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Sandhiprakash Bhide
Visionary IOT Leader, CTO/CIO and Strategist
Sandhiprakash Bhide
Agenda
1. IOT opportunity and key growth areas
4. Challenges to monetization
Analyst Prediction
Research Nester $724.2B by 2023 13.2% CAGR.
Juniper Connected IoT devices to reach 46B in 2021
Markets & Markets $883.55B by 2022, at 32.4% CAGR
Ericsson 28B connected IOT devices by 2021 at a CAGR of 23%
Cisco 26.3B devices/connections by 2020
IndustryARC Industrial IOT: $123.8B by 2021(CAGR of 21%)
Rockville Research IOT Transportation: Market growth at 18% CAGR by 2020.
Mind Commerce Smart Home: $133B by 2021 (CAGR of 27.2%)
Analyst Prediction
Markets and Markets IOT agriculture: $18.45B by 2022 (13.% CAGR)
IOT healthcare: $136.8B by 2021 (12.% CAGR). Patient
monitoring application segment is expected to maintain its lead
Allied Market Research position with $72.7 billion by 2021
Markets & Markets IOT Buildings: $3.408B by 2022 (24.99% CAGR)
Markets & Markets IOT Security: $7.90B in 2016 to grow at 36.1% CAGR by 2021
Insight Partners: Global Smart Lighting: $51.05B by 2025 at CAGR of 17.1%.
Scalar Market Research Wearable: $71.23B by 2021 at 18.9% CAGR.
Source: The Internet of Things: Mapping the value beyond the hype, McKinsey Global Institute, June 2015
Top 4 Key IOT Growth Areas
Industry 4.0 Cities:
Operations management Smart parking
Inventory control Structural health of buildings, bridges and
Operator health hazard and safety monuments
Warehouse management, material flow, fast Noise map of urban area, traffic congestion,
stock rotation, order systems, movement for route optimization for vehicles/pedestrians
goods, understanding time in transit Weather/traffic adaptive smart lightning,
Security, theft prevention micro-weather mapping,
Prevention of rotting food, maintain Waste management and route optimization
freshness of trash collection routes
Monitoring, reporting, analysis, prediction, Public health/safety, resource management,
and prevention intelligent commuting
Component Comms Platform Equipment SW OEM, Service Systems Consultants End Users
OEM Module ODM, OEM App, MW, Providers Integrators Customer
OEM Gateways Analytics
Source: Monetizing the Internet of Things: Extracting Value from the Connectivity Opportunity, CapGemini Consulting 2014 GERSON LEHRMAN GROUP, INC. ALL RIGHTS RESERVED.
HW Premium
Monetization: Smart End Node integration
Standby 32 KHz quartz Electronic RFID Hearing Miniature FM Transceiver PALM,MP3 GSM P laptop Bicycle P desktop
oscillator watch or Tag aid Receiver Bluetooth lightning
calculator
Monetization: Data
Higher Monetization
Wisdom
Knowledge
Information
Sensors Data
Monetization: Analytics
Recurring revenue will be the dominant monetization model for the IoT, hence the
customer experience is of paramount importance.
2014 GERSON LEHRMAN GROUP, INC. ALL RIGHTS RESERVED.
Business Models for services
1. Build a single device model that contains all capabilities and capacity then
license those areas that customer wants, and enable/configure remotely
2. Monetize each part of the SW Stack
3. Device upgrades, OTA SW upgrades/licensing to produce recurring revenue.
4. Enter new markets by rearranging and reconfiguring IP blocks/features
5. Subsidize devices and recover through recurring revenue
6. Personalization of applications to users needs
7. Usage data to drive new service
Recurring revenue will be the dominant monetization model for the IoT, hence the
customer experience is of paramount importance.
2014 GERSON LEHRMAN GROUP, INC. ALL RIGHTS RESERVED.
Challenges for monetization
Sandhiprakash Bhide