The Hiring Manager,

Flipkart Internet Pvt. Ltd.

Dear Sir/ Madam,

Please consider my expression of interest for the role of Manager, Corporate Strategy at
Flipkart.

I am a chemical engineer from IIT-BHU, Varanasi with approximately six years of work
experience. Before joining ISB, I worked with ZS Associates, a specialized sales and
marketing consulting firm. My work involved combination of statistics and business acumen
e.g. market tracking, opportunity assessment for launching new products, market forecasting
and devising marketing strategy. I have worked with brand and strategy stakeholders across
geographies (e.g. Key European markets, US, Brazil, Japan, and India) and in different
industries including healthcare, hi-tech and cosmetics. I led the Customer Insights team at ZS
New Delhi and London offices and developed expertise in data analytics (SPSS), qualitative and
quantitative market research. Prior to ZS, I provided IP strategy support to clients via projects
such as competitive intelligence and benchmarking.

At ISB, I am leading the industry engagements as Vice President of Marketing Club, by

facilitating knowledge sharing and live project opportunities during this exciting phase of e-
commerce and digital transformation. I am also an active participant in retail club, and have
learnt substantially from industry treks and classroom courses e.g. consumer behavior, social
media marketing and competitive strategy (scored A grade in all marketing courses till date).

To say that Flipkart is the poster boy of Indian e-commerce would be an understatement. As
Punit Soni, said at the ISB Leadership Summit last month, Flipkart is leading the internet
revolution in India. With Indias most downloaded App and 10+ million daily page visits, it is
beyond the role of a mere marketplace. I am willing to accompany this exciting journey with
Flipkart, in this multi-faceted role of corporate strategist.

I have successfully experienced both the technical and commercial sides of business and
worked on variety of strategic aspects such as building KPIs, managing bad PR, market entry
assessment and planning, and international expansion. I bring a combination of analytical
skills (SPSS, Confirmit etc.) and qualitative abilities (interviews using projective techniques,
online forums etc.) which are critical to this strategic role. Working at international locations, I
have led multi-cultural teams and simultaneously managed different stakeholders including
clients, programmers, market research vendors and consumers. I have also worked on critical
internal assignments such as formulating talent development and retention strategies.

Please consider my application and I look forward to interacting with you soon!

Best regards,

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 CGPA: 3.59/4
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linkedin.com/in/--
5+ years of international experience in management consulting, market research and data analytics
Consulted B2B/B2C brand managers on market entry, performance tracking, rebranding and forecasting
Education
Indian School of Business April 2015 present
Post-Graduate Programme in Management (Marketing)
Vice President of Marketing Club: Organized multifaceted industry engagements e.g. HUL Marketing-in-
practice certification, digital marketing live projects and advertisements critique sessions for over 200 students
2nd position in HUL Unplugged case for developing integrated marketing plan for PureIt water purifier
Mentoring engineering students on innovative product development as Technology Entrepreneurship fellow
Indian Institute of Technology, Banaras Hindu University June 2005 May 2009
Bachelor of Technology in Chemical Engineering
Received Khatri chemical engineer merit scholarship and among top 20% of class [GPA = 7.8/10]
Among top 4 teams in GE contest for devising business plan that maximizes solar panel power output

Professional Experience
ZS Associates | Sales and marketing consulting November 2- March 2015
Business Associate Consultant Customer Insights
Led the Customer Insights teams in India and Europe offices to provide marketing solutions to European clients
Instrumental in creating new markets for a multi-billion $ premium cosmetic brand by constantly tracking its
market performance and sharing recommendations towards increasing brand loyalty and effective promotion
- Cross-selling strategies helped in increasing sales of complementary product by $14m in 2013 y/y
- Clients VP included the recommendations in 2014 marketing plan and circulated to country affiliates, which
assisted in their European business sales growth at 2.5 times the market
Led a team of 10 associates across 6 countries to glean customer insights through a social media platform and
rebuild the marketing strategy of a blockbuster (>$1B yearly revenue) medicine
- Recommendations implemented in 7 countries leading to a 9% increase in sales in 2013
Examined consumer habits and recommended against launching combination (2-in-1) pill for lifestyle disease
- Convinced client to develop standalone pill; launch underway with projected annual sales of $500 million
Challenged status quo of data-intensive expertise and established qualitative market research team to
systematically off-shore aggregated work streams resulting in cost effective project delivery
Collaborated with ZS Indias senior management to conceptualize and implement Evolve, a radical program to
enhance employee experience by providing flexible professional development opportunities
- Declining employee engagement rose consecutively by 6% in 2013 and 14, surveyed by Aon Hewitt
Evalueserve | Research and analytics September 2009 October 2-
Senior Research Associate, Intellectual Property
Helped clients design their IP and R&D strategy through research and analysis of scientific literature and patents
Led a team of 5 associates and independently managed multiple clients in semiconductor and O&G industries
Developed a model to segregate clients IP portfolio into its core and weak areas and identify white spaces
- Resulted in three new projects worth $600K to classify competitors portfolios
Received Quality and Productivity award by Evalueserve COO for designing a mechanism to rank scientific
journals based on relevancy and frequency that reduced monthly project effort by 30%
Only associate among 20 peers to receive fast track promotion within 15 months of joining

Personal Interests
Social development: Consulting Voice4Girls NGO to build their communication strategy for increased reach
Selected among 5 of 800 employees for Making My Impact recognition for spearheading ZS Gurgaon CSR
Organizing meetups: Fetched record participation at annual IITBHU sports event as participation lead
Hobbies: traveling, currently learning didgeridoo wind musical instrument