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CPV Lab PPC Tracking Guide - Copyright 2011 CPVLab.com
Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com
Tracking Pay Per Click with CPV Lab
Each source generally has their own token to use to pass the keywords.
In this example Bing uses {keyword} , other Sources such as 7Search use ###KEYWORD###
so you would set up the Append Token as&keyword=###KEYWORD###
Once you have the keyword pass through information for your traffic source, you can
quickly add new sources to the list.
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CPV Lab PPC Tracking Guide - Copyright 2011 CPVLab.com
Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com
Tracking Pay Per Click with CPV Lab
In this example, were going to add additional tokens to identify the 2 Ad Groups and also
the individual Ad Copies in our Stats. If you only wish to track Ad Copies, then follow these
same instructions but only create that 1 additional token.
Extra Token 1
Name: Ad Copy
URL Append: &adc=%AD%
Parameter: adc
Extra Token 2
Name: Ad Group
URL Append: &adg=%ADGROUP%
Parameter: adg
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CPV Lab PPC Tracking Guide - Copyright 2011 CPVLab.com
Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com
Tracking Pay Per Click with CPV Lab
4. Create a Unique Campaign URL to use as the Destination URL for Each Ad
So prior to the Campaign Tokens your Campaign URL looked like this:
http://YourDomain.com/base.php?c=92&key=68548ef47635251d3cc2a99c789da207&k
eyword={keyword}
After Entering the tokens above, your Campaign URL should look like this:
http://YourDomain.com/base.php?c=92&key=68548ef47635251d3cc2a99c789da207&k
eyword={keyword}&adc=%AD%&adg=%ADGROUP%
Now in the example abovewe have 2 Ad Groups each with 2 Ads, so for Total Ads.
When setting up your campaign at your traffic source, Bing in this example
Youll simply edit your campaign url, when entering your destination url for each ad in the
ad groups.
NOTE: in this example were changing the token for Ad Group and Ad Copy for each Ad.
Some PPC Sources support tokens so you can pass the Ad Group automatically.
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CPV Lab PPC Tracking Guide - Copyright 2011 CPVLab.com
Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com
Tracking Pay Per Click with CPV Lab
If you just wanted to track the Keyword and Ad, you would set this up as
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CPV Lab PPC Tracking Guide - Copyright 2011 CPVLab.com
Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com
Tracking Pay Per Click with CPV Lab
IMPORTANT
To make sure everything is passed as it should DO NOT add any spaces to the url, instead of
using spaces, use characters for spacing such as dash - or underscores _ to avoid any
potential url format problems.
Good:
&adg=Red_Widgets Uses underscore ( _ ) as separating character
&adg=Red-Widgets Uses dash ( - ) as separating character
Bad:
&adg=Red Widgets NO GOOD, Uses a Space
!
Cloaking is coming soon within the CPV Lab interface to completely hide these tokens as well.
As of right nowthe prefilled tokens are visible in your destination url.
Were also adding additional ways to sort and filter this data to give you more control and
abilities to view the segmented data.
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CPV Lab PPC Tracking Guide - Copyright 2011 CPVLab.com
Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com
Tracking Pay Per Click with CPV Lab
The Stats
Based on what you named your tokens and entered for your tokens youll see that data within
your Stats for the Campaign for each Target / Keyword.
Below we have tokens for Ad Copy and the tokens in the format of ad_1 , etc.
Below is the same as above with the tokens entered to describe the type of ad copy.
IMPORTANT
When using CPV Lab for PPC, Social or Media Buysthe metrics slightly change, as now you
have Ads on the frontend, where in CPV advertising you are popping your landing page or
offer instead of using an ad. When viewing your Stats for any Campaigns with PPC, Social or
Media Buys as the traffic source
Google Adwords
Overview of Parameters
Source: https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=178482
Keyword {keyword}
Match Type {matchtype}
Will return match type as
e = Exact
p = Phrase
b = Broad
Network {network}
Will return network as
g = Google search
s = Search partner
d = Display Network
Bing / Yahoo
Keyword {keyword}
Match Type {matchtype}
Will return match type as
e = Exact
p = Phrase
b = Broad
7 Search
Keyword ###KEYWORD###
Setup Append Token as: &keyword=###KEYWORD###
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CPV Lab PPC Tracking Guide - Copyright 2011 CPVLab.com
Reproduction or Sharing of this Guide is strictly prohibited without the authorized consent from CPVLab.com