Rubric for Business Plan
BPTW 4012 (ENTREPRENEURSHIP TECHNOLOGY)
4 3
A-level qualities
Criterion (90100)
Overview / Describes and analyzes market very
Summary clearly and thoroughly; chooses
Description objectives that are most relevant and
states them clearly; mission statement is
very well stated and complete
Strategic Plan Strategic plan is complete and clearly
stated, including all of the following:
value chain, targeted segment(s), target
market, design offer, distribution plan,
and communication plan
Implementation: Describes marketing mix fully and well,
Description of including specifics of product/service,
Marketing Mix pricing, distribution tiers, media,
Customer Relationship Management
plan, and Management Information
System plan
Financial Presents detailed, realistic, and
Information appropriate financial information
including a budget and five-year
forecasts of costs and revenues
Plan Evaluation Identifies key performance metrics of
the business plan in a complete and
clear manner
Resources used to prepare plan are
Documentation
effectively used and are clearly
and support attributed
Writing demonstrates a sophisticated
Writing
clarity, conciseness, and correctness
mechanics
Comments/ Recommendations:
LECTURERS NAME :
DATE OF ASSESSMENT :
2 1 or 0
B-level qualities C-level qualities D- or F-level qualities
(8089) (7079) (6069 or below 60) Score
Describes and analyzes market well; Describes and analyzes market and states Does not describe and analyze market
objectives and mission statement are objectives and mission statement in an or does so poorly; fails to state
well stated adequate manner objectives and mission statement or
states them poorly
Strategic plan is almost complete, Strategic plan is somewhat complete, Strategic plan is not complete, including
including most of the following: value including some or many of the following: few or none of the following: value
chain, targeted segment(s), target value chain, targeted segment(s), target chain, targeted segment(s), target
market, design offer, distribution market, design offer, distribution plan, and market, design offer, distribution plan,
plan, and communication plan communication plan and communication plan
Describes marketing mix, including Describes marketing mix with some Does not describe marketing mix or
most of the specifics of omissions of specifics of product/service, does so poorly, omitting many or all of
product/service, pricing, distribution pricing, distribution tiers, media, Customer specifics of product/service, pricing,
tiers, media, Customer Relationship Relationship Management plan, and distribution tiers, media, Customer
Management plan, and Management Management Information System plan Relationship Management plan, and
Information System plan Management Information System plan
Presents specific, realistic, and Presents financial information that in some Does not present a budget and/or five-
appropriate financial information ways is not specific, realistic, and/or year forecasts of costs and revenues or
including a budget and five-year appropriate; the budget and/or five-year does so with many gaps
forecasts of costs and revenues forecasts of costs and revenues are not
complete
Identifies key performance metrics of Identifies key performance metrics of the Does not present an evaluation of the
the business plan in an above- business plan in an adequate manner business plan or does so in an
average manner incomplete or incorrect way
Plan is generally supported; Although attribution is present, some Attribution is missing, or sources given
attribution is mainly clear statements are unsubstantiated and the are poorly chosen
source of some ideas is unclear
Writing is accomplished in terms of Writing lacks some clarity or conciseness Writing is unfocused, rambling, or
clarity and conciseness and contains and contains some errors contains serious errors
only a few errors
Total: