUP.
Action speaks louder than words.The new BMW
2 Series Coup proves theres more to it than just
power. Theres also intelligent technology. Thanks Action speaks louder than words.The new BMW
to Launch Control, the 326 hp M235i engine literally 2 Series Coup proves theres more to it than just
gets up to speed at the press of a button: From 0 to power. Theres also intelligent technology. Thanks
BMW 520d: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / to Launch Control, the 326 hp M235i engine literally
100 km/h in just 4.8 seconds. Values that leave no gets up to speed at the press of a button: From 0 to
4,5-4,6. CO2-Emission in g / km (kombiniert): 133-131. Als Basis fr die Vebrauchsermittlung gilt
der ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen. THE FIRST-EVER BMW 2 SERIES COUP. room for debate. Experience driving pleasure in the
new BMW 2 Series Coup.
100 km/h in just 4.8 seconds. Values that leave no
room for debate. Experience driving pleasure in the
new BMW 2 Series Coup.
10. H
eadline and subheadline above
body copy (product focus). 9. 10. 11. 12.
STAY NERVOUS.
www.bmw.com/
2series
Sheer
Driving Pleasure
LESS RULES. MORE PERFORMANCE. www.bmw.com/
2series
Sheer
Driving Pleasure
www.bmw.com/
2series
Sheer
Driving Pleasure THE FIRST-EVER BMW 2 SERIES COUP.
THE FIRST-EVER BMW 2 SERIES COUP.
(storytelling).
Action speaks louder than words.The new BMW 2 Series Coup proves theres more to
it than just power. Theres also intelligent technology. Thanks to Launch Control, the 326
Action speaks louder than words.The new BMW 2 hp M235i engine literally gets up to speed at the press of a button: From 0 to 100 km/h
Series Coup proves theres more to it than just power. in just 4.8 seconds. Values that leave no room for debate. Experience driving pleasure
LESS RULES. MORE PERFORMANCE. Theres also intelligent technology. Thanks to Launch in the new BMW 2 Series Coup.
6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km (kombiniert): 133-131. (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 From 0 to 100 km/h in just 4.8 seconds. Values
Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung / 4,5-4,6. CO2-Emission in g / km (kombiniert): that leave no room for debate. Experience driving BMW 520d: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9
zeigt Sonderausstattungen. 133-131. Als Basis fr die Vebrauchsermittlung gilt pleasure in the new BMW 2 Series Coup. /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km (kombiniert): 133-131. Als Basis fr die Vebrauch-
www.bmw.com/
2series
Sheer
Driving Pleasure
sermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Design principles and typesetting Version 1.2 | Last revised: April 2015 | Seite 21
Design principles and
typesetting
DONTS.
pleasure in the new BMW 2 Series Coup. THE FIRST-EVER BMW 2 SERIES COUP.
Action speaks louder than words.The new BMW 2 Series Coup proves theres more to it than just power. Theres
STAY NERVOUS.
THE FIRST-EVER BMW 2 SERIES COUP. THE FIRST-EVER BMW 2 SERIES COUP.
9. P
roduct depictions in cut-out style STAY NERVOUS. STAY NERVOUS.
Action speaks louder than words.The new BMW
The BMW The BMW 2 Series Coup proves theres more to it than just The BMW
2 Series Coup 2 Series Coup 2 Series Coup
power. Theres also intelligent technology. Thanks
to Launch Control, the 326 hp M235i engine
literally gets up to speed at the press of a button:
STAY NERVOUS.
LESS RULES. MORE PERFORMANCE.
THE FIRST-EVER BMW 2 SERIES COUP.
this rule.
Action speaks louder than words.The new BMW 2 Series Coup proves theres more to it than just power.
Theres also intelligent technology. Thanks to Launch Control, the 326 hp M235i engine literally gets up to
speed at the press of a button: From 0 to 100 km/h in just 4.8 seconds. Values that leave no room for debate.
Experience driving pleasure in the new BMW 2 Series Coup. Please note for the market adaptation: Each
market is responsible to add their local legal
Please note for the market adaptation: Each market is responsible to add their local legal disclaimer specifying all Please note for the market adaptation: Each market is responsible to add their local legal disclaimer specifying all disclaimer specifying all required technical details.
required technical details. Please note that the model shown in this ad has an M sports package. required technical details. Please note that the model shown in this ad has an M sports package. Please note that the model shown in this ad has
an M sports package.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Design principles and typesetting Version 1.2 | Last revised: April 2015 | Seite 22
Design principles and
typesetting
PLACEMENT OF SEVERAL VISUALS.
A MUST DRIVE.
IMPRESSIVELY THE ALL-NEW BMW 1 SERIES.
EXPRESSIVE.
THE NEW BMW Z4. Aboria sit fugit inveri cum voluptatio eatur, nemolor mod escipieni dolut volore endae. Ta nissit quiberum reribus pos apercius,
odipsapid evellup tistota tionsequam eturept atiates peliquas delicid quas quatur alicit, cone cuptas sum quae num voluptiunt.
Um volestrum acepeliassi bla voluptas dem ipsam qui comniant, quid
FOR LOW-PRESSURE AREAS. peliassi bla voluptas dem ipsam qui comniant, quid quatusandunt et quo ma
necum quas perferspis aciumet, consed eum qui blaudisti utempor eper met
Lorem ipsum dolor sit amet.
Cum sociis natoque penatibus.
Lorem ipsum dolor sit amet.
Cum sociis natoque penatibus.
Lorem ipsum dolor sit amet.
Cum sociis natoque penatibus.
BMW X DRIVE. NOW AVAILABLE IN THE BMW 1 SERIES. renessunt officipient alis blaquiatia nduntin uscimustem est etur. Git la dolorem-
disti utempor eper met renessunt officipient alis blaquiati
We do everything for one thing. Sheer Driving Pleasure.
Aboria sit fugit inveri cum voluppieni Aboria sit fugit inveri cum voluppieni Aboria sit fugit inveri cum voluppieni Um volestrum acepeliassi bla voluptas dem ipsam qui comniant, quid quatusandunt et quo ma necum quas perferspis
dolut volore endae. dolut volore endae. dolut volore endae. aciumet, consed eum qui blaudisti utempor eper met renessunt officipient alis blaqu Um volestrum acepeliassi bla
voluptas dem ipsam qui comniant, quid quatusandunt et quo ma necum quas perferspis aciumet, consed eum qui
Ipsum dolor sitse 00000,00 Ipsum dolor sitse 00000,00 Ipsum dolor sitse 00000,00 blaudisti utempor eper met renessunt officipient alis blaqu. www.bmw.com/xdrive
Visuals inside visuals Product depictions in The smaller visuals may not be of varying sizes. Text elements may not be placed in the smaller
are not permitted. cut-out style are not section of the visual.
permitted.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Design principles and typesetting Version 1.2 | Last revised: April 2015 | Seite 23
TYPOGRAPHY.
The type colour is white. With light- BMW Type Global Pro Regular
coloured visuals, the type colour is
85 % black for all text elements. If
required by the visual material, the
black can be adapted between 85 %
BMW Type Global Pro Bold
and 100 %.
HEADLINE.
Please note for the market adaptation: Each market
is responsible to add their local legal disclaimer
specifying all required technical details. Please
note that the model shown in this ad has an M
SUBHEADLINE.
Black and white type may not be combined.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Typography Version 1.2 | Last revised: April 2015 | Seite 25
Typography
TYPOGRAPHY IN THE VISUAL.
not be combined.
Flush right arrangement of text elements Flush right arrangement of text elements and grey
Identity Modules in the lighter area of the visual
Dont
BMW 235i: Kraftstoffverbrauch in l / 100 km (innerorts / BMW 235i: Kraftstoffverbrauch in l / 100 km (innerorts /
auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2- BMW xDrive auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2- BMW xDrive
Emission in g / km (kombiniert): 133-131. Als Basis Emission in g / km (kombiniert): 133-131. Als Basis
fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus.
Abbildung zeigt Sonderausstattungen. Abbildung zeigt Sonderausstattungen.
Sheer Sheer
www.bmw.de/xDrive Driving Pleasure www.bmw.de/xDrive Driving Pleasure
Flush left arrangement of text elements in the darkened area of Black and white type may not be combined.
the visual
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Typography Version 1.2 | Last revised: April 2015 | Seite 26
Typography
TYPEFACE STYLING AND INDESIGN SETTINGS.
