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Term Paper

On
Business Plan
In
Restaurant Business

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1. Business Plan

What is Business Plan

A business plan is a formal statement of a set of business goals, the reasons why they are
believed attainable, and the plan for reaching those goals. It may also contain background
information about the organization or team attempting to reach those goals.

The business goals being attempted may be for-profit or non-profit. For-profit business plans
typically focus on financial goals. Non-profit and government agency business plans tend to
focus on service goals, although non-profits may also focus on maximizing profit. Business plans
may also target changes in perception and branding by the customer, client, tax-payer, or larger
community. A business plan having changes in perception and branding as its primary goals is
called a marketing plan.

Operational plans describe the goals of an internal organization, working group or department.
Project plans, sometimes known as project frameworks, describe the goals of a particular
project. They may also address the project's place within the organization's larger strategic goals

Business plans may be internally or externally focused.

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Externally

Externally focused plans target goals that are important to external stakeholders, particularly
financial stakeholders. They typically have detailed information about the organization or team
attempting to reach the goals. With for-profit entities, external stakeholders include investors
and customers. External stake-holders of non-profits include donors and the clients of the non-
profit's services. For government agencies, external stakeholders include tax-payers, higher-level
government agencies, and international lending bodies such as the IMF, the World Bank, various
economic agencies of the UN, and development banks.

Internally

Internally focused business plans target intermediate goals required to reach the external goals.
They may cover the development of a new product, a new service, a new IT system, a
restructuring of finance, the refurbishing of a factory or a restructuring of the organization. An
internal business is often developed in conjunction with a balanced scorecard or a list of critical
success factors. This allows success of the plan to be measured using non-financial measures.
Business plans that identify and target internal goals, but provide only general guidance on how
they will be met are called strategic plans.

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How Business Plans are Used

Venture Capital

Business plan contests - provides a way for venture capitals to find promising projects

Venture capital assessment of business plans - focus on qualitative factors such as team.

Public Offerings

In a public offering, potential investors can evaluate perspectives of issuing company.

Within Corporations

1. Fundraising
2. Total Quality Management
3. Management by Objective
4. Strategic Planning
5. Education

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Objective of Business Plan
1. To continue our strategy of controlled growth and through improved management to
continue to increase our net margin

2. To increase client satisfaction, through improved reporting, accuracy, timeliness and


estimates of cost and value, together with a better understanding of our Clients
needs

3. Whilst maintaining our commitment to core water industry customers, continue to


diversify into targeted markets in Energy, Rail & Scotland

4. To learn how to formulate an effective Business Plan.


5. To continue our strategy of controlled growth and through improved management to
continue increasing our net margin

6. Operating the firm efficiently.


7. Funding the firm.
8. Seeking financing.
9. Arranging strategic alliances.
10. Obtaining large contracts.
11. Testing the viability of our plans.
12. Attracting key employees.
13. Business plan can uncover omissions and/or weaknesses in our planning process.
14. To organize our thoughts and ambitions for our business venture.
15. It can be used as a selling tool in dealing with important relationships including our
lenders, investors and banks.
16. Completing mergers and acquisitions.

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17. To help banks and others who might lend us money.
18. Starting international operations.

Origin of the Report

Ms Rehma akhter the course instructor of the Entrepreneurship Development (Mgt 346) has
assigned the students of Spring Semester 2011 (9th semester) to prepare a business plan. This
business plan is a part of our course. She has approved our topic on Restaurant for our business
plan.

Methodology

This is a business plan to establish a restaurant business. Now a day, restaurant business is a
popular business in Bangladesh. Restaurant business is also a profitable business because
people use to visit restaurant in every special day of his/her life. Our business plan is prepared
by the queries of several restaurant customers & other restaurants managers. Some surveys
have been conducted and some interviews were taken.

Limitations

There may be some limitations behind this report. These are

1. There was lack of information which we searched.


2. The Managers of other restaurants did not share enough information with us.
3. Some time the managers provide wrong information.
4. People sometime seem very unfriendly while asking questionnaires.
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5. We are failed to survey outside of Dhaka city.
6. The market survey is not sufficient to justify the total market condition of Dhaka city.
7. Our survey is limited to Dhanmondi area.
8. Most of the time we estimated the prices, costs, which may differ.

2. Introduction of the
Restaurant

Description of the Restaurant

Company Name: New & Tasty Restaurant

Mission Dialogue: Tempted to try something

Product Type: Thai & Chinese Foods

Logo of the Firm:

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Ownership: It is a partnership business firm consisting of two dynamic partners, who are
willing to share the capital, profits, and losses of the business equally.

Name of the Partners:

1. Md. Tawhed Been Mosleh

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2. Md. Mahadi Hasan

Vision:

Our vision is to capture the restaurant business in Bangladesh & become the highest ranking
restaurant.

Mission:

To sell delicious and remarkable food and drinks. The food and drink we will sell, meets
the highest standards of quality, freshness and seasonality.
To have every customer who comes through our doors leave impressed by New & Tasty
and excited to come back again.
To create and maintain a restaurant that is comprehensive and exceptional in its
attention to every detail of operation.
To provide all who work with us a friendly, cooperative and rewarding environment
which encourages long- term, satisfying, growth employment.
To keep our concept fresh, exciting and on the cutting edge of the hospitality and
entertainment industry.
To use our restaurant to improve the quality of life in the Dhanmondi region.

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Goal:

Our goal is to sell 80000-100000 tk & to capture 200-300 customers daily.


To make a good impression of our restaurant, we will hire experienced employees.
A well known & experienced (5 -10 years) chef will be hired to meet the highest quality of
foods.
To keep a good relation with the customers, we will provide better services.

Description of Premises & Facilities

Our Restaurant will be located in Dhanmondi


We are buying 3000 sqft area for our New & Tasty Restaurant. 1 basement is for Parking Lot
which can hold approximately 150 cars. Our restaurant is consisting of 2 floors & can hold
almost 300 people.

Basement

The basement is mainly for car parking. There will be a room facility (including bath room) for
the security guards the basement will be allocated almost 2500 sqft. This area can hold almost
150 cars. The generator will be place in
basement which will not annoy the
customers with sounds & smells. There will
be also a lift access to the basement so
that, the customers can easily
communicate to car parking.

Ground floor

This floor will provide a manager desk &


cashier section. The food will be prepared in this floor. There will be room for super vizier it can
be hold 80 customers. There will be fresh room for both ladies & gents separately.

1st floor

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This floor will be highly decorated with musical instruments. This floor can hold 100 customers.
There will be also a playground for the children. Fresh room is also available in there.

2nd floor

This floor provides a large space which is specially decorated for parties. This floor can hold 120
customers. The special buffet order will be served in this floor.

