1.

0 Introduction of the Business:

We want to start a new business that named Friends Fashion House. Here we will provide the
different types of cloths for the man & woman. In this way our clothes bear the extra quality like
as block, batik & embroidery.

1.1 Business Plan: we are planning to start a new boutique house in the area of Sree
Mongol, Moulovibazar & Hobiganj. We are just planning to have womens cloth like Salwar-
kamiz, fotuya. We will purchase the raw material from Dhaka and sell the cloths to 3 places of
Sylhet Division. Our product features will be,

Making with Pure cotton clothes.

Have different type of clothes.
Fashionable design.
Sustainable colors.
Choose able color.
Making with new technology.
Ensure 100% finishing product.
Introducing new sewing technology.
Focuses with unique fashionable dress.
With reasonable price.
1.2 Company Profile: Our "Friends Fashion House" will soon be located in sylhet, As
soon as possible we will started our business, we will provide clothes for women in the any level
of age. During 2011 we will start 3 showrooms in differently commercially important location in
Sree Mongol, Moulovibazar & Hobiganj. The company main products are for woman salwar -
kamize, fotua, oarna. For starting the business we have the following mission & vision for our
business.

1.2.1 Mission of the Business Plan:

To be most caring, customer friendly & profit oriented business.
To provide clothes at a competitive price through the Bangla.
Above all, to add effective contribution to the national economy;
The mission of the company is to provide a new look for consumers, based on style
and quality.
1.2.2 Vision of the Business Plan:

To be the most wanted & best qualify boutique provider in Bangladesh.

1.2.3 Company Ownership:

Our "Friends Fashion House" will consist of 5 owners & it will be formed on the private
ownership form according to 1994's Company Act.

Source of Fund: Amount Amount

proportion of owners'
1st owner 1,900,000.00 .11
2nd owner 1,900,000.00 .11
3rd owner 1,900,000.00 .11
4th owner 1,900,000.00 .11
5th owner 1,900,000.00 .11
9,500,000.00 .43
Project Loan 7,500,000.00 .57
1.2.4 Company Position:

sylhet & hobiganj.

1.2.5 Service Hour:

Showroom: 9am to 10pm (Every day except Saturday)

Virtual Production House: Hamim garments,saver.

1.2.6 Start-up summary: We are going to start a business, so we need the following
element:

Rent 3 showroom,
Warehouse,
Virtual production House
4 computers,
Ac, fan, Light & generator,
Microbus,
Chair, Table & Hanger,
1.2.7 Friends Fashion Houses Organizational plan:
We will have 4 departments for running the operation smoothly. The responsibilities of the
departments are like the following:
Virtual Production Department;
Marketing Department;
Accounts Department;
Administration Department.
Responsibilities of Virtual Production Department:
Provide overall Management of the ongoing Production operations including,
Scheduling, Documentation;
Assist in creation of efficient processes;
Report directly to Directors & Accountants manager.

Responsibilities of Marketing Department:

To identify new market
Analyze market demand;
Coordinate overall sales activities;
Develops a business plan and sales strategy for the market that ensures attainment of
company sales goals and profitability.
Prepares action plans by individuals as well as by team for effective search of sales leads
and prospects.
Initiates and coordinates development of action plans to penetrate new markets.
Assists in the development and implementation of marketing plans as needed.
Build questioner about what type of products customers need
Planning promotional strategy

Responsibilities of Accounting Department:

Compare receiving document with invoice
Review for completeness and accuracy
Process fulfilled purchase orders forward to the Tracker Data Warehouse
Monitoring about transaction
Record all of transaction by using accounting software
Pay all employees salary
Prepare monthly statements.
Responsibilities of Administration Department:
Maintain approval rules for each employee in Personnel Tracker, ensuring that approval
cycles are correct for the employee, their position and their business unit
Recruitment, selecting, training, to fulfill the demand the other division;
Coordinate of promotion, salary increases or decreases all of motivational activities;
Coordinate of assessment for every six months
Properly train up to the organizations employees (if needed)

1.2.8 Friends Fashion Houses Virtual Production Plan:

 We will not go for any production. Because our production process is virtual. By cost-benefit
analysis we want to go through virtual production.

