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24 A true and correct copy of the application containing this declaration is attached hereto as Exhibit
25 H and incorporated by reference as though set forth herein. The declaration in this application
26 was executed by the same attorney who only two months earlier wrote (in the May 5, 2009 letter
27 to Digital Chocolate) that Zynga “does not claim Mafia Wars as a trademark” and “disclaims any
28 trademark rights in the term ‘Mafia Wars’ in connection with its game.” (See Exhibit E.) By the
COOLEY LLP
ATTORNEYS AT LAW
7 DIGITAL CHOCOLATE, INC.’S COMPLAINT
1 time it filed its U.S. MAFIA WARS application, Defendant was on notice of Digital Chocolate’s
2 senior rights in the MAFIA WARS mark, rendering its affirmations to the USPTO fraudulent.
3 Defendant made this same affirmation to the USPTO on two subsequent occasions, true and
4 correct copies of which are attached as Exhibits I and J and incorporated by reference as though
5 set forth herein.
6 26. On or about January 4, 2010, Defendant applied to expand protection of its
7 MAFIA WARS trademark to Australia, China, Japan, and South Korea, under the Madrid
8 Protocol, on the basis of its fraudulent U.S. trademark application. A true and correct copy of the
9 WIPO record reflecting the current status of Defendant’s Madrid Protocol filing is attached as
10 Exhibit K and incorporated by reference as though set forth herein. Defendant also filed separate
11 applications in the United Kingdom, Canada, and New Zealand, claiming the asserted priority
12 date of its U.S. trademark application. True and correct copies of the online database records
13 reflecting the current status of these filings are attached hereto as Exhibits L, M, and N,
14 respectively, and incorporated by reference as though set forth herein.
15 27. On or about March 26, 2010, Defendant filed a second application in the United
16 States to register its MAFIA WARS mark in connection with additional goods, including “art
17 paper, decals, gift bags, greeting cards, memo pads, stationery, stickers, toilet paper, wrapping
18 paper, and writing paper” in Class 16; “beer mugs, beverage glassware, beverage stirrers, bottle
19 openers, bowls, coffee cups, tea cups and mugs, containers for ice, dishes, flower pots, napkin
20 holders, pans, salt shakers, and tooth brushers” in Class 21; and “clothing, namely t-shirts,
21 sweatshirts, hooded pullovers, tank tops, footwear, socks, jackets, button down shirts, polo shirts,
22 dresses, skirts, jeans, shorts, sweatpants, neckties, aprons, belts, gloves, jerseys, baseball caps and
23 hats, and headwear” in Class 25. A true and correct copy of the USPTO record reflecting this
24 application is attached hereto as Exhibit O and incorporated by reference as though set forth
25 herein. Defendant again affirmed under oath in its application that “no other person, firm,
26 corporation or association has the right to use the mark in commerce, either in the identical form
27 thereof or in such near resemblance thereto as to be likely . . . to cause confusion, or to cause
28 mistake, or to deceive.” A true and correct copy of Defendant’s affirmation to that effect is
COOLEY LLP
ATTORNEYS AT LAW
8 DIGITAL CHOCOLATE, INC.’S COMPLAINT
1 attached hereto as Exhibit P and incorporated by reference as though set forth herein.
2 28. Defendant’s knowing submission of false and misleading statements to the
3 USPTO in the prosecution of its applications renders the applications void on the grounds of
4 fraud. Registration of Defendant’s pending MAFIA WARS trademark applications should be
5 refused accordingly.
6 29. In light of Defendant’s continued use and exploitation of the MAFIA WARS
7 mark, representatives of Digital Chocolate sent repeated communications to Defendant in the
8 months following Defendant’s May 5, 2009 letter in a further effort to obtain Defendant’s
9 agreement to cease use of the mark. Defendant, however, refused to cease use of the mark and
10 failed to provide any justification for its continued use and promotion of the MAFIA WARS
11 mark, expansion of its MAFIA WAR game offerings, and aggressive claim of rights in the mark.
12 30. On or about March 11, 2010, Defendant initiated another trademark infringement
13 action in this District, again based on its purported rights in the MAFIA WARS mark. Despite its
14 communications with Digital Chocolate regarding Digital Chocolate’s prior use of the MAFIA
15 WARS mark for its games, Zynga submitted the following false and misleading allegations in that
16 proceeding:
17 Zynga coined the service mark MAFIA WARS and has made use of the service
mark MAFIA WARS in commerce since September 2008. Zynga coined the
18 trademark MAFIA WARS and has made use of the trademark MAFIA WARS in
commerce since April 2009.
19
***
20
The mark MAFIA WARS is inherently distinctive, and furthermore, by virtue of
21 the extensive online sales and advertising under the mark MAFIA WARS, the
MAFIA WARS mark has become well-known within social gaming circles as a
22 source identifier for [Zynga’s] game. (Emphasis added.)
23 A true and correct copy of this Complaint is attached hereto as Exhibit Q and incorporated by
24 reference as though set forth herein.
25 31. Defendant’s adoption of Digital Chocolate’s mark has caused actual consumer
26 confusion in the marketplace. Indeed, Digital Chocolate has received inquiries from consumers
27 who are confused as to the source of the parties’ respective games.
28 ///
COOLEY LLP
ATTORNEYS AT LAW
9 DIGITAL CHOCOLATE, INC.’S COMPLAINT
1 32. In a good faith effort to resolve this matter, Digital Chocolate has attempted to
2 engage Defendant multiple times. In response, Defendant has made false promises of cooperation
3 and offered lip service that it respected Digital Chocolate’s rights in the MAFIA WARS mark.
4 Zynga’s bad faith is demonstrated by actions that belie its pretense of good faith; among other
5 acts, Zynga filed an application for MAFIA WARS in the U.K. and in several other countries
6 around the world (while engaged in discussions with Digital Chocolate); Zynga continued to
7 zealously market and expand use of the MAFIA WARS mark in connection with its games and
8 related products; and Zynga falsely claimed to the public, the USPTO, and the courts that it
9 “coined” the MAFIA WARS mark and owns superior rights in the mark. Zynga’s wrongful
10 misappropriation of Digital Chocolate’s MAFIA WARS mark has damaged Digital Chocolate’s
11 rights, goodwill, and revenue associated with its MAFIA WARS games.
12 FIRST CAUSE OF ACTION
13 FEDERAL TRADEMARK INFRINGEMENT AND UNFAIR COMPETITION, 15 U.S.C. § 1125
14 33. Digital Chocolate incorporates by reference paragraphs 1 through 32, inclusive, as
15 if fully set forth herein.
16 34. Digital Chocolate began offering games and related services under the MAFIA
17 WARS mark in the United States in 2004 and has used the MAFIA WARS mark continuously in
18 United States commerce since that time.
19 35. Digital Chocolate’s MAFIA WARS goods and services are made available in the
20 United States on its website at http://digitalchocolate.com and through mobile network operators.
21 36. Digital Chocolate has invested substantial time, effort, and financial resources in
22 the development, promotion, and sale of its MAFIA WARS games in interstate commerce in the
23 United States. The MAFIA WARS mark has become, through widespread and favorable public
24 acceptance and recognition, an asset of substantial value as a symbol of Digital Chocolate, its
25 quality products and services, and its goodwill.
26 37. Notwithstanding Digital Chocolate’s rights in the MAFIA WARS mark, beginning
27 in or about September 2008 Defendant adopted and began to use the identical MAFIA WARS
28 mark in interstate commerce in connection with the sale and offering for sale of its games and
COOLEY LLP
ATTORNEYS AT LAW
10 DIGITAL CHOCOLATE, INC.’S COMPLAINT
1 ancillary products and services.
2 38. Digital Chocolate is informed and believes, and based thereon alleges that
3 Defendant adopted the MAFIA WARS mark with knowledge of Digital Chocolate’s MAFIA
4 WARS mark and, without Digital Chocolate’s consent and in contravention of Digital
5 Chocolate’s rights, has continued to use that mark in connection with the sale, offering for sale,
6 distribution, and promotion of its goods and services.
7 39. Defendant’s MAFIA WARS mark is identical to Digital Chocolate’s MAFIA
8 WARS mark in appearance, sound, and meaning; is being used in connection with the same type
9 of goods and services as those offered by Digital Chocolate; is being offered through the same
10 channels of trade, i.e., mobile telephone platforms and the Internet; and targets the same
11 consumer market.
12 40. The instantaneous nature of Internet navigation, the speed at which people
13 navigate and are presented with advertisements, images and/or data on the Internet, and the speed
14 at which consumers perform transactions on the Internet, all tend to increase the risk of confusion
15 or mistake about the source of a product or service.