3. Partnership Agreement

New & Tasty Restaurant


Dhanmondi, Dhaka 1209.
Bangladesh.
Telephone: 88028032532

1. The agreement is made within the following Two persons,

i. Md. Tawhed Been Mosleh


11/A, Road#13, Dhanmondi,
Dhaka 1209, Mob: 01815428728, Email: shanto@newntasty.com.

ii. Md. Mahadi Hassain


95, West Dhanmondi, Shankar, Chairman Goli,
Dhaka 1207, Mob: 01913483456, Email: erfan@newntasty.com

3. The type of the business is a restaurant business & the investment requirement is
total amount tk. 13,87,41,025.

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3. The amount of investment by each partners are as follows:

Name of Partners Share Investment in


amount (tk)
Md. Mahadi hassan 60 8,32,44,615
Md. Tawhed Been Mosleh 40 5,54,96,410

4. The profit and losses will be shared as follows

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Name of Partners Share
Md. Mahadi Hasan 60
Md. Tawhed Been Mosleh 40
Mahdi
Tawhid

5. Each partner can draw 65% of their income and remaining 35% will go to retained
earnings.

6. The important duties of the partners are,

i. Justice, Faithfulness: True accounts, Full Information: Partners are bound to


carry on the business of the firm to the greatest common advantages, to be just
and faithful to each other, and to render true accounts and full information of all
things affecting the firm to any partner or his legal representative. Sec-9
ii. Equality of losses: Subject to any contract to the country, partners are bound to
pay the losses of the firm equally. Sec- 13(B)
iii. No private benefit: A partner cannot use the partnership properties directly or
indirectly for his own benefit.
iv. NO secret profit: If a partner carries on any competing business of the firm, s/he
shall account for and pay to the firm all profits made by him on the business. Sec-
16 (B)
v. Unlimited liability: Every partner is liable for the acts of the firm done while
s/he is a partner. The liability is joint and several. Sec-25
7. Decision making for every possibility will be done by Md. Mohebbullah Khan,
Managing Director of New & Tasty restaurant. But, every partner has some right to act
on behalf of the firm. He has express and implied authority.

8. Each partner has a chance to write down, the name of his authorized nominee (Wife,
children, or third party). If anyone become disabling or incase of death, the authorized
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people will get the amount of the invested money. As well as this contract will be
broken down. The third party will not be treated as a partner.

9. If anyone become accuse of doing a bad situation, he must be punished based on the
intensity of the impact. If it is high, he should be expelled from the business and this
contract will be isolated.

10. Any partner, who wants to leave, has the right to transfer his ownership to another
person, who is capable enough.

11. The rights of partners, and the relations of partners to one another, are determined
by the agreement of the partners.

12. Conduct of business: Every partner shall have the right to take part in the conduct of
the business section 12 (a).

13. Equality of profits: The partners are entitled to share equally in the profit earned.
-Sec.13 (b).

14. Every partner has some right to act on behalf of the firm. He has express and
implied authority.

15. A partner has the right to get the firm dissolved under appropriate circumstances.
Upon dissolution, the partners have the right to get accounts of the firm and surplus
assets according to their shares.

16. Right to carrying on a competing business: By a special agreement, an outgoing


partner can be prevented from carrying on a similar business within a specified period
or local limits.

17. Right to share profits after retirement: If after retirement, the continuing partners
carry on the business of the firm with the property of the firm the out going partner is
entitled to get share of profits or 6% per annum of his share of the property of the firm,
at their option. Sec-37.

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18. New & Tasty restaurants partnership agreement will be registered by the
authorized register.

19. Before doing this, New & Tasty restaurant will complete the licensing requirement
by the concerned authority.

20. All sorts of products price of New & Tasty restaurant will be enlisted to sales tax as
far the requirements of government regulation.

21. All individuals of this partnership business are liable for payment of income tax by
maintaining government regulations in regarding sector.

New & Tasty Restaurant


Plot# 56, Road# 11/A, Dhanmondi, Dhaka 1207.
Bangladesh.
Telephone: 88029110801

Md. Mahadi Hasan Md. Tawhed Been Mosleh

Managing Director Financing Director


51/A/10 West Razabazar, 11/A, Dhanmondi 13, Dhaka 1207
Panthapath, Dhaka 1215 Mob: 01815428728
Mob: 01716455324 Email: shanto@newntasty.com
Email: mohebbulah@newntasty.com

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Signature
Signature
4. Analysis of the Restaurant

Location

1. Our Restaurant will be located in Dhanmondi 11/A, Dhaka-1207. Because most of the
school, university, banks, hospitals, shopping malls situated in Dhanmondi. Also
Dhanmondi is a residential area & many companies are situated here. The
transportation facilities are also easy in Dhanmondi.

2. We are buying 3000 sqft area for our New & Tasty
Restaurant. 1 basement is for Parking Lot which can
hold approximately 150 cars. Our restaurant is
consisting of 2 floors & can hold almost 300 people.

3. The raw material such as chicken, beef, rice,


vegetables etc can be found in Mohammadpur Town
Hall, Kauran Bazar near to the Dhanmondi 11/A. The
transportation of these raw materials is also easy &
low cost.

4. Work forces are also available in Dhanmondi.


Employee can be located in Rayerbazar, Hazaribag,
West Dhanmondi, Mohammadpur, Zigatola.

5. We will not face any problem to connect with the


power/ water supply, sewerage system in Dhanmondi. Even more we will provide
uninterrupted power supply backup.

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Reason for choosing Dhanmondi location:

Dhanmondi is a crowded area; most of the schools,


universities, banks, residence are located in
Dhanmondi. Moreover, Dhanmondi lake is a
popular place & people often used to visit this
place.

There are also many companies situated in Dhanmondi & many different people
come to work in this place.

The Abohany Club is very popular in Bangladesh, many foreign players use to visit
this club for playing or, practicing.

There are many hospitals in Dhanmondi such as, Labaid, Medinove, Bangladesh
Medical, IBNE Sina, City Hospital, Womens & Chilrens Hospital & also the largest
hospital Square is located very near to the Dhanmondi.

Dhanmondi is a heart of shopping mall, in recently the shopping mall grown hugely.
Shopping mall such as, A.R.A Plaza, Rifles Square, Prince Plaza, Metro Shopping Mall,
Rapa Plaza, Shankar Plaza, Almas, Meena Bazar, A.R.Plaza, Nandon, ETC, PQS, Genetic
Plaza are located in Dhanmondi.

The popular Art gallery Dreek is situated in Dhanmondi.

Former Secretary and Ambassador Mr M Zamir noted that about 40 years ago only
one thousand families used to live in Dhanmondi whereas now about 20 thousand
families live in this area (2002 reports).

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Considering all these factors, Dhanmondi has many prospective customers & it is a
perfect place for a restaurant business.

Publicity

Our Restaurant will be located in Dhanmondi 11/A, Dhaka-1207. Because most of the
school, university, banks, hospitals, shopping malls situated in Dhanmondi. Also
Dhanmondi is a residential area & many companies are situated here. The
transportation facilities are also easy in Dhanmondi.

We are offering musical instrument in New & Tasty Restaurant. We provide Party
facilities, violin play in occasionally.

We are also providing home delivery. People can order different food items via
telephone, e-mail. We will also have an internet domain of our restaurant.