The line spacing value of the BMW Type Global Pro is always used in the bold type
headline is equal to the type size. If
the type size of the headline is 40 pt, weight for headlines and subheadlines.
for example, the reference value for
line spacing is 100 %, in other words
40 pt.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Typography Version 1.2 | Last revised: April 2015 | Seite 27
Typography
HEADLINE AND SUBHEADLINE SIZES.
subheadline.
HEADLIN
of lines.
THIS IS A HEADLINE
ween the lower edge of the module
SUBHEADLINE
to the upper edge of the second line
of the brand claim (green square).
THIS IS A SUBHEADLINE
If the headline runs across the spine
in a double-page advertisement, the
character spacing for the letters
in question is adapted manually. Minimum Maximum
If an advertisement appears on the
right-hand side of a double page, the
spacing between the text block and
the spine is extended. Headlines on double pages Donts
WELCOME.
Only headlines may run across the Action speaks louder than words.The new BMW
2 Series Coup proves theres more to it than just
power. Theres also intelligent technology. Thanks
to Launch Control, the 326 hp M235i engine literally
The BMW
2 Series Coup
SHAKES OF THE ORD INARY. The BMW
2 Series Coup
The BMW
2 Series Coup
spine.
LESS RULES. MORE PERFORMANCE.
gets up to speed at the press of a button: From 0 to
100 km/h in just 4.8 seconds. Values that leave no www.bmw.com/ Sheer www.bmw.com/ Sheer www.bmw.com/ Sheer
Action speaks louder than words.The new BMW 2 Series Coup proves theres more to it than just power. Theres also intelligent technology.
Thanks to Launch Control, the 326 hp M235i engine literally gets up to speed at the press of a button: From 0 to 100 km/h in just 4.8 seconds.
LESS RULES. MORE PERFORMANCE.
LESS RULES. MORE PERFORMANCE. Control, the 326 hp M235i engine literally gets up to speed at the press of a button:
From 0 to 100 km/h in just 4.8 seconds. Values that leave no room for debate.
THE FIRST-EVER BMW 2 SERIES COUP. Experience driving pleasure in the new BMW 2 Series Coup.
Spine Spine
The body copy and legal disclaimer may not run The headline may not be higher than the
Adapted kerning (enlarged character spacing Identity Modules.
between D / I) across the spine.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Typography Version 1.2 | Last revised: April 2015 | Seite 28
Typography
HEADLINE AND SUBHEADLINE SIZES.
HEA
is limited space. Maximum Maximum Fixed size
Two-line headline
The recommended headline size
for two-line headlines is 50 % of a
2x
HEAD HEADLINE
IS GETTIN
LINE
module height. In individual cases,
the headline size can be equal to the
height of four green squares. The
SMALLER
minimum headline size for two-line
headlines is equal to the height of
HEAD
two green squares; this is only used Recommendation Recommendation
HEAD
when there is limited space.
1x
1,2 x
LINE
Three-line headline
The headline size for three-line
headlines is fixed and is equal to
the height of two green squares. Minimum Minimum
HEADLINE HEAD
Headlines may never exceed three
lines.
Minimum Minimum
SUBHEADLINE SUBHEADLINE
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Typography Version 1.2 | Last revised: April 2015 | Seite 29
Typography
INTEGRATION OF A HASHTAG.
STAY NERVOUS.
STAY NERVOUS.
of the subheadline or can replace the The BMW
2 Series Coup
subheadline completely.
LESS RULES. MORE PERFORMANCE.
www.bmw.com/ Sheer
2series Driving Pleasure
bold in the body copy. press of a button: From 0 to 100 km/h in just 4.8 seconds. Values that leave no room for debate. Experience driving
pleasure in the new BMW 2 Series Coup.
STAY NERVOUS.
THE FIRST-EVER BMW 2 SERIES COUP.
Please note for the market adaptation: Each market is responsible to add their local legal disclaimer specifying all
#BMW2SERIES
required technical details. Please note that the model shown in this ad has an M sports package.
Action speaks louder than words.The new BMW 2 Series Coup proves theres more to it than just power. Theres
also intelligent technology. Thanks to Launch Control, the 326 hp M235i engine literally gets up to speed at the
press of a button: From 0 to 100 km/h in just 4.8 seconds. Values that leave no room for debate. Experience driving
pleasure in the new BMW 2 Series Coup.
Dont
Hashtag after single-line subheadline
STAY NERVOUS.
LESS RULES. MORE PERFORMANCE.
The BMW
2 Series Coup
www.bmw.com/
2series
Sheer
Driving Pleasure
Please note for the market adaptation: Each market is responsible to add their local legal disclaimer specifying all
ELEGANCE ON FOUR WHEELS.
STAY NERVOUS.
THE FIRST-EVER BMW 2 SERIES COUP. required technical details. Please note that the model shown in this ad has an M sports package.
#BMW2SERIES
Action speaks louder than words.The new BMW 2 Series Coup proves theres more to it than just power. Theres
also intelligent technology. Thanks to Launch Control, the 326 hp M235i engine literally gets up to speed at the
press of a button: From 0 to 100 km/h in just 4.8 seconds. Values that leave no room for debate. Experience driving
pleasure in the new BMW 2 Series Coup.
Hashtags may not appear after a three-line subheadline. LESS RULES. MORE PERFORMANCE.
THE FIRST-EVER BMW 2 SERIES COUP.
#BMW2SERIES
STAY NERVOUS.
Action speaks louder than words.The new BMW 2 Series Coup proves theres more to it than just power. Theres
The BMW
2 Series Coup also intelligent technology. Thanks to Launch Control, the 326 hp M235i engine literally gets up to speed at the
press of a button: From 0 to 100 km/h in just 4.8 seconds. Values that leave no room for debate. Experience driving
#BMW2SERIES
www.bmw.com/
2series
Sheer
Driving Pleasure
pleasure in the new BMW 2 Series Coup.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Typography Version 1.2 | Last revised: April 2015 | Seite 30
Typography
BODY COPY SIZES.
The body copy sizes shown here Format A6 A6 long A5 Square A4 US long A3
are recommended for standard
formats. Type sizes can vary
depending on the amount of text, Body copy in the BMW TGP Regular BMW TGP Regular BMW TGP Regular BMW TGP Regular BMW TGP Regular BMW TGP Regular BMW TGP Regular
the content and the purpose of the visual Size: 7 pt Size: 7,5 pt Size: 8 pt Size: 8 pt Size: 8 pt Size: 8 pt Size: 9,5 pt
Line spacing: 9 pt Line spacing: 9,5 pt Line spacing: 10 pt Line spacing: 10 pt Line spacing: 10 pt Line spacing: 10 pt Line spacing: 12,5 pt
medium.
Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical
Colour: white Colour: white Colour: white Colour: white Colour: white Colour: white Colour: white
In other formats type sizes are
scaled freely but proportionally. BMW TGP Light BMW TGP Light BMW TGP Light BMW TGP Light BMW TGP Light BMW TGP Light BMW TGP Light
Body copy in the Size: 7 pt Size: 7,5 pt Size: 8 pt Size: 8 pt Size: 8 pt Size: 8 pt Size: 9,5 pt
white space Line spacing: 9 pt Line spacing: 9,5 pt Line spacing: 10 pt Line spacing: 10 pt Line spacing: 10 pt Line spacing: 10 pt Line spacing: 12,5 pt
Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical
Colour: 85 %; 100 % Colour: 85 %; 100 % Colour: 85 %; 100 % Colour: 85 %; 100 % Colour: 85 %; 100 % Colour: 85 %; 100 % Colour: 85 %; 100 %
black black black black black black black
Dont
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Typography Version 1.2 | Last revised: April 2015 | Seite 31
Typography
HEADLINES AND SUBHEADLINES
WITH COMMAS AND ACCENTS.
FLORAL.
Possible special characters in French, German, Spanish and Portuguese
Donts
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Typography Version 1.2 | Last revised: April 2015 | Seite 32
OUT-OF-HOME, POINT OF SALE,
MAILINGS AND FLYERS.
Out-of-home communication with headline Out-of-home communication with headline and subheadline
MORE PERFORMANCE.
www.bmw.com/ Sheer
2series Driving Pleasure
Extreme out-of-home format with minimum spacing between the two text hierarchies
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Out-of-home, Point of Sale, mailings and flyers Version 1.2 | Last revised: April 2015 | Seite 34
Out-of-home,
Point of Sale,
POINT OF SALE.
mailings and flyers
MORE PERFORMANCE.
