Website Preliminary Analysis & SEO Proposal: Search Engine Optimization (SEO)

Website Preliminary Analysis
Report
&
SEO Proposal
http://www.Meryem.com/
Search Engine Optimization (SEO)
By
WildNet Technologies Pvt. Ltd

D-65, Sector-63
Noida-201301
India
Tel No- +91-120-4346247-4346248
www.wildnettechnologies.com
We are wild at work, at results too
Table of Content
1. About WildNet Technologies.………………….3

2. What is Search Engine Optimization ……….3
3. Search Engine Optimization Process ….. ….5
4. Website Preliminary analysis…………………..5
5. Website Traffic Analysis………………………….6
6. Page Rank Analysis………………………………..7
7. Cached Page in Search Engine…………………8
8. Alexa Ranking Analysis…………………………..9
9. Link Popularity Analysis…………………………10
10. Anchor Text Analysis…………………………….10
11. URL redirecting Check Analysis……………….11
12. Key-phrases selection Analysis……………….11
13. General Observation………………………………12
Preliminary site Analysis

WildNet Technologies
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About WildNet
Wildnet Technologies, a leading search engine marketing and Optimization Company. We offer a
complete range of search engine marketing services and packages. We incorporate the latest
techniques and methodologies to raise the rank of your web pages in search engine results. Our
services can help bring your website and product into the limelight and help your business grow
at an unprecedented rate.
Most web surfers’ look for product or service information through search engines and a high rank
is vital for visibility and business growth. It is believed that unless a site ranks among the top
twenty five on SERPs, the company is losing out on a potential market of online buyers.
>> Incorporated in January 2004

>> ISO 9001:2000 Quality certified company.
>> 75 % CAGR in terms of No. of clients.
>> 88% growth rate in terms of revenues.
>> Over 280 satisfied clients served in just 3 years
>> Team of 60 Professionals and growing
>> Geographic Reach: USA, Canada, Australia, UK, South East Asia.
>> Professional project management systems including the online project
management tool.
>> 67 % of repeat business & High customer retention rate
>> Clients of our agency clients secured with signing Up NDAs (Non-Disclosure
Agreement)
A brief-What is Search Engine Optimization?
With the internet dominating the business world, the need to have an impressive website has
increased among companies. Research shows that a fairly large amount of visitors, resort to
search engines for help when looking for information. Hence, a good positioning in the search

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engine result page (SERP) is imperative. Securing a good position with the search engines is not
a matter of chance or coincidence, but of thorough research and keen analysis.
Search engine optimization (SEO) is a process of bringing your website in the top search
engine ranking for a strategically defined set of keywords. SEO brings your website visible on the
internet in the top search engines (Google / Yahoo / MSN) results which are helpful in capturing
more clients / visitors.
Some of the Benefits of Search Engine Optimization & Marketing include:

• Increase and Improve Visibility
• Increase Targeted Traffic
• Increase Qualified Leads and Conversions
• Increase and Expand Market Share
• Increase Online Areas of Influence
• Increase Your Bottom Line
Our Search Engine Optimization Process and Deliverables
Following diagram outlines our SEO services that will be rendered during the term of the contract.
This package has been created after analyzing your website and understanding your requirement.
Our search engine optimization process can be described through as below
Off-Page Optimization
• Link Building
• Directory Submission
• Article Submission
Step 3 • Product Directory Submission
• Press Release
• Monthly Activity Report
On-Page Optimization
• Optimizing Title Tags & Meta Tags
• Optimization Site Directory and structure,
Step 2 Navigation
• Anchor Tag Optimization
• Existing Content Optimization
• Creation of new Optimized pages
• Image Optimization
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Site wide Factors

• Preparing a detailed SEO Strategy
• Basic Keyword Research and identification Step 1
• Competitors analysis and report preparation
• Site change implementation
• XML Sitemap
• RSS feeds
• Website Traffic Analysis
Why a Web Site Needs Search Engine Optimization

