PROJECT REPORT

ON

Sales and Distribution channel

of
HINDALCO INDUSTRIES LIMITED
RENUKOOT, SONEBHADRA

Submitted to: Submitted by:

MR. MANVIR AZAD Manoj Kumar Punia

(LOGISTIC & SALES CORDINATION) BBA 3rd year

HINDALCO INDUSTRIES
 ACKNOWLEDGEMENT
I am very thankful to person with whom we have interacted and also
provided the background with us to complete my task and he also
encourage and inspired me to do my task.
With great pleasure, we expressed our heartiest thanks to Mrs. Sharmila
Siddharth (general manager training center) providing us an opportunity
to undergo summer training in under the logistic department of Hindalco
industries limited.

We like to extend our earnest gratitude to Mr. Manvir Ajad our project
guide, whose timely guidance kept me to right direction to complete.

Lastly, I pay my profound regard to my teachers and parents for there

blessing and support to ahead in life.

MANOJ KUMAR PUNIA

 PREFACE
The report is hard intend to reflect some of the basic issues covered
under the SALES AND DISTRIBUTION CHANNEL of HINDALCO,
EXTRUSION first truly MNC of India. The total aspects have been
formulated and presented on the basic of ideas and information gathered
by this investigator during a shorter span of project training i.e. an
important portion of the BBA curriculum leading to an opportunity for
the participant to have a practical exposure of the contents under the
topic beyond what has already been studied during the class-room
interaction. This report has been written in response to a comprehensive
study, conducted on the SALES AND DISTRIBUTION CHANNEL of
HINDALCO INDUSTRIES LIMITED. The report mentions and
evaluates the various aspects, pertaining to the distribution channel of
the company. After a thorough analysis of the various facts and figures,
a set of recommendations has been given at the end of the report.
Accuracy and precision has been given the prime consideration, while
compiling the report, are authoritative and authentic. I am confident that
anyone who goes through the report will learn how much I have learnt &
benefited during this period.

MANOJ KUMAR PUNIA

 CONTENT
METHODOLOGY

OBJECTIVE OF STUDY

Developing the study plan

Collection of information
Quantitative measure of sales & distributing
management

INTRODUCTION
COMPANY PROFILE

Profile of Industry
Profile of HINDALCO INDUSTRIES LTD

Finding and data analysis

Logistic
Conclusions
RECOMMENDATION
Bibliography

METHODOLOGY
Defines the study objective:
The objectives behind carrying out this study was to basically identify
sales strategies, channel of distribution existing in the industries and
fields in which they can be improved.

Our study also includes studying the importance of sales report and its
management.

Not only has this but also how supply chain management helps to
improves their sales and distribution.

I also wanted to know how a company like HINDALCO runs without

investing huge in advertisement.
 Methodology
Defining the objective of study
Develop the study plan
Sampling plan unit, size, procedure
Data collection sources
i. Primary data collection method
a) Tool used
b) Questionnaire
c) Open ended & close ended
Contact method
i. Personal Interview
a) Arranged Interview
b) Telephonic Interview
Collect the information
Findings and analysis of the information
Project report & Presentation
Objective;
The objective or purpose of this study:
To understand the current sales and distribution functioning of
HINDALCO
To map the change in the SALES and DISTRIBUTION strategy for
the company.
To carry out a critical and comparative analysis of these change

Sector chosen;
Manufacturing sector, Aluminium Industries
The company chosen HINDALCO
Developing the study plan;
Data collection methods:
1. Primary data source
Questionnaire. Openended (left open for the information)
(A.) First hand information from company sales persons.
Interview.
(B.) Interview with company executives.
2. Secondary data sources.
Internet.
In House Publications
CONTACT METHOD
Under contact method, personal interview were used to collect the
information . For the interview purpose the questions to be asked were
pre-defined and structured.
Personal interview was arranged and telephonic interview ere used.

1.) Arranged interview;

We took appointment in advance and then met the concerned
persons for collecting the information.
2.) Telephonic Interview;
On the telephone a pre-definred questions were to collect the
informations.
 COMPANY
PROFILE

INTRODUCTION
ADITYA BIRLA GROUPS
A US $40 billion corporation, the Aditya Birla Group is in the League of
fortune 500. It is anchored by an extraordinary force of over 133,000
employees, belonging to 42 different nationalists. The group has been
ranked Number 4 in the Global Top Companies for Leaders survey and
ranked number 1 in Asia Pacific for 2011. Top Companies for Leaders
is the most comprehensive study of organizational leadership in the
world conducted by Aon Hewitt, fortune magazines and RBL (a
strategic HR and Leadership Advisory firm).

Over 53 per cent of its revenues flow from its overseas operations. The
group operates in 36 countries Australia, Austria , Bangladesh, Brazil,
Canada , China, Egypt , France, Germany, Hungary, India, Indonesia,
Italy, Ivory Coast, Japan, Korea, Laos, Luxembourg, Malaysia,
Myanmar, Philippines, Poland, Russia, Singapore, South Africa, Spain,
Sri Lanka, Sweden, Switzerland, Tanzania, Thailand, Turkey, UAE, UK,
USA and Vietnam.

Globally, the Aditya Birla Group is:

A metals powerhouse, among the worlds most cost- efficient
aluminium and copper producers. Hindalco- Novelis is the largest
aluminium rolling company. It is one of the three biggest
 producers of primary aluminium in Asia, with the largest single
location copper smelter.
No, 1 in viscose staple fiber
No, 1 in carbon black
The fouth-largest producer of insulators.
The fifth-largest producer of acrylic fibre.
Among the top 10 cement producers.
Among the best energy- efficient fertilizer plants.
The largest Indian MNC with manufacturing operation in the USA.

In India:
A top fashion ( branded apparel ) and lifestyle players
The second largest player in viscose filament yarn
The largest producer in the chlor- alkali sector
Among the top three mobile telephony companies
A leading player in life insurance and asset management
Among the top two supermarket chains in the retail business
Among the top 10 BPO companies

Hindalcos Renukoot plant was commissioned in 1962 with one potline

and a smelter of 20,000tpa capacity. Over the years the plant has
increased its capacity through various brownfield expansions and asset-
sweating measures.
Today Hindalco, at Renukoot, operates across the aluminium value
chain from bauxite mining, alumina refining, aluminium smelting to
downstream rolling and extrusions. The integrated facility houses an
alumina refinery and smelter along with facilities for production of
semi-fabricated products namely conductor redraw rods, sheet and
extrusions.

In 1967 Hindalco established a captive power plant at Renusagar, the

first captive power plant (CPP) for aluminium industry in India. This
along with a co-generation power unit ensures continuous supply of
power for the smelter and other operations.

Renukoot has earned the Integrated Management System (IMS)

certification combining quality, environment and occupational health
and safety into one business excellence model. The unit has been a
recipient of several national and international awards in quality,
environment management, energy conservation, CSR, among others.