However, this does not mean that
MORE PERFORMANCE.
www.bmw.com/ Sheer
2series Driving Pleasure
Outdoor communication at the POS with Identity Modules (e.g. posters) Indoor communication at the POS without Identity Modules (e.g. posters)
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Out-of-home, Point of Sale, mailings and flyers Version 1.2 | Last revised: April 2015 | Seite 35
Out-of-home,
Point of Sale,
MAILINGS AND FLYERS.
mailings and flyers TITLE PAGES.
FASTERPIECE.
DESIGNED FOR DRIVING PLEASURE.
of the claim
www.bmw.de/
5erGranTurismo
Cover page A4
Freude am Fahren
Flyer square
CRM flyer
WANN HABEN SIE ZUM LETZTEN MAL
ETWAS ZUM ERSTEN MAL ERLEBT?
The BMW
2 Series Coup
www.bmw.com/ Sheer
2series Driving Pleasure
BMW EfficientDynamics
Weniger Verbrauch. Mehr Fahrfreude.
Cover page US long Cover page sales literature Cover page US long landscape
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Out-of-home, Point of Sale, mailings and flyers Version 1.2 | Last revised: April 2015 | Seite 36
Out-of-home,
Point of Sale,
INSIDE PAGES.
mailings and flyers HEADLINES.
Donts
KOM FREUDE
FORT
LOREM IPSUM DOLOR
SIT AMET, CONETUER
ADIPISCING ELIT.
AENEAN COMMODO Perostisl utat ulluptat dio enit lortio
dolorer ametuerReet ipit vel utpat autat
velit wisi elenim ipit amconse feugait
eniamet accumXer ipis am, quam quip
AENEAN MASSA.
feugait eniamet accumXer ipis am, ametuerReet ipit vel utpat autat alit wisci Perostisl utat ulluptat Perostisl utat ulluptat
quam quip exercillaor iure modit do odit blam, veriurero odolortisis nos digniam, dio enit lortio dolorer dio enit lortio dolorer Perostisl utat ulluptat dio enit
illuptat. Volor seniam, conullaRud ex et commy nummy nulput iriustrud dolor ametuerReet ipit vel utpat ametuerReet ipit vel utpat lortio dolorer ametuerReet ipit
aut nos at. Put velit nullaore consequat. si blaore faccumMolore dolessit dit in
PENATIBUS ET MAIS
digniam, commy nummy nulput iriustrud illuptat. Volor seniam, conullaRud ex et blaore faccumMolore blaore faccumMolore dolessit dit in ullaor sit velit wisi
dolor si blaore faccumMolore dolessit dit aut nos at. Put velit nullaore consequat. dolessit dit in ullaor sit dolessit dit in ullaor sit elenim ipit amconse feugait
in ullaor sit velit wisi elenim ipit amconse Perostisl utat ulluptat dio enit lortio velit wisi elenim ipit velit wisi elenim ipit eniamet accumXer ipis am,
feugait eniamet accumXer ipis am, dolorer ametuerReet ipit vel utpat autat amconse feugait eniamet amconse feugait eniamet quam quip exercillaor iure modit
DIS PARTURIENT
quam quip exercillaor iure modit do odit alit wisci blam, veriurero odolortisis accumXer ipis am, quam accumXer ipis am, quam do odit illuptat. Volor seniam,
illuptat. Volor seniam, conullaRud ex et nos digniam, commy nummy nulput quip exercillaor iure modit quip exercillaor iure modit conullaRud ex et aut nos at. Put
aut nos at. Put velit nullaore consequat. iriustrud dolor si blaore faccumMolore do odit illuptat. Volor do odit illuptat. Volor velit nullaore consequat. Perostisl
dolessit dit in ullaor sit velit wisi
MONTES, NASCETUR
Perostisl utat ulluptat dio enit lortio seniam, conullaRud ex seniam, conullaRud ex utat ulluptat dio enit lortio dolorer
dolorer ametuerReet ipit vel utpat autat elenim ipit amconse feugait eniamet et aut nos at. Put velit et aut nos at. Put velit ametuerReet ipit vel utpat
alit wisci blam, veriurero odolortisis nos accumXer ipis am, quam quip digniam, nullaore consequat. nullaore consequat. autat alit wisci blam, veriurero
digniam, commy nummy nulput iriustrud commy nummy. Perostisl utat ulluptat Perostisl utat ulluptat odolortisis nos digniam, commy
RIDICULUS MUS.
dolor si blaore faccumMolore dolessit dit dio enit lortio dolorer dio enit lortio dolorer nummy nulput iriustrud dolor si
in ullaor sit velit wisi elenim ipit amconse ametuerReet ipit vel utpat ametuerReet ipit vel utpat blaore faccumMolore dolessit
feugait eniamet accumXer ipis am, quam autat alit wisci blam, autat alit wisci blam, dit in ullaor sit velit wisi elenim
quip exercillaor iure. digniam, commy veriurero odolortisis nos veriurero odolortisis nos ipit amconse feugait eniamet
nummy nulput iriustrud dolor si blaore digniam, commy num. digniam mummy. accumXer ipis am, quam quip
faccumMolore dolessit dit in ullaor sit exercillaor iure modit.
Uppercase letters may not be put to inflationary use, Typographic experiments and coloured typography The typography may not be arranged at a slant.
in order to ensure optimum readability. are not permitted.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Out-of-home, Point of Sale, mailings and flyers Version 1.2 | Last revised: April 2015 | Seite 37
Out-of-home,
Point of Sale,
INSIDE PAGES.
mailings and flyers TYPE SIZES.
The body copy sizes shown here Type sizes A6 A6 long A5 Square A4 US long A3
are recommended for standard Inside pages
formats. Type sizes can vary
depending on the amount of text, Headline BMW TGP Bold BMW TGP Bold BMW TGP Bold BMW TGP Bold BMW TGP Bold BMW TGP Bold BMW TGP Bold
the content and the purpose of the Size: 12 pt Size: 13 pt Size: 16 pt Size: 20 pt Size: 20 pt Size: 20 pt Size: 29 pt
Line spacing: 12 pt Line spacing: 13 pt Line spacing: 16 pt Line spacing: 20 pt Line spacing: 20 pt Line spacing: 20 pt Line spacing: 29 pt
medium.
Uppercase Uppercase Uppercase Uppercase Uppercase Uppercase Uppercase
Character spacing: -45 Character spacing: -45 Character spacing: -45 Character spacing: -45 Character spacing -45 Character spacing -45 Character spacing -45
In other formats type sizes are Kerning: optical Kerning: optical Kerning: optical Kerning: optical Kerning: optical Kerning: optical Kerning: optical
scaled freely but proportionally.