Our estimated virtual production Daily

per yard
cost set rill quantity Yards in a Rill
price
per rill 1,050.00 5.00 1.00 30.00 35.00
per set cost 210.00 1.00
daily needed 315,000.00 1,500.00 300.00
monthly cost 9,450,000.00 45,000.00 9,000.00 45,000.00
Yearly cost 113,400,000.00 540,000.00 108,000.00
We had assumed that,
Total production by
number of
production (in one worker (in
workers
set) set)
Daily Production 1500 set 1500 30 50
monthly production 45000 30 1500

2 Objective of the Business Plan:

There is some objective of our business. The main objectives of our business are:
Our company is a profit oriented company;
No perfect competition, so this will be like a monopoly market & we can earn maximum
profit;
To expand production annually;
To reach at the Break Even Point at 2.50 years;
By making maximum profit we will try to launch more showrooms in different location;
Maintaining corporate & business ethics;
3. Feasibility Planning of our Business Plan on Friends
Fashion House is given below:

3.1. Economic Planning:

The economy has grown 5-6% per year since 1996 despite political instability, poor
infrastructure, corruption, insufficient power supplies, and slow implementation of economic
reforms. Bangladesh remains a poor, overpopulated, and inefficiently-governed nation. Although
more than half of GDP is generated through the service sector, about 45% of Bangladeshis are
employed in the agriculture sector, with rice as the single-most-important product. Bangladesh's
growth was resilient during the 2008-09 global financial crisis and recession. Garment exports,
totaling $12.3 billion in FY09 and remittances from overseas Bangladeshis totaling $9.7 billion
in FY09 accounted for almost 25% of GDP.

Economic Overview of Bangladesh

Serial
Economic Heading Condition of Bangladesh
no
$229.5 billion (2008 est.)
GDP (purchasing power parity):
$216.5 billion (2007 est.)
01

note: data are in 2009 US dollars

GDP (official exchange rate):

02 $93.2 billion (2009 est.)

5.6% (2009 est.); 6% (2008 est.); 6.2% (2007

GDP - real growth rate:
est.)
03
country comparison to the world: 18
$1,600 (2009 est.); $1,500 (2008 est.); $1,400
(2007 est.)

04 GDP - per capita (PPP): country comparison to the world: 193

note: data are in 2009 US dollars

agriculture: 18.6%
GDP - composition by sector
industry: 28.6%
05

Services: 52.8% (2009 est.)

Labor force 72.35 million
06
country comparison to the world: 8

note: extensive export of labor to Saudi

 Arabia, Kuwait, UAE, Oman, Qatar, and
Malaysia; workers' remittances estimated at
$4.8 billion in 2005-06. (2009 est.)
Labor force - by occupation:
agriculture: 45%; industry: 30%; services:
07
25% (2008)
2.5% (2009 est.); 2.5% (2008 est.)

08 Unemployment rate:
country comparison to the world: 19

09 Population below poverty line 36.3% (2008 est.)

Investment (gross fixed) 24.2% of GDP (2009 est.)

10
country comparison to the world: 52
revenues: $11.4 billion

11 Budget:
Expenditures: $16.3 billion (2010 est.)
Inflation rate (consumer prices) 5.4% (2009 est.); 8.9% (2008 est.)

12
country comparison to the world: 148
5% (15 December 2009)
Central bank discount rate:
country comparison to the world: 106
13

5% (31 December 2008)

Industries: cotton textiles, jute, garments, tea processing,

14 paper newsprint, cement, chemical fertilizer,
light engineering, sugar
Industrial production growth rate: 5.9% (2009 est.)

15
country comparison to the world: 16
$15.91 billion (2009 est.)
Exports:
country comparison to the world: 70
16

$15.44 billion (2008 est.)