We also provide credit-card facilities.

We will advertise our restaurant via TV media, radio media, newspaper, magazine,
internet, banner, and billboard.

We have some sales promotion offers, such as, discount for food packages, free mineral water
on launch packages, discount for djuice users, discount for Grameen Phone employees

Advertising
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Advertising is any paid form of non personal presentation and promotion of ideas, goods, or
services by an identified sponsor.

Informative advertising aims to create awareness and knowledge of new products or new
features of existing products.

Our Restaurant business is open a new venture, so we are decided to the Informative
advertising from four advertising objective.

Our advertising massage is our food quality is better than other restaurants food quality and we
are based on customer satisfy.

Advertising media:

Media choosing is the most effective for New & Testy is to choose the advertising media,
which are the advertising outlets, including newspapers, television, direct mail, radio,
magazines, newsletters, brochures, telephone, internet, billboards and outdoor displays.

1. Newspapers:

Newspaper advertising is flexibility, timelines, good local market coverage, broad acceptance
and high believability. Newspapers allow us to reach audiences from small local communities to
national readerships in the millions. So newspaper is the best media for our New & Testy
Restaurant. The newspaper that will be used for New & Testy are Daily Prothom Alo, The
Daily Star, the Daily Jugantor, Daily Naya Digonto, Daily Ajker Kagoj, DailyJanakantho , Daily
Inqilab, Bangladesh Observer, Daily Independent and Daily New Nation.

2. Television:

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Television media is the most favorite and powerful advertising media for any product.
Television advertising is combines sight, sound, and motion, appealing to the senses, high
attention & high reach. Although the Television Media is very
expensive but if we calculate the reach of the message, then
the cost will be lower for per person. New & Testy will mainly
broadcast its advertising within the cooking programs,
sponsor to the TV films, drama, sports programs, music
programs, news programs. New & Testy Restaurant will
use, Ntv, ATN Bangla, ETV, RTV, Chanel I, and Boyshakhi TV
Chanel.

3. Magazines:

Magazine has high geographic and demographic


selectivity, credibility and prestige, high-quality
reproduction, long life, and good pass-along relationship.
In these cases the New & Testy Restaurant will use
Magazines as advertising media.

4. Outdoor:

Outdoor is the other advertising media for New & Testy Restaurant. Because outdoor is
flexibility, high repeat exposure, low cost, low competition. In this advertising we will use
billboard & banner.

5. Internet:

Internet is the most important advertising media for New & Testy Restaurant. We have
already bought an Internet Domain. Our Internet address is www.newntasty.com. People can
easily access to this site & get detail in formations about our recipe. Even more, people can
order foods from internet.

Customer

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Dhanmondi is a crowded area; most of the schools, universities, banks, residence are located in
Dhanmondi. Moreover, Dhanmondi Lake is a popular place & people often used to visit this
place.

In 2002, about 20 thousand families live in this area, now


a day it increases largely. Customers for a restaurant are
very much prospective in Dhanmondi area.

We, surveyed many other restaurant customers. Many of


the customers were unwilling to participate.

A customer satisfaction survey is one way to gather this vital information. The customer
satisfaction survey below is designed to get our customers to tell us what they really think.

We will use the following customer satisfaction survey form:

New & Tasty Restaurant

We are constantly looking for ways to improve the quality of our products and services. To do
that, we need to know what you think. We would really appreciate it if you would take just a
few minutes to respond to the handful of questions below. As a valued customer, how you rate
our work is the most important information we can get. Please help us do the job you deserve -
the best possible!
Please circle Outstanding or Needs Improvement and comment:
Products: Outstanding Needs Improvement

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Services and Support: Outstanding Needs Improvement

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Delivery: Outstanding Needs Improvement

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Ordering and Billing: Outstanding Needs Improvement

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Employees: Outstanding Needs Improvement

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Competitors
We surveyed four well known restaurants in Dhanmondi. These are Four Seasons, Xindian,
Xenial & Broccoli. We asked several questionnaires to the managers.

Xindian:

Xindian is situated in Dhanmondi 27, a crowded area in Dhaka city. Xindian already
captured most of the restaurant business in Dhaka City. Over all Xindian has many
branches & they are highly competitive among themselves. Xindian is very much
concerns in quality. This restaurant is a big threat for our restaurant.

Xenial:

Xenial is also situated in Dhanmondi 27, which is another branch of Xindian. So, Xenial
also captured most of the restaurant business in Dhaka City. Xenial is very much
concerns in quality. This restaurant is also a big threat for our restaurant.

Four Seasons:

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Four Seasons is situated in Dhanmondi 26. It is a new restaurant in Dhanmondi &
becoming very popular in recent years. Four seasons is very much concern with the
servicing. This restaurant can be a threat for our restaurant.

Broccoli:

Broccoli is situated in Dhanmondi 9/A which is very much near to our restaurant.
This restaurant is occurring losses in recent year, they have minimum facilities. This
restaurant is not very much threat to our business.

Questions Restaurant
What is the name of Four Seasons Xenial Xindian Broccoli
your restaurant?
When did you start December 2007 1996 October 2000
your restaurant? 2002
How much money did Confidential Confidential Confidential 3000000 tk
your restaurant spend
to start business?
How much employ Service Boy 35 45 Staffs Service Boy 11
does it contain? 70 Security 2
(service boy,
managers, others)
What type of Family Family Launch Business Family, Couple,
customers do you Man, Service holder Fixed Customer
have most- Dinner- Family
students/service
holder/business
man/family?
How much customer 150 350 700 120
can your restaurant
hold?
How much Car Not asked 30 40 20
Parking can you hold?
Which type of foods SZE-Chuan Thai Special Fried Rice Chuan Chicken Chicken, Thai,
customer demand Chicken Salad Salad, Thai Soup Deshi
most?
Name some of your N/A 4 branches, competition 7 branches, N/A
competitor? among the branch competition among
the branch
Do you have any N/A Discount Offer Bangali food by Quick Launch
special service/s other Bangali food by order of order of minimum Home Service

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than your minimum 100 persons 100 persons Office Service
competitor/s conference facility conference facility Buffet Service
(If ordered)
What is the Salary of Confidential 5000 (kitchen service) Staffs Total- 20000 Staff 6000 per
your employees? Manager -40000 Chef 12000-
15000
How much customers 100-150 average 500-600 20 (poor in
visit your restaurant 300 on Friday Friday 1000 recent year after
daily? caretaker
government)
How much is your 70000-100000 60000-70000 tk Confidential 10000-20000
daily sell? tk (poor sell in
recent year)
In which day & how Mostly on Friday Friday Friday N/A
much party occurs? 1/2 Party
Other Information Menu Launch 20%, Dinner Non Smoking Menu
80% Visit Zone
Non-Smoking Menu
Menu
SWOT Analysis

Strengths
a. We have sufficient employers to operate our restaurant business.
b. We will hire well known chef to provide best quality food to the customers.
c. Our service charged is 8% which is lower than the other restaurants service charge.
d. One of our members is highly trained in marketing expertise which will helps us to focus
our restaurant to the customers.

