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On
Business Plan
In
Restaurant Business
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1. Business Plan
A business plan is a formal statement of a set of business goals, the reasons why they are
believed attainable, and the plan for reaching those goals. It may also contain background
information about the organization or team attempting to reach those goals.
The business goals being attempted may be for-profit or non-profit. For-profit business plans
typically focus on financial goals. Non-profit and government agency business plans tend to
focus on service goals, although non-profits may also focus on maximizing profit. Business plans
may also target changes in perception and branding by the customer, client, tax-payer, or larger
community. A business plan having changes in perception and branding as its primary goals is
called a marketing plan.
Operational plans describe the goals of an internal organization, working group or department.
Project plans, sometimes known as project frameworks, describe the goals of a particular
project. They may also address the project's place within the organization's larger strategic goals
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Externally
Externally focused plans target goals that are important to external stakeholders, particularly
financial stakeholders. They typically have detailed information about the organization or team
attempting to reach the goals. With for-profit entities, external stakeholders include investors
and customers. External stake-holders of non-profits include donors and the clients of the non-
profit's services. For government agencies, external stakeholders include tax-payers, higher-level
government agencies, and international lending bodies such as the IMF, the World Bank, various
economic agencies of the UN, and development banks.
Internally
Internally focused business plans target intermediate goals required to reach the external goals.
They may cover the development of a new product, a new service, a new IT system, a
restructuring of finance, the refurbishing of a factory or a restructuring of the organization. An
internal business is often developed in conjunction with a balanced scorecard or a list of critical
success factors. This allows success of the plan to be measured using non-financial measures.
Business plans that identify and target internal goals, but provide only general guidance on how
they will be met are called strategic plans.
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How Business Plans are Used
Venture Capital
Business plan contests - provides a way for venture capitals to find promising projects
Venture capital assessment of business plans - focus on qualitative factors such as team.
Public Offerings
Within Corporations
1. Fundraising
2. Total Quality Management
3. Management by Objective
4. Strategic Planning
5. Education
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Objective of Business Plan
1. To continue our strategy of controlled growth and through improved management to
continue to increase our net margin
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17. To help banks and others who might lend us money.
18. Starting international operations.
Ms Rehma akhter the course instructor of the Entrepreneurship Development (Mgt 346) has
assigned the students of Spring Semester 2011 (9th semester) to prepare a business plan. This
business plan is a part of our course. She has approved our topic on Restaurant for our business
plan.
Methodology
This is a business plan to establish a restaurant business. Now a day, restaurant business is a
popular business in Bangladesh. Restaurant business is also a profitable business because
people use to visit restaurant in every special day of his/her life. Our business plan is prepared
by the queries of several restaurant customers & other restaurants managers. Some surveys
have been conducted and some interviews were taken.
Limitations
2. Introduction of the
Restaurant
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Ownership: It is a partnership business firm consisting of two dynamic partners, who are
willing to share the capital, profits, and losses of the business equally.
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2. Md. Mahadi Hasan
Vision:
Our vision is to capture the restaurant business in Bangladesh & become the highest ranking
restaurant.
Mission:
To sell delicious and remarkable food and drinks. The food and drink we will sell, meets
the highest standards of quality, freshness and seasonality.
To have every customer who comes through our doors leave impressed by New & Tasty
and excited to come back again.
To create and maintain a restaurant that is comprehensive and exceptional in its
attention to every detail of operation.
To provide all who work with us a friendly, cooperative and rewarding environment
which encourages long- term, satisfying, growth employment.
To keep our concept fresh, exciting and on the cutting edge of the hospitality and
entertainment industry.
To use our restaurant to improve the quality of life in the Dhanmondi region.
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Goal:
Basement
The basement is mainly for car parking. There will be a room facility (including bath room) for
the security guards the basement will be allocated almost 2500 sqft. This area can hold almost
150 cars. The generator will be place in
basement which will not annoy the
customers with sounds & smells. There will
be also a lift access to the basement so
that, the customers can easily
communicate to car parking.
Ground floor
1st floor
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This floor will be highly decorated with musical instruments. This floor can hold 100 customers.
