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In economics, Veblen goods are a group of commodities for which people's preference for buying
them increases as a direct function of their price, as greater price confers greater status, instead of
decreasing according to the law of demand. A Veblen good is often also a positional good.
Some types of high-status goods, such as high-end wines, designer handbags and luxury cars, are
Veblen goods, in that decreasing their prices decreases people's preference for buying them
because they are no longer perceived as exclusive or high status products
the demand curve is generally downward-sloping. There may be rare examples of goods that have
upward-sloping demand curves. Two different hypothetical types of goods with upward-sloping
demand curves are Giffen goods (an inferior but staple good) and Veblen goods (goods made
more fashionable by a higher price).
Distribution Channels
Distribution channels are the methods that companies use to enter the consumer market with their
product. While many methods exist, they have changed over the years because of the Internet and
global sales.
Definition
A distribution channel is the method a company uses to get its products into the marketplace for
consumer use. The traditional channel goes from supplier, manufacturer, distributor, wholesaler
and retailer. Two types of distribution channels exist: indirect and direct.
Indirect Channel
The indirect channel is used by companies who do not sell their goods directly to consumers.
Suppliers and manufacturers typically use indirect channels because they exist early in the supply
chain. Depending on the industry and product, direct distribution channels have become more
prevalent because of the Internet.
Direct Channel
A direct distribution channel is where a company sells its products direct to consumers. While
direct channels were not popular many years ago, the Internet has greatly increased the use of
direct channels. Additionally, companies needing to cut costs may use direct channels to avoid
middlemen markups on their products.
Indirect Channel Methods
Distributors, wholesalers and retailers are the primary indirect channels a company may use when
selling its products in the marketplace. Companies choose the indirect channel best suited for their
product to obtain the best market share; it also allows them to focus on producing their goods.
Direct Channel Methods
Selling agents and Internet sales are two types of direct distribution channels. Selling agents work
for the company and market their products directly to consumers through mail order, storefronts or
other means. The Internet is an easy distribution channel because of the global availability to
consumers.
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the least developed among them, secure a share in the growth in international trade
commensurate with the needs of their economic development".
The Objective of WTO Reiterated:
It is very clear that the intention of the negotiators was to use trade as an instrument for
development, to raise standards of living, expand production, keeping in view, particularly, the
needs of developing countries and least-developed countries. The WTO must never lose sight of
this basic principle. Every act of implementation and of negotiation, every legal decision, has to be
viewed in this context. Trade, as an instrument for development, should be the cornerstone of all
our deliberations, decisions and actions. Besides, the system should be seen to be equitable and
fair. It must be used in such a manner that the letter and spirit of the Agreements is fully observed.
The WTO Members must mutually support and encourage each other to achieve the final goal. It
must be recognized that all Members should assume a negotiating rather than an adversarial
posture. It should also be recognized that different economies have different features and
structures, different problems, different cultures. The pace of change must be carefully calibrated
to take into account such differences. All Members should guard against unilateral action that cuts
at the root of multilateral agreement and consensus.
Developing countries have generally been apprehensive in particular about the implementation of
special and differential treatment provisions (S&D) in various Uruguay Round Agreements. Full
benefits of these provisions have not accrued to the developing countries, as clear guidelines have
not been laid down on how these are to be implemented. "
The first Ministerial Conference held in 1996 in Singapore saw the commencement of pressures to
enlarge the agenda of WTO. Pressures were generated to introduce new Agreements on
Investment, Competition Policy, Transparency in Government Procurement and Trade Facilitation.
The concept of Core Labor Standards was also taken up for introduction.
India and the developing countries, which were already under the burden of fulfilling the
commitments undertaken through the Uruguay Round Agreements, and who also perceived many
of the new issues to be non-trade issues, resisted the introduction of these new subjects into WTO.
They were partly successful. The Singapore Ministerial Conference (SMC) set up open-ended
Work Program to study the relationship between Trade and Investment; Trade and Competition
Policy; to conduct a study on Transparency in Government Procurement practices; and do
analytical work on simplification of trade procedures (Trade Facilitation).
Most importantly the SMC clearly declared on the Trade-Labor linkage as follows:
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" We reject the use of labor standards for protectionist purposes, and agree that the comparative
advantage of countries, particularly low-wage developing countries, must in no way be put into
question. In this regard we note that the WTO and ILO Secretariat will continue their existing
collaboration".