16 41. Defendant has misrepresented the nature of its rights in the MAFIA WARS mark
17 to the USPTO in its efforts to secure registration of the mark, such that its pending applications
18 should be declared void ab initio for fraud.
19 42. Defendant’s continued use of the MAFIA WARS mark has injured and will
20 continue to injure Digital Chocolate by causing a likelihood that the public will continue to be
21 confused into believing that the goods or services provided by Defendant are endorsed or
22 sponsored by Digital Chocolate and constitutes trademark infringement and unfair competition in
23 violation of Section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a).
24 43. Digital Chocolate has no control over the nature and quality of the goods and
25 services offered by Defendant under the MAFIA WARS mark, and Digital Chocolate’s reputation
26 and goodwill will be damaged and the value of its common law MAFIA WARS mark jeopardized
27 by Defendant’s continued use of the MAFIA WARS name and mark.
28 ///
COOLEY LLP
ATTORNEYS AT LAW
11 DIGITAL CHOCOLATE, INC.’S COMPLAINT
1 44. Because of the actual confusion and the likelihood of continued confusion between
2 the parties’ marks, defects, objections, or faults found with Defendant’s products and services
3 offered under the MAFIA WARS mark could negatively reflect upon and injure the reputation
4 that Digital Chocolate has established for the services it offers in connection with its MAFIA
5 WARS mark.
6 45. In the alternative, the confusion created by Defendant’s adoption of the MAFIA
7 WARS mark and aggressive promotion of its MAFIA WARS products and services has
8 overwhelmed the market presence of Digital Chocolate’s MAFIA WARS game, resulting in
9 reverse confusion. Defendant’s acts as alleged herein could cause consumers to believe that
10 Digital Chocolate is the unauthorized infringer of Zynga’s purported MAFIA WARS mark,
11 resulting in injury to Digital Chocolate’s reputation and goodwill in its business and MAFIA
12 WARS mark.
13 46. Defendant’s acts as alleged above, if not enjoined, will continue. Digital
14 Chocolate has no adequate remedy at law in that the amount of its damages is difficult to
15 ascertain with specificity.
16 47. As a result of Defendant’s infringement of Digital Chocolate’s marks, Digital
17 Chocolate has incurred damages in an amount to be proven at trial consisting of, among other
18 things, diminution in the value of and goodwill associated with the marks.
19 48. Defendant’s unauthorized use of the MAFIA WARS mark in interstate commerce
20 as described herein constitutes trademark infringement and unfair competition under 15 U.S.C. §
21 1125(a), as it is likely to cause consumer confusion, mistake, or deception.
22 SECOND CAUSE OF ACTION
23 FEDERAL FALSE DESIGNATION OF ORIGIN, 15 U.S.C. § 1125
24 49. Digital Chocolate incorporates by reference paragraphs 1 through 48, inclusive, as
25 if fully set forth herein.
26 50. In connection with Defendant’s goods and services, Defendant has used in
27 commerce and without Digital Chocolate’s authorization or consent the MAFIA WARS mark for
28 game products and services, which is identical to Digital Chocolate’s MAFIA WARS mark for
COOLEY LLP
ATTORNEYS AT LAW
12 DIGITAL CHOCOLATE, INC.’S COMPLAINT
1 game products and services in appearance, sound, meaning, and commercial impression.
2 51. Such acts have caused confusion, and are likely to continue to cause confusion and
3 deception among the purchasing public and/or are likely to lead the consuming public to believe
4 that Digital Chocolate has authorized, approved or somehow sponsored Defendant’s MAFIA
5 WARS products and services.
6 52. Defendant’s unauthorized sale and marketing of its products and services in
7 interstate commerce using the MAFIA WARS mark constitutes a use of a false designation of
8 origin or false representation that wrongfully and falsely designates Defendant’s products as
9 originating from or connected with Digital Chocolate, and constitutes the use of false descriptions
10 or representations in interstate commerce in violation of 15 U.S.C. § 1125(a).
11 53. Defendant’s false designation of origin and false description through its use of the
12 MAFIA WARS mark has caused, and if not enjoined will continue to cause, irreparable and
13 continuing harm to Digital Chocolate’s marks, business, reputation, and goodwill, for which
14 Digital Chocolate has no adequate remedy at law.
15 54. As a direct and proximate result of Defendant’s wrongful use of the MAFIA
16 WARS mark, Digital Chocolate has been and will continue to be damaged by, without limitation,
17 the diminution in the value of its trademarks, reputation, business, and goodwill in an amount to
18 be proven at trial.
19 55. Digital Chocolate is informed and believes, and based thereon alleges that
20 Defendant adopted the MAFIA WARS mark with knowledge of Digital Chocolate’s MAFIA
21 WARS mark, and with the intent to create a likelihood of confusion with regard to and/or trade
22 off of Digital Chocolate’s MAFIA WARS mark.
23 THIRD CAUSE OF ACTION
24 VIOLATION OF ANTI-CYBERSQUATTING CONSUMER PROTECTION ACT, 15 U.S.C. § 1125(D)
25 56. Digital Chocolate incorporates by reference paragraphs 1 through 55, inclusive, as
26 if fully set forth herein.
27 57. Digital Chocolate is informed and believes, and based thereon alleges that
28 Defendant acquired the MAFIAWARS.COM domain name in July 2009, and that Defendant
COOLEY LLP
ATTORNEYS AT LAW
13 DIGITAL CHOCOLATE, INC.’S COMPLAINT
1 subsequently made use of the MAFIAWARS.COM domain name. True and correct copies of the
2 domain name registration records for MAFIAWARS.COM reflecting the acquisition are attached
3 hereto as Exhibit R and incorporated herein by reference. True and correct print-screens of the
4 website affiliated with the MAFIAWARS.COM domain name as of August 5, 2010, reflecting
5 Defendant’s use of the domain name, are attached hereto as Exhibit S and incorporated herein by
6 reference.
7 58. Digital Chocolate began using the distinctive MAFIA WARS mark almost five
8 years prior to Defendant’s acquisition of the MAFIAWARS.COM domain name. By the time
9 Defendant acquired the MAFIAWARS.COM domain name, the MAFIA WARS mark was widely
10 recognized as an indicator of source for Digital Chocolate’s games.
11 59. Defendant’s MAFIAWARS.COM domain name is identical to Digital Chocolate’s
12 MAFIA WARS trademark.
13 60. Digital Chocolate is informed and believes and thereon alleges that Defendant
14 acquired and has used the MAFIAWARS.COM domain name with a bad faith intent to profit
15 from Digital Chocolate’s MAFIA WARS mark.
16 61. Defendant’s actions have caused, and continue to cause, great and irreparable
17 injury to Digital Chocolate. Unless these acts are restrained by this Court, they will continue, and
18 Digital Chocolate will continue to suffer such injury.
19 62. Digital Chocolate is entitled to cancellation of Defendant’s MAFIAWARS.COM
20 domain name registration and transfer of the domain name to Digital Chocolate, along with
21 monetary compensation and statutory penalties pursuant to the Anti-Cybersquatting Consumer
22 Protection Act, 15 U.S.C. § 1125(d).
23 FOURTH CAUSE OF ACTION
24 COMMON LAW TRADEMARK INFRINGEMENT
25 63. Digital Chocolate incorporates by reference paragraphs 1 through 62, inclusive, as
26 if fully set forth herein.
27 ///
28 ///
COOLEY LLP
ATTORNEYS AT LAW
14 DIGITAL CHOCOLATE, INC.’S COMPLAINT
1 64. Defendant’s acts alleged herein and specifically, without limitation, Defendant’s
2 use of the MAFIA WARS mark, infringe Digital Chocolate’s exclusive trademark rights in the
3 MAFIA WARS mark, in violation of the common law.
4 65. Defendant’s acts as alleged above, if not enjoined, will continue. Digital
5 Chocolate has no adequate remedy at law in that the amount of its damages is difficult to
6 ascertain with specificity.
7 66. As a result of Defendant’s acts as alleged above, Digital Chocolate has incurred
8 damages in an amount to be proven at trial consisting of, among other things, diminution in the
9 value of the goodwill associated with Digital Chocolate’s marks.
10 FIFTH CAUSE OF ACTION
11 COMMON LAW UNFAIR COMPETITION
12 67. Digital Chocolate incorporates by reference paragraphs 1 through 66, inclusive, as
13 if fully set forth herein.