The sprawling 1056-acre Renukoot complex located near the Rihand

Dam, 160 km from the city of Varanasi, includes beautifully landscaped
gardens, a residential colony cum mini township, a full-fledged hospital
for employees and the community around along with schools,
clubhouses, banks, sports facilities, cultural facilities, supermarkets and
the Renukeshwar Mahadev Temple.

As a responsible corporate citizen Hindalco Renukoots Community

Development Cell plays a leading and exemplary role in social projects
on health care, womens empowerment, education and sustainable
livelihood schemes. Hindalco Renukoot's CSR cell has taken up various
innovative rural development projects in 385 neighbouring villages in
the states of Uttar Pradesh, Jharkhand and Chhattisgarh. These social
projects are carried out under the aegis of the Aditya Birla center for
Community Initiatives and Rural Development spearheaded by Mrs
Rajashree Birla.

The Aditya Birlas Group Companies

Overseas Manufacturing companies
Country Company Products /Services
Thailand Thai Rayon Viscose staple
Indo Thai synthetics fiber(VSF)
Century Textile Spund & fancy
Thai Acrylic yarns
Thai carbon Black Fabrics
Thai Polyphosphates Acrylic fibre
Thai Epoxy Thai Peroxide Carbon black
Thai Sodium Phosphates
Sulphates Specialty
Thai organic Chemicals Phosphates
Epoxy Resins
Hydrogen Peroxide
Sodium Sulphate
Sodium Metal-
Sulphate
Caustic soda
Chlorine,
Epichlorohytrin
Philippines Indo Phil Textile Mills Yarn
Indo Phil cotton mills Yarn
Indo Phil Acrylic MFG. Yarn
Corporation

Indonesia Pt Indo Bharat Rayon Visco Staple

Pt Elegant Textile Industry fiber(VSF)
Pt Indo Liberty Textile Yarn
Pt Indo Bumi Textile Textile
Pt Indo Rayon Kimia Textile
Carbon di- sulphide
 Malaysia Pan Century Edible oils Refined Palm
Pan Century Oleochemicals oil, Palm olein,
Stearin and
PFAD
Fatty Acids,
Glycerine
Egypt Alexandria Carbon Block Carbon Block
Alexandria Fibre Acrylic fibre

China Liaoning Birla Carbon Co Carbon Block

LTD

Canada AV Cell Inc Softwood pulp

(for VSF
manufacturing)
Australia Birla Minerals Birla Nifty Copper Mines
Birla Mount Gordon

Group Companies:
Grasim Industries LTD.
Hindalco Industries LTD.
Aditya Birla Nuvo LTD.
Shree Digvijay Cement Co LTD.
Ultra Tech Cement
Indian companies:
PSI Data SYSTEMS
Team Works
Essels Mining & Industies LTD.
Shree Digvijay Cement Ltd.
Birla NGK Insulators
Bihar Caustic and Chemicals Ltd.

International companies:
Thailand :
Indo Thai Synthetics
Century Textiles
Thai Acrylic Fibre
Thai Carbon Black

Philippines:
Indo Phil Textiles Mills
Indo Phil Cotton Mills
Indo Phil Acrylic Manufacturing Corporation
Indonesia:
PT Indo Bharat Rayon
PT Elegant Textiles Industry
PT Sunrise Bumi Textiles
PT Indo Liberty Textiles
Egypt :
Alexandria Carbon Black Company S.A.E
Alexandria Fiber Company
China :
Liaoning Birla Carbon
Canada :
AV Cell Inc
AV Nackawic Inc

Australia :
Aditya Birla Minerals Ltd
Laos
Birla Loas Pulp and Paper Plantation Company Ltd
Joint ventures:
Birla Sun Life Insurance
Birla Sun Life Asset Management Company Ltd
Birla Sun Life Distribution Company Ltd
Sectors:

Aluminium
Copper
Cement
Carbon black
Textiles
Fertilizers
Chemical
Insulator
Gas
Software
BPO
Telecom
Retail
Finance And Insurance
 HINDALCO INDUSTRIES LIMITED

OVERVIEW:
A Glimpse of History:
The Hindalco story dates back to the young Indian democracy of the 1950s. Ready
to take a giant leap, India was geared to make it big, especially in terms of
innovation and industrialisation.

Hindalco embarked on its journey in 1958. Its first real contribution to the vision of
an industrial India occurred four years later, when the visionary late Mr. GD Birla
set up India's first integrated aluminium facility at Renukoot, in the eastern fringe
of Uttar Pradesh, India. It was backed by a captive thermal power plant at
Renusagar in 1967. Hindalco attained its leadership position in the aluminium
industry under the dynamic leadership of the late Mr.Aditya Vikram Birla a
formidable force in the Indian industry.

And it was through the vision and guidance of Mr. Kumar Mangalam Birla, the
Group Chairman that the business segments of aluminium and copper are
consolidated to make Hindalco the non-ferrous metals powerhouse it is today. This
was achieved in part by expansion through mergers and acquisitions with
companies such as Indal and Birla Copper. Hindalco also secured copper reserves
and amplified its operating base by acquiring Australian copper mines.

Over the years, Hindalco has grown into a major vertically integrated aluminium
company in the country and among the largest primary producers of aluminium in
Asia. Its copper smelter is today one of the world's largest custom smelter at a
single location.
In 2007, the landmark acquisition of Novelis Inc., the world's largest aluminium
rolling company, placed Hindalco's footprint across the globe, securing it a rank
amongst the top five global aluminium majors.

NOVELIS ACQUISITION

Aditya Birla Groups Hindalco Industries limited, NOVELIS Inc have entered into
a definitive agreement for HINDALCO to acquire NOVELIS in an all cash
transaction which values NOVELIS at approximately US6$ billion, including
approximately US2.4$billion of dept.
NOVELIS is the worlds largest producer of rolled Aluminium, and recycle of
Aluminium cans, with 12500employees in all 11 countries, a market value of $2.9
billion and $3.2 billion of debt. It was spun off from Canadian Alumimium
Company Alcan but incorporated in Atlanta, USA.

Carbon black
The group entered the carbon black business in 1980 with its first plant in
Thailand. Eight year later, it built another plant in Renukoot in Utter Pradesh. In
1994 the group commenced carbon block production in Alexandria in Egypt.
After its new plant at Goomidipoondi near Chennai going on stream, the AV Birla
groups carbon black capacity has expanded to 3.1 lakh tpa.

EXTRUTION
Hindalco has two extrusion plants in India, one in renukoot, Uttar Pradesh, and the
other at Alunpuram, Kerla. Both plants have well- established manufacturing
processes and Q.A. systems honed over five decades of experience.
FACTFILE
Aluminium;
Worlds largest aluminium rolling company.
One of the biggest producers of primary aluminium in Asia.
Market share of 48%.
One of the lowest-cost producers of aluminium in the world.
Over 58% of sales in value- added products.
Fully integrated aluminium plant at renukoot, UP.
Aluminium metal plant at Silvassa, in Dadra & Nagar Haveli.
Foil plants at silvassa. Foil unit of Indal at Kollur.
Aluminium refining capacity of 1,160,000 tpa going up to 1,500,00 tpa.
Aluminium metal producing capacity of 445,oootpa.