Not many people in this country are aware that there is a dispute settlement system in the WTO.
This is at the heart of the WTO and sets it apart from the earlier GATT. Countries like the USA and
the European Union have brought cases against us and won these cases like in pharmaceutical
patents. India too has complained against the US and Europe and it too has won its fair share of
disputes in areas like textiles. India must effectively use this mechanism to extract fair share in
world markets.
It would be advantageous for India to give concrete shape to SAARC economic forum or Free
market and align itself with ASEAN.
What India should do?
The most important things for India to address are speed up internal reforms in building up world-
class infrastructure like roads, ports and electricity supply. India should also focus on original
knowledge generation in important fields like Pharmaceutical molecules, textiles, IT high end
products, processed food, installation of cold chain and agricultural logistics to tap opportunities of
globalization under WTO regime.
India's ranking in recent Global Competitiveness report is not very encouraging due to
infrastructure problems, poor governance, poor legal system and poor market access provided by
India.
Our tariffs are still high compared to Developed countries and there will be pressure to reduce
them further and faster.
India has solid strength, at least for mid term (5-7 years) in services sector primarily in IT sector,
which should be tapped and further strengthened.
India would do well to reorganize its Protective Agricultural policy in name of rural poverty and
Food security and try to capitalize on globalization of agriculture markets. It should rather focus on
Textile industry modernization and developing international Marketing muscle and expertise,
developing of Brand India image, use its traditional arts and designs intelligently to give
competitive edge, capitalize on drug sector opportunities, and develop selective engineering sector
industries like automobiles & forgings & castings, processed foods industry and the high end
outsourcing services.
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India must improve legal and administrative infrastructure, improve trade facilitation through cutting
down bureaucracy and delays and further ease its financial markets.
India has to downsize non-plan expenditure in Subsidies (which are highly ineffective and wrongly
applied) and Government salaries and perquisites like pensions and administrative expenditures.
Corruption will also have to be checked by bringing in fast remedial public grievance system, legal
system and information dissemination by using e-governance.
The petroleum sector has to be boosted to tap crude oil and gas resources within Indian
boundaries and entering into multinational contracts to source oil reserves.
It wont be a bad idea if Indian textile and garment Industry go multinational setting their foot in
western Europe, North Africa, Mexico and other such strategically located areas for large US and
European markets.
The performance of India in attracting major FDI has also been poor and certainly needs boost up,
if India has to develop globally competitive infrastructure and facilities in its sectors of interest for
world trade.
Introduction
A leading, industrially advanced developing country, India has large, medium and small industrial
units of production in almost all branches of the industry. Since the time of the independence in
1947, a significant feature of the Indian economy has been the rapid growth of the small industry
sector. The small industry sector is considered to have a major role in the Indian economy due to
its 40 percent share in the national industrial output along with an 80 percent share in industrial
employment and nearly 35 percent share in exports . The small scale industries sector has been
assigned an important role in the industrialization of the country by the previous and current
governments of India.
There are no clear official definitions of small. Small scale industries are usually distinguished from
the large-scale and medium-scale industries on the basis of size, capital resources and labor force
in the units. At one time the government of India had grouped small-scale industrial undertakings
into two categories - those using power but employing less than 50 persons and those not using
power and employing less than 100 persons. However, capital investment on plant and machinery
by units is considered as a main criteria for distinguishing between the large and small industries.
An industrial unit can be classified as a small-scale unit only if it meets the capital investment limits
set by the government of India (GoI). These limits have been steadily increased over the years. In
1996, the investment limit for small-scale industry (SSI) was raised from $6 million to $30 million.
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Production units that are ancillary to large-scale units are also considered as small if they sell not
less than 50 percent of their manufactured products to one or more industrial units.
However, there is a clear distinction between the traditional and modern small industries. The
traditional small industries include khadi and handloom, village industries, handicrafts, sericulture,
coir, etc. Modern small industries manufacture a wide variety of goods from simple items to
sophisticated items such as television sets, electronics control system, various engineering
products, particularly as ancillaries to large industries. The traditional small industries are highly
labor-intensive, while the modern small industries use highly sophisticated machinery and
equipment. The term small-scale industries is mostly used to represent modern small industries.