14 68. Digital Chocolate is informed and believes, and based thereon alleges that
15 Defendant has engaged in and continues to engage in unfair competition by using the MAFIA
16 WARS mark with the intention of interfering with and trading on the business reputation and
17 goodwill engendered by Digital Chocolate in the MAFIA WARS mark through Digital
18 Chocolate’s hard work and diligent effort.
19 69. Defendant’s acts have caused Digital Chocolate competitive injury, as described
20 herein, and specifically have caused Digital Chocolate to incur damages in an amount to be
21 proven at trial consisting of, among other things, diminution in the value of and goodwill
22 associated with Digital Chocolate’s marks.
23 70. Defendant’s acts as alleged above, and specifically, without limitation,
24 Defendant’s use of the MAFIA WARS mark, if not enjoined, will continue. Digital Chocolate
25 has no adequate remedy at law in that the amount of its damages is difficult to ascertain with
26 specificity.
27 ///
28 ///
COOLEY LLP
ATTORNEYS AT LAW
15 DIGITAL CHOCOLATE, INC.’S COMPLAINT
1 SIXTH CAUSE OF ACTION
2 STATE UNFAIR COMPETITION, CAL. BUS. & PROF. CODE §§ 17200, ET SEQ.
5 72. By the acts described herein, Zynga has engaged in unlawful and unfair business
6 practices that have injured and will continue to injure Digital Chocolate in its business and
8 73. Defendant’s acts alleged herein have caused monetary damages to Digital
9 Chocolate in an amount to be proven at trial, and have caused, and will continue to cause,
10 irreparable injury to Digital Chocolate and its business, reputation, and trademarks, unless and
12 74. As a direct and proximate result of Defendant’s conduct alleged herein, Defendant
13 has been unjustly enriched and should be ordered to disgorge any and all profits earned as a result
17 A. That this Court grant permanent injunctive relief enjoining Defendant and all
18 others acting in concert with and having knowledge thereof from using the MAFIA WARS mark,
19 and any similar trade name or mark or variant thereof, as a trade name, trademark, service mark,
21 B. That this Court declare the pending MAFIA WARS USPTO trademark
23 C. That this Court order Defendant to account to Digital Chocolate and disgorge any
24 and all revenues and profits that Defendant has derived from its wrongful actions;
25 D. That this Court hold Defendant liable for all compensatory and/or statutory
27 E. That this Court award Digital Chocolate treble damages, reasonable attorney’s fees
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· Admin Page · Error · Unlike
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The story of Mafia Wars unfolds over seven missions, laid out in
a linear fashion. You unlock new missions when you complete
previous tasks. Each mission has a little story that fits into the
overall arc, which might not contain any surprises, but is
View all 3 images »
certainly appreciated.
The game is kinda violent -- but that's what you would expect
from a game called Mafia Wars. Blood spurts from gunshot
wounds. Barrels of whiskey or period cars explode when shot,
resulting in damaging flames. Burning enemies will run around
in a panic when caught in the blast radius.
CLOSING COMMENTS
Mafia Wars is a pretty tight little package. The two game modes
are solid. Last Man Standing is good for lightning-fast game
sessions, while the story mode will fill a fifteen minute break
without a problem. I wish the game moved a little faster,
especially considering the size of some of the levels. Getting
through a mission can take longer than it should just because it
takes so long to walk to your objective. However, I enjoyed the
bits with keeping your weapon hidden until need, the easily
explored real estate, and the mission structure.
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One reason people love to hate Zynga is
the approach Zynga has taken to becoming Dow 10271.21
so successful: The Microsoft approach. -144.33 -1.39%
Nasdaq 2178.95
-36.75 -1.66%
Specifically: Copy a competitor's product,
S&P 500 1075.63
then crush the competitor. -18.53 -1.69%
But unpopularity -- and even perpetual legal battling -- may be problems Zynga is happy to put up with.
As Microsoft has demonstrated, the strategy works.
• REVEALED:
Facebook's Wacky
Until his recent displays of philanthropic munificence, Bill Gates was never a beloved figure -- not the Product Launch
way Steve Jobs and Larry Ellison were. But you never caught his shareholders complaining. Ceremonies
So far, Mark Pincus and Zynga appear to be making that same trade-off.
Take a look at Zynga's games, the games it copied, and how • Facebook Places
Is An Obvious
it has crushed the innovators → • Three Engineers Foursquare Rip-Off
Who Made And It's Going To
Photo: Joi
Facebook Be Huge
View As Slideshow » Something 500
Million People Love
Just Quit
Before Zynga came out with Mafia Wars… • Facebook Places Off To A Rough
Start In San Francisco
H OT Q UESTIONS
What Smart People Are Discussing Right Now
MAFIA WARS
Date Released: Read Me
November 2008
Users: 23,256,287 John Battelle | 3
Developer: Zynga AT&T on net neutrality: Trust us,
we know what you want.Read »
What it is: Commit
crimes or attack other
Dan Frommer | 7
players with the click of a button, then read about how it all turned out. Criminal activity
Shopkick could have been
earns you in-game cash to buy weapons, equipment, and real estate, and experience points popular with teens, but doesn't
that allow you to improve your abilities. work on the teen-friendly iPod
touch.Read »
RESOLUTION: Psycho Monkey filed a lawsuit against Zynga that was ultimately settled for
between $7-$9 million. Henry Blodget | 32
Okay, folks, here's something
we'd love your help with: SAI is
Mark Suster
Before Zynga's FarmVille… You have 20 seconds to get
someone's attention. Here's how
to make them count.Read »
Owen Thomas | 1
From Groupon to Etsy and
FreshDirect to Diapers.com, a
cunning new breed of e-
commerce players should be
ready to test the public markets
soon.Read »
Advertisement
Farm Town:
Date Released: T HE H IVE
What Smart People Are Reading
April 2009
Right Now
Developer:
Slashkey Twifficiency 53
Users: 14,104,459
The Tragic Death of Practically Everything 31
FARMVILLE:
Date Released: The Web Is Dead. Long Live the Internet |
June 2009 Magazine 30
Users: 74,008,714
More | All »
What it is: You
farm. You plant
seeds, which take tech
time to grow, at which point you can harvest and sell them. You advance in much the same
manner as in Mafia Wars (and nearly all of Zynga's other games), gaining cash and
experience for your work, allowing you to expand and improve your farm. Friends playing Small Business Tech
Technology reviews and advice for small
FarmVille can become your 'neighbors', their farms actually appearing right next to yours; businesses. Hardware, software, mobile,
interacting with them, or getting more people to sign up, helps you earn more. network & social media strategies to help
grow your company.
7,443 businesstech
Jim Goldman
Technology reporter and journalist for
Before Zynga made FishVille… CNBC. Writer of TechCheck. Focused on
tech news, trends, analysis & economics.
1,517 jimgoldman
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Tech reporter for USA TODAY. Host &
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…TallTree Games had a hit with Fish World
And here's where
things stand now:
FISH WORLD
Date Released:
October 2009
Developer: TallTree
Games
Users: 7,607,655
FISHVILLE
Date Released:
November 2009
Users: 24,460,783
RESTAURANT
CITY
Date Released:
April 2009
Developer: Playfish
Users: 15,009,117
CAFE WORLD
Date Released:
September 2009
Users: 29,967,961
Zynga's PetVille…
PET SOCIETY:
Date Released:
September 2008
Developer: Playfish
Users: 20,042,566
PETVILLE:
Date Released:
December 2009
Users: 17,944,083
TEXTTWIST
Date Released:
July 2009 (for the
Facebook version,
but it has existed as
a web game for
years)
Developer:
GameHouse
Users: 195,229
WORD TWIST
Date Released:
September 2008
Users: 445,228
What it is: Find as many words as you can using the letters provided. You can play by
yourself, or challenge up to four friends at a time.
playing mini-games
with other players (tic-tac-toe, rocks, paper, scissors, etc.).
It isn't too closely modeled on anything as far as we can tell. This one is Zynga all the way.
Summary
In addition to the
games profiled here,
Zynga has a number
of Mafia Wars clones,
with nearly identical
game play but
different subject
matter: Fashion
Wars, Dragon Wars,
Pirates, Vampires,
Street Racing, and
Special Forces. It
also has a game
called Roller Coaster
Kingdom which is
fairly close to Cafe
World. Finally, it has versions of a few common games that either aren't anyone's intellectual
property (poker) or are regularly duplicated with impunity (Boggle).
All in all, then, Zynga has one original game in its 19-strong Facebook lineup, just over 5%
of its total output.
