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The State of Compassion

Q3 2017 REPORT
The leader in Compassionate Crowdfunding since 2011* and
a Certified B Corporation, YouCaring has helped Americans
faced with hardship raise over $900 million to date. In contrast
to other crowdfunding providers, YouCaring does not take a
cut of each donation, but instead relies on voluntary donor tips
to fund operations.

YouCaring is uniquely positioned to spot trends in online giving


and this report is based on the rigorous analysis of aggregated
and anonymized data from almost 350,000 YouCaring
campaign profiles.

At the same time it shows the range and depth of Americans


compassion, it also highlights the increasing challenges of
a present marked by social, economic, and environmental
upheaval. While many fundraisers are launched by people
in need or those close to them, many others address larger
issues, raising funds for pressing social and environmental
causes. The results provide a unique snapshot into a cultures
generosity and its struggles.

*Compassionate Crowdfunding is online fundraising that ensures that more money


goes to those facing hardship, with a focus on personal, medical, and charitable causes.

THE STATE OF COMPASSION REPORT | PAGE 2


Americas Most
Compassionate Cities
and States

THE STATE OF COMPASSION REPORT | PAGE 3


AMERICAS MOST COMPASSIONATE CITIES AND STATES

Ten Most Compassionate Cities


(Largest YouCaring donation amounts per 1000 households, cities with 100,000+ population)

Q2 2017 Q3 2017

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THE STATE OF COMPASSION REPORT | PAGE 4


AMERICAS MOST COMPASSIONATE CITIES AND STATES

Ten Most Active Organizer Cities


(Most YouCaring organizers per 1000 households, cities with 100,000+ population)

Q2 2017 Q3 2017

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THE STATE OF COMPASSION REPORT | PAGE 5


AMERICAS MOST COMPASSIONATE CITIES AND STATES

Ten Most Compassionate States


(Largest YouCaring donation amounts per 1000 households, cities with 100,000+ population)

Q2 2017 Q3 2017

1. Washington 6. California 1. District of Columbia 6. Wisconsin


2. Colorado 7. Minnesota 2. Texas 7. New York
3. Massachusetts 8. New York 3. Colorado 8. Connecticut
4. Oregon 9. North Dakota 4. Massachusetts 9. California
5. New Jersey 10. New Hampshire 5. Washington 10. Illinois

  


  
 


 
  

THE STATE OF COMPASSION REPORT | PAGE 6


AMERICAS MOST COMPASSIONATE CITIES AND STATES

Ten Most Active Organizer States


(Most YouCaring organizers per 1000 households, cities with 100,000+ population)

Q2 2017 Q3 2017

1. District of Columbia 6. Washington 1. District of Columbia 6. Idaho


2. Oregon 7. Nevada 2. Texas 7. Washington
3. Alaska 8. Colorado 3. Oregon 8. Georgia
4. Maine 9. Missouri 4. Montana 9. Florida
5. Idaho 10. Arizona 5. Alaska 10. Oklahoma

  

 
 


 

 



 

THE STATE OF COMPASSION REPORT | PAGE 7


Rising Trends in
Fundraising Categories
and Demographics

THE STATE OF COMPASSION REPORT | PAGE 8


RISING TRENDS IN FUNDRAISING CATEGORIES AND DEMOGRAPHICS

Top Causes on YouCaring, Q3 2017

Medical Expenses Memorials & Funerals Pets & Animals

Kids & Family Nonprofits Emergencies & Disasters

Education & Schools Adoption Mission Trips

THE STATE OF COMPASSION REPORT | PAGE 9


RISING TRENDS IN FUNDRAISING CATEGORIES AND DEMOGRAPHICS

Top Ten Largest YouCaring Fundraisers of All Time

JJ Watt Ricky Martin Tim Duncan Ric Elias Gray Area Foundation
Houston Flood People of Puerto Rico 21 US Virgin Island Rebuild Puerto Rico for the Arts
Relief Fund Relief Fund Relief Fund Oakland Warehouse Fire
Relief Fund

