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Affiliated to Guru Gobind Singh Indraprastha University, Delhi PSP Area, Plot No. 1, Sector 22,
Rohini Delhi 110086
ACKNOWLEDGEMENT
A formal statement of acknowledgement will hardly meet the ends of justice in the matter of
expressing my deep sense of gratitude and obligation to all those who helped me in the
completion of this project report.
The past six weeks working on this project under the guidance of my Project Leader and Guide
has greatly influenced my way of thinking towards facing the challenges during day-to-day
development of this project. This will help me a lot in future as I move further ahead in my
professional life in the days to come.
I am especially indebted to my Project Manager, Mrs. Shikha Sharma ,without whose precious
time & expert guidance, the project would not have taken the current shape. His guidance and in
depth knowledge of Marketing concepts have boosted my confidence to complete this project
successfully. He made the intricacies of the existing project clear to me. He deserves special
thanks for his technical guidance throughout the project.He was highly supportive to develop this
project.
Last but not the least I would also like to express my gratitude to Vansh employees and all my
friends who helped me a lot throughout this project.
Kavyansh Maini
TABLE OF CONTENTS
CERTIFICATE I
ACKNOWLEDGEMENT II
1 INTRODUCTION 1
6 FINDINGS 43
7 CONCLUSION 44
BIBLIOGRAPHY 46
ANNEXURES ,CERTIFICATES AND TEST REPORT 47
CHAPTER 1
INTRODUCTION
CHAPTER 2
PROFILE OF THE ORGANISATION
CHAPTER-3
OBJECTIVES OF THE STUDY
CHAPTER-4
LITERATURE REVIEW
CHAPTER-5
DATA ANALYSIS AND INTERPRETATION
CHAPTER 6
FINDINGS
CHAPTER-7
CONCLUSIONS
CHAPTER-8
RECOMMENDATION AND SUGGESTIONS
ANNEXURE
Questionnaire
Dear Respondents,
Yes
No
2. How many brands of LED LIGHTS you sell?
1
2
3
4
Any Other ...............................................
3. Which brand of LED LIGHTS frequently sells at your counter?
Vansh
Philips
Crompton
Any Other
4. What do you feel about service of the Vansh Company?
Very good
Good
Average
Poor
Very Bad
5. Do you agree with the price of Vansh LED LIGHTS is competitive?
Strongly Agree
Agree
Disagree
Strongly Disagree
Cant Say
6. The promotional activities of Vansh Company are
Very Good
Good
Average
Poor
Very Bad
7. In your opinion the new adjustment policy of LED LIGHTS in the form of
7% less in bill is.
Useful
Useful to some extent
Wasteful effort
Cant Say
8. What type of products do you want to sell?
Quality Products
Guarantee Products
Any Other ..
9. Availability of LED LIGHTS in the market.
Always available
Occasionally Available
Occasionally unavailable
Always unavailable
Cant Say
10. Your suggestions for improving the quality of Vansh LED LIGHTS
..
Personal Profile
Name
Age ..
Address ..
.
Phone/Mobile.No .
Place
SIGNATURE
Date.
Questionnaire
Dear Respondent
Peer Group
Family Member
Media
Any other ..
2. In your opinion the most influential media to advertise is..
Newspaper
Television
Radio
Any Other
3. The quality of vansh LED LIGHTS is
Very good
Good
Average
Poor
Very Bad
4. The price of vansh LED LIGHTS
Very High
High
Normal
Low
Very Low
5. In your opinion the brand image of Vansh LED LIGHTS is
Very Good
Good
Average
Bad
Very Bad
Save electricity
Durability
Brand Name
Eco Friendly
Any Other .
....................................................................
Quality
Price
Guarantee
Any Other
Personal Information
Name ..
Age .
Address .
..
Phone No .
Place
SIGNATURE
Date
CERTIFICATES
TEST REPORT