There will be also a playground for the children. Fresh room is also available in there.
2nd floor
This floor provides a large space which is specially decorated for parties. This floor can hold 120
customers. The special buffet order will be served in this floor.
3. Partnership Agreement
3. The type of the business is a restaurant business & the investment requirement is
total amount tk. 13,87,41,025.
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3. The amount of investment by each partners are as follows:
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Name of Partners Share
Md. Mahadi Hasan 60
Md. Tawhed Been Mosleh 40
Mahdi
Tawhid
5. Each partner can draw 65% of their income and remaining 35% will go to retained
earnings.
8. Each partner has a chance to write down, the name of his authorized nominee (Wife,
children, or third party). If anyone become disabling or incase of death, the authorized
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people will get the amount of the invested money. As well as this contract will be
broken down. The third party will not be treated as a partner.
9. If anyone become accuse of doing a bad situation, he must be punished based on the
intensity of the impact. If it is high, he should be expelled from the business and this
contract will be isolated.
10. Any partner, who wants to leave, has the right to transfer his ownership to another
person, who is capable enough.
11. The rights of partners, and the relations of partners to one another, are determined
by the agreement of the partners.
12. Conduct of business: Every partner shall have the right to take part in the conduct of
the business section 12 (a).
13. Equality of profits: The partners are entitled to share equally in the profit earned.
-Sec.13 (b).
14. Every partner has some right to act on behalf of the firm. He has express and
implied authority.
15. A partner has the right to get the firm dissolved under appropriate circumstances.
Upon dissolution, the partners have the right to get accounts of the firm and surplus
assets according to their shares.
17. Right to share profits after retirement: If after retirement, the continuing partners
carry on the business of the firm with the property of the firm the out going partner is
entitled to get share of profits or 6% per annum of his share of the property of the firm,
at their option. Sec-37.
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18. New & Tasty restaurants partnership agreement will be registered by the
authorized register.
19. Before doing this, New & Tasty restaurant will complete the licensing requirement
by the concerned authority.
20. All sorts of products price of New & Tasty restaurant will be enlisted to sales tax as
far the requirements of government regulation.
21. All individuals of this partnership business are liable for payment of income tax by
maintaining government regulations in regarding sector.
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Signature
Signature
4. Analysis of the Restaurant
Location
1. Our Restaurant will be located in Dhanmondi 11/A, Dhaka-1207. Because most of the
school, university, banks, hospitals, shopping malls situated in Dhanmondi. Also
Dhanmondi is a residential area & many companies are situated here. The
transportation facilities are also easy in Dhanmondi.
2. We are buying 3000 sqft area for our New & Tasty
Restaurant. 1 basement is for Parking Lot which can
hold approximately 150 cars. Our restaurant is
consisting of 2 floors & can hold almost 300 people.
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Reason for choosing Dhanmondi location:
There are also many companies situated in Dhanmondi & many different people
come to work in this place.
The Abohany Club is very popular in Bangladesh, many foreign players use to visit
this club for playing or, practicing.
There are many hospitals in Dhanmondi such as, Labaid, Medinove, Bangladesh
Medical, IBNE Sina, City Hospital, Womens & Chilrens Hospital & also the largest
hospital Square is located very near to the Dhanmondi.
Dhanmondi is a heart of shopping mall, in recently the shopping mall grown hugely.
Shopping mall such as, A.R.A Plaza, Rifles Square, Prince Plaza, Metro Shopping Mall,
Rapa Plaza, Shankar Plaza, Almas, Meena Bazar, A.R.Plaza, Nandon, ETC, PQS, Genetic
Plaza are located in Dhanmondi.
Former Secretary and Ambassador Mr M Zamir noted that about 40 years ago only
one thousand families used to live in Dhanmondi whereas now about 20 thousand
families live in this area (2002 reports).
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Considering all these factors, Dhanmondi has many prospective customers & it is a
perfect place for a restaurant business.
Publicity
Our Restaurant will be located in Dhanmondi 11/A, Dhaka-1207. Because most of the
school, university, banks, hospitals, shopping malls situated in Dhanmondi. Also
Dhanmondi is a residential area & many companies are situated here. The
transportation facilities are also easy in Dhanmondi.