PRODUCTLINE UP OF HINDALCO
1.) Aluminium Metal
2.) Flat Rolled Products
3.) Extrude Products
4.) Redraw Rods
5.) Aluminium Foils
6.) Alloy Wheels
7.) Copper Cathods
8.) Cast Copper Rods
HEAD OFFICE
Head office of HINDALCO is located at Mumbai.
REGIONAL OFFICE OF HINDALCO IN INDIA
MUMBAI
DELHI
BA NGALORE
KOLKATA
UNITS OF MANUFACTURING HINDALCO IN INDIA
BELPUR, HOWRAH (WEST BENGAL)
MOUDA, NAGPUR (MAHARASTA)
RENUKOOT, SONEBHADRA (UTTAR PRADESH)
TALOZA, NAVI MUMBAI ( MAHARASTRA)
Logistics
Market logistics means getting the right goods to the right places, at the right
time, for the most effective cost.
Four major decisions must be made with regard to market logistics;
1.) Order processing
2.) Warehousing
3.) Inventory
4.) Transportation
Now on the basis of our study we will explain HINDALCO market logistics
decisions.

Order Processing
How should orders be handled? The most important factor is order to payments
cycles. This means the elapsed time between the order recivied, delivery and
payments,

Order processing time

The HINDALCO orders the vendors and it is processed either same or next
day.
Warehousing
HINDALCO has there its own warehouse at all manufacturing units. All expenses
are beard by the company as all the warehouseare company owned & insured.
Inventory
How much stock should be held is the objective of inventory. Sales people would
like their companies to carry enough stock to fill all their customers order
immediately.

Transportation
How the goods are to be shipped is solved by transportation decisions. There are
five transportation modes; rail, air, truck, water , way. Criteria such as speed,
frequency, dependability, capability, availability and cost help in the choice of
transportation.

Mode of transportation
From company to dealers in truck, size of truck depending on order. Today
containerization is used as the effective way of transferring goods.

So all these companies use it for transporting their respective goods.

Containerization consists of putting the goods in boxes or trailers that are easy to
transfer between two transportation modes.
Location started in 1962:
About Mr. Kumar Mangalam Birla
Chairman, The Aditya Birla Group

Mr. Kumar Mangalam Birla (49) is the Chairman of

the US $41 billion multinational Aditya Birla Group, which operates in 36
countries across six continents. Over 50 per cent of its revenues flow from its
operation outside India.

Mr. Birla chairs the Boards of all of the Groups major companies in India and
globally. Its clutch of global companies features Novelis, Columbian Chemicals,
Aditya Birla Minerals, Aditya Birla Chemicals, Thai Carbon Black, Alexandria
Carbon Black, Domsj Fabriker and Terrace Bay Pulp Mill, among others. In
India, he chairs the Boards of Hindalco, Grasim, Aditya Birla Nuvo, UltraTech and
Idea.

The Groups businesses are spread across a swath of industries. These include
aluminium, copper, cement, textiles (pulp, fibre, yarn, fabric and branded apparel),
carbon black, insulators, natural resources, power, agribusiness,
telecommunications, financial services, retail and trading.

Business record

Mr. Birla took over as Chairman of the Group in 1995, at the age of 28, after the
untimely demise of his father. As Chairman, Mr. Birla has taken the Aditya Birla
Group to an altogether higher growth trajectory. In the 20 years that he has been at
the helm of the Group, he has accelerated growth, built a meritocracy and
enhanced stakeholder value.
In the process he has raised the Groups turnover from US $2 billion in 1995, to
US $41 billion today. Mr. Birla has restructured the businesses to emerge as a
global/national leader in the sectors in which the Group operates. He has made 36
acquisitions in 19 years in India and globally, the highest by an Indian
multinational in India.

The acquisition of Novelis, a global metals major, in 2007, the second largest
acquisition ever by an Indian company, led to a new found respect for Indian
companies and stoked a higher level of interest in the country as well. The
subsequent acquisition of Columbian Chemicals, a US-based company and the
worlds third largest carbon black manufacturer positioned the Group as the No. 1
player in this sector, given its own sizeable carbon black operations today.
Likewise, the acquisition of Domsj Fabriker, a leading Swedish speciality pulp
manufacturer enables the Groups Pulp and Fibre business to further consolidate its
global position.

Besides these, over the years Mr. Birla has acquired manufacturing plants in
Canada, China, Indonesia and mines in Australia, and set up new plants in Egypt,
Thailand and China. Alongside, he has expanded capacities in all of the Groups
manufacturing units.

In India as well, he has made major acquisitions, the most notable being the
Cement division of Larsen & Toubro, Jaypee Cement (MP & Gujarat), Indal from
Alcan, Madura Garments from Coats Viyella, the Chlor Alkali division of Kanoria
Chemicals and Solaris Chemtech Industries.

Under his stewardship, the Aditya Birla Group enjoys a position of leadership in
all the major sectors in which it operates. Over the years, Mr. Birla has built a
highly successful meritocratic organisation, anchored by an extraordinary force of
120,000 employees belonging to 42 different nationalities. The Aditya Birla Group
has been ranked fourth in the world and first in Asia Pacific in the Top Companies
for Leaders study 2011, conducted by Aon Hewitt, Fortune Magazine and RBL (a
strategic HR and leadership advisory firm). The Group has topped Nielsen's
Corporate Image Monitor 2014-15 and emerged as the Number 1 corporate, the
'Best in Class', for the third successive year.
In key responsible positions on various regulatory bodies

Mr. Birla holds several key positions on various regulatory and professional
Boards. He was a Director on the Central Board of Directors of the Reserve Bank
of India. He was Chairman of the Advisory Committee constituted by the Ministry
of Company Affairs and also served on The Prime Minister of Indias Advisory
Council on Trade and Industry.

As the Chairman of Securities and Exchange Board of India (SEBI) Committee on

Corporate Governance, he authored the First Report on Corporate Governance
titled Report of the Kumar Mangalam Birla Committee on Corporate
Governance. Its recommendations were path breaking and became the basis of
corporate governance norms. Furthermore, as the Convener of the Prime Ministers
Task Force on Administrative and Legal Simplifications, the extensive
recommendations made by him in his report have been implemented in totality.
Mr. Birla also served as Chairman of SEBIs committee on Insider Trading which
formulated Corporate Governance principles for Indian corporates.

He is on the National Council of the Confederation of Indian Industry and the

Apex Advisory Council of the Associated Chambers of Commerce and Industry of
India.

On the board of educational institutions

Mr. Birla is deeply engaged with educational institutions. He is the Chancellor of

the renowned Birla Institute of Technology & Science (BITS) with campuses in
Pilani, Goa, Hyderabad and Dubai.

Mr. Birla is the Chairman of IIT, Delhi.

He is a Director of the G. D. Birla Medical Research & Education Foundation.

He serves on the London Business Schools Asia Pacific Advisory Board and is an
Honorary Fellow of the London Business School.

Mr. Birla is the Chairman of Rhodes India Scholarship Committee.