 Exports - commodities
garments, frozen fish and seafood, jute and
17
jute goods, leather
Exports partners
US 20.24%, Germany 12.75%, UK 8.64%,
18
France 6.48%, Netherlands 5.9% (2009)
$20.22 billion (2009 est.)
Imports:
country comparison to the world: 68
19

$21.51 billion (2008 est.)

Imports - commodities: machinery and equipment, chemicals, iron and

20 steel, textiles, foodstuffs, petroleum products,
cement
Imports - partners:
China 16.16%, India 12.61%, Singapore
21
7.55%, Japan 4.63%, Malaysia 4.46% (2009)
$10.32 billion (31 December 2009 est.)

Reserves of foreign exchange and country comparison to the world: 68

22
gold:
$5.789 billion (31 December 2008 est.)
$23.22 billion (31 December 2009 est.)
Debt external
country comparison to the world: 63
23

$22.83 billion (31 December 2008 est.)

$5.617 billion (31 December 2009 est.)
Stock of direct foreign investment - at
home
country comparison to the world: 83
24

$4.817 billion (31 December 2008 est.)

$82 million (31 December 2009 est.)

Stock of direct foreign investment - country comparison to the world: 79

25
abroad:
$81 million (31 December 2008 est.)
 taka (BDT) per US dollar - 69.047 (2009),
26 Exchange rates: 68.554 (2008), 69.893 (2007), 69.031 (2006),
64.328 (2005)

Economy of Bangladesh

The economy of Bangladesh is constituted by that of a developing country. Its per capita income
in 2008 was est. US$1,500 (adjusted by purchasing power parity) significantly lower than India,
Pakistan, both which are also lower than the world average of
$10,497. According to the gradation by the International Monetary
Fund, Bangladesh ranked as the 48th largest economy in the world in
2008, with a gross domestic product of US$224.889 billion. The
economy has grown at the rate of 6-7% p.a. over the past few years.
More than half of the GDP belongs to the service sector, nearly half
of Bangladeshis are employed in the agriculture sector, with RMG,
fish, vegetables, leather and leather goods, ceramics, rice as other important produce.

Remittances from Bangladeshis working overseas mainly in the Middle East is the major source
of foreign exchange earnings; exports of garments and textiles are the other main sources of
foreign exchange earning. GDP's rapid growth due to sound financial control and regulations
have also contributed to its growth. However, foreign direct investment is yet to rise
significantly. Bangladesh has made major strides in its human growth index.

The land is devoted mainly to rice and jute cultivation of rice, fruits and produce, although wheat
production has increased in recent years; the country is largely self-sufficient in rice production.
Bangladesh's growth of its agro industries is due to its rich deltaic fertile land that depend on its
six seasons and multiple harvests.

Improving at a very fast rate, infrastructure to support transportation, communications, power

supply and water distribution are rapidly developing. Bangladesh is limited in its reserves of oil,
but recently there was huge development in coal mining. The service sector has expanded rapidly
during last two decades, the country's industrial base remains positive. [3] The country's main
endowments include its vast human resource base, rich agricultural land, relatively abundant
water, and substantial reserves of natural gas, with the blessing of possessing the two worlds only
natural sea ports in Mongla and Chittagong, in addition to being the only central port linking two
large burgeoning economic hub groups SAARC and ASEAN.