We are offering musical instrument in New & Tasty Restaurant. We provide Party
facilities, violin play in occasionally.
We are also providing home delivery. People can order different food items via
telephone, e-mail. We will also have an internet domain of our restaurant.
We will advertise our restaurant via TV media, radio media, newspaper, magazine,
internet, banner, and billboard.
We have some sales promotion offers, such as, discount for food packages, free mineral water
on launch packages, discount for djuice users, discount for Grameen Phone employees
Advertising
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Advertising is any paid form of non personal presentation and promotion of ideas, goods, or
services by an identified sponsor.
Informative advertising aims to create awareness and knowledge of new products or new
features of existing products.
Our Restaurant business is open a new venture, so we are decided to the Informative
advertising from four advertising objective.
Our advertising massage is our food quality is better than other restaurants food quality and we
are based on customer satisfy.
Advertising media:
Media choosing is the most effective for New & Testy is to choose the advertising media,
which are the advertising outlets, including newspapers, television, direct mail, radio,
magazines, newsletters, brochures, telephone, internet, billboards and outdoor displays.
1. Newspapers:
Newspaper advertising is flexibility, timelines, good local market coverage, broad acceptance
and high believability. Newspapers allow us to reach audiences from small local communities to
national readerships in the millions. So newspaper is the best media for our New & Testy
Restaurant. The newspaper that will be used for New & Testy are Daily Prothom Alo, The
Daily Star, the Daily Jugantor, Daily Naya Digonto, Daily Ajker Kagoj, DailyJanakantho , Daily
Inqilab, Bangladesh Observer, Daily Independent and Daily New Nation.
2. Television:
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Television media is the most favorite and powerful advertising media for any product.
Television advertising is combines sight, sound, and motion, appealing to the senses, high
attention & high reach. Although the Television Media is very
expensive but if we calculate the reach of the message, then
the cost will be lower for per person. New & Testy will mainly
broadcast its advertising within the cooking programs,
sponsor to the TV films, drama, sports programs, music
programs, news programs. New & Testy Restaurant will
use, Ntv, ATN Bangla, ETV, RTV, Chanel I, and Boyshakhi TV
Chanel.
3. Magazines:
4. Outdoor:
Outdoor is the other advertising media for New & Testy Restaurant. Because outdoor is
flexibility, high repeat exposure, low cost, low competition. In this advertising we will use
billboard & banner.
5. Internet:
Internet is the most important advertising media for New & Testy Restaurant. We have
already bought an Internet Domain. Our Internet address is www.newntasty.com. People can
easily access to this site & get detail in formations about our recipe. Even more, people can
order foods from internet.
Customer
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Dhanmondi is a crowded area; most of the schools, universities, banks, residence are located in
Dhanmondi. Moreover, Dhanmondi Lake is a popular place & people often used to visit this
place.
A customer satisfaction survey is one way to gather this vital information. The customer
satisfaction survey below is designed to get our customers to tell us what they really think.
We are constantly looking for ways to improve the quality of our products and services. To do
that, we need to know what you think. We would really appreciate it if you would take just a
few minutes to respond to the handful of questions below. As a valued customer, how you rate
our work is the most important information we can get. Please help us do the job you deserve -
the best possible!
Please circle Outstanding or Needs Improvement and comment:
Products: Outstanding Needs Improvement
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Delivery: Outstanding Needs Improvement
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Competitors
We surveyed four well known restaurants in Dhanmondi. These are Four Seasons, Xindian,
Xenial & Broccoli. We asked several questionnaires to the managers.
Xindian:
Xindian is situated in Dhanmondi 27, a crowded area in Dhaka city. Xindian already
captured most of the restaurant business in Dhaka City. Over all Xindian has many
branches & they are highly competitive among themselves. Xindian is very much
concerns in quality. This restaurant is a big threat for our restaurant.
Xenial:
Xenial is also situated in Dhanmondi 27, which is another branch of Xindian. So, Xenial
also captured most of the restaurant business in Dhaka City. Xenial is very much
concerns in quality. This restaurant is also a big threat for our restaurant.
