Useour Logo

visual UK logo

identity
if you
Region and Nation logo

Barnardo’s visual identity encapsulates a simple

and contemporary style and reflects our confident The logo is the essence of our brand, so it must
and challenging brand. This poster introduces the be integral to all our materials. Barnardo’s and
key principles to achieve consistent and impactful Believe in children are always fused together
materials across the organisation. and aligned left as above. Wherever possible the
logo functions as a call to action.
eg. Run the Flora London Marathon if you
Believe in children Barnardo’s.

Colour Typography
Font: URW Clarendon
Headline:
Walk the Black
Walk the URW Clarendon Reg.
Great Wall Great Wall 100% black
Same size and align left
if you if you with Believe in children

Pantone 376
Logo

To find out To find out

how you could walk 70% Black how you could walk
the Great Wall, the Great Wall, Information:
visit our website at visit our website at URW Clarendon Reg.
www.barnardos.org.uk www.barnardos.org.uk 70% black
Call us at Call us at
0845 2709900 0845 2709900
Lorem ipsum dolor sit amet,
consectetur adipscing elit, Body Copy:
sed diam nonnumy eiusmod
Our colour palette is green, white and black; additional tempor incidunt ut labore. URW Clarendon Light
et dolore magna aliquam 100% black
colours are restricted to the imagery and/or partnership erat vquat. Duis autem.
logos only. As per example above, full and 70% versions
of black can be used for emphasis/distinction. Always align the copy in this way; this creates
a striking and uncluttered look.
Please do not use any other version of Clarendon.

White Space Imagery

Leaflet
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www.barnados.org.uk/runs
Run the Lorem ipsum dolor
Flora sit amet, Flora London Marathon 2008
London consectetu Barnardo’s application form
Marathon Lorem ipsum dolor sit amet,
consectetur adipscing elit,
if you sed diam nonnumy eiusmod
tempor incidunt ut labore.
Name______________________________________Title___________________
_______
et dolore magna aliquam
erat volupat. Ut enim ad Home
minimum veniami effj egren address____________________________________________________________
quis nostrud exercitation
ullamcorpor suscipit laboris ___________________________________________________________________
nisi ut aliquip ex ea commodo ___________________________________________________________________
Application form consequat. Duis autem
______________
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exceptur sint harumd dereud _______
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Nam liber a tempor cum soluta
stias access potest fier eud How do you hear about us?
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et dolore magna aliquam
erat volupat. Ut enim ad minimum veniami effj egren quis nostrud
exercitation ullamcorpor suscipit laboris nisi ut aliquip ex ea
commodo consequat. Duis autem praesent
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Call us: 0208498 7408
Email:
events@barnados.org.uk
Visit our website:

Benchill
Surestart
Children
Centre

Leaflet Poster
(with sponsor’s logo)
London
East & South East

Shop
if you

www.barnardos.org.uk
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ut labore.et dolore
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volupat. Ut enim ad

Images can be cutout or cropped.

Whether photography or illustration,
it should be simple, strong and appropriate.
White space will reduce clutter and make
Avoid several images where one will do to
our communications easy to understand.
evoke a stronger reaction. The image should
Avoid unnecessary copy or borders on images
be striking, original and emotive.
as they detract from your main message.

Copy
Copy should be succinct and to the point.
Avoid repetition of ideas to keep the simplicity of
your message.
It is a legal requirement to include our charity numbers
on all our materials. The line should read: Barnardo’s
Registered Charity Nos. 216250 and SC037605.

These guidelines have been developed

to ensure we achieve visual consistency
across our materials. The structure still
allows for creativity to suit your own
needs and should always be used in all
our communications.
For full guidelines or for any
other enquiries, please contact
Karen Banks, Creative Manager,
on karen.banks@barnardos.org.uk
or 0208 498 7123.
Useour
visual
identity
if you