Don't Miss:
How Zynga
makes millions
off FishVille >>
Tags: Online, Startups, Features, Social/Casual Gaming, Zynga, Social Networking, Virtual Goods,
Facebook, Gaming, Media, Electronic Arts | Get Alerts for these topics »
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Zynga bought yoville and poker so in fact zynga has never made a original Flag as Offensive
successful game. I doubt they ever will.
Reply
Reply
It's pretty amazing how fast Zynga's offerings have followed the competitors. If Flag as Offensive
they are in fact copies after the fact, which seems likely, that is some very very
fast fast-following. And some amazingly efficient and fast marketing as well.
The products are simpler and easier to distribute, but given the timescales, this is like the Microsoft
model on crack.
Reply
Reply
Reply
Reply
Reply
Not sure if you guys are aware, but your site is deathly slow a lot of the time Flag as Offensive
lately (30 second page loads). It also appears to be maxing out DB
connections or something, because the content will load to a point (header) then stop.
Reply
Sounds like YoVille is a copy of the Sims and Animal Crossing. Flag as Offensive
Reply
FML for your school -> (URL) on Jan 20, 10:29 AM said: 0 1
@Lawrence: Agree. You can trace anything to something b/c seriously at Flag as Offensive
this point of history no idea is truly "innovative."
However, I find this article insightful. For once SAI is giving some fresh news! lolz (I love SAI
nevertheless).
I wonder if this will be taught as a legitimate business model in the future...I mean...the only cost
is couple million in lawsuit settlement, whereas the payoff is not spending money on R & D and
cash flow in the future...as long as the latter is greater than former...well, "breaking" a law seems
a pretty good strategy.
Money wins.
Reply
What part of business competition, product development and researching the competitive-
marketplace do you not understand?
And by the way -- this has nothing to do with Microsoft. The Microsoft strategies were based on:
1) Bundling
2) Backdoor technical advantages through the OS
3) Acquisition
This post reeks of junior-varsity "hate", and makes BusinessInsider look like a whine-rag run by a
bunch of losers who are neither business-people, nor "insiders".
Reply
There's some gentle mockery of a company whose whole model is based on flirting with copyright
infringement. But there is also acknowledgment of the model's success. I quote:
"But unpopularity -- and even perpetual legal battling -- may be problems Zynga is happy to put
up with. As Microsoft has demonstrated, the strategy works.
Until his recent displays of philanthropic munificence, Bill Gates was never a beloved figure -- not
the way Steve Jobs and Larry Ellison were. But you never caught his shareholders complaining.
So far, Mark Pincus and Zynga appear to be making that same trade-off."
Scholasticism rulez!!1!
Reply
*grin*
Reply
Reply
etc. etc.
Dude, the ancient Greeks, Rome and many/most companies get big by assimilating or embracing
technology not just in-house, but elsewhere, and use it to great effect.
Why single out MS? Because of its success? Zynga does that as its own strategy to get a leg up,
MS or not.
Reply
Reply
Excel et al took advantage of the graphical interface of Windows, giving it years of leeway before
Lotus and the rest of the gang could catch up, having made the wrong bet, and all the while MS's
stranglehold on Windows grew stronger.
Reply
Reply
Zynga steals good ideas? Did WoW steal their MMO idea from Everquest, Flag as Offensive
FFXI, Ultima Online? The statement that there is stealing involved does not
take into consideration that everything is spawned from something. Because of this there is an
evolution in games. Zynga took the base idea, and evolved it into something bettwe than what it was.
Even for real world markets, did Pepsi steal Coke's idea? Does the cosmetic industry repeatedly
steal from eachother? How about the fashion industry? When one takes a good look at the big
picture, one can realize that all things are derived from something else. The very essence of
originality is the innovation involved with taking old ideas and making them better.
Reply
Reply
Reply
Reply
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The city also wants Zynga to offer "a proposal to fully resolve the issue." Just paying for the cleanup CATEGORIES
Art (16)
won't be enough, officials said.
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"The City Attorney takes violations such as these very seriously and intends to pursue every Board of Supervisors (329)
available cause of action aggressively against Zynga for these illegal marketing tactics," Tse wrote. Budget crisis (172)
Campaign finances (10)
City Attorney Dennis Herrera (28)
Posted By: John Coté (Email) | August 20 2010 at 09:00 AM
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Listed Under: City Attorney Dennis Herrera Crime (95)
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1 of 3 8/23/2010 1:15 PM
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Zynga guerilla marketing ploy gets legal response : City Insider http://www.sfgate.com/cgi-bin/blogs/cityinsider/detail?entry_id=70526&...
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EXHIBIT C
7-Eleven Promotion FAQs
中文
GAMES
Get Answers
7-Eleven Promotion FAQs
Email Us
Updated 07/01/2010 05:22 PM
Answers in 24-48 hrs
Search Answers
Click on the images to visit the promotion's official website:
Immediate Solution!
7-Eleven has teamed up with your favorite Zynga games to offer exclusive gifts
with purchase for players of FarmVille, Mafia Wars and YoVille.
Select from the links below for more information:
CLICK HERE! The Basics of the 7-Eleven Promo CLICK HERE! How to get my UBER gift
CLICK HERE! What are In-Game Tasks CLICK HERE! 7-Eleven Zynga Game Ca
THE BASICS
How do I play?
1. Purchase specially marked products and Zynga Game Cards at your local 7-Eleven store. Click Store
Locator to find a store near you! Zynga Game Cards must be purchased at 7-Eleven to
qualify.
2. Go to BuyEarnPlay.com; you can click HERE to register and log in with Facebook Connect.
3. Redeem your purchased product's code by entering it in the top right-hand corner:
Your virtual gifts will be available within the applicable Zynga game.
What do I get?
Every product earns you something different. Click on Get Complete Gift List to check out the complete
list of Zynga gifts.
That's the spirit! Daily redemption is limited to 10 total gifts per day, and 3 gifts per product type.
Can I print a shopping list of all products and gifts involved in the promotion?
Yes. Click on Get Complete Gift List to view and print a list of the participating products and
associated gifts.
Once you are logged into http://www.BuyEarnPlay.com you can click on the Gift Tracker tab and view
the products you have purchased, the codes you have redeemed and the virtual gifts you have collected.
Codes can be redeemed from 5/21/10 to 12/31/10 at 11:59:59 PM, ET. For US residents, Slurpee codes can
only be redeemed from 6/1/10-7/15/10 at 11:59:59 PM, ET. For both US and Canada residents, Zynga
Game Cards can only be redeemed under the Buy.Earn.Play. promotion from 6/1/10-7/15/10 at 11:59:59
PM, ET.
Codes are found on a sticker on the outer packaging of most products. On 7-Select Water and Orange
Soda, codes are found under the cap.
Please visit another 7-Eleven store in your area. To find a store near you, click Store Locator.
The gift with purchase promotion runs from 5/21/10 to 12/31/10 at 11:59:59 PM, ET. You can purchase
products with codes in store beginning on 6/1/10 while supplies last. For US residents, Slurpee codes can
only be redeemed from 6/1/10-7/15/10 at 11:59:59 PM, ET. For both US and Canada residents, Zynga
Game Cards can only be redeemed under the Buy.Earn.Play promotion from 6/1/10-7/15/10 at 11:59:59 PM,
ET.
ÜBER GIFTS
What are ÜBER GIFTS?
There are three ÜBER Gifts that, when unlocked upon completing the requirements, can be used in the
following Zynga Games: FarmVille, Mafia Wars and YoVille:
· FarmVille: 200 FarmVille cash
· YoVille: A virtual Slurpee machine
· Mafia Wars: 50 Skill points
The right combination of credits will earn you the 3 ÜBER gifts: 200 Farm Cash in FarmVille, 50 skill points
in Mafia Wars and your own Slurpee machine for your YoVille house.
NOTE: Zynga virtual gifts and ÜBER Gifts are virtual items that exist in-game only; they have no cash value,
may not be redeemed for cash and are subject to all Zynga terms and conditions.
·
How do I unlock the ÜBER Gifts?
You’ll need to redeem 5 to 8 Buy.Earn.Play. credits as well as complete 1 to 3 Zynga tasks to earn a total of
9 green stamps on your virtual punch-card. Each 7-Eleven product is worth 1 Buy.Earn.Play credit, while a
Zynga game card is worth 2 credits. In-game tasks earn you one credit. After acquiring 9 stamps, you’ll
unlock all 3 incredible ÜBER gifts at once. Don’t forget to keep track of your progress in the Gift Tracker tab
at BuyEarnPlay.com.