The increased visibility which results from a properly structured SEO optimization campaign
boosts your website's ability to be found by searchers seeking your services. This increase in
targeted traffic to your site greatly increases the likelihood of sales.
Website Analysis
Website traffic analysis
Business-to-Consumer/Retail Sites
this analysis is a broad method for companies to analyze their customers' behavior. The analysis,
which can help a clients analyze where they enter its site and where they exit.
Customer drop-off rates: According to Jupiter Research, 71 percent of sites do not analyze
customer drop-off rates, even though 66 percent of consumers reported having abandoned a
purchase while on a website. We use different analysis tools to determine their drop-off rate. In
order to improve it, we conduct usability testing to see where users have trouble maneuvering on
the site.
Content Sites
Loyalty index: Tracking the number of visitors and unique visitors to its site, as well as page
views—all of which are important to advertisers. Also track the top domains and vendors that are
visiting a site in order to show that it is attracting the right audience for advertisers.
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Customer satisfaction: we can analysis and gather important information about how users
navigate a website, but it can't explain how a person feels while they are doing it.
B2B Sites
Site performance: While all websites worry about how fast and easy their site is to use,
businesses are most demanding and impatient users of all. For example, collecting data on
metrics like, how long it takes to place an order.
User efficiency: Web analyst scours log server files for user patterns and trends. For example, if
users are searching for something too often.
Average time spent on system: In the past, consumer websites kept track of how long users
stayed on Shopping Cart their site, hoping to increase stickiness. Now, most Web managers—
especially those working on B2B sites—want to help users get on and off their sites as quickly
and painlessly as possible.
Page Rank
Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as
an indicator of an individual page's value. In essence, Google interprets a link from page A to
page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of
votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages
that are themselves "important" weigh more heavily and help to make other pages "important."
The Homepage of your site http://www.Meryem.com/ has five Page Rank 1
(On a scale of 1 to 10 where 1 is the least and 10 is the highest)
Important, high-quality sites receive a higher Page Rank, which Google remembers each time it
conducts a search. So, Google combines Page Rank with sophisticated text-matching techniques
to find pages that are both important and relevant to your search. Google goes far beyond the
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number of times a term appears on a page and examines all aspects of the page's content (and
the content of the pages linking to it) to determine if it's a good match for your query.
Cached Links
Google takes a snapshot of each page examined as it crawls the web and caches these as a back-
up in case the original page is unavailable. The cached content is the content Google uses to
judge whether this page is a relevant match for your query.
When the cached page is displayed, it will have a header at the top which serves as a reminder
that this is not necessarily the most recent version of the page. Terms that match your query are
highlighted on the cached version to make it easier for you to see why your page is relevant.
http://www.Meryem.com/ has 37 pages and almost all the pages are cached.
Alexa Ranking Tool
Alexa is a very powerful tool used to rank web site traffic. Find out how your web site traffic
stacks up against all your competitors! This is one of the most accurate available tools to find out
how well your site ranks up against millions of other sites on the Web.
These rankings are generally consistent with the amount of traffic they have.

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Reach for http://www.Meryem.com/:

Percent of global Internet users who visit this site
Yesterday 1 wk. Avg. 3 mos. Avg. 3 mos. Change
0.0002% 0.00004% 0.000035% -40%
Traffic Rank for http://www.Meryem.com/:

Alexa traffic rank based on a combined measure of page views and users (reach)
No data 1,710,463 2,850,766 1,057,030
Page Views per user for http://www.Meryem.com/:

The number of unique pages viewed per user per day for this site
5 4 4.2 3%
Website is under the 100,000 data of Alexa. But need to increase ranking
2,850,766 So far http://www.Meryem.com/:
Your per month traffic is satisfactory.

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Remember: "The lower the Alexa ranking number the more heavily visited the site.”
Some examples are: amazon.com (rank 14); weather.com (rank 64); cnn.com (rank 26);
google.com (rank 1); Yahoo.com (rank 2).
SEO Tools - Keyword Density
The keyword density tool is useful for helping SEOs achieve their optimum keyword density for a
set of key terms.
Keyword density is important because search engines use this information to categorize a site's
theme, and to determine which terms the site is relevant to. The perfect keyword density will
help achieve higher search engine positions. Keyword density needs to be balanced correctly (too
low and you will not get the optimum benefit, too high and your page might get flagged for
“keyword spamming”).
If the site is fairly well optimized, and has a focused theme, then the combined total number of
visitors from secondary variations of the main keyword phrase should be higher than the number
of visitors from your main phrase by itself.
The density of your key phrases is less than 4%.
Another yardstick can be that 20% of your search traffic reaches you through your primary
theme words. Another 20% through the sub theme words & their combos & the remaining 60% is
fractional.
A true pyramid keeps the keyword density on your pages in between 5-20% while optimizing.
The latest talking optimization based on keywords is that almost none of the things mentioned
above might apply as it is. You create text based on the end user perspective & optimize for 5-6
keywords per page.