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e. Our Human Resource Manager is very friendly & can easily motivate others, which will
help employers to work efficiently, can easily dissolve any conflict & also can motivate
their work.
f. We are focusing on high quality food items with high quality raw materials; this is one of
the strengths of our restaurant business.
g. We have home service facilities.
h. We also have security cameras each floor.

Weakness

a. We have insufficient money to operate our business.


b. We have short space, not enough places to parking
c. Our business partners are also related to other business, thats why they cannot give
sufficient time to our restaurant business.
d. Our employs are not enough educated thats why they cannot communicate to the
foreign customer.
e. We do not have training facility for our employees.
f. We have not employees transportation facility.

Opportunities:

a. Many customers live in Dhanmondi


b. A crowded place due to Dhanmondi Lake, Offices, Hospitals, Schools, Universities etc.
c. Technology advancement.
d. Employers are available in Dhanmondi

Threats:

a. Price inflation

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b. Insufficient Electricity and water.
c. Political instability
d. Huge number of restaurant in Dhanmondi

5. Management of the
Restaurant

Organogram of New & Tasty Restaurant

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Work Policy

Work policies are one of the important things, which the organization should consider very
carefully. There are certain factors that should be included in work policies that may affect
employees. Due to poor labor law and increasing number of welfare organizations in the
country, the workers sometimes want to fulfill unfair means. This is why nowadays the
organizations signed the Job Specification and Job Description so that they are totally aware of

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the situation and later they cant raises their voice. The purpose of policy is to provide
guidelines for administering a modified duty program.

We have considered certain areas in which we will reveal details of our work policy. They are as
follows

HOURS OF WORKS:
There will two shifts in our company. They are-

1. 8 am to 4 pm morning session
2. 4 pm to 12 pm afternoon session

SAFETY ACCIDENT PREVENTION:


1. First aid box will be there for small injuries.
2. Fire extinguisher will be present on the spot.
3. Clinic will be there to deal with serious injuries happened to workers at the
time of duty.

COMPENSATION:
The most important and the most vital work of a human resource manager are to plan the
compensation program of an organizations employees. Job evaluation is the process whereby
an organization systematically establishes its compensation program. In this process, jobs are
compared in order to determine each days appropriate worth within the organization.

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Employees exchange work for rewards. The most important reward and indeed, the most
obvious is money. But not all employees earn the same amount of money. This differentiation is
explained by the compensation program.

The goal of compensation administration is to design cost-effective pay structure that will
attract, motivate, and retain competent employees. The structure should also appear fair to
employees. We will give two types of hourly rate. One is Tk 29 per hour and another is Tk 25 per
hour. Tk 25 will be given in the morning session. Tk 29 will be given in the night session.

Employee Benefits

When an organization designs its overall compensation program, a critical area of concern is
what benefits to provide. Todays workers expect more than just an hourly wage or a salary;
they want additional considerations that will enrich their lives. These considerations in an
employment setting are called employment benefits.

Employee benefits have grown in importance and variety over the past several decades. Once
perceived as an added feature, employee benefit administration has transformed itself into a
well thought-out, well organized package. Employers realize that such benefits affect whether or
not applicants accept their employment offers, or once employed, stay with the organization.
Benefits are, therefore, necessary components of an effectively functioning compensation
program.

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For the employees at NEW & TASTY, special benefit programs will be provided. The benefit
programs are explained below:

a. Workers Compensation - This is for the workers at the factory of NEW & TASTY. If
the worker is hurt at the time of working in the factory, then any loss to the worker
will be borne by the organization. The injured employee will be compensated either
by monetary allocation or by payment of medical expenses.
b. Sick leave This benefit will provide the opportunity for employees to take sick
leave and also get paid for their absence.
c. Vacation and holiday leave This will be available for the employees if they are
with the organization for a specified period of time. Common practice would be to
relate the length of vacation to the length of tenure and job classification in the
organization.

TIME OFF:

If a worker is suffering problems related with family, in that time he cant work properly. If we
allow him/her a couple of days leave the result will be better. In this way, we will not lose skill
workers and win the heart of the local people.

GRIEVANCE:

We will arrange a session every Friday for workers, where they will disclose their problems
without any type of hesitation. This will help the management to know what their workers have
in their mind and by this way they can reduce the gap or miscommunication between them.
This sort of open discussion will help the workers to feel that they are part of the organization.

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TERMINATION:

The management will inform the concern worker a month ago that his job will be terminated at
a said date. The worker will receive a month or half a month salary depending on the situation
in which they will be terminated.

Key Personnel

The following table lists the members of the management team of New & tasty restaurant and
the Position and Experience of each member.

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Name Age Position Experience
Post Graduation in MBA
from North South
Md.Mahady Managing University,
37
Hssan Director,
12 years experience in
similar field.
Post Graduation in
Finance from North South
University.
TawhedBee Finance,
Also currently enrolled in
36 Director
n Mosleh ICAB in CA (Chartered
Accounting)
8 years experience in
similar field.
Post Graduation in
Business from IBA of
A. J. M. Marketing Dhaka University,
38
Arifuzzaman Director
10 years experience in
similar field.
Post Graduation in
Md. Zahirul Director of
Business from Victoria
Human
Islam 35 University, Australia.
Resource
10 years experience in
Management
similar field.
Post Graduation in
Director of Business from Oxford
Production & University, England
Md. Erfan 39 operation Member of the Bangladesh
Alam management Total Quality Management
6 years experience in
similar field
The following table represents the investment by the members of the management team of
New & tasty restaurant and the probable sources of investment:

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Intended Probable Bank and/or
Name Share of Sources of Leasing Firm
Investmen Investment
t
Md. Mahadi Bank Loan and
hasan 60% Brac Bank and IDLC
Self
Md. Tawhed Been Bank Loan and
Mosleh 40% AB Bank and IDLC
Self

Staffing Plan

One of the very critical elements for our business is Staffing plan for our business successive.
Without staff there is no project.

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The list of required number of employees along with their designation, salary structures,
required qualifications and experiences are given.

Designation No. of Monthly Salary in Total in


Person Taka (Taka)

Managing Director 1 50000 50000

Human Resource Manager 1 35000 35000

Marketing Manager 1 35000 35000

Finance Manager 1 35000 35000

Production and Quality Manager 1 35000 35000


Accountants 1 20000 20000

Assistance Manager 1 15000 15000

Cashier 2 10000 20000

Supervisor 2 8000 16000

Service Boy 74 5500 407000

Driver 2 5000 10000

Guard 3 2000 6000

Chef 1 35000 35000

Cooker 3 20000 60000

Total 98 779000

POSITION EDUCATIONAL Experience OTHER QUALIFICATION


BACKGROUND

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Post Graduation in 12 years Excellent interpersonal
Managing communication skill,
MBA from North
Director, excellent leadership.
South University,
(major in
management)

Human Resource Post Graduation in 8 years Excellent interpersonal


Manager Business from communication skill,
excellent leadership
Victoria University,
Australia. (Major in
HR)

Marketing Manager Post Graduation in 10 years Innovative and hard


Business from IBA working
of Dhaka University,
(major in marketing)

Finance manager Post Graduation in 10 years Experience as a Decision


Finance from a provider, financial
analyst.
Dhaka University

Also currently
enrolled in ICAB in
CA (Chartered
Accounting)

Production and quality Post Graduation in 6 years Science Background


Manager Business from
Oxford University,

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England

Member of the
Bangladesh Total
Quality Management

Accountants BBA, Major in finance 8 years High expertise

Assistance manager BBA, Major in management 5 years High expertise.