What are the different ways that I can get an Uber gift?
The right combination of credits (9 green stamps) will earn you the 3 ÜBER gifts: 200 Farm Cash in
FarmVille, 50 Skill Points in Mafia Wars and your own Slurpee machine for your YoVille house. Here's how:
* Use a Zynga Game Card that was purchased at a 7-Eleven (each 7-Eleven Zynga game card will grant
you two green stamps on the virtual punch card).
For example: Slurpee + Big Gulp + Ice Cream + Bottled Water + Hot Coffee + Chips + Grill Item + Orange
Soda + Complete One Zynga Task = 9 green stampes = All 3 Uber gifts!
By completing the requirements for a Zynga in-game task within FarmVille, Mafia Wars or YoVille, you get
specified in-game bonuses that may include a bonus virtual item, and earn a credit towards the 3 ÜBER
gifts. Each in-game task can only be completed once for credit towards the ÜBER gifts.
In order to complete an in-game Zynga task, you must satisfy the following task requirements:
FarmVille:
Upon initial redemption of specially marked products for FarmVille, users unlock a limited edition Goji berry
crop. Users must plant and harvest enough Goji berry crops to achieve level 3 crop mastery. Once users
achieve level 3 crop mastery they will have satisfied the Zynga in-game task for FarmVille.
Mafia Wars:
Upon initial redemption of specially marked products for Mafia Wars, users unlock the Corner Store
Collection of virtual items. Users will need to complete a total of 41 jobs and win 10 fights in order to unlock
all items in the Corner Store Collection and receive a Limited Edition bonus gift. Upon completing the Corner
Store Collection users will have satisfied the Zynga in-game task for Mafia Wars.
YoVille:
After redeeming codes from 7 products specially marked for YoVille, users will receive a Limited Edition
bonus gift and will have satisfied the Zynga in-game task for YoVille.
Zynga Game Cards are worth 2 points towards the 9 needed to win the Uber gifts.
Zynga Game Cards for FarmVille, Mafia Wars and YoVille can be purchased at 7-Eleven stores. Click
Store Locator to find a 7-11 near you!
How can I learn more about playing FarmVille, Mafia Wars, and YoVille?
Click on the following links to learn more about how to play your favorite Zynga games:
FarmVille.com
MafiaWars.com
YoVille.com
ERROR MESSAGES
I received an error message or an invalid code message when I entered a code. What
does this mean?
If you received an error message, the code may have been entered incorrectly or may be invalid. Try
entering the code again. If you continue to receive an error message, please contact BuyEarnPlay.com;
you can click HERE to submit a ticket.
Hint: Be sure to include the dashes! The dashes are part of the code and leaving them out can
cause your code to fail. It is important to enter your code exactly as it appears.
I purchased a participating 7-Eleven product at 7-Eleven, but there wasn't a code on the
package. What do I do?
If you purchased a participating product at 7-Eleven and there wasn't a code on the package, please contact
BuyEarnPlay.com; you can click HERE to submit a ticket.
I entered the code and received the wrong virtual gift. What do I do?
REQUIREMENTS
Can I redeem codes if I live outside of the United States or Canada?
No. Buy.Earn.Play is only open to legal residents of the 50 United States, the District of Columbia and
Canada (excluding Puerto Rico and Quebec).
Yes. If you live in Canada, you may redeem your codes at http://www.buyearnplay.com.
Large Pizza, Pizza Slice, Wings, Big Bite Products, Mafia Wars Sleek Bullet Proof Vest (Armor)
Chicken Tenders, Breakfast Quesadilla
Hash Brown, Taquito, Burrito Roller, Potato Wedges Mafia Wars Pepper Shaker (Weapon)
Mafia Wars Zynga Game Card Mafia Wars Combat Helmet (Armor)
Copyright @ 2010 Zynga Game Network Inc. All rights reserved. Home Privacy Policy Terms Press Zynga.org Blog Site Map Support Contact Us
VentureBeat Profiles Events Jobs Videos Newsletters Entrepreneur Corner Conversations on Innovation
stores
May 23, 2010 | Dean Takahashi 7 Comments
This summer, 7-Eleven will offer exclusive virtual gift products for
Zynga’s FarmVille, Mafia Wars and YoVille social games on
Facebook. The deal shows that Zynga is going after the mass
market by teaming up with a retailer that is popular among young
people. Nearly 7,000 stores will participate in the promotion, which
is Zynga’s first major tie-up with a physical retailer.
It’s a sign of the growing maturity of social games and their reach
into the mass market. Zynga hasn’t been viewed as a traditional
video game company, especially by hardcore game companies.
But this move shows that it is beginning to think big, just as
companies such as Electronic Arts. EA stages big promotions for
its EA Sports games in the name of making them ubiquitous.
Here, Zynga is doing the same, though its audience is arguably
much more mass market and casual.
Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a
variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street
Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas
Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked.
Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.
SHOWING 7 COMMENTS
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This is a huge deal for them because the target audience that they are trying to reach will be over whelming
Like Reply
Consumers can win prizes by purchasing certain items and participate in at least one activity in a game that control the
growth of a culture Farmville. If you do the activity, you can earn $ 200 in virtual money Farmville.
Like Reply
Consumers will be able to purchase specially marked products to receive a redemption code that can be used for a
new, limited-edition virtual good in one of three Zynga hin Fit games.
ipad
Like Reply
All the other gaming companies counting on sales of their existing prepaid cards in 7-Eleven must be pulling their hair
out over this...
Like Reply
If they dont come out till June 1st then why did I see a yoville player with items from that offer already?? She had two
refreshment coolers like a 7 11 a slushy machine and a hot dog machien. Oh also a gallon of milk and carton of juice
both were as one. I would have never have known about this site till I asked her about where she got them cool
items.Looks like it will be fun!
Like Reply
Everybody just needs more and more publicity these days, huh? Lol myspace.com/beautifulheroine <3
twitter.com/YerAngelOfMusic
Like Reply
Well....I don't think it is nice move. Face book games like farm-ville and restaurant city are too boring from my point of
view. And i think it just seems like marketing strategy as Alexia Anast.
anthony morrison
Like Reply
Post as …
REACTIONS
Zynga, 7-Eleven to promote Facebook games in stores | VentureBeat: http://bit.ly/cPUpIo via @addthis
Seriously?... RT @maryegilmore #FarmVille fans: buy a 7-Eleven Slurpee, Gain FarmVille points:
http://tinyurl.com/26hvr9c
Actually heard this on the radio today - virtual/real world collides: Zynga, 7-Eleven to promote FB games in stores
http://bit.ly/9dVpax
Zynga cuts a big deal with 7-Eleven to promote its FB games offering virtual goods with retail's products
http://ht.ly/1P2rO
@LBdemo1 You're fired!!! Of course games are awesome. A bazillion people play games everyday. Go study up
here... http://bit.ly/bx2ORx
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Thank you for your request. Here are the latest results from the TARR web server.
Mark
Current Status: An office action suspending further action on the application has been mailed.
Register: Principal
Attorney Assigned:
PATE TARA J
Current Location: M3X -TMO Law Office 112 - Examining Attorney Assigned
http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77772110 8/19/2010
Latest Status Info Page 2 of 4
Address:
Zynga Game Network Inc.
365 Vermont Street
San Francisco, NY 94103
United States
Legal Entity Type: Corporation
State or Country of Incorporation: Delaware
Phone Number: 212-554-7625
Fax Number: 212-377-6032
ADDITIONAL INFORMATION
Description of Mark: The mark consists of the words "MAFIA WARS" with shading around the edges
to suggest a raised surface.
Madrid History:
03-18-2010 - 12:55:08 - Application For IR Registered By IB
01-05-2010 - 21:01:38 - IR Certified And Sent To IB
01-05-2010 - 08:25:19 - Manually Certified
http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77772110 8/19/2010
Latest Status Info Page 3 of 4
PROSECUTION HISTORY
NOTE: To view any document referenced below, click on the link to "Trademark Document
Retrieval" shown near the top of this page.
http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77772110 8/19/2010
Latest Status Info Page 4 of 4
ATTORNEY/CORRESPONDENT INFORMATION
Attorney of Record
John M. Kim
Correspondent
John M. Kim
IP Legal Advisors, PC
Suite 230
1940 Garnet Avenue
San Diego CA 92109
Phone Number: 858-272-0220
Fax Number: 858-272-0221
http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77772110 8/19/2010
EXHIBIT H
PTO Form 1478 (Rev 9/2006)
OMB No. 0651-0009 (Exp 12/31/2011)
NOTE: Data fields with the * are mandatory under TEAS Plus. The wording "(if applicable)" appears
where the field is only mandatory under the facts of the particular application.