Four Seasons:
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Four Seasons is situated in Dhanmondi 26. It is a new restaurant in Dhanmondi &
becoming very popular in recent years. Four seasons is very much concern with the
servicing. This restaurant can be a threat for our restaurant.
Broccoli:
Broccoli is situated in Dhanmondi 9/A which is very much near to our restaurant.
This restaurant is occurring losses in recent year, they have minimum facilities. This
restaurant is not very much threat to our business.
Questions Restaurant
What is the name of Four Seasons Xenial Xindian Broccoli
your restaurant?
When did you start December 2007 1996 October 2000
your restaurant? 2002
How much money did Confidential Confidential Confidential 3000000 tk
your restaurant spend
to start business?
How much employ Service Boy 35 45 Staffs Service Boy 11
does it contain? 70 Security 2
(service boy,
managers, others)
What type of Family Family Launch Business Family, Couple,
customers do you Man, Service holder Fixed Customer
have most- Dinner- Family
students/service
holder/business
man/family?
How much customer 150 350 700 120
can your restaurant
hold?
How much Car Not asked 30 40 20
Parking can you hold?
Which type of foods SZE-Chuan Thai Special Fried Rice Chuan Chicken Chicken, Thai,
customer demand Chicken Salad Salad, Thai Soup Deshi
most?
Name some of your N/A 4 branches, competition 7 branches, N/A
competitor? among the branch competition among
the branch
Do you have any N/A Discount Offer Bangali food by Quick Launch
special service/s other Bangali food by order of order of minimum Home Service
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than your minimum 100 persons 100 persons Office Service
competitor/s conference facility conference facility Buffet Service
(If ordered)
What is the Salary of Confidential 5000 (kitchen service) Staffs Total- 20000 Staff 6000 per
your employees? Manager -40000 Chef 12000-
15000
How much customers 100-150 average 500-600 20 (poor in
visit your restaurant 300 on Friday Friday 1000 recent year after
daily? caretaker
government)
How much is your 70000-100000 60000-70000 tk Confidential 10000-20000
daily sell? tk (poor sell in
recent year)
In which day & how Mostly on Friday Friday Friday N/A
much party occurs? 1/2 Party
Other Information Menu Launch 20%, Dinner Non Smoking Menu
80% Visit Zone
Non-Smoking Menu
Menu
SWOT Analysis
Strengths
a. We have sufficient employers to operate our restaurant business.
b. We will hire well known chef to provide best quality food to the customers.
c. Our service charged is 8% which is lower than the other restaurants service charge.
d. One of our members is highly trained in marketing expertise which will helps us to focus
our restaurant to the customers.
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e. Our Human Resource Manager is very friendly & can easily motivate others, which will
help employers to work efficiently, can easily dissolve any conflict & also can motivate
their work.
f. We are focusing on high quality food items with high quality raw materials; this is one of
the strengths of our restaurant business.
g. We have home service facilities.
h. We also have security cameras each floor.
Weakness
Opportunities:
Threats:
a. Price inflation
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b. Insufficient Electricity and water.
c. Political instability
d. Huge number of restaurant in Dhanmondi
5. Management of the
Restaurant
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Work Policy
Work policies are one of the important things, which the organization should consider very
carefully. There are certain factors that should be included in work policies that may affect
employees. Due to poor labor law and increasing number of welfare organizations in the
country, the workers sometimes want to fulfill unfair means. This is why nowadays the
organizations signed the Job Specification and Job Description so that they are totally aware of
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the situation and later they cant raises their voice. The purpose of policy is to provide
guidelines for administering a modified duty program.
We have considered certain areas in which we will reveal details of our work policy. They are as
follows
HOURS OF WORKS:
There will two shifts in our company. They are-
1. 8 am to 4 pm morning session
2. 4 pm to 12 pm afternoon session
COMPENSATION:
The most important and the most vital work of a human resource manager are to plan the
compensation program of an organizations employees. Job evaluation is the process whereby
an organization systematically establishes its compensation program. In this process, jobs are
compared in order to determine each days appropriate worth within the organization.