Cashier BBA, Major in Accounting. 6 Skill in accounting


terms.
years

Supervisor Graduate 3 years Good knowledge about


agricultural business

Service boy Minimum HSC 1 years Smartness & good


communication skill

Legal advisor Degree in Law 1year Innovative

Electrician Minimum SSC 4 years Good expression

Driver Class eight 5 Must be energetic

years

Guard Undergraduate 12 years Very claver

Cooker SSC 13 years Most clearness

We will hire a Legal Advisor for first year. The salary expenses for the Lega180000 tk total in one
year.We will also hire electrician when needed. The budget for electrician is 10000 tk in one
year.

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Risk Management

It is essential that adequate insurance coverage be maintain by our restaurant business.


Without insurance, we will take extremely high risks. A lifetime of work can be lost in very short
time, if adequate insurance protection is not maintained.

Recognizing Risk:

1. The political instability in Bangladesh


2. Damages of goods due to fire
3. Inflation of money
4. Misusage of food materials
5. Damages of storage food materials
6. Damages of assets (plate, glass, AC etc)
7. Accident cause during transportation
8. Risk of burglary

Dealing with the Risk:

1. Employing more experienced personnel


2. Maintaining & upgrading materials
3. Extensive training on new equipment or procedure
4. Providing iron bar on windows
5. Maintaining adequate security, guard etc.
6. Shift the risk by obtaining suitable insurance policy
7. Make adequate planning to absorb the risks

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6. Description of the Product

THAI CUISINE:
APPETIZER:

CHICKEN CASHEW NUT


TK.275
SALAD

THAI STYLE PAPAYA


TK.200
SALAD

THAI GRILLED BEEF


TK.295
SALAD

THAI GRILLED CHICKEN


TK.295
SALAD

THAI MINCED CHICKEN


TK.250
SALAD

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THAI SHRIMP SALAD TK.295

BEEF:

THAI BEEF RED CURRY TK.295

THAI BEEF WITH BASIL


TK.295
LEAF

THAI BEEF WITH GREEN


TK.295
CHILI

THAI BEEF WITH


TK.295
MUSHROOM & GINGER

THAI BEEF WITH PEPPER


TK.295
& GARLIC

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THAI GRILLED BEEF TK.375

FISH:

SLICED FISH WITH


TK.295
MUSHROOM & GINGER

SPICY PROM FRET THAI


TK.350
STYLE

THAI FRIED PROM FRET


TK.350
WITH GARLIC SAUCE

THAI FRIED PROM FRET


TK.350
WITH HOT SAUCE

THAI FRIED RED SNAPPER


TK.425
WITH HOT SAUCE

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THAI SHRIMP RED
SNAPPER WITH CHILI TK.425
LIME SPICES

THAI STEAMED POMP


TK.350
FRET WITH MUSHROOM

MAIN DISHES
CHICKEN:

BAKED CHICKEN IN
TK.425
PINEAPPLE

CHICKEN-CASHEW-NUTS TK.295

THAI CHICKEN IN FOIL


TK.395
PAPER

THAI CHICKEN WITH


TK.295
BASIL

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THAI CHICKEN WITH
TK.275
GARLIC & PEPPER

THAI CHICKEN WITH


TK.275
GREEN CHILI

THAI CHICKEN WITH


TK.275
MUSHROOM & GINGER

THAI SPECIAL FRIED


TK.325
CHICKEN

THAI-GRILLED-CHICKEN TK.350

THAI CHICKEN RED


TK.295
CURRY

PRAWNS:

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BAKED SHRIMPS IN
TK.450
PINEAPPLE

GRILLED KING PRAWN TK.395

KING PRAWN WITH


TK.395
GARLIC SAUCE

THAI SHRIMPS RED


TK.295
CURRY

THAI SHRIMPS WITH


TK.295
BASIL LEAFS

THAI SHRIMPS WITH


TK.295
GARLIC & PEPPER

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THAI SHRIMPS WITH
TK.295
MUSHROOM & GINGER

THAI SHROMPS WITH


TK.295
GREEN CHILLI

RICE & NOODLES:

AMERICAN FRIED RICE TK.250

THAI BEEF & BASIL LEAF


TK.250
FRIED RICE

THAI CRISPY NOODLES


WITH CHICKEN OR TK.250
PRAWN

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THAI NOODLES WITH
TK.250
CHICKEN OR PRAWN

THAI SPECIAL FRIED RICE TK.250

THAI STYLE VEGETABLE


TK.250
FRIED RICE

SOUP:

THAI COCONUT MILK


TK.350
SOUP

THAI HOT POT SOUP TK.375

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THAI HOT SOUP
TK.295
(TOM YAM)

THAI MIXED VEGETABLE


TK.225
SOUP

THAI NOODLES SOUP TK.250

STARTER:

THAI BEEF SATAY TK.295

THAI CHICKEN SATAY TK.295

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THAI FISH CAKE TK.275

THAI SPRING ROLLS TK.195

THAI SHRIMP ROLL TK.275

VEGETABLE:

FRIED KANGKONG WITH


TK.250
OYSTER SAUCE

THAI MIXED VEGETABLE


WITH CHICKEN OR TK.250
PRAWN

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THAI MIXED VEGETABLE
WITH MUSHROOM,
TK.250
BAMBOO, SHOOTS &
BABY CORN

THAI STEMED VEGETABLE


TK.250
WITH MUSHROOM

CHINESE CUISINE:
APPETIZER:

SZE-CHUAN CHICKEN &


TK.250
PRAWN SALAD

SZE-CHUAN CHICKEN
TK.225
SALAD

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SZE-CHUAN PRAWNS
TK.225
SALAD

BEEF:

BEEF CHILI ONION TK.225

BEEF WITH MUSHROOM


TK.250
& OYSTER SAUCE

BEEF WITH VEGETABLE TK.195

SIZZLING BEEF TK.325

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SLICED BEEF WITH
MUSHROOM & BAMBOO TK.295
SHOOTS

SZECHUAN BEEF CHILI TK.250

SZECHUAN BEEF GINGER


TK.250
& PEPPER

SZECHUAN STYLE BEEF


TK.395
STEAK

FISH:

HOT AND SOUR PROM


TK.350
FRET

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FRIED FISH WITH GARLIC
TK.295
AND OYSTER SAUCE

MANDARIN FISH WITH


TK.250
GINGER

SLICED STEAMED FISH


WITH MUSHROOM AND TK.325
GINGER

HOT AND SOUR FISH TK.250

SWEET AND SOUR FISH TK.250

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FISH AND CHIPS TK.250

FISH WITH VEGETABLE TK.195

MAIN DISHES
CHICKEN:

FRIED SPRING
TK.195
CHICKEN

FRIED CHICKEN
TK.175
DRUMSTICKS

SZE-CHUAN FRIED
TK.225
CHICKEN

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SZE-CHUAN CHICKEN
TK.250
CHILI (DRY).