*DESCRIPTION OF
THE MARK
The mark consists of The words Mafia Wars in black, with white shading to
(and Color Location, if suggest a raised metallic shiny surface of the black letters, with grey
applicable) outlining to each letter.
PIXEL COUNT
ACCEPTABLE
NO
PHONE 212-554-7625
FAX 212-377-6032
EMAIL ADDRESS mschwimmer@mosessinger.com
LEGAL ENTITY INFORMATION
*TYPE CORPORATION
* STATE/COUNTRY
OF Delaware
INCORPORATION
FIRST USE IN
COMMERCE DATE
At least as early as 04/08/2009
SPECIMEN
DESCRIPTION
screenshot of downloadable computer game.
* INTERNATIONAL
CLASS
041
FIRST USE IN
COMMERCE DATE
At least as early as 09/08/2008
ORIGINAL PDF
FILE
spec-3810820110-112339425_._Zynga_Mafia_Wars_on_Facebook.pdf
CONVERTED
PDF FILE(S) \\TICRS\EXPORT8\IMAGEOUT8\777\721\77772110\xml4\FTK0004.JPG
(2 pages)
\\TICRS\EXPORT8\IMAGEOUT8\777\721\77772110\xml4\FTK0005.JPG
SPECIMEN
DESCRIPTION
Screenshot of computer game.
*
TRANSLITERATION
(if applicable)
*CLAIMED PRIOR
REGISTRATION
(if applicable)
*CONSENT
(NAME/LIKENESS)
(if applicable)
*CONCURRENT USE
CLAIM
(if applicable)
ATTORNEY INFORMATION
NAME Martin Schwimmer
FIRM NAME Moses & Singer LLP
STREET 405 Lexington Avenue
CITY New York
STATE New York
COUNTRY United States
ZIP/POSTAL CODE 10174
PHONE 212 554 7625
FAX 212-377-6032
EMAIL ADDRESS mschwimmer@mosessinger.com
AUTHORIZED TO
COMMUNICATE VIA Yes
EMAIL
CORRESPONDENCE INFORMATION
*NAME Martin Schwimmer
FIRM NAME Moses & Singer LLP
*STREET 405 Lexington Avenue
*CITY New York
*STATE
(Required for U.S. New York
applicants)
FEE INFORMATION
NUMBER OF
CLASSES
2
* SIGNATORY'S
POSITION
Attorney, NY bar member
For specific filing basis information for each item, you must view the display within the Input Table.
International Class 009: Downloadable computer software for use on wireless devices and computers
Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or
licensee is using the mark in commerce, or the applicant's predecessor in interest used the mark in
commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as
amended.
In International Class 009, the mark was first used at least as early as 04/08/2009, and first used in
commerce at least as early as 04/08/2009, and is now in use in such commerce. The applicant is
submitting one specimen(s) showing the mark as used in commerce on or in connection with any item in
the class of listed goods and/or services, consisting of a(n) screenshot of downloadable computer game..
For specific filing basis information for each item, you must view the display within the Input Table.
International Class 041: Entertainment services, namely, providing on-line computer games
Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or
licensee is using the mark in commerce, or the applicant's predecessor in interest used the mark in
commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as
amended.
In International Class 041, the mark was first used at least as early as 09/08/2008, and first used in
commerce at least as early as 09/08/2008, and is now in use in such commerce. The applicant is
submitting one specimen(s) showing the mark as used in commerce on or in connection with any item in
the class of listed goods and/or services, consisting of a(n) Screenshot of computer game..
The applicant hereby appoints Martin Schwimmer of Moses & Singer LLP
405 Lexington Avenue
New York, New York 10174
United States
to submit this application on behalf of the applicant.
A fee payment in the amount of $550 has been submitted with the application, representing payment for 2
class(es).
Declaration
The undersigned, being hereby warned that willful false statements and the like so made are punishable by
fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and
the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is
properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to
be the owner of the trademark/service mark sought to be registered, or, if the application is being filed
under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce;
to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right
to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to
be likely, when used on or in connection with the goods/services of such other person, to cause confusion,
or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and
that all statements made on information and belief are believed to be true.
With regard to Examiner's identification of prior pending aplication 77760348, applicant requests that
this application be suspended.
As noted, applicant agrees to Examiner's suggested description of the mark, and suggested
identification of goods in class 9,
EVIDENCE SECTION
EVIDENCE FILE NAME(S)
Specimen showing the mark as depcited in the drawing, in use with class 41
DESCRIPTION OF
EVIDENCE FILE services. The specimen consists of the mark affixed to a webpage promoting
applicant's services.
GOODS AND/OR SERVICES SECTION (009)(current)
INTERNATIONAL CLASS 009
DESCRIPTION
FIRST USE IN
COMMERCE DATE
At least as early as 04/08/2009
Downloadable computer software for use on wireless devices and computers; Downloadable computer
game software for use on wireless devices and computers
FINAL DESCRIPTION
Downloadable computer game software for use on wireless devices and computers
FILING BASIS Section 1(a)
FIRST USE
ANYWHERE DATE
At least as early as 04/08/2009
FIRST USE IN
COMMERCE DATE
At least as early as 04/08/2009
FIRST USE IN
COMMERCE DATE
At least as early as 09/08/2008
SPECIMEN
DESCRIPTION
webpage bearing the mark promoting applicant's services.
SIGNATURE SECTION
DECLARATION
SIGNATURE
/mschwimmer/
ARGUMENT(S)
In response to the substantive refusal(s), please note the following:
With regard to the Section 1,2, 3 and 45 refusal, applicant submits a substitute specimen of use in class 41
which depicts the mark depicted in the drawing, in commerce for the identified services.
With regard to Examiner's identification of prior pending aplication 77760348, applicant requests that this
application be suspended.
As noted, applicant agrees to Examiner's suggested description of the mark, and suggested identification
of goods in class 9,
EVIDENCE
Evidence in the nature of Specimen showing the mark as depcited in the drawing, in use with class 41
services. The specimen consists of the mark affixed to a webpage promoting applicant's services. has been
attached.
Original PDF file:
evi_3810820110-094120945_._mafia_wars_class_41_subspecimen.pdf
Converted PDF file(s) (1 page)
Evidence-1
Proposed:
Tracked Text Description: Downloadable computer software for use on wireless devices and computers;
Downloadable computer game software for use on wireless devices and computersClass 009 for
Downloadable computer game software for use on wireless devices and computers
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the
applicant's related company or licensee is using the mark in commerce, on or in connection with the
identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least
as early as 04/08/2009 and first used in commerce at least as early as 04/08/2009, and is now in use in
such commerce.
Applicant proposes to amend the following class of goods/services in the application:
Current: Class 041 for Entertainment services, namely, providing on-line computer games
Original Filing Basis:
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the
applicant's related company or licensee is using the mark in commerce, on or in connection with the
identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least
as early as 09/08/2008 and first used in commerce at least as early as 09/08/2008, and is now in use in
such commerce.
Proposed: Class 041 for Entertainment services, namely, providing on-line computer games
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the
applicant's related company or licensee is using the mark in commerce, on or in connection with the
identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least
as early as 09/08/2008 and first used in commerce at least as early as 09/08/2008, and is now in use in
such commerce.
Applicant hereby submits a new specimen for Class 041. The specimen(s) submitted consists of webpage
bearing the mark promoting applicant's services..
For an application based on 1(a), Use in Commerce, "The substitute specimen(s) was in use in commerce
as of the filing date of the application."
Original PDF file:
SPU1-3810820110-094120945_._mafia_wars_class_41_subspecimen.pdf
Converted PDF file(s) (1 page)
Specimen File1
ADDITIONAL STATEMENTS
Description of mark
The mark consists of the words "MAFIA WARS" with shading around the edges to suggest a raised
surface.
SIGNATURE(S)
Declaration Signature
If the applicant is seeking registration under Section 1(b) and/or Section 44 of the Trademark Act, the
applicant has had a bona fide intention to use or use through the applicant's related company or licensee
the mark in commerce on or in connection with the identified goods and/or services as of the filing date of
the application. 37 C.F.R. Secs. 2.34(a)(2)(i); 2.34 (a)(3)(i); and 2.34(a)(4)(ii); and/or the applicant has
had a bona fide intention to exercise legitimate control over the use of the mark in commerce by its
members. 37 C.F. R. Sec. 2.44. If the applicant is seeking registration under Section 1(a) of the Trademark
Act, the mark was in use in commerce on or in connection with the goods and/or services listed in the
application as of the application filing date or as of the date of any submitted allegation of use. 37 C.F.R.