The SSIs manufacture many items which include rubber products, plastic products, chemical
products, glass and ceramics, mechanical engineering items, hardware, electrical items, transport
equipment, electronic components and equipments, automobile parts, bicycle parts, instruments,
sports goods, stationery items and clocks and watches.
Since Independence, the growth and development of the small-scale sector has been favored by
the GoI on the following grounds: (1) generation of employment opportunities by SSIs, (2)
mobilization of capital and entrepreneurship skills, (3) regional dispersal of industries and (4)
equitable distribution of national income. The policies pursued by the GoI over the years have
helped in the growth of the SSIs to a considerable extent.
Statistics on SSIs
The total number of SSI units increased from 2.082 million units in 1991-92 to 2.724 million units in
1995-96. During the same period, at constant prices, the production increased from nearly $1.6
billion to approximately $2.2 billion. The total number of persons employed in SSIs increased from
12.9 million to 15.2 million[1]. According to Second All-India Census of Registered SSI units, 42
percent of the units were functioning in rural areas, 48 percent in urban areas and 10 percent in
metropolitan areas. 62.2 percent of the units were located in backward areas. The rate of growth of
this sector has been higher as compared to the whole industrial sector.
In terms of the abovementioned development, the progress of the SSI sector is considered
impressive by experts. But the SSIs are mostly effected by a number of problems that have
hampered its absolute gwoth. According to the Seventh Five Year Plan (1985-90) the growth of the
SSIs has been constrained by various factors ``including technological obsolescence, inadequate
and irregular supply of raw materials, lack of organized market channels, imperfect knowledge of
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market conditions, unorganized nature of operations, inadequate availability of credit, constraint of
infrastructure facilities including power etc. and deficient managerial and technical skills.''
Directorate of Industries
The Directorate of Industries is an apex body for promoting industrial development in the states.
The Development Commissioner (Industries) heads the institution which is supported by 6 regional
and 30 district level establishments. The regional offices in each state are headed by the Joint
Director of District Industries Centers. The important functions of this agency is the implementation
of the small-scale industry promotional schemes.
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units and small industries marketing boards to assist in marketing. These corporations in some
state are separate for certain industries such as the electronics, leather, and ceramics.
Information banks
The GoI has established information banks in certain areas for assisting academic institutions and
industry. This system is called the National Information System for Science and Technology
(NISSAT). These information banks help the small industrial units with information, particularly with
respect to the latest developments in the field of technology.
Apart from the aforementioned institutions, the Trade Development Authority of India and the state
governments organize trade fairs and exhibitions to provide opportunities for the small industrial
units to exhibit their products. The SSIs can also use the Regional Testing Centers to test their
products and help them maintain their product quality. The Indian Standard Institution has
developed standards to assist the SSIs.
There are several Indian R&D academic and technical institutions such as the Indian Institutes of
Technology, universities, colleges and polytechnics that can provide equipment, expert personnel
and testing facilities and other services to the SSIs. Each of these institutions have a consulting
division to cater to the needs of the SSIs. The institutions can be used as consultants by the SSIs,
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if necessary on a continuous basis. However, these services are not used by the SSIs for various
reasons including the lack of information and lack of time to pursue such avenues among others.
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One of Development and Support Services extended by the SIDBI is the Enterprise Strengthening
service. Under this service, there are specific programs including technology transfer, technology
upgradation in indentified industry clusters and management development.
In the 1996-97 Union Budget, the government announced the setting up of a Technology
Development Board and this has been instituted under the Department of Science and
Technology. During the presentation of the budget, the Union Minister for Finance proposed that
the unutilized corpus of $1.75 billion under the Technology Development and Modernization Fund
Scheme of the SIDBI should be provided to the State Financial Corporations and commercial
banks. These banks will in turn be able to make it available for the SSIs for modernization projects.
In addition, the SIDO and SISIs have introduced a program for promoting technological
modernization of the SSIs. Under this initiative, the small production units are provided information,
advice and training. Reports are distributed among them for spreading modernization information.
The SSIs can register for these programs for a fee. As of March 1986, there were 570 enterprises
registered under the modernization scheme of the SIDO. However only 24 of these have been
provided with modernization guides.