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Link popularity check
Link popularity check is one of the best ways to quantifiably and independently measure your
website's online awareness and overall visibility. Simply put, link popularity refers to the total
number of links or "votes" that a search engine has found for your website.
This tools link popularity has been designed to help website owners find out who is linking to their
site, but also to give a useful benchmarking report to quickly show where you stand in
comparison to competitors and other major online players.
Here are some ideas for useful data you can gather using the Link Popularity tool:
1. Total number of pages in each search engines index that contains a link to your site,
including your own website.
2. Browse through the sites that are linking to you. This gives you a view of the volume and
quality of pages linking to you. It’s another way to view the sites that may be referring
traffic to you. Once you find out who is linking to you and where they are linking to, you
can understand the areas of your site that are performing well. You’ll also be able to
strategize ways to improve your reach and performance by knowing your audience.
3. How are your competitors performing in search engines? If they are performing well, you
can look at the sites that are linking to them to understand the places you need to
improve your visibility.
NO Search Engine No of Back Links

1 Google 1
2 MSN 0
3 Yahoo 34
Link Popularity of Site is needed to increase on all of search engine.

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Back Links Anchor Text
What are "backlinks"? Backlinks are links that are directed towards your website. Also knows as
Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of
that website. Backlinks are important for SEO because some search engines, especially Google,
will give more credit to websites that have a good number of quality backlinks, and consider
those websites more relevant than others in their results pages for a search query.
Quality backlinks is one of the most important factors in Search Engine Optimization.
It is not enough just to have a lot of backlinks,
It is the Quality of backlinks along with the Quantity that help you rank better in
Search Engines.
A backline could be considered as a Quality Backlink if

1. It links to your website with the keyword (key phrase) that you are trying to optimize for.
2. The Theme of the back linking website is the same as your website.
This tool help you determine the backlinks of your website and link text used by your backlinks to
Link to your website.
Result- the website has the Anchor text is negligible.
From the high SERPs points of view, the Anchor Text must be different so that it can attract
maximum traffic to your website with no of key-phrases as crawler friendly anchor text
methodology.
Search Engine Friendly Redirect Checker
A lot of us lose out on valuable search engine traffic due to incorrectly configuring our redirects.
It is very import that when a search engine comes to crawl your website it is able to follow any
redirects you have set up.
Suppose you have a website http://www.abc.com and you create a redirect such that whenever
any visitor types in the URL http://www.abc.com he is automatically redirected to
http://www.abc.com/widgets/, If the Search Engine is not able to follow the redirect it would
think that http://www.foo.com has NO contents, http://www.abc.com would end up ranking very
badly in search engines.
These tools help you determine if the redirect you have created is Search Engine Friendly.
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There is canonical issue i.e. site is live with both www. & non www. versions of the
URLs.
Key-Phrases Selection
This is the word- play to get into the mind of the user.
Our set of 25 to 30 keywords will be expanded to include singular-plural word combinations,

juxtaposing the same words in a different combination, using synonyms, building on the list of
words using Thesaurus & a good dictionary.
The ideal set of keywords/ key phrases is to come up with around 70-100 possible ways of
looking for that web site on the search engines (our key phrases)
Research on these variations of the sub theme keywords are actually combing up with the
combinations that are relatively un-optimized. At the end of this exercise we will have the ranked
list of keywords, which we can start optimizing for.
An extensive key-Phrase analysis report would be provided on request with a separate

excel sheet.
General observations:
When using Google to check for the competing pages through the SERP house the key phrase in
quotes. This will do the exact phrase searching for the phrase that we are optimizing for. We
found the following observation about site.
• Site is dynamic in nature, attractive for the crawler of search engines.