Subheadline BMW TGP Bold BMW TGP Bold BMW TGP Bold BMW TGP Bold BMW TGP Bold BMW TGP Bold BMW TGP Bold
Size: 9 pt Size: 9 pt Size: 10 pt Size: 12 pt Size: 12 pt Size: 12 pt Size: 17 pt
Line spacing: 11 pt Line spacing: 11 pt Line spacing: 12 pt Line spacing: 15 pt Line spacing: 15 pt Line spacing: 15 pt Line spacing: 21 pt
Kerning: optical Kerning: optical Kerning: optical Kerning: optical Kerning: optical Kerning: optical Kerning: optical
Body copy BMW TGP Bold BMW TGP Bold BMW TGP Bold BMW TGP Bold BMW TGP Bold BMW TGP Bold BMW TGP Bold
Lead-in Size: 7 pt Size: 7,5 pt Size: 8 pt Size: 9 pt Size: 9 pt Size: 9 pt Size: 11 pt
Line spacing: 9 pt Line spacing: 9,5 pt Line spacing: 10 pt Line spacing: 11 pt Line spacing: 11 pt Line spacing: 11 pt Line spacing: 14 pt
Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical
Body copy in the BMW TGP Regular BMW TGP Regular BMW TGP Regular BMW TGP Regular BMW TGP Regular BMW TGP Regular BMW TGP Regular
visual Size: 7 pt Size: 7,5 pt Size: 8 pt Size: 9 pt Size: 9 pt Size: 9 pt Size: 11 pt
Line spacing: 9 pt Line spacing: 9,5 pt Line spacing: 10 pt Line spacing: 11 pt Line spacing: 11 pt Line spacing: 11 pt Line spacing: 14 pt
Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical
Body copy in the BMW TGP Light BMW TGP Light BMW TGP Light BMW TGP Light BMW TGP Light BMW TGP Light BMW TGP Light
white space Size: 7 pt Size: 7,5 pt Size: 8 pt Size: 9 pt Size: 9 pt Size: 9 pt Size:11 pt
Line spacing: 9 pt Line spacing: 9,5 pt Line spacing: 10 pt Line spacing: 11 pt Line spacing: 11 pt Line spacing: 11 pt Line spacing: 14 pt
Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical
Body copy BMW TGP Bold BMW TGP Bold BMW TGP Bold BMW TGP Bold BMW TGP Bold BMW TGP Bold BMW TGP Bold
highlight Size: 7 pt Size: 7,5 pt Size: 8 pt Size: 9 pt Size: 9 pt Size: 9 pt Size: 11 pt
Line spacing: 9 pt Line spacing: 9,5 pt Line spacing: 10 pt Line spacing: 11 pt Line spacing: 11 pt Line spacing: 11 pt Line spacing: 14 pt
Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical
Page number BMW TGP Regular BMW TGP Regular BMW TGP Regular BMW TGP Regular BMW TGP Regular BMW TGP Regular BMW TGP Regular
Size: 7 pt Size: 7,5 pt Size: 8 pt Size: 9 pt Size: 9 pt Size: 9 pt Size: 11 pt
Line spacing: 9 pt Line spacing: 9,5 pt Line spacing: 10 pt Line spacing: 11 pt Line spacing: 11 pt Line spacing: 11 pt Line spacing: 14 pt
Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical Kerning: metrical
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Out-of-home, Point of Sale, mailings and flyers Version 1.2 | Last revised: April 2015 | Seite 38
PRICE AND DEALER
COMMUNICATION.
The communication of prices only Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis
natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque
Ein Angebot der BMW Bank GmbH, Heidemannstrae 164, 80939 Mnchen fr die BMW 316i Limousine (UVP: 28.800 EUR, Leasingsonderzahlung: 1.990
EUR, Laufzeit: 36 Mon., Laufleistung p. a.: 10.000 km, Leasingrate einschl. monatl. Versicherungsprmie f. Kfz-Haftpflicht und Vollkasko von 29,99 EUR), gltig bei
Abschluss eines BMW Plus Leasing V-Vertrages mit der BMW Bank GmbH bis 30.06.2013, Zulassung bis zum 31.10.2013. Stand 04/2013. Vertragspartner und
000,00
The sleek lines of the interior echo the dynamic elegance of the
pages.
The all-new
Lorem EUR 00,000, EUR 0.000, XXX.XXX km 00 Monate EUR colours and craftmanship are a sensuous wrapping for the power
that lies beneath. www.bmw.com
Sheer
www.bmw.com Driving Pleasure
000,00 EURO/MONAT
Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH
Musterstrae 000 Musterstrae 000 Musterstrae 000
Y spoke 214. Star spoke 361 M Double spoke 310. Wheel rim cleaner. AB Y spoke 214. Star spoke 361 M Double spoke 310. Wheel rim cleaner.
00000 Musterstadt 00000 Musterstadt 00000 Musterstadt
BMW Sport Line. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean BMW Sport Line.
Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000
www.adresse.xy www.adresse.xy www.adresse.xy commodo ligula eget dolor. Aenean massa. Cum sociis natoque
Aboria sit fugit inveri Aboria sit fugit inveri cum Aboria sit fugit inveri cum Aboria sit fugit inveri cum penatibus et magnis dis parturient montes, nascetur ridiculus Aboria sit fugit inveri cum Aboria sit fugit inveri cum Aboria sit fugit inveri cum Aboria sit fugit inveri cum
cation.
Autohaus Mustermann GmbH
Musterstrae 000
00000 Musterstadt
Tel. +00 00 000-0000
www.adresse.xy
A FUSION OF ELEGANCE BMW 650i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts /
AND POWER.
Das neue BMW
The new
4er Coup
kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km (kombiniert):
BMW 5 Series
BMW EfficientDynamics is
SPACE, ON EARTH.
the priority topic of the BMW brand. THE MOST ADVANCED BMW 5 SERIES EVER.
FASTERPIECE.
Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. bikes. Available for the most BMW bicycle to be attached to the base optional extension attachment for a and quality. Available for the most BMW
models. support is additionally available. third bicycle. Available for a range of models.
Available for a range of BMW models. BMW models.
Leasingangebot: Das neue BMW 4er Coup
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Lower edge of the module to
BMW Base support system for BMW Transport systems.
Available for vehicles with and without roof railing. The Base support system
supports numerous BMW Transport systems (roof box, bicycle holder etc.). It is
very easy to handle and can be mounted without tools. The transverse supports
Roof box 320.
Everything on one roof. Generate
additional storage space with the
roof box 320 (picture). With one-sided
Roof box 350 or 460.
Capacity from 350 l or 460 l. With
two-sided opening system and 6-times
central locking. Available for a range of
Rear transport platform
for BMW models without tow hitch.
Coolbag.
With electric cooler, cools its contents
Sun protection.
Fast and simple to mount on the rear
000,00 EURO
Sales, Premium Selection, etc.).
Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur are made of highly rigid aluminium profile tubing. The BMW Base support system opening system and triple central locking. BMW models. New innovative rear transport system for BMW models without tow hitch. The to approx. 20 C below the temperature window as well as on the rear passenger
Fahrzeugpreis: 000,00 EURO In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis
Effektiver Jahreszins: 00 % eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem
Laufzeit: 00 Monate ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet.
Accessories, etc.
Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000 Glasses case. Luggage net, side Coat-hanger e.g. for Seatback storage pocket . Multifunctional rucksack e.g. Luggage set for BMW 3
www.adresse.xy www.adresse.xy www.adresse.xy www.adresse.xy Mount fits in all vehicles. Offers
e.g. for BMW X3 (E83). BMW 3 Series (E90/91).
The practical seatback bag with lots of
for BMW 3 Series (E90/90). Series Convertible (E93).
additional storage space for all spectacle Secures smaller objects to the luggage Can be easily attached to the headrest compartments. Ideal for large and small Spacious and simple to attach to rear Specially designed for the BMW
sizes and fits perfectly within reach of compartment trim. Also available for and is easy to remove. Also available for items, e.g. toys. Colours Black or Lemon. belt. Resilient material with extensive 3 Series Convertible (E93), includes
the driver. BMW X1 (E84). other BMW models. Available for all BMW models. fittings. Also available for BMW X1 two trolley cases and two attach
Kraftstoffverbrauch in l/100 km (kombiniert): 8,14,5. CO2-Emission in Kraftstoffverbrauch in l/100 km (kombiniert): 8,14,5. CO2-Emission in (E84). cases.
g/km (kombiniert): 189119. Als Basis fr die Verbrauchsermittlung gilt der g/km (kombiniert): 189119. Als Basis fr die Verbrauchsermittlung gilt der Offer without
ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen. ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen. Offer XX,XX mounting XX,XX Offer XX,XX Offer XX,XX Offer XX,XX Offer XX,XX
06 07
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Price and dealer communication Version 1.2 | Last revised: April 2015 | Seite 40
Price and dealer
communication
WHITE SPACE.
www.bmw.de Freude am Fahren www.bmw.de Freude am Fahren www.bmw.de Freude am Fahren www.bmw.de Freude am Fahren www.bmw.de Freude am Fahren www.bmw.de Freude am Fahren
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.
Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur
ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla
consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu.
AB 000,00 EURO/MONAT
In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis
pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate
eleifend tellus. Aenean leo ligula, porttitor eu, consequat nibh. Donec sodales sagittis magna.
LOREM IPSUM DOLOR SIT AMET, Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor
invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et
Sed consequat, leo eget bibendum sodales, augue velit cursus nunc.