A recent change in the small-scale industrial policy allows the large firms to hold up to 26 percent
of equity in small enterprises without the requirement of consolidation of accounts. This is
considered as a good way to induce the transfer of technology and skills from large industrial units
to SSIs. Industry experts are however skeptical about this. Most large units use the small-scale
sector as sub-contractors. Doubts have been expressed whether these large units would allow for
transfers of technology to SSIs and enable them to grow and become independent units in their
own right.
Conclusion
As can be inferred from the information in the preceding section, the various Indian governments
have proclaimed many policies and also implemented several initiatives and programs. Most of the
policies before the 1990s were aimed at protecting the small sector rather than making it
competitive. Some of the major issues that these policies did not address are as follows:
Problems in obtaining credit One of the serious problems affecting the small scale sector is the
hardship of obtaining credits from the banking sector. Although this has been a problem for past
several years and though the issue has been mentioned in budget speeches by government, none
of the policies seem to solve it. Many entrepreneurs who had been drawn into industrial activities
hoping to receive financial assistance have subsequently found that working capital is not
forthcoming[4]. The internal financial resources of the SSIs are held to be so small that have no
surplus money in times of business strain. This along with the situation of unstable profits prevent
the banks from issuing them unsecured loans. As a result, many of these SSIs are still dependent
for funds on money-lenders who charge high interest rates. And those who have tried to obtain
loans from the various financial institutions have only faced corruption associated with grant of
loans and long delays in delivery.
In a 1996 survey of small entrepreneurs by the Confederation of the Indian Industry (CII), a large
proportion of the respondents attributed their problems to delayed payments, high cost of
borrowing and inadequate credit.
Sickness in the SSIs As of September 1992, about 233 thousand small-scale units were sick.
Many of the sick units ultimately close down due to finance and marketing problems. Poor
management has also be identified as a major cause of sickness. Therefore a need exists to
countinously provide help in terms of training for the small enterprises to manage themselves. The
recent policies and programs providing management training by the SIDBI is hopefully a step
towards solving this problem.
Negative impacts of reservation policy The previous and current small-scale industries policies
have followed the policy of reserving certain items to be manufactured only by the SSIs. Many of
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the items that are reserved are in the mechanical engineering, chemical products and auto-
ancillary industry groups. Though the policy was mainly aimed at protecting the small firms from
competition from the large firms, the lack of any licensing to identify SSIs has resulted in the entery
by large firms into those areas. There is no enforceable penalty for moving into reserved areas. It
is also held by many authors that the policy is actually counterproductive as those producing non-
reserved items have performed better than those in reserved areas. Hence the reservation policy
tends to become large redundant.
The Equity policyThe New Small Industry Policy allows the large firms to have equity in SSIs. This
policy is contended to be a bad one as it only encourages the small units to continue to act as
dependent on the large firm. A fear that the large firms might at a later stage takeover the small
units is also expressed by some industry experts.
Apart from the abovementioned critical issues, there are several other issues such as non-
classification of a separate medium enterprise under the Indian industrial sector, regional
imbalances in the concentration of small scale industries and survey data showing that
government institutions were the ``least important sources of technological information.'' More
information on these issues could not be obtained.
Another concern is the lack of coordination between the various support organizations set up by
the government. It would also be interesting to know if any evaluation systems are in place for
these institutes and their programs. Information on this aspect could not be gathered.
An article by Ira Gang mentions that policies intended to support the small industry such the
reservation, financial incentives, etc. are ``neither promoting employment nor improving the
competitive base of small firms. Rather, they are working as strong disincentives for growth of
small firms.''
Though all the previous efforts at helping the SSIs to grow and modernize seem to have had very
little effect, the recent modernization efforts such as the setting up of the Technology Development
Board, the Technology Development and Modernization Fund, greater emphasis on providing
management skills and in obtaining ISO 9000 certification seem more focused and promising.
Since these have very new, no specific conclusions as to their success or impact can be drawn at
this time. Hopefully, some systematic methods to ensure that SSIs are actually receiving benefits
and necessary assistance will be put in place.
Brand
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[1][page needed]
A brand is the identity of a specific product, service, or business . A brand can take many
forms, including a name, sign, symbol,color combination or slogan. The word brand began simply
as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected
brand name is called a trademark. The word brand has continued to evolve to encompass identity -
it effect the personality of a product, company or service.