Raised $37,068,042 | Not Active Raised $3,885,481 | Active Raised $2,701,525 | Active Raised $2,074,887 | Active Raised $924,820 | Not Active

Katia Luciani Summit PAL Family & Friends of Riley Deah Barakat & Ali Heydary - Christine DelGallo
Help Save Matthew! - Family of Fallen Officer The Riley Sandler Memorial UNC School of Dentistry & Fatal Arson Survivor Safyre
Aidez-nous sauver Matthew! Matthew Tarentino Foundation Syrian American Medical Terry and Family
Society
Syrian Dental Relief Fund

Raised $835,918 | Not Active Raised $600,100 | Active Raised $2,421,249 | Active Raised $533,144 | Not Active Raised $433,279 | Not Active

THE STATE OF COMPASSION REPORT | PAGE 10


RISING TRENDS IN FUNDRAISING CATEGORIES AND DEMOGRAPHICS

Trending Fundraiser Categories, Q3 2017

Medical fundraising is the fastest-


growing category on YouCaring and
within it, cancer fundraisers are
proliferating the fastest, up 67% year
over year.
  


Fundraisers for social justice causes


are up 34%.

Campaigns addressing gender


reassignment/transition increased by
78% year over year.

             

 


 


 
    

THE STATE OF COMPASSION REPORT | PAGE 11


RISING TRENDS IN FUNDRAISING CATEGORIES AND DEMOGRAPHICS

Trending Fundraiser Categories, Q3 2017

Indicative of issues with increasing


visibility in the media and public
awareness, the number of fundraisers
with immigration as a key topic
increased by 117%.

  

Those with climate change increased
by 112%, in the last year.

And fundraisers for fertility


treatments are up 36.5% yoy.

             

 


  
    

THE STATE OF COMPASSION REPORT | PAGE 12


RISING TRENDS IN FUNDRAISING CATEGORIES AND DEMOGRAPHICS

Gender Giving Gap by Age Bracket, Q3 2017

Women are, on average, two and a half


times more likely to donate money
   

to a YouCaring fundraiser than men,
with younger generations displaying a

    smaller gap between genders.

   Across age groups, the smallest gender


disparity in giving was for donors 1824,


one male for every 4 females.




   


The largest was for donors 55 and older,



  
one male for every 7 females.


  

  
  

    


     



 

THE STATE OF COMPASSION REPORT | PAGE 13


RISING TRENDS IN FUNDRAISING CATEGORIES AND DEMOGRAPHICS

Gender Giving Gap by State, Q3 2017

The smallest giving disparity between men and


4 18
women is in New York state, where almost a third 15 12 19
of likely donors are men. 5 14
4 4
7 3
10 11 9 9
5
The largest gender disparity is in South Carolina, 18
5
14 7
where for every 100 people who are likely to 5 6 9
5 3 6 18
donate money, only three are men. 6 18 3
6 9
3 14 6 8
6
6
9 32
5 14
9
10 4
23
7
4

GIVING DISPARITY BETWEEN GENDERS

Smallest Largest

THE STATE OF COMPASSION REPORT | PAGE 14


Methodology
The State of Compassion Report is based on rigorous analysis
of aggregated and anonymized data from over 350,000
YouCaring campaign profiles, which have raised over $900
million in donations on the YouCaring platform.

YouCaring never shares or passes out personally identifiable


information (PII) such as names, emails, or addresses. The data
provided is not a complete view of all US crowdfunding trends,
only those reflected on YouCaring.com.

About YouCaring
YouCaring has been the trusted leader in free online
crowdfunding since 2011. With a focus on Compassionate
Crowdfunding, YouCaring believes no one should have to
face hardship alone. Our users have raised over $900 million in
support of personal, medical, and charitable causes.

Unlike other crowdfunding sites, YouCaring does not charge


fundraisers a fee and relies on voluntary contributions from
donors to fund operations. As a Certified B Corporation,
YouCaring is committed to consumer advocacy and advancing
social good.

THE STATE OF COMPASSION REPORT | PAGE 15


Compassionate CrowdfundingTM

THE STATE OF COMPASSION REPORT | PAGE 16

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