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Employees exchange work for rewards. The most important reward and indeed, the most
obvious is money. But not all employees earn the same amount of money. This differentiation is
explained by the compensation program.
The goal of compensation administration is to design cost-effective pay structure that will
attract, motivate, and retain competent employees. The structure should also appear fair to
employees. We will give two types of hourly rate. One is Tk 29 per hour and another is Tk 25 per
hour. Tk 25 will be given in the morning session. Tk 29 will be given in the night session.
Employee Benefits
When an organization designs its overall compensation program, a critical area of concern is
what benefits to provide. Todays workers expect more than just an hourly wage or a salary;
they want additional considerations that will enrich their lives. These considerations in an
employment setting are called employment benefits.
Employee benefits have grown in importance and variety over the past several decades. Once
perceived as an added feature, employee benefit administration has transformed itself into a
well thought-out, well organized package. Employers realize that such benefits affect whether or
not applicants accept their employment offers, or once employed, stay with the organization.
Benefits are, therefore, necessary components of an effectively functioning compensation
program.
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For the employees at NEW & TASTY, special benefit programs will be provided. The benefit
programs are explained below:
a. Workers Compensation - This is for the workers at the factory of NEW & TASTY. If
the worker is hurt at the time of working in the factory, then any loss to the worker
will be borne by the organization. The injured employee will be compensated either
by monetary allocation or by payment of medical expenses.
b. Sick leave This benefit will provide the opportunity for employees to take sick
leave and also get paid for their absence.
c. Vacation and holiday leave This will be available for the employees if they are
with the organization for a specified period of time. Common practice would be to
relate the length of vacation to the length of tenure and job classification in the
organization.
TIME OFF:
If a worker is suffering problems related with family, in that time he cant work properly. If we
allow him/her a couple of days leave the result will be better. In this way, we will not lose skill
workers and win the heart of the local people.
GRIEVANCE:
We will arrange a session every Friday for workers, where they will disclose their problems
without any type of hesitation. This will help the management to know what their workers have
in their mind and by this way they can reduce the gap or miscommunication between them.
This sort of open discussion will help the workers to feel that they are part of the organization.
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TERMINATION:
The management will inform the concern worker a month ago that his job will be terminated at
a said date. The worker will receive a month or half a month salary depending on the situation
in which they will be terminated.
Key Personnel
The following table lists the members of the management team of New & tasty restaurant and
the Position and Experience of each member.
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Name Age Position Experience
Post Graduation in MBA
from North South
Md.Mahady Managing University,
37
Hssan Director,
12 years experience in
similar field.
Post Graduation in
Finance from North South
University.
TawhedBee Finance,
Also currently enrolled in
36 Director
n Mosleh ICAB in CA (Chartered
Accounting)
8 years experience in
similar field.
Post Graduation in
Business from IBA of
A. J. M. Marketing Dhaka University,
38
Arifuzzaman Director
10 years experience in
similar field.
Post Graduation in
Md. Zahirul Director of
Business from Victoria
Human
Islam 35 University, Australia.
Resource
10 years experience in
Management
similar field.
Post Graduation in
Director of Business from Oxford
Production & University, England
Md. Erfan 39 operation Member of the Bangladesh
Alam management Total Quality Management
6 years experience in
similar field
The following table represents the investment by the members of the management team of
New & tasty restaurant and the probable sources of investment:
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Intended Probable Bank and/or
Name Share of Sources of Leasing Firm
Investmen Investment
t
Md. Mahadi Bank Loan and
hasan 60% Brac Bank and IDLC
Self
Md. Tawhed Been Bank Loan and
Mosleh 40% AB Bank and IDLC
Self
Staffing Plan
One of the very critical elements for our business is Staffing plan for our business successive.
Without staff there is no project.
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The list of required number of employees along with their designation, salary structures,
required qualifications and experiences are given.
Total 98 779000
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Post Graduation in 12 years Excellent interpersonal
Managing communication skill,
MBA from North
Director, excellent leadership.
