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MOBILE
NEWSFEED IS THE
BIG OPPORTUNITY
FACEBOOK VIDEO NOW
REACHING MORE THAN
90%
OF FACEBOOK USERS
90 MILLION ARE WATCHING VIDEO
PEOPLE IN THE US ON MOBILE DEVICES
THE DIFFERENCES BETWEEN ACTIVE & PASSIVE
ABC
BUT MOVED TOWARD A MORE FLEXIBLE TEMPLATE
(Choosing a few creative elements per box)
Vertical Newsfeed
No Sound Autoplay
Viewing Environment
7X INCREASE IN
IMPRESSIONS OF
8PTS. INCREASE IN THOSE WHO
AD RECALL WATCHED
THROUGH THE KEY
MESSAGE
Source: Facebook Brand Lift. 11 North American campaigns, Dec-March 2015-2016. Statistical significance tested at 90% confidence: Delta is the difference between those exposed to the optimized creative and those exposed to the TVC creative on Facebook.
CASE STUDY 2:
WELLS FARGO
WHAT WE DID
Source: Facebook Brand Lift. 11 North American campaigns, Dec-March 2015-2016. Statistical significance tested at 90% confidence: Delta is the difference between those exposed to the optimized creative and those exposed to the TVC creative on Facebook.
WHAT WE LEARNED
PROVIDING OPTIONS ALLOWS CREATIVE TEAMS
TO COME BACK WITH CREATIVE SOLUTIONS
THAT WORK FOR EACH INDIVIDUAL VIDEO