• Website could not index all pages with the crawler of search engines as Google, Yahoo and
MSN. Site need to compete its rival and other competitors having a higher PR (Page Rank)
to get a high SERPs in search engine.
• Website requires more link popularity. For achieving this purpose, we need to build natural
quality links.
• Less page known to search engine so need to get maximum pages cached.
• All sites require online SEO factor integrates with entire site as Meta tags, alt tags, anchor
text, title tags, image optimization……etc.
• LSI based SEO oriented Content will be required; website shows a lack of SEO oriented
content in website. So site requires new content, articles, press release drafted and
published.
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• Not highly targeted on search engines with organic result in past.

• The outgoing links from the home page or any other page of the site should be “No follow”
(in this case there are 6 outgoing links on home page).
• Robots.txt file not implemented yet. It should be implemented ASAP.
• About us link in the left hand navigation should be moved to the Header.
• More links can be added to the footer of the site.
• A lot of blank space available on the main template which can be used in a better way.
• Canonical issue should be resolved ASAP.
On first look these are the points,
Typically offline competition for the business & online competition are not equivalent. The client
needs to be driven out of this mindset. Online the competition for us depends on the key-phrases
that we choose rather then the industry or the competition chosen keywords.
A comprehensive analysis will be carried out as part of the SEO project.
Initial Site Analysis:
Website Analysis
Website Usability Checklist Ratings Comments
ACCESSIBILITY
Site load time OK N/A
Adequate text to background contrast OK N/A
Font size/spacing is easy to read OK N/A
Flash & add ons are used sparingly Found Flash found on the home page
Images have appropriate ALT tags OK N/A
Site has custom not found/404 page NO Should be created
IDENTITY
Company logo is prominently placed OK N/A
Tagline Makes Company's Purpose Clear OK N/A
Home page is digestible in 5 seconds OK N/A
Clear path to company information OK N/A
Clear path to contact information OK N/A
NAVIGATION

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Main navigation is easily identifiable OK Can Be Improved

Navigation labels are clear & concise OK Can Be Improved
We can add some more link
Number of buttons/links is reasonable OK
buttons to the Header & Footer
Not Clickable, Embeded in the
Company logo is linked to home page No
Flash
Links are consistent & easy to identify OK N/A
Site search is easy to access NO Needs to be created
CONTENT
Major headings are clear & descriptive OK Can Be Improved
Critical content is above the “fold” OK N/A
Styles & colors are consistent OK N/A
Emphasis (bold, etc.) is used sparingly OK N/A
Ads & pop ups are unobtrusive N/A N/A
Main copy is concise & explanatory OK N/A
URLs are meaningful & user friendly OK N/A
Competition Analysis
www.meryem.com www.psychicguild.com
Search Pages Link Pages Link Note
Engine Indexed popularity Indexed popularity
Google is still the
primary focus for
Google 37 1 64,500 75 SEO due to its
75%+ market
share.
Yahoo provides
little traffic, but is
Yahoo 45 34 38,936 20,928 still worthy of
consideration

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Microsoft have
struggled to make
any impact on the
search engine
MSN 3 0 13,200 27
market. All MSN
link searches are
currently disabled
by MS
Technical Check
Tests Result Note
Incorrect 404 headers can result in
search engines repeatedly spidering
404 headers OK invalid content
Site is live with both www. & non
Canonical URIs Found www. versions of the URLs.
Session IDs can cause spiders to get
stuck in spidering loop, and also
Session IDs N/A result in harmful duplicate content
328 Errors, 10 warning(s)

W3C validation Errors Present
Link Popularity Check
The below given chart shows a comparison of number of backlinks

that your site has vis-s-vis your top competitor

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80 25,000
70
20,000
60
50 15,000
Google Links
40
Yahoo Links
30 10,000
20
5,000
10
0 0
www.meryem.com
www.psychicguild.com
Search Engine Saturation Check