LOREM IPSUM CONSETETUR SADIPSCING ELITR. justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem
ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor
LOREM IPSUM
invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata
CONSETETUR SADIPSCING ELITR. et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing
invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et
000,00
elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat,
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor
LOREM IPSUM DOLOR SIT AMET, Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH
invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata Musterstrae 000 Musterstrae 000 Musterstrae 000
invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam
LOREM IPSUM
CONSETETUR SADIPSCING ELITR. et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing 00000 Musterstadt
Tel. +00 00 000-0000
00000 Musterstadt
Tel. +00 00 000-0000
00000 Musterstadt
Tel. +00 00 000-0000
ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed
000,00
www.adresse.xy www.adresse.xy www.adresse.xy
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor
Autohaus Mustermann GmbH
Musterstrae 000
00000 Musterstadt
Autohaus Mustermann GmbH
Musterstrae 000
00000 Musterstadt
Autohaus Mustermann GmbH
Musterstrae 000
00000 Musterstadt
Autohaus Mustermann GmbH
Musterstrae 000
00000 Musterstadt
Autohaus Mustermann GmbH
Musterstrae 000
00000 Musterstadt
Autohaus Mustermann GmbH
Musterstrae 000
00000 Musterstadt
Autohaus Mustermann GmbH
Musterstrae 000
00000 Musterstadt
Autohaus Mustermann GmbH
Musterstrae 000
00000 Musterstadt
Autohaus Mustermann GmbH
Musterstrae 000
00000 Musterstadt
000,00
Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000
LOREM IPSUM DOLOR SIT AMET, AB EURO/MONAT
invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam www.adresse.xy www.adresse.xy www.adresse.xy www.adresse.xy www.adresse.xy www.adresse.xy www.adresse.xy www.adresse.xy www.adresse.xy
CONSETETUR SADIPSCING ELITR. Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH
Musterstrae 000 Musterstrae 000 Musterstrae 000 Musterstrae 000 Musterstrae 000 Musterstrae 000 Musterstrae 000 Musterstrae 000 Musterstrae 000 Musterstrae 000 Musterstrae 000 Musterstrae 000
Musterstrae 000 00000 Musterstadt 00000 Musterstadt 00000 Musterstadt 00000 Musterstadt 00000 Musterstadt 00000 Musterstadt 00000 Musterstadt 00000 Musterstadt 00000 Musterstadt
00000 Musterstadt 00000 Musterstadt 00000 Musterstadt 00000 Musterstadt
Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000
Tel. +00 00 000-0000 www.adresse.xy www.adresse.xy www.adresse.xy www.adresse.xy www.adresse.xy www.adresse.xy www.adresse.xy www.adresse.xy www.adresse.xy
www.adresse.xy www.adresse.xy www.adresse.xy www.adresse.xy
Autohaus Mustermann GmbH, Musterstrae 1, XXXXX Musterstadt Kraftstoffverbrauch in l/100 km (kombiniert): 8,14,5. CO2-Emission in g/km (kombiniert): Kraftstoffverbrauch in l/100 km (kombiniert): 8,14,5. CO2-Emission in g/km (kombiniert): Kraftstoffverbrauch in l/100 km (kombiniert): 8,14,5. CO2-Emission in g/km (kombiniert): Kraftstoffverbrauch in l/100 km (kombiniert): 8,14,5. CO2-Emission in g/km (kombiniert):
Kraftstoffverbrauch in l/100 km (kombiniert): 8,14,5. CO2-Emission in g/km (kombiniert): Kraftstoffverbrauch in l/100 km (kombiniert): 8,14,5. CO2-Emission in g/km (kombiniert): 189119. Als Basis fr die Verbrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung 189119. Als Basis fr die Verbrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung 189119. Als Basis fr die Verbrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung 189119. Als Basis fr die Verbrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung
189119. Als Basis fr die Verbrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung 189119. Als Basis fr die Verbrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen. zeigt Sonderausstattungen. zeigt Sonderausstattungen. zeigt Sonderausstattungen.
zeigt Sonderausstattungen. zeigt Sonderausstattungen.
Sheer Sheer
www.bmw.com Driving Pleasure www.bmw.com Driving Pleasure
60 % 40 % 40 % 60 %
BMW EfficientDynamics
Weniger Emissionen. Mehr Fahrfreude.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Price and dealer communication Version 1.2 | Last revised: April 2015 | Seite 41
Price and dealer
communication
SENDER IDENTIFICATION IN DEALER
ADVERTISEMENTS.
in this order:
1 BMW sample dealership www.bmw.de Freude am Fahren
ender details
S
FASTERPIECE.
2
000,00
Selection
Used Automobiles
The all-new
The sleek lines of the interior echo the dynamic elegance of the AB EURO/MONAT
outside. The quality of the materials, mixed with complementary
BMW 6 Series
Sheer
colours and craftmanship are a sensuous wrapping for the power Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.
www.bmw.comSheer Driving Pleasure Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur
www.bmw.com Driving Pleasure
that lies beneath. www.bmw.com
ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla
AND RESPONSIBLE.
Autohaus Mustermann GmbH www.bmw.com
Autohaus Mustermann GmbH Driving Pleasure
mus. Donec quam felis, ultricies nec, pellentesque eu, pretium Musterstrae 000 Musterstrae 000
quis, sem. Nulla consequat massa quis enim. Donec pede 00000 Musterstadt 00000 Musterstadt
justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, Tel. +00 00 000-0000 Tel. +00 00 000-0000
JOY IS READY.
trud exerci tation ullamcorper suscipit lobortis
GmbH nisl ut aliquip.
and is one blue square.
Autohaus Mustermann
Musterstrae 000 Sheer
JOY IS RESPONSIVE
EUROPlus guaranty, certificated car history, test drive, www.adresse.xy
attractive financing and leasing offers, delivery certificate,
A FUSION OF ELEGANCE BMW EfficientDynamicsBMW 650i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kom-
AND RESPONSIBLE.
trade-in, exchange and mobility benefit.
AND POWER. Less emissions. More driving pleasure.biniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km (kombiniert):
133-131. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus.
BMW PREMIUM SELECTION. THE ALL-NEW BMW 6 SERIES GRAN COUP. Abbildung zeigt Sonderausstattungen.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
USED AUTOMOBILES. diam nonummy nibh euismod tincidunt ut laoreet dolore magna
BMW XXX BMW XXX BMW XXX
XX/XX, xx.xxx km, JOY IS RESPONSIVE
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nos
XX/XX, xx.xxx km, XX/XX, xx.xxx km, trud exerci tation ullamcorper suscipit lobortis nisl ut aliquip.
colour, upholstery, AND RESPONSIBLE.
BMW EfficientDynamics
Less emissions. More driving pleasure. colour, upholstery, colour, upholstery,
optional equipment, ... optional equipment, .. optional equipment, .. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed JOY IS THE BMW 3 SERIES CONVERTIBLE.
XX.XXX,XX EUR XX.XXX,XX EUR XX.XXX,XX EUR diam nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nos
BMW EfficientDynamics
Donts
trud exerci tation ullamcorper suscipit lobortis nisl ut aliquip. Less emissions. More driving pleasure.
BMW XXX BMW XXX BMW XXX JOY IS THE BMW 3 SERIES CONVERTIBLE.
BMW XXX BMW XXX BMW XXX XX/XX, xx.xxx km, XX/XX, xx.xxx km, XX/XX, xx.xxx km,
BMW EfficientDynamics BMW XXX BMW XXX BMW XXX
XX/XX, xx.xxx km, XX/XX, xx.xxx km, XX/XX, xx.xxx km, colour, upholstery, colour, upholstery, colour, upholstery, Less emissions. More driving pleasure.
colour, upholstery, colour, upholstey, colour, upholstery, XX/XX, xx.xxx km, XX/XX, xx.xxx km, XX/XX, xx.xxx km,
optional equipment, .. optional equipment, .. optional equipment, .. colour, upholstery, colour, upholstery, colour, upholstery,
optional equipment, ... optional equipment, ... optional equipment, ...
XX.XXX,XX EUR XX.XXX,XX EUR XX.XXX,XX EUR
XX.XXX,XX EUR XX.XXX,XX EUR XX.XXX,XX EUR BMW XXX BMW XXX BMW XXX optional equipment, ... optional equipment, .. optional equipment, ..
XX/XX, xx.xxx km, XX/XX, xx.xxx km, XX/XX, xx.xxx km,
XX.XXX,XX EUR XX.XXX,XX EUR XX.XXX,XX EUR
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet colour, upholstery, colour, upholstery, colour, upholstery,
dolore magn aliquam erat volutpat ipsum dolor sit ameonummy nibh euism. dolore magn aliquam erat volutpat ipsum dolor sit ameonummy nibh euism. optional equipment, ... optional equipment, .. optional equipment, ..