Brand Awareness
Brand awareness refers to customers' ability to recall and recognize the brand under different
conditions and link to the brand name, logo, jingles and so on to certain associations in memory. It
helps the customers to understand to which product or service category the particular brand
belongs to and what products and services are sold under the brand name. It also ensures that
customers know which of their needs are satisfied by the brand through its products.(Keller) 'Brand
love', or love of a brand, is an emerging term encompassing the perceived value of the brand
image. Brand love levels are measured through social media posts about a brand, or tweets of a
brand on sites such as Twitter. Becoming a Facebook fan of a particular brand is also a
measurement of the level of 'brand love'.
Global Brand
A global brand is one which is perceived to reflect the same set of values around the world. Global
brands transcend their origins and creates strong, enduring relationships with consumers across
countries and cultures.
Global brands are brands sold to international markets. Examples of global brands include Coca-
Cola, McDonald's, Marlboro, Levi's etc.. These brands are used to sell the same product across
multiple markets, and could be considered successful to the extent that the associated products
are easily recognizable by the diverse set of consumers.
Benefits of Global Branding
In addition to taking advantage of the outstanding growth opportunities, the following drives the
increasing interest in taking brands global:
Economies of scale (production and distribution)
Lower marketing costs
Laying the groundwork for future extensions worldwide
Maintaining consistent brand imagery
Quicker identification and integration of innovations (discovered worldwide)
Preempting international competitors from entering domestic markets or locking you out of other
geographic markets
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Increasing international media reach (especially with the explosion of the Internet) is an enabler
Increases in international business and tourism are also enablers
Social Legislation
Table of Contents
PREFACE
1. Social Legislation
2. History of Social Legislation in India
3. Labour Legislation in India
4. Growth and Concept of Social Justice
5. Child Labour in India
6. Child Labour (Prohibition and Regulation Act, 1986)
7. Bonded Child Labour
8. Definition and Concept of Civil Rights
9. The Protection and Concept of Civil Rights
10. Meaning, Forms and Purpose of Dowry
11. The Dowry Prohibition Act, 1961
12. Child Marriage and Restraint Act
13. Social Legislation and Crime against Women
14. The Immoral Traffic Prevention Act, 1956
15. Law as an Instrument of Social Change
Social Legislations
Post War Environment Restoration: Identifying Stakeholders And Imputing Liability
by Devyani Tewari on June 21, 2010
ADMINISTRATION OF JUSTICE: ITS NECESSITIES AND KIND
by mohi kumari on May 10, 2010
The problem of Bonded labour in India: An analysis in the light of Bonded labour(abolition) Act,
1976
by kartik gupta on April 24, 2010
Professional Misconduct
by swapneshwarg on April 13, 2010
Waging a lost battle: combating child labour in India
by indranil on March 12, 2010
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Domestic Violence Act- Sociological Perspective
by Ritika Banerjee on March 12, 2010
Female Education and Development in India
by alekhya41 on March 12, 2010
National Human Rights Commission Role in Human Rights Protection
by mridushi on March 12, 2010
Consumer Protection And The Banking Services : A Legal Perspective
The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities
should be given in the product portfolio of a business unit. To ensure long-term value creation, a company should
have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth
products that generate a lot of cash. It has 2 dimensions: market share and market growth. The basic idea behind
it is that the bigger the market share a product has or the faster the product's market grows the better it is for the
company.
The BCG Matrix method can help understand a frequently made strategy mistake: having a one-
size-fits-all-approach to strategy, such as a generic growth target (9 percent per year) or a generic
return on capital of say 9,5% for an entire corporation.
In such a scenario:
A. Cash Cows Business Units will beat their profit target easily; their management have an easy
job and are often praised anyhow. Even worse, they are often allowed to reinvest substantial cash
amounts in their businesses which are mature and not growing anymore.
B. Dogs Business Units fight an impossible battle and, even worse, investments are made now
and then in hopeless attempts to 'turn the business around'.
C. As a result (all) Question Marks and Stars Business Units get mediocre size investment funds.
In this way they are unable to ever become cash cows. These inadequate invested sums of money
are a waste of money. Either these SBUs should receive enough investment funds to enable them
to achieve a real market dominance and become a cash cow (or star), or otherwise companies are
advised to disinvest and try to get whatever possible cash out of the question marks that were not
selected.
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