Secs. 2.34(a)(1)(i); and/or the applicant has exercised legitimate control over the use of the mark in
commerce by its members. 37 C.F.R. Sec. 244. The undersigned, being hereby warned that willful false
statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C.
Section1001, and that such willful false statements may jeopardize the validity of the application or any
resulting registration, declares that he/she is properly authorized to execute this application on behalf of
the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be
registered, or, if the application is being filed under 15 U.S.C. Section1051(b), he/she believes applicant to
be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person,
firm, corporation, or association has the right to use the mark in commerce, either in the identical form
thereof or in such near resemblance thereto as to be likely, when used on or in connection with the
goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; that if the
original application was submitted unsigned, that all statements in the original application and this
submission made of the declaration signer's knowledge are true; and all statements in the original
application and this submission made on information and belief are believed to be true.
Response Signature
Signature: /mschwimmer/ Date: 09/29/2009
Signatory's Name: Martin Schwimmer
Signatory's Position: Attorney, NY Bar Member
The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the
highest court of a U.S. state, which includes the District of Columbia, Puerto Rico, and other federal
territories and possessions; and he/she is currently the applicant's attorney or an associate thereof; and to
the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian
attorney/agent not currently associated with his/her company/firm previously represented the applicant in
this matter: (1) the applicant has filed or is concurrently filing a signed revocation of or substitute power
of attorney with the USPTO; (2) the USPTO has granted the request of the prior representative to
withdraw; (3) the applicant has filed a power of attorney appointing him/her in this matter; or (4) the
applicant's appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing
him/her as an associate attorney in this matter.
Downloadable computer game software for use on wireless devices and computers
FILING BASIS Section 1(a)
FIRST USE
ANYWHERE DATE
At least as early as 04/08/2009
FIRST USE IN
COMMERCE DATE
At least as early as 04/08/2009
Downloadable computer game software for use on wireless devices and computers
FILING BASIS Section 1(a)
FIRST USE
ANYWHERE DATE
At least as early as 04/08/2009
FIRST USE IN
COMMERCE DATE
At least as early as 04/08/2009
FIRST USE IN
COMMERCE DATE
At least as early as 09/08/2008
FIRST USE IN
COMMERCE DATE
At least as early as 09/08/2008
SPECIMEN Website page displaying the subject mark in connection with the described
DESCRIPTION services.
SIGNATURE SECTION
DECLARATION
SIGNATURE
/John M Kim/
ARGUMENT(S)
In response to the substantive refusal(s), please note the following:
Applicant requests that its application be suspended pending the outcome of prior pending aplication
77760348.
Proposed: Class 009 for Downloadable computer game software for use on wireless devices and
computers
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the
applicant's related company or licensee is using the mark in commerce, on or in connection with the
identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least
as early as 04/08/2009 and first used in commerce at least as early as 04/08/2009, and is now in use in
such commerce.
Applicant proposes to amend the following class of goods/services in the application:
Current: Class 041 for Entertainment services, namely, providing on-line computer games
Original Filing Basis:
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the
applicant's related company or licensee is using the mark in commerce, on or in connection with the
identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least
as early as 09/08/2008 and first used in commerce at least as early as 09/08/2008, and is now in use in
such commerce.
Proposed: Class 041 for Entertainment services, namely, providing on-line computer games
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the
applicant's related company or licensee is using the mark in commerce, on or in connection with the
identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least
as early as 09/08/2008 and first used in commerce at least as early as 09/08/2008, and is now in use in
such commerce.
Applicant hereby submits a new specimen for Class 041. The specimen(s) submitted consists of Website
page displaying the subject mark in connection with the described services..
"The substitute (or new, if appropriate) specimen(s) was/were in use in commerce at least as early as
the filing date of the application"[for an application based on Section 1(a), Use in Commerce] OR "The
substitute (or new, if appropriate) specimen(s) was/were in use in commerce prior either to the filing
of the Amendment to Allege Use or expiration of the filing deadline for filing a Statement of Use"
[for an application based on Section 1(b) Intent-to-Use].
Original PDF file:
SPU1-6752136138-213856920_._Specimen_for_ROA.pdf
Converted PDF file(s) (1 page)
Specimen File1
SIGNATURE(S)
Declaration Signature
If the applicant is seeking registration under Section 1(b) and/or Section 44 of the Trademark Act, the
applicant has had a bona fide intention to use or use through the applicant's related company or licensee
the mark in commerce on or in connection with the identified goods and/or services as of the filing date of
the application. 37 C.F.R. Secs. 2.34(a)(2)(i); 2.34 (a)(3)(i); and 2.34(a)(4)(ii); and/or the applicant has
had a bona fide intention to exercise legitimate control over the use of the mark in commerce by its
members. 37 C.F. R. Sec. 2.44. If the applicant is seeking registration under Section 1(a) of the Trademark
Act, the mark was in use in commerce on or in connection with the goods and/or services listed in the
application as of the application filing date or as of the date of any submitted allegation of use. 37 C.F.R.
Secs. 2.34(a)(1)(i); and/or the applicant has exercised legitimate control over the use of the mark in
commerce by its members. 37 C.F.R. Sec. 244. The undersigned, being hereby warned that willful false
statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C.
Section1001, and that such willful false statements may jeopardize the validity of the application or any
resulting registration, declares that he/she is properly authorized to execute this application on behalf of
the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be
registered, or, if the application is being filed under 15 U.S.C. Section1051(b), he/she believes applicant to
be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person,
firm, corporation, or association has the right to use the mark in commerce, either in the identical form
thereof or in such near resemblance thereto as to be likely, when used on or in connection with the
goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; that if the
original application was submitted unsigned, that all statements in the original application and this
submission made of the declaration signer's knowledge are true; and all statements in the original
application and this submission made on information and belief are believed to be true.
Response Signature
Signature: /John M Kim/ Date: 02/22/2010
Signatory's Name: John M. Kim
Signatory's Position: Attorney of record, California bar member
The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the
highest court of a U.S. state, which includes the District of Columbia, Puerto Rico, and other federal
territories and possessions; and he/she is currently the applicant's attorney or an associate thereof; and to
the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian
attorney/agent not currently associated with his/her company/firm previously represented the applicant in
this matter: (1) the applicant has filed or is concurrently filing a signed revocation of or substitute power
of attorney with the USPTO; (2) the USPTO has granted the request of the prior representative to
withdraw; (3) the applicant has filed a power of attorney appointing him/her in this matter; or (4) the
applicant's appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing
him/her as an associate attorney in this matter.
1 of 1
(531) 27.05
(571) The mark consists of the words "MAFIA WARS" with shading around the
edges to suggest a raised surface.
Cette marque se compose des mots "MAFIA WARS", comportant des zones
ombrées autour des bordures, de façon à produire l'effet d'une surface
rehaussée.
La marca consiste en la inscripción "MAFIA WARS" cuyas letras tienen un
contorno sombreado para crear un efecto de relieve.
(511)
09 Downloadable computer game software for use on wireless devices and
computers.
Ludiciels téléchargeables pour ordinateurs et dispositifs sans fil.
Software descargable de juegos informáticos para dispositivos inalámbricos y
ordenadores.
41 Entertainment services, namely providing on-line computer games.
Services de divertissement, à savoir mise à disposition de jeux informatiques
en ligne.
Servicios de entretenimiento, a saber, facilitación de juegos informáticos en línea.
(821) US, 01.07.2009, 77772110
(300) US, 01.07.2009, 77772110, ( 09, Downloadable computer game software for
use on wireless devices and computers
Ludiciels téléchargeables pour ordinateurs et dispositifs sans fil
Software descargable de juegos informáticos para dispositivos inalámbricos y
ordenadores ; 41, Entertainment services, namely, providing on-line computer
games
Services de divertissement, à savoir mise à disposition de jeux informatiques en
ligne
1 of 2 8/19/2010 2:40 PM
IPDL Search Result http://www.wipo.int/cgi-mad/guest/ifetch5?ENG+MADRID-FULL.vdb+...
2 of 2 8/19/2010 2:40 PM
EXHIBIT L
Intellectual Property Office - Results
Switch to : IP
Professional
Search Go
IPO Home > Types of IP > Trade marks > Online TM Services > Find trade marks > By number > Results
IPO Home
Applying for a TM
Online TM Services
Online TM Forms
By number
By proprietor
Classification
information request Relevant dates
Assistance
APPLICANT:
Zynga Game Network, Inc.