BMW
XX/XX, xx.xxxMustermann
XX.XXX,XX EUR XX.XXX,XX EUR XX.XXX,XX EUR BMW XXX BMW XXX BMW XXX
km, XX/XX, xx.xxx km, XX/XX, xx.xxx km,
BMW MUSTERMANN
Smith car dealership ltd. Dealer name BMW XXX BMW XXX BMW XXX
Anystreet 123
1234 Main Street
XX/XX, xx.xxx km, XX/XX, xx.xxx km, XX/XX, xx.xxx km, Musterstrae
colour, upholstery, 123 colour, upholstery, colour, upholstery,
optional equipment, .. optional equipment, .. optional equipment, ..
34534 Anycity
Cityname 12345
colour, upholstery,
MUSTERSTRASSE
colour, upholstery,
123
colour, upholstery,
12345
XX.XXX,XX Musterstadt
EUR XX.XXX,XX EUR XX.XXX,XX EUR
SMITH
optional equipment, .. optional equipment, .. optional equipment, ..
Tel.: 0987 7654 321
www.smith.com 12345
XX.XXX,XX MUSTERSTADT
EUR XX.XXX,XX EUR XX.XXX,XX EUR Telefon 012/345678900
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
A STRONG TEAM TELEFON 012/345678900
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magn aliquam erat volutpat ipsum dolor sit ameonummy nibh euism.
dolore magn aliquam erat volutpat ipsum dolor sit ameonummy nibh euism.
The address of the dealership The address may not appear in colour.
Dealer name Dealer name
Dealer logos may not be used on BMW The address may not be larger
1234 Main Street
Cityname 12345
1234 Main Street
Cityname 12345
communication materials. may not appear against a than the body copy.
colour background.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Price and dealer communication Version 1.2 | Last revised: April 2015 | Seite 42
Price and dealer
communication
PRICE COMMUNICATION IN BODY COPY.
,00
000 AT*.
ABRO/MON
Freude am Fahren
THE NEW BMW Z4 ROADSTER.
www.bmw.de
EU
Aboria sit fugit inveri cum voluptatio eatur, nemolor mod escipieni dolut volore endae. Ta nissit quiberum reribus pos apercius,
odipsapid evellup tistota tionsequam eturept atiates peliquas delicid quas quatur alicit, cone cuptas sum quae num voluptiunt. THE URGE TO MOVE.
Lower edge of the module to the upper AB 000,00 EURO/MONAT
THE NEW BMW Z4 ROADSTER.
000,00
Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH
headline or subheadline.
Musterstrae 000 Musterstrae 000 Musterstrae 000
00000 Musterstadt 00000 Musterstadt 00000 Musterstadt
AB EURO/MONAT
Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000
www.adresse.xy www.adresse.xy www.adresse.xy
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis
BMW 650i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu,
in g / km (kombiniert): 133-131. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim
The new
BMW X5 Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH
Musterstrae 000 Musterstrae 000 Musterstrae 000
00000 Musterstadt 00000 Musterstadt 00000 Musterstadt
BMW 650i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission
in g / km (kombiniert): 133-131. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt
000,00
Autohaus Mustermann GmbH Autohaus Mustermann GmbH
Musterstrae 000 Musterstrae 000
AB EURO/MONAT 00000 Musterstadt 00000 Musterstadt
Tel. +00 00 000-0000 Tel. +00 00 000-0000
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. www.adresse.xy www.adresse.xy
Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur
ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla
consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. Kraftstoffverbrauch in l/100 km (kombiniert): 8,14,5. CO2-Emission in
In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis g/km (kombiniert): 189119. Als Basis fr die Verbrauchsermittlung gilt der
pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen.
eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam
SPACE, ON EARTH.
lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius
laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper
000,00
www.adresse.xy www.adresse.xy www.adresse.xy
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Price and dealer communication Version 1.2 | Last revised: April 2015 | Seite 43
Price and dealer
communication
PRICE COMMUNICATION IN LIST AND TABLE FORM.
000,00 EUR
Tel. +00 00 000-0000
Lorem Ipsum 00 Monate
A FUSION OF ELEGANCE
www.adresse.xy
A FUSION OF ELEGANCE
www.adresse.xy
The price may not appear in colour.
AND POWER.
CONVERTS SKY
BMW 650i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kom-
biniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km (kombiniert):
In formats of A4 and smaller, the line THE ALL-NEW BMW 6 SERIES GRAN COUP.
133-131. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus.
Abbildung zeigt Sonderausstattungen.
the format based on this value (e.g. Aboria sit fugit inveri cum voluptatio eatur, nemolor mod escipieni dolut volore endae. Ta nissit quiberum reribus pos apercius,
odipsapid evellup tistota tionsequam eturept atiates peliquas delicid quas quatur alicit, cone cuptas sum quae num voluptiunt.
A3: 0. pt; A2: 1 pt). Angebot Kaufpreis Anzahlung Laufleistung Laufzeit Monatl. Rate
The new The new
BMW 5 Series BMW BMW 5 Series
Gran Turismo Gran Turismo
www.bmw.com Freude am Fahren www.bmw.de Freude am Fahren Lorem EUR XX.XXX, EUR X.XXX, XXX.XXX km XX Monate 000,00 EUR
000,00
www.bmw.de Freude am Fahren
THE MOST ADVANCED BMW 5 SERIES EVER. THE MOST ADVANCED BMW 5 SERIES EVER.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.
Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.
Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus.
Tables may not have a colour background.
Leasingangebot: Das neue BMW 4er Coup Leasingangebot: Das neue BMW 4er Coup
CONVERTS SKY
to Launch Control, the 326 hp M235i engine
Leasingsonderzahlung: 000,00 EURO Leasingsonderzahlung: 000,00 EURO literally gets up to speed at the press of a button:
Laufzeit: 00 Monate Laufzeit: 00 Monate From 0 to 100 km/h in just 4.8 seconds. Values www.bmw.com/
2series
Sheer
Driving Pleasure
that leave no room for debate. Experience driving
pleasure in the new BMW 2 Series Coup.
Ein Angebot der BMW Leasing GmbH. Stand 00/2000. Zzgl. 000,00 EUR fr Zulassung, Transport und berfhrung. Fahrzeug ausgestattet mit Automatic Ein Angebot der BMW Leasing GmbH. Stand 00/2000. Zzgl. 000,00 EUR fr Zulassung, Transport und berfhrung. Fahrzeug ausgestattet mit Automatic
INTO HEAVEN.
Getriebe. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Getriebe. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.
STAY NERVOUS.
Finanzierungsbeispiel: Das neue BMW 4er Coup Finanzierungsbeispiel: Das neue BMW 4er Coup
Autohaus Mustermann GmbH Autohaus Mustermann GmbH Angebot Kaufpreis Anzahlung Laufleistung Laufzeit Monatl. Rate Autohaus Mustermann GmbH Autohaus Mustermann GmbH
voluptua. At vero eos et accusam et justo duo
dolores et ea rebum. Stet clita kasd gubergren,
Musterstrae 000 Musterstrae 000 Musterstrae 000 Musterstrae 000 no sea takimata sanctus est Lorem ipsum dolor
000,00
sit amet. Lorem ipsum dolor sit amet, consetetur
00000 Musterstadt 00000 Musterstadt 00000 Musterstadt 00000 Musterstadt sadipscing elitr, sed diam nonumy eirmod tempor
Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000 invidunt ut labore et dolore magna aliquyam erat,
www.adresse.xy www.adresse.xy Lorem EUR 00,000, EUR 0.000, XXX.XXX km 00 Monate EUR www.adresse.xy www.adresse.xy
sed diam voluptua. At vero eos et accusam et
000,00
justo duo dolores et ea rebum. Stet clita kasd
gubergren, no sea takimata sanctus est Lorem
ipsum dolor sit amet.
Kraftstoffverbrauch in l/100 km (kombiniert): 8,14,5. CO2-Emission in Lorem EUR 00,000, EUR 0.000, XXX.XXX km 00 Monate EUR Kraftstoffverbrauch in l/100 km (kombiniert): 8,14,5. CO2-Emission in
g/km (kombiniert): 189119. Als Basis fr die Verbrauchsermittlung gilt der g/km (kombiniert): 189119. Als Basis fr die Verbrauchsermittlung gilt der
ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen. Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen.
