The Goodie Treats Company

Lorraine Ann Dela Cruz

Alyssa Joyce Ebueng

Archolo Guarino

Marcus Troy Teoco

Mercy Catigan

Myla Dela Cru

Table of Contents

I. Executive Summary.1

II. Situation Analysis

A. PEST Analysis ...2

B. Porters Five Forces Model.3

C. Competitors ....4

D. SWOT Analysis...5

III. Objectives..6

IV. Product Strategy

A. Brand Name and Description....7

B. Mission Statement...7

C. Product Position..........8

D. Target Market............8

V. Pricing Strategy............10

VI. Distribution Strategy...........11

VII. Integrated Marketing Communications Strategy

A. Advertising............12

B. Public Relations...........13

C. Consumer Sales Promotion.........13

D. Digital Marketing.........15

VIII. Proposed Budget..........16