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Tracking Pay Per Click with CPV Lab

Tracking Pay Per Click


with CPV Lab

www.CPVLab.com
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CPV Lab PPC Tracking Guide - Copyright 2011 CPVLab.com
Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com
Tracking Pay Per Click with CPV Lab

1. First Go to Settings CPV Networks & Add CPV Network


Source: Bing PPC (Enter a name for the PPC Source)
SourceID: bng (Enter a sourceid, letters)
Keyword Token: keyword
Append Token: &keyword={keyword}
Timezone: Choose the timezone for your traffic source

2. Editing the Append Token for PPC Sources


When you want to track PPC, this is the primary field to edit.

Each source generally has their own token to use to pass the keywords.

In this example Bing uses {keyword} , other Sources such as 7Search use ###KEYWORD###
so you would set up the Append Token as&keyword=###KEYWORD###

If youre unsure of what token to uselook in your advertiser account.


Most traffic sources post this information in their How to documentation, if notjust send
them a quick email.

Once you have the keyword pass through information for your traffic source, you can
quickly add new sources to the list.
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CPV Lab PPC Tracking Guide - Copyright 2011 CPVLab.com
Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com
Tracking Pay Per Click with CPV Lab

3. Next Up, Tracking Ads and Ad Groups


As you know CPV Lab is designed around Cost Per View advertising, which doesnt have any
ads on the front end. No worries though, this is very easy to implement.

So in this examplelets say you have 2 Ad Groups:


Ad Group #1: Blue Widgets
Ad Group #2: Red Widgets

Each Ad Group has 2 Ad copies:


Ad Group #1: Blue Widgets
Ad A
Ad B
Ad Group #2: Red Widgets
Ad A
Ad B

In this example, were going to add additional tokens to identify the 2 Ad Groups and also
the individual Ad Copies in our Stats. If you only wish to track Ad Copies, then follow these
same instructions but only create that 1 additional token.

In the edit Campaign page for your campaign


Check Capture Extra Tokens and enter the following tokens for Ad Group & Ad Copy
Then Save the Campaign

Extra Token 1
Name: Ad Copy
URL Append: &adc=%AD%
Parameter: adc

Extra Token 2
Name: Ad Group
URL Append: &adg=%ADGROUP%
Parameter: adg

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CPV Lab PPC Tracking Guide - Copyright 2011 CPVLab.com
Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com
Tracking Pay Per Click with CPV Lab

4. Create a Unique Campaign URL to use as the Destination URL for Each Ad
So prior to the Campaign Tokens your Campaign URL looked like this:
http://YourDomain.com/base.php?c=92&key=68548ef47635251d3cc2a99c789da207&k
eyword={keyword}

After Entering the tokens above, your Campaign URL should look like this:
http://YourDomain.com/base.php?c=92&key=68548ef47635251d3cc2a99c789da207&k
eyword={keyword}&adc=%AD%&adg=%ADGROUP%

Now in the example abovewe have 2 Ad Groups each with 2 Ads, so for Total Ads.

When setting up your campaign at your traffic source, Bing in this example
Youll simply edit your campaign url, when entering your destination url for each ad in the
ad groups.

NOTE: in this example were changing the token for Ad Group and Ad Copy for each Ad.
Some PPC Sources support tokens so you can pass the Ad Group automatically.

For example: (prefilled tokens are in bold red)

Ad Group #1: Blue Widgets with Ad A


http://YourDomain.com/base.php?c=92&key=68548ef47635251d3cc2a99c789da207&
keyword={keyword}&adc=A&adg=Blue_Widgets

Ad Group #1: Blue Widgets with Ad B


http://YourDomain.com/base.php?c=92&key=68548ef47635251d3cc2a99c789da207&
keyword={keyword}&adc=B&adg=Blue_Widgets

Ad Group #2: Red Widgets with Ad A


http://YourDomain.com/base.php?c=92&key=68548ef47635251d3cc2a99c789da207&
keyword={keyword}&adc=A&adg=Red_Widgets

Ad Group #2: Red Widgets with Ad B


http://YourDomain.com/base.php?c=92&key=68548ef47635251d3cc2a99c789da207&
keyword={keyword}&adc=B&adg=Red_Widgets