 Accolades conferred on Mr. Birla

Mr. Birla has won recognition for his exemplary contribution to leadership
processes and institution/systems building. A selective list:

International Advertising Associations (IAA) CEO of the Year Award 2016

Inducted as an Honorary Member Rotary Club of Mumbai (November 2014)
Hello Hall of Fame Business Leader of the Year 2014 (November 2014)
US India Business Council (USIBC) 2014 Global Leadership Award
Business Leader of the Year, the Economic Times Awards for Corporate
Excellence, 2012-13
Ranked the 4th Most Powerful CEO (2013) in the Economic Times Corporate
Indias Definitive Power listing of 100 CEOs
Indore Management Associations Award National Indian Business Icon, 2013
Forbes India Leadership Award Flagship Award Entrepreneur of the Year,
2012
NDTV Profit Business Leadership Awards 2012 - Most Inspiring Leader
The Degree of Doctor of Science (Honoris Causa) in recognition of his role in
pioneering great Engineering products involving Multi-disciplinary Engineering
thought processes in the Country by the Visvesvaraya Technological University,
Karnataka, 2012
NASSCOMs Global Business Leader Award 2012
CNBC-TV18 India Business Leader Award 2012 for Taking India Abroad
GQ Business Leader of the Year Award - 2011 from Cond Nast India Pvt. Ltd.,
an affiliate of Cond Nast Global
CNN-IBN Indian of the Year 2010 Business, for being the most outstanding
business person and making a success out of most businesses including the sunrise
sector, 2010
The All India Management Associations (AIMA), Managing India Awards
Business Leader of the Year, 2010
The AIMA JRD Tata Corporate Leadership Award, 2008
The Honorary Degree of Doctor of Science (Honoris Causa) in recognition of his
invaluable contribution in the field of Business Administration by the G. D. Pant
University of Agriculture & Technology, 2008
 For the development of technology and also for the involvement in the field of
Industries in bringing the country at par with other countries in the field of
Industries, the SRM University in Tamil Nadu conferred the Degree of Doctor of
Literature, 2008
The Asia Pacific Global HR Excellence Exemplary Leader Award, 2007
The Global Indian Leader of the Year by NDTV Profit in their Business Leader
Awards category, 2007
The Lakshmipat Singhania IIM, Lucknow National Leadership Award,
Business Leader, 2006
Represented India at the Ernst & Young World Entrepreneur Award in Monte
Carlo, Monaco in June 2006, where he was inducted as a Member of the Ernst &
Young World Entrepreneur of the Year Academy
The Ernst & Young Entrepreneur of the Year Award, 2005
Young Super Performer in the CEO Category by Business Today, 2005
Chosen by the World Economic Forum (Davos) as one of the Young Global
Leaders, 2004
The D. Litt (Honoris Causa) Degree by The Banaras Hindu University, 2004
Honorary Fellowship by the All India Management Association, 2004
The Business Leader of the Year, The Economic Times Awards for Corporate
Excellence, 2002-2003
Business Man of the Year-2003 by Business India
The Rajiv Gandhi Award for Business Excellence and his contribution to the
country by the Mumbai Pradesh Youth Congress, 2001
The National HRD Network, The Outstanding Business Man of the Year, 2001
The Institute of Directors Golden Peacock National Award for Business
Leadership, 2001
Hindustan Times, The Businessman of the Year, 2001
The Bombay Management Association The Management Man of the Year
1999-2000
Among the 10 Super Stars of Corporate Finance Global Finance, 1998
Among the top 10 of Indias most admired and respected CEOs and the top CEO
of the coming millennium, Business World, 1998
Beyond business: Reaching out to the marginalised sections of the society

A firm practitioner of the trusteeship concept, Mr. Birla has institutionalised the
concept of caring and giving at the Aditya Birla Group. With his mandate, the
Group is involved in meaningful welfare driven activities that distinctively impact
the quality of life of weaker sections of society, surrounding hundreds of villages
that are among the poorest in India, Thailand, Indonesia, Philippines and Egypt.

In India, the Aditya Birla Group is engaged in 5,000 villages, reaching out to 7.5
million people annually and making a difference to their lives through
meticulously conceived projects focusing on health care, education, sustainable
livelihood, infrastructure and social causes. For instance, the Group runs 42
schools which provide quality education to 45,000 children. Of these, over 18,000
children receive free education. Additionally, over a 100,000 youngsters benefit
from bridge educational programmes and vocational training. Its 18 hospitals tend
to more than a million villagers. In line with its commitment to sustainable
development, the Group has partnered with the Columbia University in
establishing the Columbia Global Centres Earth Institute in Mumbai. To embed
CSR as a way of life in organisations, the company has set up the FICCI Aditya
Birla CSR Centre for Excellence in Delhi.

Educational background

A commerce graduate from Mumbai University, Mr. Birla is a Chartered

Accountant. He earned an MBA from the London Business School.

Personal details

Born June 14, 1967, in Kolkata, Mr. Birla was raised in Mumbai. Mr. Birla and his
wife, Mrs. Neerja Birla, have three children, Ananyashree, Aryaman Vikram and
Advaitesha.
MILESTONES OF PROGRESS
2015
Mahan and Aditya Aluminium smelters and Utkal refinery come onstream.
2013
First metal tapped at Mahan Aluminium.
Utkal Alumina Refinery goes on stream.
2011
Refinance of Novelis debt of US$4 billion to enable strategic flexibility for
growth. This was a landmark innovation in financing - not only did Hindalco
get back 50 per cent of the invested equity within four years, but also opened
up a novel funding avenue between Novelis and Hindalco.
Achieved financial closure of two projects through debt financing - Utkal
Alumina for Rs.4,906 crore and Mahan aluminium for Rs.7,875 crore.
2010
Expansion of copper rod mill to 160 KTPA.
2009
QIP: Raised US$600 million for projects, the largest straight QIP in India.
2008
Alumina expansion at Muri.
Rights issue: Raised a total of Rs.4,426 crore for re-financing the bridge loan
taken for the acquisition of Novelis.
2007
Successful acquisition of Novelis, making Hindalco the largest in aluminium
rolling and among the global top five metals majors, with a presence in 12
countries outside India.
Acquisition of Alcans 45 per cent equity stake in the Utkal Alumina project,
thereby making Hindalco the 100 per cent project owner.
2006
Hindalco announces 10:1 stock split. Each share with face value of Rs.10 per
share split into 10 shares of Rs.1 each.
Hindalco completes largest rights issue in the history of Indian capital markets
with a total size of Rs.22,266 million.
Equity offering and subsequent listing of Aditya Birla Minerals Limited on the
Australian Stock Exchange.
MoU signed with the government of Madhya Pradesh for a greenfield
aluminium sm
elter in the Siddhi district of the state.
2005
All businesses of Indal, except for the Kollur foil plant in Andhra Pradesh,
merged with Hindalco Industries Limited.
MoUs signed with the state governments of Odisha and Jharkhand for
setting up greenfield alumina refining, smelting and power plants.
Commissioned Copper III expansion, taking total capacity to 500,000 TPA.
2004
Copper smelter expansion to 250,000 TPA.
2003
Hindalco acquires Nifty copper mine in March 2003, through Aditya Birla
Minerals Limited (ABML, formerly Birla Minerals Resources Pty. Ltd.).
ABML acquires Mount Gordon copper mines in November 2003.
Equity stake in Indal increased to 96.5 per cent through an open offer.
Brownfield expansion of aluminium smelter at Renukoot to 345,000 TPA.
2002
Amalgamation of Indo Gulf Corporation Limiteds copper business, Birla
Copper, with Hindalco, effective from April 1, 2002.
2000
Acquisition of controlling stake in Indian Aluminium Company Limited
(Indal) with 74.6 per cent equity holding.
1999
Aluminium alloy wheels production commenced at Silvassa.
Brownfield expansion of metal capacity at Renukoot to 242,000 TPA.
1998
Foil plant at Silvassa goes on stream. Hindalco attains ISO 14001 EMS
certification.
1995
Mr. Kumar Mangalam Birla takes over as Chairman of the Hindalco Board.
1991
Beginning of a major expansion programme.
1967
Commissioning of Renusagar power plant a strategic and far-sighted
move.
1965
Downstream capacities commissioned (rolling and extrusion mills) at Renukoot.
1962
Commencement of production at Renukoot (Uttar Pradesh) with an initial
capacity of 20,000 MTPA of aluminium and 40,000 MTPA of alumina.
1958
Incorporation of Hindalco Industries Limited.
Awards won by Hindalco in Different fileds.

