ABSTRACT

Baby spa has is roughly equal to a spa for adults, but only intended for in-
fants with a much simpler process. Baby spas are scattered in various cities in In-
donesia. In Surabaya alone, East Surabaya is a promising business opportunity. In
addition to the limited Baby spa in East Surabaya, some young families as the ur-
ban middle and upper housing residents began to grow rapidly as potential con-
sumers.
The business plan was developed with attention to analysis and evaluation
through the viewpoint of the internal environment and the external environment,
as well as using the concept of functional strategies that address the chances of
building an innovative baby spa in East Surabaya, offering a cozy atmosphere
with a competitive price and meet the needs of the young families as the target
market.
Strategy and planning stages in building and business are described in de-
tail that includes marketing planning, operational planning, human resource plan-
ning and financial planning. The financial analysis was conducted on the project-
ed performance of the company that produces the Net Present Value (NPV) of Rp.
297,211,715, Internal Rate of Return (IRR) of 28 % and Payback Period (PP) ie 3
years and 1 month. From the calculation of the investment feasibility, the business
plan is to realize if this baby spa business is feasible or not.

Keywords: baby spa, business planning, strategy, investment feasibility

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