Musterstrae 000 Musterstrae 000 Musterstrae 000
00000 Musterstadt 00000 Musterstadt 00000 Musterstadt
Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000
www.adresse.xy www.adresse.xy www.adresse.xy
BMW 650i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission
in g / km (kombiniert): 133-131. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt Prices in tables may not be more
than three times as large as the
Please note for the market adaptation: Each market
is responsible to add their local legal disclaimer
specifying all required technical details. Please
note that the model shown in this ad has an M
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Price and dealer communication Version 1.2 | Last revised: April 2015 | Seite 44
Price and dealer
communication
PRICE COMMUNICATION IN THE IMAGE AREA.
00000,00 EURO.
The BMW
6 Series Gran Coup
power that lies beneath. www.bmw.com
AND POWER.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
in bold.
Tel. 000 / 12 34 56 7
www.mustermann.de
HIDDEN DEPTHS.
colours and craftmanship are a sensuous wrapping for the power
that lies beneath. www.bmw.com
sing, the price should not constitute mus. Donec quam felis, ultricies nec, pellentesque eu, pretium
quis, sem. Nulla consequat massa quis enim. Donec pede
justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo,
Price communication in the subheadline without financial disclaimer. The new BMW 6
Series Convertible
Sheer
BMW 650i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kom-
biniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km (kombiniert):
133-131. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus.
Abbildung zeigt Sonderausstattungen.
www.bmw.com Driving Pleasure
The price can never be positioned in the image area and the white space at the same time.
BMW 650i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 BMW 650i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9
/5,7-5,4 / 4,5-4,6. CO2-Emission in g / km (kombiniert): 133-131. Als Basis fr die /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km (kombiniert): 133-131. Als Basis fr die
Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen. Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen.
The price communication in the subheadline It is not permitted to place more than one price
cannot be accentuated. in the subheadline.
Price communication in the body copy without a financial disclaimer.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Price and dealer communication Version 1.2 | Last revised: April 2015 | Seite 45
Price and dealer
communication
LAYOUT OPTIONS FOR TACTICAL CAMPAIGNS.
The all-new
AND POWER.
www.bmw.de Freude am Fahren
image space in tactical campaigns, its THE FIRST-EVER BMW 4 SERIES CONVERTIBLE.
Aboria sit fugit inveri cum voluptatio eatur, nemolor mod escipieni dolut volore endae. Ta nissit quiberum
Aboria sit fugit inveri cum voluptatio eatur, nemolor mod escipieni dolut volore endae. Ta nissit quiberum
reribus pos apercius, odipsapid evellup tistota tionsequam eturept atiates peliquas delicid quas quatur alicit,
cone cuptas sum quae num voluptiunt.
000,00
width of the CO2 legal disclaimer in
AB EURO/MONAT
000,00
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula
eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient
montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu,
000,00
aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae,
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus.
sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec,
ently of this.
pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, Autohaus Mustermann GmbH Autohaus Mustermann GmbH
Musterstrae 000 Musterstrae 000
AB EURO/MONAT vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis 00000 Musterstadt 00000 Musterstadt
pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean Tel. +00 00 000-0000 Tel. +00 00 000-0000 BMW
Ein Angebot der BMW Bank GmbH, Heidemannstrae 164, 80939 Mnchen fr die BMW 316i Limousine (UVP: 28.800 EUR, Leasingsonderzahlung: 1.990 leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, www.adresse.xy www.adresse.xy
EUR, Laufzeit: 36 Mon., Laufleistung p. a.: 10.000 km, Leasingrate einschl. monatl. Versicherungsprmie f. Kfz-Haftpflicht und Vollkasko von 29,99 EUR), gltig bei
Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH BMW 650i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert):
Abschluss eines BMW Plus Leasing V-Vertrages mit der BMW Bank GmbH bis 30.06.2013, Zulassung bis zum 31.10.2013. Stand 04/2013. Vertragspartner und 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km (kombiniert): 133-131.
www.bmw.de Freude am Fahren
Musterstrae 000 Musterstrae 000 Musterstrae 000
Risikotrger fr Versicherungsleistungen: ERGO Versicherung AG. Selbstbeteiligung: VK 1.000 EUR/TK 150 EUR. Zzgl. Fahrzeugabholung in der BMW Welt in 00000 Musterstadt 00000 Musterstadt 00000 Musterstadt
Mnchen zum Fixpreis von 595 EUR bzw. berfhrungskosten. Nur bei teilnehmenden BMW Partnern. Tel. +00 00 000-0000 Tel. +00 00 000-0000 Tel. +00 00 000-0000
www.adresse.xy www.adresse.xy www.adresse.xy
BMW 650i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km (kombiniert): 133-131.
A FUSION OF ELEGANCE
BMW
BMW
The all-new
BMW 6 Series www.bmw.de Freude am Fahren
Gran Coup
AND POWER.
www.bmw.de Freude am Fahren
Sheer
www.bmw.com Driving Pleasure
CONVERTS SKY
INTO HEAVEN.
CONVERTS SKY
THE FIRST-EVER BMW 4 SERIES CONVERTIBLE.
INTO HEAVEN. Aboria sit fugit inveri cum voluptatio eatur, nemolor mod escipieni dolut volore endae. Ta nissit quiberum reribus pos apercius,
odipsapid evellup tistota tionsequam eturept atiates peliquas delicid quas quatur alicit, cone cuptas sum quae num voluptiunt.
000,00
THE FIRST-EVER BMW 4 SERIES CONVERTIBLE. AB EURO/MONAT
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean
massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec
quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede
The sleek lines of the interior echo the dynamic elegance of the outside. The quality of the materials, mixed with complementary colours and craftmanship are justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae,
a sensuous wrapping for the power that lies beneath. www.bmw.com Aboria sit fugit inveri cum voluptatio eatur, nemolor mod escipieni dolut volore endae. Ta nissit quiberum reribus pos apercius, Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH
odipsapid evellup tistota tionsequam eturept atiates peliquas delicid quas quatur alicit, cone cuptas sum quae num voluptiunt. Musterstrae 123, Musterstrae 123, Musterstrae 123,
000,00
80000 Musterstadt 80000 Musterstadt 80000 Musterstadt
000,00
Tel. 000 / 12 34 56 7 Tel. 000 / 12 34 56 7 Tel. 000 / 12 34 56 7
www.mustermann.de www.mustermann.de www.mustermann.de
AB EURO/MONAT
BMW 650i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-
Emission in g / km (kombiniert): 133-131. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung
AB EURO/MONAT Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean
massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec
Ein Angebot der BMW Bank GmbH, Heidemannstrae 164, 80939 Mnchen fr die BMW 316i Limousine (UVP: 28.800 EUR, Leasingsonderzahlung: 1.990 quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec
EUR, Laufzeit: 36 Mon., Laufleistung p. a.: 10.000 km, Leasingrate einschl. monatl. Versicherungsprmie f. Kfz-Haftpflicht und Vollkasko von 29,99 EUR), gltig bei
Autohaus Mustermann GmbH Autohaus Mustermann GmbH Autohaus Mustermann GmbH
Abschluss eines BMW Plus Leasing V-Vertrages mit der BMW Bank GmbH bis 30.06.2013, Zulassung bis zum 31.10.2013. Stand 04/2013. Vertragspartner und
Body copy in the white space Body copy in the white space
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Price and dealer communication Version 1.2 | Last revised: April 2015 | Seite 46
OFFER LABELLING FOR
PRIORITY TOPICS.
Priority topics expand the BMW range, boosting the product com-
municated in the advertisement both emotionally and in terms of
information. By the same token, the priority topics are strengthened
by the relevance and values of the BMW brand and its products
both sides clearly benefit from added value.
The various offer labels are fixed wordings which follow clearly
defined design rules. They are only used if the contribution of the
priority topics is clearly evident.
The communication label is applied Communication label (left-aligned) Derivation of elements to regulate spacing in layouts
as standard to all communicative
measures of the BMW brand with a BMW
product reference or a reference to
BMW EfficientDynamics, providing a
product label (BMW eDrive products)
is not required. Communication label (right-aligned) x
www.bmw.de Freude am Fahren
1/4 x
23/40 x
guage version must be applied in
case of doubt.
x
The English-language version is
Please note for the market adaptation: Each market is responsible for adding utilised when producing multilingual
their local legal disclaimer specifying all required technical details. media or events.