National Safety award 2003:

By Minister of Labor and Employment
Rajiv Gandhi National Quality Award 2003:
Joint award winner of R.G.N.Q.A. 2003 in large scale manufacturing
category. The award is instituted by Bureau of Indian standard, Ministry of
consumer Affairs , and Government of India
Hindalco has won several awards for community welfare, environment protection,
and also for quality and export performance:

2015
Aditya Aluminium wins Kalinga Safety Award for Best Practices in Safety &
CSR, presented at the Odisha State Safety Conclave.
Utkal Alumina International Limited wins the Think Media Best CSR Case
Study Award 2014 on the theme of Access to Quality Health Care Services.
Hirakud wins Greentech CSR Silver Award 2014 for its initiatives in
Sustainable Livelihood in and around the unit location.
Hirakud Smelter wins CII Easter Region Quality Award 2014-15 (Certifi cate
of Appreciation) in the large scale category.
Birla Copper Dahej wins Greentech CSR Silver Award 2014 for Education
Upliftment in 85 surrounding Government schools.
2013
Renukoot Aluminum Complex wins Greentech HR Platinum Award, in the Best
Strategy category, the highest in this segment.
Renusagar Power Division wins the Safety Innovation Award-2013 in Power
Plant category, presented by the Institute of Engineers (India) for its
outstanding innovative achievements in the fi eld of Occupational Health and
Safety.
Renusagar Power Division Hospital wins the FICCI Healthcare Excellence

Award 2013.
 Birla Copper, bagged the 3rd Annual Green Tech CSR Award in the silver
category for the year 2013 for their Education for All Project. Hindalco
Lohardaga.
CSR activities won recognition from the Indian Bureau of Mines during 21st
Mines Environment and Mineral Conservation Week held in March, 2014, at
R& D Centre, SAIL-Ranchi.
2012
Renukoot Complex is conferred the Golden Peacock National Quality Award-
2012, in the Mining & Metals sector, presented by the Institute of Directors, for
its efforts towards Quality, meeting international parameters.
Renusagar Power Division wins the Safety Innovation Award-2012, in the
Power Sector category, for outstanding achievement in safety management,
presented by Institute of Directors.
Dahej Copper Complex wins the Greentech Gold Environment Award- 2012,
for its outstanding achievement in Environment Management.
Hirakud Power Plant wins CII Odisha Award- 2012 (2nd Runners Up), for Best
Practices in Environment, Safety and Health.
Taloja Rolling Plant wins the overall title for Maharashtra Safety Awards-
2011, competition organised by the National Safety Council - Maharashtra
Chapter, in the Heavy Engineering category for its commendable safety
performance, Scheme-I, Lowest Average Accident Frequency Rate.

2011
Hindalco bagged the prestigious CII EXIM Bank Business Excellence Award
2011 for its "strong commitment to excel on the journey towards business
excellence".
Birla Copper, a division of Hindalco, won the IMC Ramkrishna Bajaj Quality
Award Commendation Certificate.
Hindalco Renusagar won the Greentech Safety Gold Award 2011 in power
sector for outstanding achievement in safety management by Greentech
Foundation, New Delhi.
2010
Renukoot
NIPM Gold Award for Best HR Practices for the year 2010 by National
Institute of Personal Management (NIPM).
Greentech Gold Safety Award 2010 for Occupational Health and Safety
Management in the mining and metals sector by Greentech Foundation, New
Delhi.
Greentech Environment Excellence Gold Award 2010 in the metals sector for
its efforts towards environment management by Greentech Foundation, New
Delhi.
The Golden Peacock Award for Corporate Social Responsibility for the year
2010.
Greentech HR Excellence Silver Award for 2010 for excellence in training.
Best Exporter Award for 2010 by the Container Corporation of India for
contributing to India's economic progress through significant volume of
exports.
National Energy Conservation Award (Second Prize) 2010, in the metals sector
presented by the Ministry of Energy, Government of India.
Silver Certificate of Indian Manufacturing Excellence Award 2010
by Economic Times and Frost & Sullivan.
Birla Copper Dahej
Greentech Environment Excellence Gold Award 2010 in the mining and
metals sector for its efforts towards environment management by Greentech
Foundation, New Delhi.
Greentech Silver Safety Award 2010 for Occupational Health and Safety
Management in the mining and metals sector by Greentech Foundation, New
Delhi.
Renusagar
Greentech Gold Award 2010 in thermal power sector for outstanding
achievement in environment management by Greentech Foundation, New
Delhi.
Commendation for Safety Innovation Award 2010 by the Institution of
Engineers (India).
Special Commendation for the Golden Peacock Environment Management
Award 2010 by the Institute of Directors, New Delhi.
Hirakud
Hirakud Power Plant awarded third prize in the state-level CII Odisha Award
for Best Practices in Environment, Safety and Health 2010.
Hirakud Power awarded the Greentech Environment Excellence Gold Award
2010 in the thermal power sector category.
Muri
National Award for Excellence in Water Management 2010 "Beyond the
Fence" category, for the indigenous work being done by the unit outside the
fence as a corporate citizen and for fulfilling its corporate responsibilities.
Quality Circle Awards
Gold Awards to four Hindalco Renukoot Quality Circle Teams Kushal,
Vaibhav, Pragati and Nirantar at the International Quality Circle
Competition (IQCC 2010) held at Hyderabad.
Silver and Bronze Awards to Hindalco Hirakud Power Quality Circle Teams
Aryan and Power respectively at the International Convention on Quality
Concept Circle (ICQCC 2010) held at Hyderabad.
Quality Circle teams from Renukoot, Hirakud and Birla Copper Dahej units
excelled at the National QC Convention (NCQC 2010), winning Par
Excellence, Excellence, Distinguished and Runners-Up Awards.
2009
Hindalco Renusagar's power division bagged the Golden Peacock Environment
Management Award during the Global Convention on Climate Security. The
convention was held at Palampur, Himachal Pradesh from 12 to 14 June 2009.
Dr. Madhav Mehra, President, World Council for Corporate Governance
honoured Renusagar's power division with the award in the services category.
2008
Greentech Safety Gold Award 2008 for outstanding achievement in safety
management in coal-based power sector.
Hindalco Hirakud Systems ranked runners-up at the state-level IT Competition
2008 organised by CII in association with the department of information
technology, Government of Odisha.
Hirakud smelter was awarded the state-level safety award for Best Occupational
Healthcare 2006 presented in February 2008 at Bhubaneswar.
Talabira coal mines won a host of safety awards, namely, first in working face
and maintenance of Dozer and Payloader and second in dust suppression at the
Annual Coal Mines Safety Fortnight 2008 organised by Directorate of Mines
Safety, Bhubaneswar and Chaibasa region.
 HINDALCO POLICY HIGH LIGHT
HINDALCO VISION
-To strengthen our position as a premium aluminium company, Sustanibility,
Domestic Leadership and Global Competition Through, Innovation, Quality
and Value Added Growth.
HINDALCO MISSION
-To pursue the creation of value for our Customers, Shareholders, Employees &
Society at Large

