Operating system

A system is very important for all business. A successful business definitely have a organize system of
themselves.
For Tutti Frutti frozen yogurt have a operating system that called Caf Cartel System. Caf Cartel
System has developed a Point of Sale System (POS system) to run their business. Caf Cartel System is
a system that approved by the Department ofweights and Measures which is used for integrated scale
on the frozen yogurt.
It help to weight, measure, control, monitor inventory, execute, tracking any promotional campaigns,
run analytical reports, schedule and track the payroll. This is the operating system used for the
customers payment on the frozen yogurt just by measuring the weight.

What is Tutti Frutti?

Tutti Frutti is a worldwide product that sell as a dessert. It is similar to ice-cream that most of the

people like it but this is something different from ice-cream, it is made from yogurt rather than cream.

It is in a form of cold yogurt so is also known as the frozen yogurt.

Tutti Frutti as a well known retailer in the world that sell this specialty frozen yogurt. Tutti Frutti

have different franchise at different countries as well as atAustralia, Brazil, Cambodia, Canada, China,

Colombia, Dominican Republic, UAE, Hong Kong, Vietnam, United Kingdom, Taiwan, Tahiti,

Philippines, New Zealand, Mexico, Indonesia and also Malaysia. In this assignment, I will do some of

the case study of Tutti Frutti in Malaysia. The franchise holder of the Tutti Frutti Frozen Yogurt in

Malaysia is a company that form from the NAZA Group of Companies, known as Naza Tutti Frutti Sdn

Bhd(Malaysia) directed by Izham Hakimi Hamdi attributes the brands strength and popularity to the

word of mouth testimonials from his customers and franchisees. The franchise in Malaysia first start

their business serving up the flavorful fun since October 2009 in Sunway Pyramid. Naza Tutti Frutti

Sdn Bhd (Malaysia) is the master license holder for the Tutti Frutti shops in these countries, Malaysia,

Singapore, Cambodia, Brunei and Thailand. There are 55 outlet in Klang Valley and around 105

outlets in Malaysia.

The Tutti Frutti Frozen Yogurt increase their awareness through website, Facebook, staff members

and in-store promotional materials. Their target audiences is most dominated by women range of 20-

40 and the families. Izham Hakimi Hamdi mentioned that there are not a concern of competitors for

them as long as they maintain the quality of their product with a good services provided and this is

what they need for their businesses. Other than this, the main point for them to advertising and

making the marketing campaign is to give people aware of the brand(Tutti Frutti) and maintain the

customer loyalty to the product, that includes the radio campaign, loyalty and membership

programme and ongoing monthly promotions for the people.

 In the Annual Asia Pacific Entrepreneurship Awards 2011 Malaysia, Tutti Frutti Frozen

Yogurt get the award for Most Promoting Entrepreneurship with honors. The successfulness of them

can be shown through the number of the franchise network in Malaysia are growing very fast in year

2009, they already have around 104 outlets until today. They expanded successfully nationwide

especially the South East Asia through the sub-franchising programme and this offer the opportunity

of entrepreneurship to be part of the attractive fast growing business.

What is the Mission Statement?

The mission statement for the Tutti Frutti's Vision is

Tutti Fruttis goal is to deliver the best customer experience and provide the highest quality

products at an affordable price.

And the main mission statement is

Our mission is to make a quality yogurt for people to enjoy al around the world!
and
Tutti Frutti premium frozen yogurt products will be made from only the finest dairy
products!"

Who is the target market?

As the product is a frozen yogurt that sell in the Tutti Frutti so the target audience is
mostly youngsters and adults.
They mentioned before
We are targeting people of all ages, including teenagers, students, young executives and
families. So this can be see that their target market actually is a large group in the market
field.

Health benefits
Although the Tutti Frutti Frozen Yogurt is a type of dessert but it is a healthy dessert. It is healthier than

the ice-cream. The frozen yogurt is high in mineral and nutrients. Mineral and nutrients such as the

enzymes that help people that lack of lactose and high in protein from milk ingredient. Frozen yogurt is

created from specific probiotics that can help to build up the immune system, help the digestion

system and also can help human to lower the cholesterol level of the human body. Therefore, Frozen
Yogurt can be much helpful for urinary tract bacterial infections, irritable bowel syndrome, reduce the

recurrence of bladder cancer, prevent atopic dermatitis known as eczema that happened on the child.

The Tutti Frutti Frozen Yogurt is actually have types of benefits. It can help to strengthens the immune

system, prevents constipation, diarrhea and bloating, it even can help to prevent the colon cancer. Other

than these, it also can help the elders to lower the blood pressure and lower the cholesterol level. Not

only this less but it also can reduces inflammation, improves mineral absorption from children, prevent

harmful bacteria and promotes health bacteria and enzymes that are good for the body especially the

bacteria that help human of their digestive system.