Bangladesh Garments Industry

The shift from a rural, agrarian economy to an urban, industrial economy is integral to the
process of economic development (Kaldor, 1966, 1967). Although policymakers in the least
developed countries (LDCs) have, at various times, attempted to make agriculture the primary
engine of economic growth and employment generation, this approach has not worked, not least
because of the contributions of the Green Revolution, which has had the dual effect of increasing
agricultural productivity in the LDCs and displacing the rural labour force at the same time. Led
by the example of the East Asian economies, most LDCs now accept the need for greater
industrialization as the fastest path to economic growth. In particular, countries such as Japan,
Taiwan and South Korea have demonstrated that an export-oriented industrial strategy can not
only raise per capita income and living standards in a relatively short time; it can also play a vital
role in modernizing the economy and integrating it with the global economic system.
Bangladesh, one of the archetypal LDCs, has also been following the same route for the last 25
years. Once derided as a basket-case by Henry Kissinger (The Economist, 1996), the country
stumbled across an economic opportunity in the late 1970s. New rules had come to govern the
international trade in textiles and apparel, allowing low-cost suppliers to gain a foothold in
American and European markets. Assisted by foreign partners, and largely unaided by the
government, entrepreneurs seized the opportunity and exploited it to the fullest. Over a period of
25 years, the garments export sector has grown into a $6 billion industry that employs over a
million people. In the process, it has boosted the overall economic growth of the country and
raised the viability of other export-oriented sectors.This essay analyzes the processes by which
global trading rules came to help out a poor country like Bangladesh. It demonstrates the impact
of the rule changes on the garments sector, and the response of the sector to multiple challenges
and obstacles. It also discusses what steps Bangladesh should take in order to deal with the full
liberalization of the international garments trade, which occurred in January 2005 and which
could potentially threaten the countrys growth prospects. Finally, it details some of the recent
developments that have occurred since liberalization took effect.

3.2. Technological plan:

Technology means adding some extra benefit with a product because of the day to day operation
changes inside and outside of the organization. With the help of new technologies people make
the world small. For our Boutique house Todays Fashion House we believe in different
changes, and we want to fulfill the dream of our Government to build a Digital Bangladesh we
will adopt following technologies:

Using of CAD software for new quick designs;

Launching a new website named www.todaysfashionhouse.com;
Using computer with internet connection;
Launching Website: Here another part of our technological plan will be, we will launch a
website for our company own named www.todaysfashionhouse.com we will provide our every
product information there. our customers can order if they want to be the unique one. Then there
will be a contact with us box. There our customers can be able to communicate with our design
masters directly. We think this will be the easiest way to communicating with our customers. We
are promising that , our customers are our assets so will take care of you anyhow, any time with
the help of latest technology.

Product features will be in the Website: Another thing our product features will be given in the
website. If customers want that they wants to modify our product feature then they can do that
via communicating directly with the customers.

Computer with internet connection: to communicate with managers other customers we will
have internet connected computers in our showroom as well as production house to know what is
the production, when the raw materials coming to the house delivered to the showrooms and
other customers with in the time.
3.4. Financial Study:

We are thinking that, our company is seeking a substantial long-term business loan for the
purpose of developing the clothing line. We are assuming to start our business operation from the
month of January 2011. After a long calculation we had assumed that we can go to the Break
Even point in the February, 2013. We are giving a summary of the total projects financial plan.

1. Pre-Operation Plan;
2. Post-operation Plan.

3.4.1. Pre Operation Plan: here we had assumed in which sources we are going to invest
and as we said earlier our company owner will be 5 persons. Our estimated project
cost & our owners investment portion with loan are given below:

Estimated Project Cost Amount

Virtual production 2,680,000

Building and other civil Works 1,000,000
Security Money for 3 Showrooms (3@ 150000) 450,000
Warehouse(5 katha)& Showroom Decoration (200000*3) 600,000
Furniture & Electronic Equipment (Chair- Table, AC-
3(37000*3=111000), Generator-1-150000, Fan,Iron,light) 600,000
Computer (8@25000) 200,000
Transportation (1 Covered Pick-up Van) 1,000,000
Telephone(Land Phone4*2000) 8,000
Cash in hand 10,166,466
Patent (USD $ 4200*69.77) 293,034
Trade License 2,500
Total Estimated Project Cost 17,000,000

We will collect the fund by the following proportion:

Source of Fund: Amount Amount

 Paid up Capital
proportion of owners'
1st owner 1,900,000.00
2nd owner 1,900,000.00
3rd owner 1,900,000.00
4th owner 1,900,000.00

5th owner 1,900,000.00

9,500,000.00
Project Loan 7,500,000.00
Total Source of Fund 17,000,000.00

3.4.2. Post-Operation Plan: in Post operation plan of our project there will be main 4
statements. Those will be:
Income Statement;
Balance Sheet;
Owners Equity Statements &
Cash Flow Statement.