HINDALCO STRATEGY
Efficiency focus:
To be one of the lowest cost producers globally
Effectiveness focus:
To continue to remain the market leadger domestically.
Growth focus:
To pursue value adding growth opportunities in aluminium
 HINDALCO VALUES:
INTEGRITY
Honesty in every action.
COMMITMENT
Doing whatever it takes to deliver, as promised.
PASSION
Missionary zeal arising out of an emotional engagement with work.

SEAMLESSMESS

Thinking and working together across functional silos, hierarchy levels

business and geographices.

SPEED

Responding to stakeholders with a sense of urgency

QUALITY POLICY

We at Hindalco shall aim to achieve and sustain excellence in all our

activities.
We are committed to total customers satisfaction by providing
products and services, which meet or exceed the customers
expectations.
Modernization of the manufacturing facilities, stress on technological
innovation and training of employees at all levels shall be a
continuous process at Hindalco.
A motivation work force with a sense of pride in the organization
shall lead us towards total quality
ENVIORONMENT POLICY

Innovate and improve our processes, equipment, operations,

maintenance and other practices continuously for pollution
prevention.
Adopt cleaner technologies wherever techno-economically viable.
Conserve key input resource such as bauxite, caustic, soda, coal,
power, water, furnace oil and other oils.
Keep exploring the feasibility of recycling and utilization of inevitable
wastes especially of water: lube oils, red mud and fly ash.

SAFETY POLICY
Use appropriate technology and other resource to upgrade safety
standers. To continuously improve the working condition leading to
prevention of accidents.

Not only continue to comply with all the applicable laws and
regulations but also strive to achieve beyond and set new standards.

To continuously monitor and control work places hazard and protect

employees and community from them.
To create an awareness and concern for safety amongst employees
through active involvement, participation.
BALANCE SHEET AS AT 31ST MARCG, 2017

Mar '17 Mar '16

12 mths 12 mths
Sources Of Funds
Total Share Capital 222.72 206.52
Equity Share Capital 222.72 206.52
Share Application Money 0.00 0.00
Reserves 47,109.84 36,861.37
Networth 47,332.56 37,067.89
Secured Loans 18,391.95 23,991.78
Unsecured Loans 4,229.98 4,545.25
Total Debt 22,621.93 28,537.03
Total Liabilities 69,954.49 65,604.92
Mar '17 Mar '16
12 mths 12 mths
Application Of Funds
Gross Block 34,375.02 43,851.13
Less: Accum. Depreciation 0.00 11,037.65
Net Block 34,375.02 32,813.48
Capital Work in Progress 720.81 3,083.60
Investments 29,331.95 22,466.86
Inventories 9,268.03 8,412.11
Sundry Debtors 1,872.83 2,018.52
Cash and Bank Balance 4,335.18 217.82
Total Current Assets 15,476.04 10,648.45
Loans and Advances 6,418.33 7,114.30
Total CA, Loans & Advances 21,894.37 17,762.75
Current Liabilities 15,637.39 8,700.86
Provisions 730.27 1,820.91
Total CL & Provisions 16,367.66 10,521.77
Net Current Assets 5,526.71 7,240.98
Total Assets 69,954.49 65,604.92
Contingent Liabilities 1,866.59 6,369.23
Book Value (Rs) 212.55 179.46
 HINDALCO PRODUCTS
Hindalcos aluminium rolled products is a prime source for all major brands and
are used in a multitude of industrial segments.

Extrusions

Hindalco, a leading aluminium extrusion manufacturer in India, manufactures a wide

range of alloys, including hard and special alloys. Hindalco has two plants for aluminium
extrusions in India - at Renukoot in Uttar Pradesh and Alupuram in Kerala. The two
plants possess well-established manufacturing processes and QA systems.

The in-house casting unit at the plant comprises seven extrusion presses and state-of-the-
art technology for conducting testing of various parameters such as hardness, tensile
strength, conductivity, ultrasonic and caustic etching.

The extrusions are manufactured from high-quality billets, made from virgin in-house
metal. They find application in various industries such as architecture, electrical,
industrial, transport, defence and consumer durables.

Flat Rolled

Hindalco is India's largest flat rolled products manufacturer. With the acquisition of
Novelis, Hindalco became the world's leading aluminium rolling company. Novelis is the
world's leading value-added high-end aluminium flat rolled products manufacturer.

In India, Hindalco enjoys a dominant market share as one of the leading aluminium sheet
manufacturers. Hindalco's rolled products find applications in various industries such as
packaging, transportation, building and construction, electrical, defence and for general
engineering applications.

Hindalco is one of the largest roofing sheet manufacturers in the country. Available under
the brand name - Hindalco Everlast Aluminium Roofing Sheets, they include properties
such as:

Easy-to-use, durable and economical

Ideal for all roofing and cladding needs
The Everlast aluminium sheets from Hindalco:
Available in colour-coated and tiled roofing profiles
Extremely light and have a high strength-to-weight ratio
Foil and packaging
Hindalco has the distinction of being India's premier foil and foil laminates supplier
plain, laminated, lacquered and printed. Backed by over six decades of experience and
expertise, Hindalco today enjoys a major domestic presence in the foil packaging
business and fostering this presence is the combined effort of its three well-equipped
plants competently manned by a young and energetic workforce and a strong technical
team offering packaging solutions. The Foil business operates out of three modern, well-
equipped plants at Silvassa in Dadra and Nagar Haveli, Kollur in Andhra Pradesh and
Mouda near Nagpur in Maharashtra. These well-equipped foil rolling and converting
facilities provide a veritable 'one-stop-shop' for packaging solutions.