South University,
(major in
management)
Also currently
enrolled in ICAB in
CA (Chartered
Accounting)
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England
Member of the
Bangladesh Total
Quality Management
years
We will hire a Legal Advisor for first year. The salary expenses for the Lega180000 tk total in one
year.We will also hire electrician when needed. The budget for electrician is 10000 tk in one
year.
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Risk Management
Recognizing Risk:
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6. Description of the Product
THAI CUISINE:
APPETIZER:
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THAI SHRIMP SALAD TK.295
BEEF:
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THAI GRILLED BEEF TK.375
FISH:
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THAI SHRIMP RED
SNAPPER WITH CHILI TK.425
LIME SPICES
MAIN DISHES
CHICKEN:
BAKED CHICKEN IN
TK.425
PINEAPPLE
CHICKEN-CASHEW-NUTS TK.295
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THAI CHICKEN WITH
TK.275
GARLIC & PEPPER
THAI-GRILLED-CHICKEN TK.350
PRAWNS:
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BAKED SHRIMPS IN
TK.450
PINEAPPLE
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THAI SHRIMPS WITH
TK.295
MUSHROOM & GINGER
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THAI NOODLES WITH
TK.250
CHICKEN OR PRAWN
SOUP:
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THAI HOT SOUP
TK.295
(TOM YAM)
STARTER:
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THAI FISH CAKE TK.275
VEGETABLE:
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THAI MIXED VEGETABLE
WITH MUSHROOM,
TK.250
BAMBOO, SHOOTS &
BABY CORN
CHINESE CUISINE:
APPETIZER:
SZE-CHUAN CHICKEN
TK.225
SALAD
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SZE-CHUAN PRAWNS
TK.225
SALAD
BEEF:
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SLICED BEEF WITH
MUSHROOM & BAMBOO TK.295
SHOOTS
FISH:
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FRIED FISH WITH GARLIC
TK.295
AND OYSTER SAUCE
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FISH AND CHIPS TK.250
MAIN DISHES
CHICKEN:
FRIED SPRING
TK.195
CHICKEN
FRIED CHICKEN
TK.175
DRUMSTICKS
SZE-CHUAN FRIED
TK.225
CHICKEN
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SZE-CHUAN CHICKEN
TK.250
CHILI (DRY).
SZE-CHUAN CHICKEN
CAPSICUM WITH TK.250
OYSTER SAUCE
SZE-CHUAN CHICKEN
TK.275
WITH CASHEW NUT
SZE-CHUAN CHICKEN
TK.250
(GRAVY)
SZE-CHUAN MINCED
TK.250
CHICKEN
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CHICKEN CHILI
TK.225
ONION
SHREDDED CHICKEN
TK.275
WITH MUSHROOM
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PEKING CHICKEN TK.275
SZE-CHUAN STEAMED
TK.275
SOY CHICKEN
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GRILLED CHICKEN
TK.250
WINGS
CHICKEN WITH
TK.195
VEGETABLE
PRAWNS:
SZE-CHUAN PRAWNS
TK.250
WITH GARLIC SAUCE
SZE-CHUAN PRAWNS
TK.295
CHILLI (DRY)
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PRAWNS WITH GARLIC
TK.250
SAUCE
PRAWNS WITH
MUSHROOM AND TK.295
BAMBOO SHOOTS
PRAWNS WITH
TK.295
GREEN PEPPER
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PRAWNS WITH
TK.195
VEGETABLE
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MASALLA FRIED RICE TK.200
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CANTON CHOP SUEY TK.250
SOUP:
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SZE-CHUAN SOUP TK.195
WONTHON NOODLES
TK.250
SOUP
CHICKEN VEGETABLE
TK.175
SOUP
CHICKEN NOODLES
TK.250
VEGETABLE SOUP
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THAI SOUP CLEAR OR
TK.195
THICK
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STEAMBOAT SOUP
TK.750
(BIG SIZE)
STEAMBOAT SOUP
TK.500
(SMALL SIZE)
STARTER:
SUI-MEI
TK.295
(STEAMED WONTHONS )
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FRIED PRAWN BALL
TK.275
PALATE (8 PIECES)
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FRENCH FRIES TK.95
VEGETARIAN:
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BOILED VEGETABLE TK.225
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VEGETABLE CHOPSUEY TK.225
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FRESH LIME SODA TK.50
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FRESH FRUIT (SEASONAL) TK.75
ICE CREAM
TK.45
(CHOICE OF FLAVOR)
TK.35
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PASTY CAKE TK. 125
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7. Sales Forecasting
The following sales forecasting is based on the units sells in one week.