SZE-CHUAN CHICKEN
CAPSICUM WITH TK.250
OYSTER SAUCE

SZE-CHUAN CHICKEN
TK.275
WITH CASHEW NUT

SZE-CHUAN CHICKEN
TK.250
(GRAVY)

SZE-CHUAN MINCED
TK.250
CHICKEN

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CHICKEN CHILI
TK.225
ONION

SHREDDED CHICKEN
TK.275
WITH MUSHROOM

THAI CHICKEN CHILLI


TK.250
(GRAVY)

SWEET AND SOUR


TK.250
CHICKEN

LEMON CHICKEN TK.275

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PEKING CHICKEN TK.275

SIZZLING CHICKEN TK.325

CANTON CHICKEN TK.275

SZE-CHUAN STEAMED
TK.275
SOY CHICKEN

MASALLA CHICKEN TK.250

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GRILLED CHICKEN
TK.250
WINGS

CHICKEN WITH
TK.195
VEGETABLE

PRAWNS:

SPECIAL FRIED PRAWNS TK.250

SWEET AND SOUR


TK.250
PRAWNS OR BALLS

SZE-CHUAN PRAWNS
TK.250
WITH GARLIC SAUCE

SZE-CHUAN PRAWNS
TK.295
CHILLI (DRY)

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PRAWNS WITH GARLIC
TK.250
SAUCE

PRAWNS WITH
MUSHROOM AND TK.295
BAMBOO SHOOTS

HOT SAUCE PRAWNS TK.250

SIZZLING PRAWNS TK.350

PRAWNS WITH
TK.295
GREEN PEPPER

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PRAWNS WITH
TK.195
VEGETABLE

RICE & NOODLES:

CHICKEN FRIED RICE TK.175

PRAWN FRIED RICE TK.175

BEEF FRIED RICE TK.175

EGG FRIED RICE TK.175

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MASALLA FRIED RICE TK.200

MIXED FRIED RICE TK.200

SPECIAL FRIED RICE TK.225

CHICKEN CHOWMEIN TK.195

MIXED CHOWMEIN TK.225

SZE-CHUAN CHOWMEIN TK.250

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CANTON CHOP SUEY TK.250

AMERICAN CHOP SUEY TK.250

CHINESE CHOP SUEY TK250

STEAMED RICE TK.95

SOUP:

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SZE-CHUAN SOUP TK.195

WONTHON NOODLES
TK.250
SOUP

CHICKEN VEGETABLE
TK.175
SOUP

CHICKEN NOODLES
TK.250
VEGETABLE SOUP

CHICKEN CORN SOUP TK.175

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THAI SOUP CLEAR OR
TK.195
THICK

SPECIAL THAI SOUP


TK.295
THICK

HOT AND SOUR SOUP TK.175

SPECIAL CORN SOUP TK.275

STEAMED CHICKEN SOUP TK.295

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STEAMBOAT SOUP
TK.750
(BIG SIZE)

STEAMBOAT SOUP
TK.500
(SMALL SIZE)

STARTER:

FRIED WONTHONS TK.175

SUI-MEI
TK.295
(STEAMED WONTHONS )

SHRIMPS ON TOAST TK.250

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FRIED PRAWN BALL
TK.275
PALATE (8 PIECES)

BATTER DEEP FRIED


TK.295
PRAWNS

FRIED CHICKEN BALL TK.275

FRIED PRAWN BALL TK.275

FRIED FISH FINGER TK.295

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FRENCH FRIES TK.95

VEGETARIAN:

PURE VEGETABLE SOUP TK.175

FRIED VEGETABLE ROLL TK.195

FRIED VEGETABLE BALL TK.195

SWEET AND SOUR


TK.195
VEGETABLE

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BOILED VEGETABLE TK.225

GREEN VEGETABLE TK.200

MIXED VEGETABLE TK.195

VEGETABLE FRIED RICE TK.175

VEGETABLE CHOWMEIN TK.195

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VEGETABLE CHOPSUEY TK.225

BEVERAGES AND DESSERTS:

SOFT DRINKS TK.25

CANNED DRINK TK.30

DIET COKE TK.50

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FRESH LIME SODA TK.50

FRESH LIME JUICE TK.30

FRESH JUICE (SEASONAL) TK.95

MINERAL WATER TK.35

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FRESH FRUIT (SEASONAL) TK.75

ICE CREAM
TK.45
(CHOICE OF FLAVOR)

ICE CREAM WITH FRESH


TK.75
FRUIT COCKTAIL

TUTTI FRUITY TK.95

TK.35

COFFEE OR JASMINE TEA

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PASTY CAKE TK. 125

SPECIAL OFFER LUNCH


TK. 195
PACKS

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7. Sales Forecasting

Sales Forecasting (for 1 week)

The following sales forecasting is based on the units sells in one week.

Food Items Sun Mon Tues Wed Thu Fri Sat

Chicken Cashew Nut Salad


Appetizer

2 12 3 1 10 12 3
Thai style papaya salad 4 11 4 1 6 11 2
Thai grilled beef salad 3 5 1 5 8 12 4
Thai grilled chicken salad 1 7 1 4 10 12 3
Thai minced chicken salad 4 2 1 3 13 12 10
Thai Shrimp Salad 2 1 2 2 12 11 7

Thai
Thai Cousin
Cousin
Beef

Thai Beef Red Curry 2 1 2 1 5 3 4


Thai beef with basil leaf 3 3 3 3 3 5 4
Thai beef with green chili 3 3 2 3 3 6 3
Thai beef with mushroom & 2 2 3 2 4 5 4
ginger
Thai Beef with Pepper & Garlic 3 3 2 3 3 6 4
Thai grilled beef 2 3 3 3 4 5 3

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Food Item Sun Mon Tues Wed Thu Fri Sat
Fish

Sliced fish with mushroom & 2 1 2 1 5 3 4


ginger
Spicy prom fret Thai style 3 3 3 3 3 5 4
Thai fried prom fret with garlic 3 3 2 3 3 6 3
sauce
Thai fried prom fret with hot 2 2 3 2 4 5 4
sauce
Thai Fried Red Snapper with hot 3 3 2 3 3 6 4
Sauce
Thai shrimp red snapper with 2 3 3 3 4 5 3
chili lime spices
Thai steamed pomp fret with 4 5 2 4 5 5 6
mushroom

baked chicken in pineapple


Main Dishes Chicken

2 2 2 2 2 3 3

Thai
Thai Cousin
chicken-cashew-nuts 1 1 1 1 3 2 2

Cousin
Thai chicken in foil paper 2 1 2 1 2 3 1
Thai chicken with basil 2 2 2 2 3 4 2
Thai chicken with garlic & 1 3 1 3 2 2 1