ALUMINUM PROPERTIES
Properties of aluminium

After iron, aluminium is now the second most widely used metal in the world. The
properties of aluminium include: low density and therefore low weight, high
strength, superior malleability, easy machining, excellent corrosion resistance and
good thermal and electrical conductivity are amongst aluminiums most important
properties. Aluminium is also very easy to recycle.

Properties of aluminium

Weight

One of the best known properties of aluminium is that it is light, with a density one
third that of steel, 2,700 kg/m3. The low density of aluminium accounts for it being
lightweight but this does not affect its strength.
Strength

Aluminium alloys commonly have tensile strengths of between 70 and 700 MPa.
The range for alloys used in extrusion is 150 300 MPA. Unlike most steel grades,
aluminium does not become brittle at low temperatures. Instead, its strength
increases. At high temperatures, aluminiums strength decreases. At temperatures
continuously above 100C, strength is affected to the extent that the weakening
must be taken into account.

Linear expansion

Compared with other metals, aluminium has a relatively large coefficient of linear
expansion. This has to be taken into account in some designs.

Machining

Aluminium is easily worked using most machining methods milling, drilling,

cutting, punching, bending, etc. Furthermore, the energy input during machining is
low.

Formability

Aluminiums superior malleability is essential for extrusion. With the metal either
hot or cold, this property is also exploited in the rolling of strips and foils, as well
as in bending and other forming operations.

Conductivity

Aluminium is an excellent conductor of heat and electricity. An aluminium

conductor weighs approximately half as much as a copper conductor having the
same conductivity.

Joining

Features facilitating easy jointing are often incorporated into profile design. Fusion
welding, Friction Stir Welding, bonding and taping are also used for joining.

Reflectivity

Another of the properties of aluminium is that it is a good reflector of both visible

light and radiated heat.
Screening EMC

Tight aluminium boxes can effectively exclude or screen off electromagnetic

radiation. The better the conductivity of a material, the better the shielding
qualities.

Corrosion resistance

Aluminium reacts with the oxygen in the air to form an extremely thin layer of
oxide. Though it is only some hundredths of a (my)m thick (1 (my)m is one
thousandth of a millimetre), this layer is dense and provides excellent corrosion
protection. The layer is self-repairing if damaged.

Anodising increases the thickness of the oxide layer and thus improves the strength
of the natural corrosion protection. Where aluminium is used outdoors, thicknesses
of between 15 and 25 m (depending on wear and risk of corrosion) are common.

Aluminium is extremely durable in neutral and slightly acid environments.

In environments characterised by high acidity or high basicity, corrosion is rapid.

Non-magnetic material

Aluminium is a non-magnetic (actually paramagnetic) material. To avoid

interference of magnetic fields aluminium is often used in magnet X-ray devices.

Zero toxicity

After oxygen and silicon, aluminium is the most common element in the Earths
crust. Aluminium compounds also occur naturally in our food.
APPLICATION OF ALLUMINIUM

TRANSPORTATION

Aluminium will always be thought of as the metal that allowed people to fly.
Light, strong and flexible, it proved an ideal material for building heavier-than-air
aircraft. There's a reason that in some circles aluminium is known as the 'winged
metal'.

Aluminium makes up 75-80% of a modern aircraft and it was actually first used in
aviation before aeroplanes were invented. Thus Count Ferdinand Zeppelin made
the frames of his famous airships from aluminium.

The breakthrough that laid the foundation for modern aviation occurred in 1903
when the Wright brothers flew their Flyer-1, the first heavier-than-air steerable
aircraft. Automobile engines back then weighed too much and didn't deliver
enough power to let an aircraft take to the air. So, a special engine was built for the
Flier-1 aircraft that incorporated parts, such as the cylinder block, that had been
cast from aluminium.
Later aluminium gradually replaced wood, steel and other materials in the bodies
of the first aircraft and by 1917 the famous German aircraft designer Hugo Junkers
built the world's first full metal aircraft whose fuselage had been made from
duralumin, an aluminium alloy that also includes copper (4.5%), magnesium
(1.5%) and manganese (0.5%). The unique alloy was developed in 1909 by Alfred
Wilm, who also discovered that this alloy can be 'distressed', i.e. it gets
significantly stronger after being heat-treated for an extended period.
CONSTRUCTION:
25% Of all aluminium produced worldwide is used in construction.
Imagine that you have a light, but strong metal, which is not prone to corrosion,
which is non-toxic and durable, and which can be given virtually any desired
shape. Aluminium is a tool for unlimited creativity in the hands of the architect,
making it possible to create structures that cannot be made from wood, plastic, or
steel.
At the beginning of the last century, Aluminium was virtually unused in civil
engineering, as the metal was too expensive and not produced in sufficient volumes.
Everything changed in the 1920s, when the electrolysis process reduced the cost of
Aluminium by 80%. The metal became extremely popular for finishing roofs and
domes and for use in drains and wall panels, as well as for decorative purposes.

The first building in which Aluminium was widely used in construction was the
Empire State Building, the famous New York skyscraper built in 1931 and the
tallest building in the world until 1970. Aluminium was used in all of the building's
basic structures and widely used in the interior as well. One of the building's calling
cards is the fresco on the lobby ceiling and the walls are made of Aluminium and 23
karat gold.

ELECTRICAL ENGINEERING
Electricity is undoubtedly one of humanity's most important discoveries. It sets
everything on our planet in motion, allowing connecting continents to connect in
just a fraction of a second. Without electricity, today's scientific and technological
advances would be impossible. And we would not be able to produce aluminium
without electricity. It is interesting that today exactly this metal is responsible for
power transmission over thousands of miles.

Among base metals, aluminium only copper is a better, but only by 33%, at the
same time aluminium has an undeniable advantage it is lighter. An aluminium
wire have a 1.5 times larger cross section to pass the same current as a copper wire,
but two times lighter. Weight is one of the most important parameters for high-
voltage power lines that transmit power over long distances. Therefore, only
aluminium wires are used in main overhead power lines.
The first aluminium wires appeared in the late 19th century in the USA. In 1880 in
Chicago, the head of a train station noticed that all of the outdoor copper wires
were deteriorating quickly. This, he concluded was down to fact that the copper
was being corroded by locomotive smoke. The reason he decided to use aluminium
as a substitute is unknown, but a copper wire several hundreds metre long was
replaced with an aluminium one that turned out to be far more durable despite the
fact that the number of trains at the station grew each year.
The comparably light weight of aluminium wires reduc the load onto grid pylons
and increases the distance of spans between them, thus reducing expenses and
shortening construction time. When current passes through aluminium wires, they
heat up and their surface [becomes covered] with an oxide film. This firm serves as
an excellent insulator protecting the wires against external effects.

CONSUMER GOODS
Electronics

Manufacturers of smartphones, tablets, laptops, flat screen TVs, monitors and other
equipment are using an increasing amount of aluminium. Aluminium combines
beauty and practicality which defines its success in this industry. Gadgets in
aluminium bodies look sophisticated and reliable, while remaining light and
robust.