2 12 3 1 10 12 3
Thai style papaya salad 4 11 4 1 6 11 2
Thai grilled beef salad 3 5 1 5 8 12 4
Thai grilled chicken salad 1 7 1 4 10 12 3
Thai minced chicken salad 4 2 1 3 13 12 10
Thai Shrimp Salad 2 1 2 2 12 11 7
Thai
Thai Cousin
Cousin
Beef
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Food Item Sun Mon Tues Wed Thu Fri Sat
Fish
2 2 2 2 2 3 3
Thai
Thai Cousin
chicken-cashew-nuts 1 1 1 1 3 2 2
Cousin
Thai chicken in foil paper 2 1 2 1 2 3 1
Thai chicken with basil 2 2 2 2 3 4 2
Thai chicken with garlic & 1 3 1 3 2 2 1
Thai
pepper
Thai Cousin
Thai chicken with green chili 2 1 2 1 2 3 2
Thai chicken with mushroom & 1 1 1 1 1 2 4 Cousin
ginger
Thai special fried chicken 1 1 1 1 2 1 2
Thai-grilled-chicken 2 1 2 1 1 4 1
Thai Chicken Red Curry 1 3 1 3 2 3 2
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Prawns: baked shrimps in pineapple 3 2 2 1 4 5 3
grilled king prawn 2 2 3 3 3 8 4
king prawn with garlic sauce 1 2 2 5 2 5 1
Thai shrimps red curry 4 2 3 3 3 3 5
Thai shrimps with basil leafs 3 3 2 3 3 5 4
Thai shrimps with garlic & 2 1 5 4 6 5 6
pepper
Thai shrimps with mushroom & 3 5 2 2 4 5 5
ginger
Thai shrimps with green chili 4 4 3 5 4 4 2
Rice & Noodles:
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Vegetable: Thai shrimp roll 3 3 2 3 3 6 4
Chinese
Chinese Cousin
salad
sze-chuan chicken salad 12 3 13 11 2 6 15
Cousin
Sze-chuan Prawns salad 7 4 9 10 3 5 13
Beef:
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Szechuan beef ginger & pepper 3 2 3 3 4 7 3
Szechuan style beef steak 5 2 3 4 2 4 5
Fish:
Chinese
Chinese Cousin
SZE-Chuan chicken 1 2 1 2 3 3 2
capsicum with oyster sauce
Cousin
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Thai chicken chilli (gravy) 2 1 2 1 2 3 1
Peking chicken 1 2 1 2 2 3 2
Sizzling chicken 1 1 1 1 1 3 2
Canton chicken 2 1 2 1 2 2 4
Masalla chicken
2 1 2 1 2 2 2
Chinese
Sweet and sour prawns or balls 1 2 1 2 3 8 2
Chinese Cousin
SZE-Chuan prawns with garlic sauce 2 2 4 1 3 5 1
Cousin
SZE-Chuan prawns chilli (dry) 1 2 3 2 4 2 3
Prawns with garlic sauce 4 3 3 1 4 6 2
Prawns with mushroom and 3 2 1 2 4 5 4
bamboo shoots
Hot sauce prawns 0 4 2 3 2 3 4
Sizzling prawns 6 3 3 3 4 5 6
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Rice & Noodles: Chicken fried rice 6 3 1 2 4 10 5
prawn fried rice 3 2 3 3 8 7 8
beef fried rice 4 3 5 2 4 5 4
Sze-chuan soup 2 1 5 4 7 5 8
Wonthon noodles soup 3 5 2 2 4 7 5
Chicken vegetable soup 4 4 3 5 4 4 2
Chicken noodles vegetable soup 3 2 4 1 1 5 3
Chinese
Chinese Cousin
Chicken corn soup 1 3 2 2 4 10 4
Thai soup clear or thick 3 3 6 1 4 5 2
Cousin
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Starter: Fried wonthons 2 3 3 3 4 5 3
sui-mei (steamed wonthons ) 4 5 2 4 5 5 6
Shrimps on toast 3 2 6 3 3 5 1
Fried prawn ball palate (8 2 3 3 3 3 4 2
pieces)
Batter deep fried prawns 3 3 3 2 3 5 3
Fried chicken ball 1 2 1 2 3 3 3
Fried prawn ball 3 5 3 3 3 4 3
Fried fish finger 3 2 3 3 4 7 3
French fries 5 2 3 4 2 4 5
Chinese
Chinese Cousin
Green vegetable 3 3 3 2 3 8 3
Mixed vegetable 4 3 5 2 3 3 3
Cousin
Vegetable fried rice 3 5 3 3 3 4 3