Thai
pepper

Thai Cousin
Thai chicken with green chili 2 1 2 1 2 3 2
Thai chicken with mushroom & 1 1 1 1 1 2 4 Cousin
ginger
Thai special fried chicken 1 1 1 1 2 1 2
Thai-grilled-chicken 2 1 2 1 1 4 1
Thai Chicken Red Curry 1 3 1 3 2 3 2

Food Item Sun Mon Tues Wed Thu Fri Sat

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Prawns: baked shrimps in pineapple 3 2 2 1 4 5 3
grilled king prawn 2 2 3 3 3 8 4
king prawn with garlic sauce 1 2 2 5 2 5 1
Thai shrimps red curry 4 2 3 3 3 3 5
Thai shrimps with basil leafs 3 3 2 3 3 5 4
Thai shrimps with garlic & 2 1 5 4 6 5 6
pepper
Thai shrimps with mushroom & 3 5 2 2 4 5 5
ginger
Thai shrimps with green chili 4 4 3 5 4 4 2
Rice & Noodles:

American fried rice 4 1 1 3 2 6 3


Thai beef & basil leaf fried rice 1 2 1 1 3 4 2
Thai crispy noodles with chicken 1 3 1 1 3 3 3
or prawn
Thai noodles with chicken or 2 2 5 3 4 2 3
prawn
Thai special fried rice 2 2 2 2 3 4 3
Thai style vegetable fried rice 1 2 2 2 3 5 4
Soup:

Thai coconut milk soup 4 4 3 1 5 5 3


Thai hot pot soup 3 3 3 3 4 8 4
Thai hot soup (tom yam) 1 2 3 7 3 5 1
Thai mixed vegetable soup 4 2 3 3 4 3 7
Thai noodles soup 3 3 2 3 3 7 4
Thai
Thai Cousin

Food Item Sun Mon Tues Wed Thu Fri Sat


Cousin
Starter:

Thai beef satay 2 1 2 1 5 3 4


Thai chicken satay 3 3 3 3 3 5 4
Thai fish cake 3 3 2 3 3 6 3
Thai spring rolls 2 2 3 2 4 5 4

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Vegetable: Thai shrimp roll 3 3 2 3 3 6 4

Fried kangkong with oyster 2 1 2 1 5 3 4


sauce
Thai mixed vegetable with 3 3 3 3 3 5 4
chicken or prawn
Thai mixed vegetable with 3 3 2 3 3 6 3
mushroom, bamboo, shoots &
baby corn
Thai stemed vegetable with 2 2 3 2 4 5 4
mushroom

Food Item Sun Mon Tues Wed Thu Fri Sat


Appetizer:

Sze-chuan chicken & prawn 15 5 16 13 3 7 10

Chinese
Chinese Cousin
salad
sze-chuan chicken salad 12 3 13 11 2 6 15

Cousin
Sze-chuan Prawns salad 7 4 9 10 3 5 13
Beef:

beef chili onion 4 5 2 4 5 5 6


beef with mushroom & oyster 3 2 6 3 3 5 1
sauce
beef with vegetable 2 3 3 3 3 4 2
sizzling beef 3 3 3 2 3 5 3
sliced beef with mushroom & 1 2 1 2 3 3 3
bamboo shoots
Szechuan beef chili 3 5 3 3 3 4 3

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Szechuan beef ginger & pepper 3 2 3 3 4 7 3
Szechuan style beef steak 5 2 3 4 2 4 5
Fish:

Hot and sour prom fret 2 1 4 2 2 5 1


Fried fish with garlic and oyster 1 3 2 3 2 4 1
sauce
Mandarin fish with ginger 2 2 2 1 2 5 2
sliced steamed fish with 1 2 1 2 2 3 3
mushroom and ginger
Hot and sour fish 3 5 3 3 3 4 3
sweet and sour fish 3 2 3 3 3 5 3
Fish and chips 5 2 3 3 2 4 5
fish with vegetable 3 2 4 3 5 2 2

Food Item Sun Mon Tues Wed Thu Fri Sat


Main Dishes Chicken:

Fried spring chicken 2 2 2 2 3 6 2

Fried chicken drumsticks 1 1 1 1 2 3 1

SZE-Chuan fried chicken 2 2 2 2 2 2 2

SZE-Chuan chicken chili 1 2 1 2 2 1 2


(DRY).

Chinese
Chinese Cousin
SZE-Chuan chicken 1 2 1 2 3 3 2
capsicum with oyster sauce
Cousin

SZE-Chuan chicken with 1 1 1 1 2 2 5


cashew nut

SZE-Chuan chicken (gravy) 3 2 3 2 2 2 2

SZE-Chuan minced chicken 1 2 1 2 1 3 3

Chicken chilli onion 1 2 1 2 3 3 1

Shredded chicken with 2 1 2 1 2 5 2


mushroom

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Thai chicken chilli (gravy) 2 1 2 1 2 3 1

Sweet and sour chicken 2 1 2 1 3 2 2


Lemon chicken 2 1 2 1 2 3 2

Peking chicken 1 2 1 2 2 3 2

Sizzling chicken 1 1 1 1 1 3 2

Canton chicken 2 1 2 1 2 2 4

SZE-Chuan steamed soy 1 2 1 2 1 3 2


chicken

Masalla chicken
2 1 2 1 2 2 2

sGrilled chicken wings


1 2 1 2 4 3 2

Chicken with vegetable


2 1 2 1 2 3 2

Food Item Sun Mon Tues Wed Thu Fri Sat


Prawns:

Special fried prawns 2 1 3 1 1 3 3

Chinese
Sweet and sour prawns or balls 1 2 1 2 3 8 2

Chinese Cousin
SZE-Chuan prawns with garlic sauce 2 2 4 1 3 5 1

Cousin
SZE-Chuan prawns chilli (dry) 1 2 3 2 4 2 3
Prawns with garlic sauce 4 3 3 1 4 6 2
Prawns with mushroom and 3 2 1 2 4 5 4
bamboo shoots
Hot sauce prawns 0 4 2 3 2 3 4

Sizzling prawns 6 3 3 3 4 5 6

Prawns with green pepper


3 3 2 3 4 3 4

Prawns with vegetable


2 3 2 2 5 4 4

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Rice & Noodles: Chicken fried rice 6 3 1 2 4 10 5
prawn fried rice 3 2 3 3 8 7 8
beef fried rice 4 3 5 2 4 5 4

egg fried rice 3 3 3 4 4 6 3


Masalla fried rice 1 6 5 2 3 5 4
Mixed fried rice 5 3 2 5 4 5 5

Special fried rice 3 1 3 3 2 3 4


Chicken chowmein 2 3 5 4 2 5 3
mixed chowmein 2 3 3 3 5 3 4
Sze-chuan chowmein 3 3 1 3 4 4 2
Canton chop suey 1 1 3 2 3 3 3
American chop suey 2 1 1 1 1 2 1
Chinese chop suey 1 3 1 1 2 3 2
Steamed rice 3 3 2 3 3 4 1