These all health experiment is proved by the National Center for Complementary and

Alternative Medicine (NCCAM) is a division of the National Institutes of Health (NLH). The Frozen

Yogurt although is proven that is a healthy food but it still contain high level of fat due to the amount of

sugar it have. As long as the people can manage how much they have for a day or a week, it is still much

more healthier than ice-cream so it is more famous and top choice for the people to chose them as their

dessert after meals.

Any type of Flavors?

There are 40 types flavor and 40 types of topping as the option for people. Although there are
not all offered at each outlet but the original, chocolate and vanilla flavors are permanently featured.
As for the flavors there are almond, banana, birthday cake, cantaloupe, cappuccino, cheese cake,
chocolate peanut butter, coconut, coffee, cookie and cream, green tea, melon, mint, mint chocolate,
NSA vanilla, orange cream, orange sorbet, papaya, peanut butter, pink lemonade sorbet, pistachio,
pumpkin pie, royal red velvet, splenda strawberry, strawberry cheesecake, taro, watermelon, vanilla
bean, grape, green apple, guava, kiwi, lemon, lychee, mango, orange, Tutti Frutti tart, passion, peach,
pineapple, pomegranate, raspberry, strawberry field, strawberry banana, tutti frutti and etc. The
different of flavor adding in some topping will be a perfect frozen yogurt to taste with joy.

Are there any non-profit organization's project

that Tutti Frutti involved?
Real Green Project
Tutti Frutti Frozen Yogurt organized a promotional event that known as the Real Green Project with

their business partner Nutrition and Education Institute(NEI) a non-profile organization. Tutti Frutti

Frozen Yogurt company has donated 10% of their profit from their soy bean yogurt to feed the

children that needed nutrition.

The Real Green Project is actually based on the new soy yogurt of Tutti Frutti. The soy yogurt is not only

healthy, non-daily, vegan friendly and it tastes great. This project is to designed for promoting

awareness on the product that can provide nutrition but also to the current situation in Afghanistan.

In Afghanistan actually have less number of farmers and according to the United Nations Food and

Agriculture Organization, there are almost up to 70% of people in Afghanistan are food insecure and

facing high food prices. Tutti Frutti and NEI hope to help the people and also the farmer in Afghanistan

to make a better living by providing them with soy bean seeds and provide them the

education on cultivate the soy bean. Therefore, Tutti Frutti willing to donate 10% of all proceeds

from soy yogurt to NEL to help the hunger people in Afghanistan. This is meaningful project for Tutti

Frutti on showing how important of nutrition in food for human.

Promotional special
Tutti Fruttis promotion

There are many promotion launch before such as promotion for ladies day up till 20%, get 10%

discount with your student card on the weekdays, and the most latest promotion from Tutti Frutti was

they celebrated the first term break rolling from 10th of march until 18th of march in year 2012. The

condition is thatpurchase a minimum RM20 in a single receipt and you can claim a exclusive Tutti

Frutti Malaysia lanyard or also known as the tag holder. It a limited offer for grabbing.

While in Taman Melati Utama outlet still have the weekdays student price promotion for us
to enjoy the tastiest Tutti Frutti Frozen Yogurt.
Posted by RionaQ at 4:04 AM

Reply from the customer

1. Brand name
Riona: Do you know about the brand of Tutti Frutti?
Customer : Sure, I know about this brand 2 or 3 years before.

2. Favorite
Riona : Which Favorite do you prefer the most?
Customer : Myself will more prefer the ori taste.
Riona : Do you mean the original favorite?
Customer : ya.
Riona : Myself also agree about it, I also more prefer the original favorite.

3. Price
Riona: Do you think the price is affordable?
Customer : Ok, I think the price is a normal price in the social for this kind of food.
4.Time of coming
Riona : How frequent do you visit the Tutti Frutti?
Customer : Once in a while I will be visiting the Tutti Frutti.

5. Invite friend
Riona : Do you think you will invite your friends to come and purchase the Tutti Frutti Frozen Yogurt ?
Customer : Ya, of course. It is a quite a tasty food.

6. Opinion
Riona : Do you have any opinion about it?
Customer : Opinion?
Riona : Ya, it can be the good side of the Tutti Frutti or even the bad side of them.
Customer : How many favorite do they have?
Riona : They have around 42 kind of favorite but each outlet only have around 6 to 8 kind of favorite
frozen yogurt at each time. They will change the favorite every month.
Customer : I think the only thing I think off is that, not always me as a customer will get the chance to
try all their favorite of the frozen yogurt. Because they not provided all the favorite at the same time,
and they also keep on changing it time by time.

Riona : ok thanks for answering few of my question. Enjoy the Tutti Frutti Frozen Yugort.
Customer : ok thanks.