The below given chart shows a comparison of number of pages that
are indexed in search engines for your site vis-s-vis your top
competitor
70,000 14,000
60,000 12,000
50,000 10,000 Google Index
40,000 8,000
Yahoo Index
30,000 6,000
20,000 4,000 MSN Index
10,000 2,000
0 0
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Key Observations:
1. The site need more back links to compete with other sites ranking on
top positions. Though quantity of links is crucial, so is the quality. Links
should only be built from similar sites with good PR. Link building should
also be done over a period of time instead of sudden increase in
numbers.
2. Good quality, optimized content pages should be added to the site to

get search engine dominance. The content should also be syndicated
through high quality article submissions and RSS.
Wildnet suggestion http://www.Meryem.com/
I would suggest you to start from 40 key-phrases SEO Solution.
SEO Service Deliverables:
Following table outlines our SEO services that will be rendered during the term of the contract.
This package has been created after analyzing your website and understanding your requirement.
Check Mate 40 Package
Time Period 6 Months
Man Hours 560
Man Hour Rate $6.90
1st month Cost $900

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Following per month Cost $600

Site Wide Factors
Preliminary SEO Check Yes
Detailed SEO Strategy and Plan Yes
Number of Key phrases Optimized 40
Competitive Analysis Report Yes
Working with HTML source code Yes
W3C validation for Homepage Yes
Site changes implementation Yes
Google XML sitemaps Yes
RSS Feeds 50
Log File Analysis Yes

On Page Factors
Optimizing Title Tags and Meta Tags Site Wide
Robot.txt Optimization Yes

Optimizing Site Directory structure
and Navigation Yes
Image Optimization 100
Anchor Tag Optimization 100
Existing Content Optimization 100
Creation of new Optimized pages 50
Manual Link Request for website 1200

Off Page Factors
Link Building 80

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"No follow" links check Yes

Site Authority Creation Factors
Directory Submission 350
Article Submission 480
Product Directory Submission 75
Press Release 480

Technical
No. of pages to be optimized 50

Additional
Latest online Marketing trend
updating Yes
Analysis Reports
Monthly Activity Reports Yes
Email Support Yes

Level of personalized attention
Account Manager : No. of projects 1:1
Activities Explained:
o Business Analysis - A better understanding of the client’s business, objectives,

target customers, competition, and market competency is analyzed during this
phase. A thorough understanding of the business will also enhance our knowledge
about your target customers. Unique selling proposition will be thoroughly
understood including branding strategy.

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o Web Site Architecture Assessment - Our experts will conduct a detailed

analysis of your web site. We will go behind the scenes and examine the design,
flow and construction of the site from an optimization perspective. This is vital for
search engines such as Google who spider the web and rank sites based upon an
algorithm.
o Competitive Analysis - A thorough review of your competitors’ positions and
keywords is undertaken. This process is both enlightening and instrumental in
establishing a competitive advantage.
o Keyword Research & Analysis - This is a crucial stage that finalizes the
keywords capable of capturing qualified traffic. We help to determine the most
appropriate selection of keywords / phrases that should comprise your submission
list by researching search traffic patterns within the major search engines.
Relevant keywords are generally determined by understanding the clients. The
keyword finalization is followed by phrase positioning according to the competition
on search engines. The keywords that will generate the maximum qualified traffic
for your business are consistently monitored through our special techniques.
o Site Optimization - This is a vital phase to make the site Search Engine friendly.
We then work closely with the appropriate individuals within your company to
implement site modifications always adhering to white hat techniques that will
lead to greater prominence within those search engines. Section stage includes but
not limited to insertion of Meta tags, optimization of images, insertion of alt tags,
etc. The link structure of the website is also altered so as to make it friendlier for
the spiders to follow.
o Consultancy to eliminate the design Issues – There may be some design
issues that need to be carried out on the entire site. These issues do not come
under the scope of SEO project, these may be critical to the rankings. In such
changes, we will consult with you to establish how these changes will be carried
out.
o Quality Check – This involves the extensive quality check to make sure that all
the specifications in the optimization plan have been done. Various offline and
online software are used to make sure that the proved optimization standards are
met.
o Site Submissions - During this step, the website is systematically submitted to
various web directories and search engines. This step needs to be carried out using
manual submissions, keeping within the parameters set by various search engines
on the number of pages submitted per day and the type of websites to be
submitted.
o Link Popularity Campaign - includes researching websites which relate to but do
not directly compete with the client’s website and then exchange links with them.
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This is a very important step as more and more search engines are using link
popularity as one of the factors to determine the rank of a website.
o Site Monitoring & Maintenance - Search engine optimization is a process. This
step involves ranking observations, traffic trend observation and tweaking of the
website regularly so as to maintain the achieved rankings and further enhance
them.
Service Price
The SEO Solution cost and time duration has been mentioned in the table below
Time frame Cost