Food Item Sun Mon Tues Wed Thu Fri Sat


Soup:

Sze-chuan soup 2 1 5 4 7 5 8
Wonthon noodles soup 3 5 2 2 4 7 5
Chicken vegetable soup 4 4 3 5 4 4 2
Chicken noodles vegetable soup 3 2 4 1 1 5 3

Chinese
Chinese Cousin
Chicken corn soup 1 3 2 2 4 10 4
Thai soup clear or thick 3 3 6 1 4 5 2
Cousin

Special Thai soup thick 2 3 3 3 6 2 4


Hot and sour soup 5 3 3 3 4 6 2
special corn soup 3 2 1 2 4 5 4
Steamed chicken soup 0 4 2 3 2 3 4
Steamboat soup (big size) 6 3 3 4 4 5 6
Steamboat soup (small size) 3 3 2 3 4 3 4

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Starter: Fried wonthons 2 3 3 3 4 5 3
sui-mei (steamed wonthons ) 4 5 2 4 5 5 6
Shrimps on toast 3 2 6 3 3 5 1
Fried prawn ball palate (8 2 3 3 3 3 4 2
pieces)
Batter deep fried prawns 3 3 3 2 3 5 3
Fried chicken ball 1 2 1 2 3 3 3
Fried prawn ball 3 5 3 3 3 4 3
Fried fish finger 3 2 3 3 4 7 3
French fries 5 2 3 4 2 4 5

Food Item Sun Mon Tues Wed Thu Fri Sat


Vegetarian

Pure vegetable soup 4 5 2 7 6 9 7


Fried vegetable roll 2 3 3 3 7 8 6
Fried vegetable ball 4 5 4 4 6 7 9
Sweet and sour vegetable 3 6 7 3 8 8 4
Boiled vegetable 4 3 3 6 6 7 5

Chinese
Chinese Cousin
Green vegetable 3 3 3 2 3 8 3
Mixed vegetable 4 3 5 2 3 3 3

Cousin
Vegetable fried rice 3 5 3 3 3 4 3
Vegetable chowmein 3 2 3 3 4 7 3
Vegetable chopsuey 6 2 3 4 2 4 5
Beverages and Desserts:

Soft Drinks 15 15 15 15 21 28 21
Canned Drink 16 16 16 16 21 28 21
Diet coke 15 15 15 15 21 28 21
Fresh lime soda 13 13 13 13 16 22 16
Fresh lime juice 13 13 13 13 16 23 16
Fresh juice (Seasonal) 13 13 13 13 16 22 16

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Mineral water 23 23 23 23 31 42 31
Fresh fruit (Seasonal) 11 12 11 12 16 21 16
Ice cream (Choice of flavor) 23 23 23 23 31 42 31
Ice cream with fresh fruit cocktail 23 23 23 23 32 42 32
Tutti fruity 12 11 12 11 16 21 16
Coffee or jasmine tea 4 4 4 4 4 4 4
Cake 39 39 39 39 48 67 48

Special Launch Package 40 40 40 40 50 60 50

8. Financial Analysis
Sales Analysis

The estimated person visiting our restaurant is as follows:

Morning Launch hour Dinner Total


Sunday 10 (per day) 25 (per day) 60 (per day) 85
Wednesday
Thursday & Saturday 10 (per day) 60 (per day) 75 (per day) 145 (per day)
Friday 10 60 100 170

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The estimated sale per person in our restaurant is as follow:
(Calculated from the sales forecasting, all the calculation are made in taka)
Selling Sales per Sale Per Day
Schedule person Sunday - Wednesday Thursday & Saturday Friday
(1) Person Sales Person Sales Person Sales
Visiting (per day) Visiting (per day) Visiting (per day)
(2) (1)(2) (3) (1)(3) (4) (1)(4)
Morning 274 10 2740 10 2740 10 2740
Launch 698+195 10+15 *9905 25+35 *24275 30+30 *26790
Dinner 1265 60 75900 75 94875 100 126500
Total 85 88545 145 121890 170 156030
*195 taka is for launch pack, we estimate that most of the people will prefer launch pack as it is cheap & for single
person.
Calculation: (for Sunday-Wednesday) 69810 + 19515=9905. The followings are calculated in same way.

Weekly Sale:
In one week, there are four days in Sunday to Wednesday, two days for Thursday & Saturday, a
single day for Friday.

So, Total Sale in one week:

Saturday to Sunday = 885454 = 354180


Thursday & Saturday = 1218902 = 243780
Friday = 156030
Total one week Sale = 753990

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Monthly Sale:
There are 4 weeks in one month.

So, the monthly sale is 7539904 = 3015960 Taka.

Cost Analysis

Fixed Cost analysis:

Fixed cost Amount (Taka)


Land 45356000
Generator 100000
Van 1200000
Tables 900000
Chairs 25075000
AC 620000
Plates & Glass 103000
Clothes 7125
Lights 200000
Spoons & Forks 100000
Fridges 240000

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Burner 15400
Dress for employee 60000
Computer 40000
Television 48000
Cash machine 10000
Sound system 18000
Playground 10000
Fan 175500
Interior design 300000
Building construction 64000000
Architect expenses 150000
Water pomp 9000
Electric meter 4000
Total 138741025

Variable Cost Analysis:

Variable cost Total amount in monthly


Transportation 15000
Bills (electricity, telephone, gas, water) 17900
Repair cost 10000
Tax (15% on sales) 452394
Salary 779000
Raw material (30% of the next months sale) 904788
Total 2179082

Break Even Analysis:


We consider our business life time 20 years (average).

The Fixed Expense for monthly = = 578088 tk (approximately)

The Selling Price per unit (from sales analysis) = 370 tk (approximately)

The Varibale Cost per unit (from Sale analysis) = 267 tk (approximately)

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Break Even Quantity =

= 5612.50

= 5613 units

Break Even Sales =

= 2076626

This means, we need to sell 5613 item of foods or 2076626 tk sales to have a break even
situation. If we sale 2076626 tk or produce 5613 items of food monthly, we will have no profit
or loss.

Currently our restaurant is generating 3015960 Taka sales.

So, restaurants Margin of safety is = 3015960 2076626 = 939334 tk

9. Conclusion

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New & Tasty Restaurant is very much promising to give a better services & high quality of foods.

The calculation shows a high margin of safety, which is a good sign for our business. The initial estimation
was made for 85 170 customers. But if we can fulfill our goal, we can capture 200 300 customers,
which will make more profits than we imagine.

If we calculate the CM Ratio, = 27.84%

This is a good value for our company.

The analysis shows that, the business is very profitable & can bring a good community to the people who
live in Dhanmondi.

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