Vegetable chowmein 3 2 3 3 4 7 3
Vegetable chopsuey 6 2 3 4 2 4 5
Beverages and Desserts:
Soft Drinks 15 15 15 15 21 28 21
Canned Drink 16 16 16 16 21 28 21
Diet coke 15 15 15 15 21 28 21
Fresh lime soda 13 13 13 13 16 22 16
Fresh lime juice 13 13 13 13 16 23 16
Fresh juice (Seasonal) 13 13 13 13 16 22 16
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Mineral water 23 23 23 23 31 42 31
Fresh fruit (Seasonal) 11 12 11 12 16 21 16
Ice cream (Choice of flavor) 23 23 23 23 31 42 31
Ice cream with fresh fruit cocktail 23 23 23 23 32 42 32
Tutti fruity 12 11 12 11 16 21 16
Coffee or jasmine tea 4 4 4 4 4 4 4
Cake 39 39 39 39 48 67 48
8. Financial Analysis
Sales Analysis
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The estimated sale per person in our restaurant is as follow:
(Calculated from the sales forecasting, all the calculation are made in taka)
Selling Sales per Sale Per Day
Schedule person Sunday - Wednesday Thursday & Saturday Friday
(1) Person Sales Person Sales Person Sales
Visiting (per day) Visiting (per day) Visiting (per day)
(2) (1)(2) (3) (1)(3) (4) (1)(4)
Morning 274 10 2740 10 2740 10 2740
Launch 698+195 10+15 *9905 25+35 *24275 30+30 *26790
Dinner 1265 60 75900 75 94875 100 126500
Total 85 88545 145 121890 170 156030
*195 taka is for launch pack, we estimate that most of the people will prefer launch pack as it is cheap & for single
person.
Calculation: (for Sunday-Wednesday) 69810 + 19515=9905. The followings are calculated in same way.
Weekly Sale:
In one week, there are four days in Sunday to Wednesday, two days for Thursday & Saturday, a
single day for Friday.
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Monthly Sale:
There are 4 weeks in one month.
Cost Analysis
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Burner 15400
Dress for employee 60000
Computer 40000
Television 48000
Cash machine 10000
Sound system 18000
Playground 10000
Fan 175500
Interior design 300000
Building construction 64000000
Architect expenses 150000
Water pomp 9000
Electric meter 4000
Total 138741025
The Selling Price per unit (from sales analysis) = 370 tk (approximately)
The Varibale Cost per unit (from Sale analysis) = 267 tk (approximately)
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Break Even Quantity =
= 5612.50
= 5613 units
= 2076626
This means, we need to sell 5613 item of foods or 2076626 tk sales to have a break even
situation. If we sale 2076626 tk or produce 5613 items of food monthly, we will have no profit
or loss.
9. Conclusion
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New & Tasty Restaurant is very much promising to give a better services & high quality of foods.
The calculation shows a high margin of safety, which is a good sign for our business. The initial estimation
was made for 85 170 customers. But if we can fulfill our goal, we can capture 200 300 customers,
which will make more profits than we imagine.
The analysis shows that, the business is very profitable & can bring a good community to the people who
live in Dhanmondi.
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