Time Period 6 Month
1st Month Cost 900 USD
Following Per Month Cost 600 USD
Reporting Structure
Total SEO Plan At the start

SEM Progress Report Monthly
Traffic Report Monthly
Link Building Report Monthly
Fee Structure
We charge monthly fee. We accept the payments through Paypal id and provide you a proper
invoice. Our Paypal id is payments@wildnettechnologies.com
You can also pay through our bank wire transfer.
Name of the account: Wildnet Technologies

Name of the Bank: Standard Chartered Bank
Current Bank Account no – 53005009027
Address: Brahm Datt Tower , Plot No – K3, Sector 18, Noida 201301
Swift Code – scblinbbdel
Routing no - 110036004
IBANN- GB41scbL60910457083521

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Invoice
We will provide you a proper invoice with different option e-mail, fax or courier as per your best
convenience.
Thanks and Regards,
Naveen Gupta
Online Marketing Manger
Wildnet Technologies Pvt. Ltd.

D-65, Sector-63
Noida-201301
India
Tel No- +91-120-4346247, 4346248
Aditya@wildnettechnologies.com
You can please add my id for any quick discussion.
Skype IM
MSN IM
Yahoo IM
Please visit our site for more Information.

*********************************
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Website Preliminary Analysis

Search Engine Optimization (SEO)

WildNet Technologies Pvt. Ltd

1. About WildNet Technologies.………………….3

Preliminary site Analysis

>> Incorporated in January 2004

A brief-What is Search Engine Optimization?

Preliminary site Analysis

Some of the Benefits of Search Engine Optimization & Marketing include:

Our Search Engine Optimization Process and Deliverables

Our search engine optimization process can be described through as below

Site wide Factors

Why a Web Site Needs Search Engine Optimization

Website traffic analysis

The Homepage of your site http://www.Meryem.com/ has five Page Rank 1

(On a scale of 1 to 10 where 1 is the least and 10 is the highest)

Alexa Ranking Tool

Preliminary site Analysis

Reach for http://www.Meryem.com/:

Traffic Rank for http://www.Meryem.com/:

Page Views per user for http://www.Meryem.com/:

Your per month traffic is satisfactory.

Preliminary site Analysis

SEO Tools - Keyword Density

The density of your key phrases is less than 4%.

Preliminary site Analysis

Link popularity check

NO Search Engine No of Back Links

Link Popularity of Site is needed to increase on all of search engine.

Preliminary site Analysis

Back Links Anchor Text

A backline could be considered as a Quality Backlink if

Result- the website has the Anchor text is negligible.

Search Engine Friendly Redirect Checker

Our set of 25 to 30 keywords will be expanded to include singular-plural word combinations,

An extensive key-Phrase analysis report would be provided on request with a separate

• Site is dynamic in nature, attractive for the crawler of search engines.

• Not highly targeted on search engines with organic result in past.

On first look these are the points,

A comprehensive analysis will be carried out as part of the SEO project.

Initial Site Analysis:

Preliminary site Analysis

Main navigation is easily identifiable OK Can Be Improved

Preliminary site Analysis

328 Errors, 10 warning(s)

Link Popularity Check

The below given chart shows a comparison of number of backlinks

Preliminary site Analysis

Search Engine Saturation Check

Preliminary site Analysis

2. Good quality, optimized content pages should be added to the site to

Wildnet suggestion http://www.Meryem.com/

I would suggest you to start from 40 key-phrases SEO Solution.

SEO Service Deliverables:

Check Mate 40 Package

Time Period 6 Months

Man Hours 560

Man Hour Rate $6.90

1st month Cost $900

Preliminary site Analysis

Following per month Cost $600

Preliminary SEO Check Yes