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CPV Lab PPC Tracking Guide - Copyright 2011 CPVLab.com
Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com
Tracking Pay Per Click with CPV Lab

If you just wanted to track the Keyword and Ad, you would set this up as

Ad Group #1: Blue Widgets with Ad A


http://YourDomain.com/base.php?c=92&key=68548ef47635251d3cc2a99c789da207&
keyword={keyword}&adc=A

Ad Group #1: Blue Widgets with Ad B


http://YourDomain.com/base.php?c=92&key=68548ef47635251d3cc2a99c789da207&
keyword={keyword}&adc=B

Ad Group #2: Red Widgets with Ad A


http://YourDomain.com/base.php?c=92&key=68548ef47635251d3cc2a99c789da207&
keyword={keyword}&adc=C

Ad Group #2: Red Widgets with Ad B


http://YourDomain.com/base.php?c=92&key=68548ef47635251d3cc2a99c789da207&
keyword={keyword}&adc=D

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CPV Lab PPC Tracking Guide - Copyright 2011 CPVLab.com
Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com
Tracking Pay Per Click with CPV Lab

Note on Pre-Filling Extra Tokens


You can prefill tokens to identify your ads in many different waysits up to you.

Such as by tone or type of headline


&adc=ad1_question
&adc=ad2_news
&adc=ad3_shock
&adc=ad4_help

Or by Gender for example


&adc=ad1_men
&adc=ad2_men
&adc=ad1_women
&adc=ad2_women

IMPORTANT
To make sure everything is passed as it should DO NOT add any spaces to the url, instead of
using spaces, use characters for spacing such as dash - or underscores _ to avoid any
potential url format problems.

For example, from above

Good:
&adg=Red_Widgets Uses underscore ( _ ) as separating character
&adg=Red-Widgets Uses dash ( - ) as separating character

Bad:
&adg=Red Widgets NO GOOD, Uses a Space

!
Cloaking is coming soon within the CPV Lab interface to completely hide these tokens as well.
As of right nowthe prefilled tokens are visible in your destination url.

Were also adding additional ways to sort and filter this data to give you more control and
abilities to view the segmented data.

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CPV Lab PPC Tracking Guide - Copyright 2011 CPVLab.com
Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com
Tracking Pay Per Click with CPV Lab

The Stats
Based on what you named your tokens and entered for your tokens youll see that data within
your Stats for the Campaign for each Target / Keyword.

Here we have tokens for Ad Copy and Ad Group.

Below we have tokens for Ad Copy and the tokens in the format of ad_1 , etc.

Below is the same as above with the tokens entered to describe the type of ad copy.

IMPORTANT
When using CPV Lab for PPC, Social or Media Buysthe metrics slightly change, as now you
have Ads on the frontend, where in CPV advertising you are popping your landing page or
offer instead of using an ad. When viewing your Stats for any Campaigns with PPC, Social or
Media Buys as the traffic source

Views = Clicks on Your Ads.


Clicks = The number of clicks from your landing page.
CTR = Shows the Click Through Rate of your Landing pages to Offer.
CPC = The cost per click from your landing page
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CPV Lab PPC Tracking Guide - Copyright 2011 CPVLab.com
Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com
Tracking Pay Per Click with CPV Lab

Keyword Pass-Through Tokens


*These can change or be updated at anytime, be sure to check with the PPC Network to
determine if parameters have changed.

Google Adwords
Overview of Parameters
Source: https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=178482

Keyword {keyword}
Match Type {matchtype}
Will return match type as
e = Exact
p = Phrase
b = Broad

Network {network}
Will return network as
g = Google search
s = Search partner
d = Display Network

Placement Targeted Campaigns


Domain Where As was Clicked {placement}
Placement Category {target}

Bing / Yahoo
Keyword {keyword}
Match Type {matchtype}
Will return match type as
e = Exact
p = Phrase
b = Broad

7 Search
Keyword ###KEYWORD###
Setup Append Token as: &keyword=###KEYWORD###

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CPV Lab PPC Tracking Guide - Copyright 2011 CPVLab.com
Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com

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