Академический Документы
Профессиональный Документы
Культура Документы
Mahesh Murugesh
Mathews Varghese
Milan Agarwal
Moninthar Nayak
Nitin Deshmukh
Rajitha Naik
About Asian Paints
5. Most renowned brand in Indian Paint Industry & its strong customer focus and innovative-spirit
has made it market leader since 1968.
6. Superior technologies deployed to achieve maintain the competitive edge for eg. Supply chain
management system that integrates plants, regional distribution centers, outside processing centers
etc. hence they have strongest supply chain system with
7. They have maintained their brand name and increased awareness by unique ways of advertising
and roping in celebrities like Saif Ali Khan.
8. The company has strong financials.
Weakness:
1. Limited market share in industrial paints segment with Kansai
Nerolac and Akzonobel giving stiff competition.
2. In decorative paints Industry Customer tastes and perceptions
change very fast and products may become obsolete with change in
trends, hence production planning and inventory problem.
Opportunities:
1. Big an international standard paint company it should look for
more opportunities abroad
2. There is a good scope for growth especially in industrial paints
category
3. Needs to have more focus on Automobile industry in industrial
paints segment
4. Competitors are going for Hi-tech process and Asian paints with
good financial and intellectual capital can go for hi-tech.
Threats:
1. Growth prone to slowdown effects
2.Stringent Government rules and regulations regarding the quality of
products and manufacturing facilities as Environment policies are
given more emphasis
3.Raw material scarcity and volatlility in prices.
5C Analysis
Climate(PEST Analysis)
Political Factors:
India is the largest democracy in the world
The Government is federal public
Political situation is more or less stable in nature
Export oriented economy
Economic Factors
Market based Economy
Second fastest growing economy in world
Third largest in terms of purchasing power
Introduction of FDI in new sectors
PEST Analysis
Social Factors
India, second largest populated in world
Rise in price of raw material
Import of raw material
Technological Factors:
Emerging IT sector
Modernization of paint like water proof, Teflon, creative colors
Lead free paints
Company
Parent Company Asian Paints
Tagline/ Slogan Merawala blue; Har ghar kuch kehta hai ki ;Ask Aparna
STP
3. Needs to have more focus on Automobile industry in industrial paints 0.1 3 0.3
segment
4. Competitors are going for Hi-tech process and Asian paints with good 0.15 4 0.6
financial and intellectual capital can go for hi-tech processes.
THREATS 0
1. Growth prone to slowdown effects 0.15 3 0.45
2. Stringent Government rules and regulations regarding the quality of 0.1 3 0.3
products and manufacturing facilities as Environment policies are given
more emphasis.
0.12
0.1
0.08
0.06
0.04
0.02
0
94% 6%
Revenue Percentage
INTERNAL ANALYSIS - IFE Matrix
Strengths Weight Rating Weighted Score
1. The largest paint company in India and third largest company in Asia 0.05 3 0.15
2. They have over 50% of market share and are clear leaders in decorative paints 0.15 4 0.6
industry.
3. They operate in 19 countries and have 26 manufacturing facilities providing 0.1 3 0.3
service to 65 countries all over the world.
4. Asian paints has strong international presence with its four 4 subsidiaries; 0.15 3 0.45
Berger International Limited, Apco Coatings, SCIB Paints and Taubmans.
5. Most renowned brand in Indian Paint Industry & its strong customer focus and 0.05 4 0.2
innovative-spirit has made it market leader since 1968.
6. Superior technologies deployed to achieve maintain the competitive edge. 0.1 4 0.4
7. They have maintained their brand name and increased awareness by unique 0.15 3 0.45
ways of advertising and roping in celebrities like Saif Ali Khan.
8. The company has strong financials. 0.05 4 0.2
Weakness
1. Limited market share in industrial paints segment with Kansai Nerolac and 0.1 2 0.2
Akzonobel giving stiff competition.
2.In decorative paints Industry Customer tastes and perceptions change very fast 0.1 3 0.3
and products may become obsolete with change in trends, hence production
planning and inventory problem.
3.25
INTERNAL ANALYSIS - BALANCED SORECARD
OBJECTIVES1 Measures SCORE Remarks
Financial Operating Profit, 22 1,950(13-14) , 1,673(12-13) in Crores
Perspective Profit after Tax, 1,218(13-14) , 1,113(12-13) in Crores
Cash generation from operation 1,813(13-14) , 1,484(12-13) in Crores
Customer Product offering, 16 1.High level of service quality and product innovation.
Perspective Service offering, 2.Level of service is the same for all customers.
Relationship, 3.Easily accessible to the general public.
Brand image. 4.Constant publicity and innovation helps in strengthening
relationship.
Business Integrated IT enabled operation 18 1. Constantly pursuing its goal of technological up gradation
Process system. in a cost-effective manner for delivering quality customer
Perspective Maximum utilization of services ; service.
Increased efficiency and profit 2. Maximum utilization of services with controlled expense
margin. and losses.
Learning and Study and Improve the range of 15 1.Staff skills were improved by providing them appropriate
Growth business activity and customer base. training.
Perspective 2.Improved employee productivity lead to diversify customer
base and customer satisfaction.
TOTAL 71
BCG MATRIX of INDIAN PAINT INDUSTRY
STAR QUESTION MARK
High
Synthetic enamel