Income Statement: Income statement is a company's financial statement that

indicates how the revenue (money received from the sale of products and services before
expenses are taken out, also known as the "top line") is transformed into the net income (the
result after all revenues and expenses have been accounted for, also known as the "bottom line").
From the following statement we can see that our net income is increasing day by day because
we will expand our business and try to reach at the BEP within 2.20 years.
 Balance Sheet: Balance Sheet is the statement where all kinds of Asset, Liability &
Owners equity took place. This is just the summary of an organization. A balance sheet or
statement of financial position is a summary of the financial balances of a sole proprietorship, a
business partnership or a company. Assets, liabilities and ownership equity are listed as of a
specific date, such as the end of its financial year. A balance sheet is often described as a
"snapshot of a company's financial condition". Of the four basic financial statements, the balance
sheet is the only statement which applies to a single point in time of a business' calendar year.

We all know, A = L + OE. Balance sheet is the place to show that within a quick view.

Particulars Year 01 Year 02 Year 03 Year 04 Year 05

Asset
Non-current Asset:
Tangible assets 3,858,000.00 3,858,000.00 3,858,000.00 3,858,000.00 3,858,000.00

Less: Depreciation 346,972.00 693,944.00 1,040,916.00 1,387,888.00 1,734,860.00

Net Tangible assets 3,511,028.00 3,164,056.00 2,817,084.00 2,470,112.00 2,123,140.00

Intangible asset:
Patent (USD $ 293,034.00 293,034.00 293,034.00 293,034.00 293,034.00
4200*69.77)
Trade License 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00

295,534.00 295,534.00 295,534.00 295,534.00 295,534.00

Net non current 3,806,562.00 3,459,590.00 3,112,618.00 2,765,646.00 2,418,674.00

Asset

Current Asset

Virtual Agreement 2,640,000.00 2,640,000.00 2,640,000.00 2,640,000.00 2,640,000.00

Cash in hand 4,692,475.00 7,808,712.16 16,392,486.82 31,356,858.47 54,261,941.38

Ending Inventory 6,466,133.33 13,957,273.51 22,525,008.06 32,208,126.78 43,026,295.52

Accounts 34,351,333.33 55,153,918.52 69,487,842.41 80,908,693.27 91,206,064.88

Receivable
Net Current Asset 45,509,941.67 76,919,904.18 108,405,337.29 144,473,678.52 188,494,301.77

Total Asset 51,755,475.67 82,577,438.18 113,474,871.29 148,955,212.52 192,387,835.77

Liabilities
Fixed Liability
30,861,188.1
Owners Equity 14,180,475.67 53,969,871.29 83,538,337.52 123,845,523.27
8

Non Current
Liability:
Outstanding long 6,000,000.00 4,500,000.00 3,000,000.00 1,500,000.00 0.00
term loan
Total Fixed liability 20,180,475.67 35,361,188.18 56,969,871.29 85,038,337.52 123,845,523.27

Current Liability

Accounts Payable 28,875,000.00 44,756,250.00 54,285,000.00 61,936,875.00 66,802,312.50

Long Term Loan 2,700,000.00 2,460,000.00 2,220,000.00 1,980,000.00 1,740,000.00
Paid
short term loan 0.00 0.00 0.00 0.00 0.00
paid
Total current 31,575,000.00 47,216,250.00 56,505,000.00 63,916,875.00 68,542,312.50
liability
Total Liability 51,755,475.67 82,577,438.18 113,474,871.29 148,955,212.52 192,387,835.77

Owners Equity Statement: Owners Equity is owner's ownership (equity) in the

business, or the amount of the business assets owned by the business owners. The calculation for
owners equity is assets minus liabilities.