Aluminium producers are offering designers and engineers new and improved
aluminium alloys, both anodised and not, polished and matt, smooth and rifled,
that allows them to implement even the most complex and daring designer
solutions.
Global electronics manufacturers are successfully using aluminium to replace steel
and plastic. Aluminium is stronger and more reliable than plastic, it's lighter than
steel, it can absorb and dissipate heat that is inevitably generated by running
electronic devices, which is why the best modern flat-screen TVs from market
leaders Samsung, LG, Sony and Philips are made from aluminium. In 2014, global
sales of aluminium TVs grew by 5%, totaling 215 million; one and a half times
greater than the entire population of Russia.

In 2014 over 1.2 billion smartphones were sold around the world, with Apple alone
selling over 190 million units.

Apple, the worlds leading manufacturer of smartphones and tablet PCs, widely
uses aluminium in their products and is increasing its use. Aluminium was only
used in some parts of the first generation of the iPhone, now the entire body of the
fifth generation iPhone is made from aluminium. Samsung is also following suit
recently releasing a whole range of aluminium body smartphones.

The whole range of Apple's MacBook uses an entirely aluminium body in all
models. Apple's designers and engineers realised that if they replaced the multitude
of components that a laptop body consists of with just one large piece, the weight
of the laptop could be reduced drastically and could be made paper-thin. The only
way to build a component like that is to make it from one piece of aluminium. The
technology is called Unibody.

Interior design
Aluminium is used in tables, chairs, shutters, picture frames, lamps, decorative
wall panels, air conditioning units and radiators. Designers use aluminium because
it gives them a lot of freedom in choosing the shape for their creations, as well as
being easy to process and aesthetically pleasing.
Aluminium aided the emergence of modern high tech interiors. The liberal use of
glass and metal makes them feel more spacious and used in both homes and
offices. In addition, aluminium significantly reduces the weight of the interior
elements, making them more seamless and less bulky.
Aluminium furniture has quickly become a classical interior feature; the chair
designed by one of the founders and gurus of high tech interior design, Norman
Foster, is a unique piece widely recognised as iconic in that very style. Foster
highlights the chairs 'anonymity', in line with his ideas about interior space.

Another famous designer, Philippe Starck, has also created a lot of aluminium
interior elements. For him, aluminium's 100% recyclability has always played a
special role. One unique property of aluminium was that it allowed him to create
'infinite' interior elements. Starck's chairs are both interior elements and works of
art.

ALUMINIUM is used for many other means like

Kitchen appliances

Sports goods

Apparel and accessories

Aluminium in packaging
Thin but strong, eye-catching because of its silvery glitter, aluminium foil is an
everyday presence in our lives. Its unique insulating properties make aluminium
foil ideal packaging for just about anything.

Aluminium foil is nothing more than aluminium alloy sheets that are between
0.004 and 0.24 mm thick. Aluminium foil is 8 times thinner than a banknote and
yet it provides perfect protection against light, liquid and bacteria. It is thanks to
these properties the shelf life for many type of groceries packaged in materials that
include aluminium foil often exceeds 12 months.

Foil is made on rolling mills in a process that involves pulling a sheet of

aluminium between two rotating rollers under pressure. The resulting extra thin
sheets or [of?] foil is then cut up into rolls using special cutters. The material used
most often in the production of foil is pure primary aluminium or 1xxx, 3xxx and
8xxx series alloys that include iron, silicon, manganese and occasionally copper if
greater strength is needed. Heated aluminium is rolled into sheets between 2 and
100 mm thick (hot rolling). These are then cold-rolled into foil of the required
thickness.

About a fourth of all foil produced in the world is used for technical purposes in
construction, transport and other industries. The bulk of all foil output goes into the
production of various types of domestic packaging and foil.

Packing made from aluminium foil is most widely used in the food industry. Many
groceries are easily affected by sunlight, which damages their appearance and
worsens their taste. Foil solves this problem in the best way possible which is why
it is generally regarded as the ideal core packaging material for dairy products,
pastries, and beverages. For example, dry milk in hermetically sealed packages
made from laminated foil has a shelf life of 2 years.

Aluminium foil is non-toxic, so it does not damage the foods wrapped in it, but
instead protects them. Aluminium foil is used in food containers, bins, bottle caps,
soft packages for liquids or bulk food stuffs and many other types of containers.
Customer of Hindalco
Hindalco operates 51 units in 13 countries and includes a workforce of 35,000
representing 15 different nationalities.

Our operations in India :

In India, Hindalco commissioned the Renukoot plant in Uttar Pradesh in 1962.
The facility operates across the aluminium value chain from bauxite mining,
alumina refining, aluminium smelting to downstream rolling and extrusions. The
integrated facility houses a 700,000 tpa alumina refinery and a 345,000 tpa
aluminium smelter along with facilities for production of semi-fabricated products
namely conductor redraw rods, sheet and extrusions.

Hindalco's other units in India are located at Muri in Jharkhand, Belur in West
Bengal, Kollur in Telangana, Hirakud in Orissa, Alupuram in Kerala, Taloja in
Maharashtra, Belgaum in Karnataka and Dahej in Gujarat.

Hindalco operates captive bauxite mines in Jharkhand, Chhattisgarh, Maharashtra

and Orissa, which provide the raw material to alumina refineries at Belgaum, Muri
and Renukoot.

Hindalco also has two research and development centres in Belgaum and Taloja.

Our operations around the world:

Novelis is headquartered in Atlanta, Georgia and operates 25 manufacturing
facilities in nine countries on four continents, with nearly 11,000 employees.
Novelis is the worlds largest rolled aluminum producer in terms of volume
shipped, and the largest purchaser of aluminum as well.
Aditya Birla Minerals is based in Perth, West Australia, and conducts its activities
at the Birla Nifty Copper Operation in the Great Sandy Desert, WA.
Hindalco-Almex operates a first-of-its-kind facility in India, which is exclusively
devoted to high-performance aluminium alloys. HAAL is located at Shendra,
Aurangabad in western India, around 350 km from Mumbai.
RECOMMENDATION AND CONCLUSION

HINDALCO should open more retail outlets for there products like
Aluminium foil and alloy wheels.
Hindalco should target the coustomers which is out of INDIA
Due to more demand in other country in comparsion to India
Hindalco should achieve the demand target.
Hindalco should promote the right mix of there products including
all the products and the uniformity should be maintained because
all the products are equally important.
Hindalco should look for more inorganic growth in primary metals
and extrusions, and grow organically with the country.
Hindalco should bring new policies to attract the retain there old
customers.
 BIBLIOGRAPHY
ANNUAL REPORT (2010-11), HIL
INDUCTION GUIDE, ( TRAINING CENTER)
PRINCIPLES OF MARKETING, - KOTLER & ARMSTRONG.
RESEARCH METHODOLOGY, - MANVIR AZAD
INCAL 98
WWW.ADITYABIRLA.COM
WWW.ALUMINIUM-INDIA.COM
WWW.ALUMINIUM-MESSE.COM
WWW.WIKIPEDIA.COM