BMW 235i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emi
(kombiniert): 133-131. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt Sonderau
Placement in the lower visual area Placement in the upper visual area
Donts The legal disclaimer may The legal disclaimer may not
BMW 235i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9
/5,7-5,4 / 4,5-4,6. CO2-Emission in g / km (kombiniert): 133-131. Als Basis fr die
Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen.
not appear above the appear below the label if the latter
communication is placed in the upper visual area.
label if the latter is placed BMW 235i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5
(kombiniert): 133-131. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeig
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Offer labelling for priority topics Version 1.2 | Last revised: April 2015 | Seite 49
Offer labelling for
priority topics
BMW EFFICIENT DYNAMICS PRODUCT LABEL.
The optional product label is applied Product label (left-aligned) Derivation of elements to regulate spacing in layouts
when a concrete automobile is
depicted. Ideally the communica- BMW
tion label should be used. In pure 235i 49 g CO/km 266 kW (362 hp)
product communication relating
to BMW products in which eDrive
technology is installed, the pro- Product label (right-aligned) x x
www.bmw.de Freude am Fahren
duct label is absolutely essential
so as to emphasise the benefit to the
customer by showing the specific 235i 49 g CO/km 266 kW (362 hp)
fuel consumption/emission and
performance figures.
1/4 x
23/40 x
235i 49 g CO/km 266 kW (362 hp)
Please note for the market adaptation: Each market is responsible for adding
their local legal disclaimer specifying all required technical details.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Offer labelling for priority topics Version 1.2 | Last revised: April 2015 | Seite 50
Offer labelling for
priority topics
LAYOUT PRINCIPLE AND SPACING.
PRODUCT LABEL.
BMW 235i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emi
(kombiniert): 133-131. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt Sonderau
Placement in the lower visual area Placement in the upper visual area
Donts The legal disclaimer may The legal disclaimer may not
BMW 235i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9
/5,7-5,4 / 4,5-4,6. CO2-Emission in g / km (kombiniert): 133-131. Als Basis fr die
Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen.
not appear above the product appear below the label if the latter
label if the latter is placed is placed in the upper visual area.
235i 49 g CO/km 266 kW (362 hp)
235i 49 g CO/km 266 kW (362 hp) in the lower visual area. BMW 235i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5
(kombiniert): 133-131. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeig
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Offer labelling for
priority topics
BMW CONNECTED DRIVE.
COMMUNICATION LABEL.
Communication label
When communicating BMW
ConnectedDrive, the EfficientDyna-
mics label may not appear at the
same time and vice versa. Term
BMW ConnectedDrive
Which priority topic is communicated
depends on the communicative
content. The EfficientDynamics prio- Claim
rity label always takes precedence.
Term
BMW ConnectedDrive
Claim
Dont
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Offer labelling for priority topics Version 1.2 | Last revised: April 2015 | Seite 52
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BMW CONNECTED DRIVE.
LAYOUT OPTIONS.
Positioning
The arc can be moved between the
second and fifth grid line but it may
not occupy half the format width nor
may it cross the halfway point.
The right-hand visual (outside the
arc) always contains text elements.
Positioning of the layout element between the second and fifth grid line
Donts
Text elements may not be placed on the left inside The arc may not be placed on the right-hand side. The arc may not be placed at the centre.
the arc.
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BMW CONNECTED DRIVE.
LAYOUT OPTIONS.
Flush left alignment of text elements Recommended layout: flush right text and Identity Modules at the left of the format
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BMW CONNECTED DRIVE.
SIZE AND PROTECTIVE SPACE.
4.5 x
Flush left
4.5 x
Flush right
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POSITIONING OF ADDITIONAL ELEMENTS IN
ADVERTISEMENTS.
A FUSION OF ELEGANCE
The BMW
6 Series Gran Coup
AND POWER.
www.bmw.com/
6series
Sheer
Driving Pleasure
there is more than one such element, THE ALL-NEW BMW 6 SERIES GRAN COUP. THE ALL-NEW BMW 6 SERIES GRAN COUP.
mutual spacing must be determined The sleek lines of the interior echo the dynamic elegance of the outside. The quality of the
materials, mixed with complementary colours and craftmanship are a sensuous wrapping for
the power that lies beneath. www.bmw.com
The sleek lines of the interior echo the dynamic elegance of the outside. The
quality of the materials, mixed with complementary colours and craftmanship are a
individually depending on the shape sensuous wrapping for the power that lies beneath. www.bmw.com
of the logo.
Ein Angebot der BMW Bank GmbH, Heidemannstrae 164, 80939 Mnchen fr die BMW 316i Limousine (UVP: 28.800 EUR, Leasingsonderzahlung: 1.990
BMW Group Corporate and Brand EUR, Laufzeit: 36 Mon., Laufleistung p. a.: 10.000 km, Leasingrate einschl. monatl. Versicherungsprmie f. Kfz-Haftpflicht und Vollkasko von 29,99 EUR), gltig bei
Abschluss eines BMW Plus Leasing V-Vertrages mit der BMW Bank GmbH bis 30.06.2013, Zulassung bis zum 31.10.2013. Stand 04/2013. Vertragspartner und
Risikotrger fr Versicherungsleistungen: ERGO Versicherung AG. Selbstbeteiligung: VK 1.000 EUR/TK 150 EUR. Zzgl. Fahrzeugabholung in der BMW Welt in
Identity department (BB-10). BMW 650i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4
Mnchen zum Fixpreis von 595 EUR bzw. berfhrungskosten. Nur bei teilnehmenden BMW Partnern.
/ 4,5-4,6. CO2-Emission in g / km (kombiniert): 133-131. Als Basis fr die Vebrauchsermitt- BMW 650i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km (kombiniert): 133-131.
lung gilt der ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen. Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen.
In a layout which is bled to the edge on four sides, no more than two labels/awards may appear Product-related commendations such as awards are placed in the visual, while all other elements
alongside each other. such as cooperation logos appear in the white space in price and dealer communication.
AB 000,00 EURO/MONAT
Ein Angebot der BMW Bank GmbH, Heidemannstrae 164, 80939 Mnchen fr die BMW 316i Limousine (UVP: 28.800 EUR, Leasingsonderzahlung: 1.990
EUR, Laufzeit: 36 Mon., Laufleistung p. a.: 10.000 km, Leasingrate einschl. monatl. Versicherungsprmie f. Kfz-Haftpflicht und Vollkasko von 29,99 EUR), gltig bei
Abschluss eines BMW Plus Leasing V-Vertrages mit der BMW Bank GmbH bis 30.06.2013, Zulassung bis zum 31.10.2013. Stand 04/2013. Vertragspartner und
Risikotrger fr Versicherungsleistungen: ERGO Versicherung AG. Selbstbeteiligung: VK 1.000 EUR/TK 150 EUR. Zzgl. Fahrzeugabholung in der BMW Welt in
Mnchen zum Fixpreis von 595 EUR bzw. berfhrungskosten. Nur bei teilnehmenden BMW Partnern.
BMW 650i: Kraftstoffverbrauch in l / 100 km (innerorts / auerorts / kombiniert): 6,0-5,9 /5,7-5,4 / 4,5-4,6. CO2-Emission in g / km (kombiniert): 133-131.
Als Basis fr die Vebrauchsermittlung gilt der ECE-Fahrzyklus. Abbildung zeigt Sonderausstattungen.
If there is more than one cooperation logo, this one appears at the
bottom left in the white space of the layout.
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CAPITALISATION OF SPECIAL BMW TERMS IN HEADLINES
AND BODY COPY.
EFFICIENT DYNAMICS
mixed case is used for BMW terms,
special model designations and EfficientDynamics
technologies.
iDRIVE iDrive
M DRIVE M Drive
BMW 5 SERIES GRAN TURISMO BMW 5 Series Gran Turismo
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Offer labelling for priority topics Version 1.2 | Last revised: April 2015 | Seite 57
CONTACT PARTNER.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Contact partner Version 1.2 | Last revised: April 2015 | Seite 58
FURTHER INFORMATION.
Identity Modules
Instruction for the Identity Modules and the brand claim.
BMW Brand Identity | Instruction for BMW Brand Design in promotional print media | Further information Version 1.2 | Last revised: April 2015 | Seite 59
What defines the value of the BMW Group and its brands? How does brand management
work? Why are customer orientation and Brand Behaviour a key success factor?
The answers to these questions are provided by the Brand and Customer Institute. After all:
powerful brands create values. However, it is you that bring them to life. For details see:
http://brand-and-customer-institute.bmwgroup.net