OE = A L (Owners Equity = Asset Liability)

Particulars Year 01 Year 02 Year 03 Year 04 Year 05

Paid up Capital 9,500,000.00 14,180,475.67 30,861,188.18 53,969,871.29 83,538,337.52

add:
new capital 0.00 5,000,000.00 6,000,000.00 6,000,000.00 9,000,000.00

net profit after tax 7,980,475.00 18,734,042.15 26,154,335.32 33,446,514.51 44,484,267.53

17,480,475.00 32,914,517.81 57,015,523.50 87,416,385.80 128,022,605.05

less:
Sales of capital 0.00 0.00 1,000,000.00 2,000,000.00 3,000,000.00

withdraw 3,299,999.33 2,053,329.63 3,045,652.21 3,878,048.28 4,177,081.78

owners equity 14,180,475.67 30,861,188.18 53,969,871.29 83,538,337.52 123,845,523.27

Cash flow statement: A cash flow statement, also known as statement of cash flows or funds
flow statement is a financial statement that shows how changes in balance sheet accounts and income
affect cash and cash equivalents, and breaks the analysis down to operating, investing, and financing
activities.

Particulars Year 01 Year 02 Year 03 Year 04 Year 05

Net Profit after tax 7,980,475.00 13,734,042.15 20,154,335.32 27,446,514.51 35,484,267.53

Less: Operating activities, cash flows provided by or used in:
Depreciation 588,000.00 588,000.00 588,000.00 588,000.00 588,000.00

Increase in accounts 0.00 20,802,585.19 14,333,923.89 11,420,850.86 10,297,371.60

receivable
Increase in accounts 0.00 15,881,250.00 9,528,750.00 7,651,875.00 4,865,437.50
Payable
Increase in 0.00 7,491,140.18 8,567,734.55 9,683,118.72 9,683,118.72
inventories
Net cash flow from 7,392,475.00 10,576,237.16 15,803,774.67 20,944,371.65 30,645,082.91
operating activities
Less: Cash flow from Investing Activities
Sales of Fixed Assets 0.00 0.00 1,000,000.00 2,000,000.00 3,000,000.00

Purchase of Fixed 0.00 (5,000,000.00) (5,000,000.00) (4,000,000.00) (6,000,000.00)

Assets
Net cash flow from 7,392,475.00 5,576,237.16 10,803,774.67 16,944,371.65 24,645,082.91
Investing Activities
Less: Cash flow from Financing Activities
Project Loan paid/ 2,700,000.00 2,460,000.00 2,220,000.00 1,980,000.00 1,740,000.00
(received)
Short Term Loan 0.00 0.00 0.00 0.00 0.00
Paid /(received)
Net cash flow from 2,700,000.00 2,460,000.00 2,220,000.00 1,980,000.00 1,740,000.00
Financing Activities
Net (Decrease)/ 4,692,475.00 3,116,237.16 8,583,774.67 14,964,371.65 22,905,082.91
Increase in cash
Beginning cash 0.00 4,692,475.00 7,808,712.16 16,392,486.82 31,356,858.47
balance
Ending Cash Balance 4,692,475.00 7,808,712.16 16,392,486.82 31,356,858.47 54,261,941.38
Break Even Point: From Payback period we had came to know that, if our estimated
project run properly then we can cover our capital cost in 2.20 years.

Year 05

Year 04

Year 03 BEP point (Investment = profit will be 0 at IRR 29.058724%)

Year 2.20 tk. 9,500,000

Year 02

Year 01

Financial Analysis:

Two Major information about the financial statement of Friends Fashion House is like:

1. Payback period 2.20 Years

2. IRR (%) 29.058724 %
3.5. Marketing Plan:

Business situation: We know garments industry is most powerful industry in our economy.
There is huge demand to the foreign market also large demand internal market in Bangladesh.
Why huge demand internal market in Bangladesh? There are large number of teenager and
young male, female. They are more fashionable because foreign culture easily capture from
various sources such as TV, magazine, movie, website etc. So our young people not only use our
own traditional dress. The world is rapidly change by globalization so human choice are also
change rapidly.

Sources: Daily vorer kagoge commerce page; March 26, 2010

Graph present the demand is day by day increasing so market is favorable to produce this
product.

Goals and objective:

According to the market survey report, there are no strong competitors so ultimately we
can easily coverage above 50% market. But others brand can entry easily.