Trade-marks 365 Vermont Street
Opposition Board San Francisco, California 94103
Copyrights UNITED STATES OF AMERICA
Copyrights AGENT:
Database KATE HENDERSON
Industrial Designs 128 Vine Avenue
Toronto
Industrial Designs
ONTARIO M6P 1V7
Database
Integrated Circuit REPRESENTATIVE FOR SERVICE:
Topographies KATE HENDERSON
128 Vine Avenue
Learn about IP
Toronto
IP Data Products ONTARIO M6P 1V7
Learn More
TRADE-MARK:
About Us
What's New MAFIA WARS
Media Room
Client Corner INDEX HEADINGS:
Publications MAFIA WARS
International
Consultations and WARES:
Discussions (1) Downloadable computer game software for use on wireless devices and computers.
(2) Computer game software, video games, online games, and game related
FAQs applications; interactive video game programs; electronic games and game related
Site Map applications that may be accessed via the internet, computers and wireless devices;
computer software to enable uploading, posting, showing, displaying, tagging, blogging,
Links
sharing or otherwise providing electronic media or information regarding the fields of
Fees virtual communities, electronic gaming, entertainment, and general interest via the
Forms Internet or other communications networks with third parties.
Legislation SERVICES:
IP Canadian Links (1) Entertainment services, namely, providing on-line computer games.
(2) Entertainment services, namely, providing enhancements for computer games, game
IP International applications, reviews of computer games, and information relating to computer games;
Links providing an Internet website portal in the field of computer games, gaming and social
networking; Entertainment services, namely, providing social games and information
Proactive regarding social networking via the Internet.
Disclosure
CLAIMS:
Priority Filing Date: July 01, 2009, Country: UNITED STATES OF
AMERICA, Application No: 77772110 in association with the same kind of
wares (1) and in association with the same kind of services (1).
Proposed Use in CANADA.
Search
Trade Mark
Classification Search Trade Mark Details
Design Search Trade Mark Number (210) 817990 Current Status Accepted/Under Proceeding
PVR Search TM Search Text Mafia Wars
Trade Mark Type Trade Mark Convention, DEVICE
Applications
Trade Mark Nature
Renewals
Use Statement The mark is being used or proposed to be used, by the applicant or with
Correspondence
his/her consent, in relation to the goods/services
Online Journal
Filed (220) 05-JAN-2010
Convention Date (320) Country (330) App No:
01-JUL-2009 United States of America 77/772,110
27.5.2 27.5.17
Documents
No documents on record or public access is restricted
Proprietor: (730) Zynga Game Network, Inc . 365 Vermont Street, San Francisco, California
94103, United States of America
Contact : (740) JAMES & WELLS . Level 12, KPMG Centre, 85 Alexandra Street,
Hamilton, New Zealand
Service Address: Level 12, KPMG Centre, 85 Alexandra Street, Hamilton, New Zealand
Last Renewed By
No renewal interest on record or public access is restricted
The information contained in the databases accessible through this site has been taken from files
held at the Intellectual Property Office of New Zealand. This site is not intended to be a
comprehensive or complete source of intellectual property information. The Intellectual Property
Office will not be liable for the provision of any incorrect or incomplete information. To obtain further
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Glossary
Thank you for your request. Here are the latest results from the TARR web server.
Mark
Current Status: A non-final action has been mailed. This is a letter from the examining attorney requesting
additional information and/or making an initial refusal. However, no final determination as to the registrability
of the mark has been made.
Register: Principal
Attorney Assigned:
CALLAGHAN BRIAN P
Current Location: L8X -TMEG Law Office 108 - Examining Attorney Assigned
Address:
1 of 3 8/19/2010 2:48 PM
Latest Status Info http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77969344
ADDITIONAL INFORMATION
Description of Mark: The mark consists of The mark consists of the words Mafia Wars in black, with white
shading to suggest a raised metallic shiny surface of the black letters, with grey outlining to each letter.
(NOT AVAILABLE)
PROSECUTION HISTORY
2 of 3 8/19/2010 2:48 PM
Latest Status Info http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77969344
NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval"
shown near the top of this page.
ATTORNEY/CORRESPONDENT INFORMATION
Attorney of Record
John M. Kim
Correspondent
JOHN M. KIM
IP LEGAL ADVISORS, PC
1940 GARNET AVE STE 230
SAN DIEGO, CA 92109-3576
Phone Number: 858-272-0220
Fax Number: 858-272-0221
3 of 3 8/19/2010 2:48 PM
EXHIBIT P
PTO Form 1478 (Rev 9/2006)
OMB No. 0651-0009 (Exp 12/31/2011)
International Class 016: Art paper, decals, gift bags, greeting cards, memo pads, stationery, stickers,
toilet paper, wrapping paper, and writing paper
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related
company or licensee the mark in commerce on or in connection with the identified goods and/or services.
(15 U.S.C. Section 1051(b)).
International Class 021: Beer mugs, beverage glassware, beverage stirrers, bottle openers, bowls,
coffee cups, tea cups and mugs, containers for ice, dishes, flower pots, napkin holders, pans, salt shakers,
and tooth brushes
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related
company or licensee the mark in commerce on or in connection with the identified goods and/or services.
(15 U.S.C. Section 1051(b)).
International Class 025: Clothing, namely, t-shirts, sweatshirts, hooded pullovers, tank tops,
footwear, socks, jackets, button down shirts, polo shirts, dresses, skirts, jeans, shorts, sweatpants, neckties,
aprons, belts, gloves, jerseys, baseball caps and hats, and headwear
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related
company or licensee the mark in commerce on or in connection with the identified goods and/or services.
(15 U.S.C. Section 1051(b)).
The applicant hereby appoints John M. Kim and Joshua Richman of IP Legal Advisors, PC
Suite 230
1940 Garnet Avenue
San Diego, California 92109
United States
to submit this application on behalf of the applicant.
A fee payment in the amount of $975 has been submitted with the application, representing payment for 3
class(es).
Declaration
The undersigned, being hereby warned that willful false statements and the like so made are punishable by
fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and
the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is
properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to
be the owner of the trademark/service mark sought to be registered, or, if the application is being filed
under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce;
to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right
to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to
be likely, when used on or in connection with the goods/services of such other person, to cause confusion,
or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and
that all statements made on information and belief are believed to be true.
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Domain: mafiawars.com - Domain History
Cache Date: 2009-07-17
Registrar: MONIKER ONLINE SERVICES, INC.
Reverse Whois: Click on an email address we found in this whois record
to see which other domains the registrant is associated with:
markw@zynga.com
Registrant [1967517]:
Mark Williams markw@zynga.com
365 Vermont Street
San Francisco
CA
94103
US
NS1.SEDOPARKING.COM
NS2.SEDOPARKING.COM
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Domain: mafiawars.com - Domain History
Cache Date: 2009-07-16
Registrar: MONIKER ONLINE SERVICES, INC.
Reverse Whois: Click on an email address we found in this whois record
to see which other domains the registrant is associated with:
admin@tenpennyinc.com
Registrant [1114694]:
Bill Douglas admin@tenpennyinc.com
11054 Ventura Blvd.
#469
Studio City
CA
91604
US
NS1.SEDOPARKING.COM
NS2.SEDOPARKING.COM
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Domain: mafiawars.com - Domain History
Cache Date: 2009-07-15
Registrar: MONIKER ONLINE SERVICES, INC.
Reverse Whois: Click on an email address we found in this whois record
to see which other domains the registrant is associated with:
transferservice@sedo.com
Registrant [705163]:
Domain Transfer Escrow Service transferservice@sedo.com
Sedo.com
One Broadway, 14th floor
Cambridge
MASSACHUSETTS
02142
US
NS1.SEDOPARKING.COM
NS2.SEDOPARKING.COM
1 of 2 8/5/2010 11:11 AM
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Domain: mafiawars.com - Domain History
Cache Date: 2009-07-10
Registrar: MONIKER ONLINE SERVICES, INC.
Reverse Whois: Click on an email address we found in this whois record
to see which other domains the registrant is associated with:
dennis@spreendigital.de
Registrant [1432576]:
Dennis Spreen dennis@spreendigital.de
Zum Riedsaum 4
Erbach
BW
89155
DE
NS1.SEDOPARKING.COM
NS2.SEDOPARKING.COM
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EXHIBIT S
Welcome to Mafia Wars
Connect!