Target market:
 Students ( Who are in high school, college, University)

Recent spouse

Kids

Market segmentation:

Geographical segmentation: Sylhet division. (At first 3 showrooms- Hobiganj, Sre mongol,
Moulovibazar)

Demographical segmentation

Income 10000 20000 TK.

Age 15-32

Spouse Recent

Psychological segment: Who wants to be more fashionable?

We can consider two types of customers.

Loyal customer.

Normal customer.

Loyal customer: For first six months we can try near about 15 loyal customers (per showroom)
listed in our customer list.

Normal customer: We can try listed near about 50 - 80 customers in our customer list.

Marketing strategy and action program:

Product strategy:

Product description: here we will make different types of product by purchasing raw materials
from Dhaka with different block & Embroidery designs.

Product features:

For female
 Salwer-Kamiz,Fotoua,Orna

Pure cotton, semi cotton,

Exclusive sticker such as; Famous place, picture of famous person, Specific day,

Exclusive color.

Making with Pure cotton clothes.

Have different type of clothes.
Fashionable design.
Sustainable colors.
Choose able color.
Making with new technology.
Ensure 100% finishing product.
Introducing new sewing technology.
Focuses with unique fashionable dress.
With reasonable price.
Note: Color and design can difference because every person choice cant same. So we can
produce same design product different size and different color.
Price strategy:

We can consider two types of pricing strategy.

Skimming pricing strategy (For higher income customers)

Penetration pricing strategy. (For middle income customers)

Skimming pricing strategy

For female:

Types of product Design Price

Salwar- Kamiz Block & Embroidery 500.00

Fotua Block & Embroidery 500.00

Orna Block & Embroidery 200.00

 Our Sales plan according to our Block & Embroidary Design

Penetration pricing strategy

For female:

Types of product Design Price

Salwar- Kamiz Block & Embroidery 269.42

Fotua Block & Embroidery 269.42

Orna Block & Embroidery 100.00

Distribution strategy: We can consider Exclusive distribution system. Actually we have

three showrooms in Sylhet division.

Promotional strategy

Promotional tools

Newspaper advertisement.

Television advertisement.

Billboard advertisement.

Newspaper advertising plan

 Top 2/3 daily newspaper (Entertainment page, female related page, sports page) Ad must be
color and size 15: 7 , model must be celebrity male and female .

Appreciate specific day to the customer; such as EID, PUZA, Mothers day, Womens day,
Independence Day, 31 January, paila boishekhi, rtc

Advertisement design and photo session prepare by the professional expert such as reputed ad
firm, reputed photographer.

20% (total marketing expenses yearly)

Television advertising plan

Top 5/6 television channel and BTV.

Advertising telecast time 2pm-3pm, 8pm-10pm

40% (total marketing expenses yearly)

Sponsorship plan

Giving to money to the needy & helpless people;

Cricket, football tournament;

25% (total marketing expenses yearly).

Billboard plan

Crowed area such as College, girls school, bazaar, bus station.

College, girls & boys school need not electric light.

Bazaar and bus station need electric light.

15% (total marketing expenses yearly)

Show room decoration plan

Well decorated such as tiles fittings, air-condition setup, Thai glass setup, total size 300:150
squire feet.

Music player setting system.

All showroom decoration are same.

Product differences strategy: We have no competitors

 Better design and better quality product.

Convenience area from purchase.

Low price for middle class consumer.

for higher class customer high quality product.

Customer satisfaction strategy:

Change

Specific items can return then taka back (only first time)

Attractive behavior.

Product changeable offering.

Buy one get one system (occasionally specific item)

Discount offering.

Gift offering.

Refill draws offering.

Loyal customer offering.

Cash back offering.

Note: Specific offering can depends on special occasion.

Why customers come into our showrooms frequently?

Our behavior.

Our commitment.

Our product.

Policy of loyal customer attraction

If a customer can buy any products 5 or 6 times within four months then we called loyal
customer.
At first we give a loyal customer card.
That card holds price discount, cash back, gift and various types of offer.
 We will wish any special day of our loyal customer.

Starting package

Buy one get one

Package duration: Only 2days for first time.

4.0 Analysis & Findings:

1.1. Economic Plan:

Bangladesh is land where most of the development is taking place because of mainly the
agricultural and industrial sector. So we had seen that, from the industrial sector Bangladesh is
earning much profit and our garments industries are plying a vital role for the growth of our
countries GDP. We want to start new boutique house where we will produce and modify cloths
according to the need of market. Here we will try to make the Hobiganj are more profitable by
providing jobs to the unemployed person. They can earn their bread & butter daily that will give
n positive impact on our economic development. The SWOT analysis for the economic condition
of our Friends Fashion House is given below.

SWOT analysis of Economic Plan

Strength Weakness
Huge demand because huge population in here. Any long term planning is not sustainable.

Government activities are very low basically

Low amount of wages.
trade license and other license process.

Hamim group has well reputation Bank interest is also high.

Sometime bank activities can bad impact the

Well decorated showroom.
business.

Some time business people can harassment by

the law enforce agency.
Export supporting activities also better.
Some time political party can threat to the
Because we can use Chittagong port. business people.

Terrorism can affect the business activities.

 Opportunity Threats
Huge demand. No proper long term plan in Government.

When political party change in power then

Sufficient worker.
plan, project everything also change.

Electricity power will be create barrier in

Export facilities.
production & supply.

Some time third parties can illegally shortage

National & international market.
of the raw materials.

1.2. Technological Plan:

In the todays world if anyone is not adopting the modern technology then they will be a great
looser. If we think about our country Bangladesh most of the multinational garments sectors are
using latest technology to survive in the market. Thats why we have to keep pace with this
changing condition. We had planned to lunch new website where every product information with
their features will be given. We will try to modify our technological plan and try to add some
more technologies year by year. We will try to adopt new version of CD software. With the help
of internet connection we will try to make an effective communication with the managers so that
there will not be any chance to miscommunication with the employees & shareholders.

SWOT analysis of Technical department

Strength Weakness
Sufficient technical expert. No self strong power supply.
Strongly monitoring system.
Sufficient technical tools. No experience about tools & machineries of
Uses modern machineries. owners.
Computer oriented Accounting department.
Opportunity Threats
Factory security.
Low wages technical worker. Local tiresome.
Lacking of Power supply.
1.3. Financial Plan:

From the financial part of the feasibility study we came to know that we can earn profit from the
1st year but we will go to the Break-Even point in 2.20 years. So this is not bad for our Friends
Fashion House. If we use the ratio analysis from that we can say our overall business condition
will be good if we can operate our business like we presented in the business plan. Here in the
below we are giving the SWOT analysis of the Financial plan of our business plan.

SWOT analysis of Accounting department

Strength Weakness
Owners are capable to provide own capital
Sufficient Bank loan

Experience accounts executive.

Inflation can influence all of financial decision.
Strong research department they predict about
market demand by using statistical tools.
Properly uses all of assets.
Use financial & accounting software.
Opportunity Threats
Govt. influences the private entrepreneur. Inflation is growing.
Political issue can impact the private
Strong & experience accounting team.
investment.
If Govt. can clear the policy of long term then Govt. Bank can delay to approve the loan.
High interest Rate.
investment opportunity will be increases. High service charge of private bank.
1.4. Marketing Plan:

Our only source of income from this business is selling the product to the market. Here from the
market survey session we had came to know that our main target group will be students. And
now-a-days students have much money. They dont earn much but they make their parents to buy
new dresses in every month because the people of Hobiganj, Sree Mongol & Moulovibazar are
more fashionable. Another reason to do business in these is these are tourist places. Maximum
people loves to travel thats why we targeted this market. Here we can make our foreign
customers to buy our products because they love to look like the people in which country they
are staying. So think we can sustain in the market easily.

SWOT Analysis of Marketing Plan

Strength Weakness
Qualified marketing management team Lacking of experience.
Sufficient financial support in marketing.

Strong and qualified sales team.

Opportunity Threats
Complexity of buying behavior.

Huge demand. Inflation can influence customers income.

Any time others brand cane entry.