STEP-1 Form Direct Fuzzy Matrix

TFNs MATRIX
COST QUALITY
EXPERTS l m u l m
1 COST (C)
QUALITY (Q)
FLEXIBILITY (F)
PRODUCTIVITY (PR)
INNOVATION(IN)
COMPETITIVE ADVANTAGE (CA)
MORALE (MO)
2 COST (C)
QUALITY (Q)
FLEXIBILITY (F)
PRODUCTIVITY (PR)
INNOVATION(IN)
COMPETITIVE ADVANTAGE (CA)
MORALE (MO)
3 COST (C)
QUALITY (Q)
FLEXIBILITY (F)
PRODUCTIVITY (PR)
INNOVATION(IN)
COMPETITIVE ADVANTAGE (CA)
MORALE (MO)
4 COST (C)
QUALITY (Q)
FLEXIBILITY (F)
PRODUCTIVITY (PR)
INNOVATION(IN)
COMPETITIVE ADVANTAGE (CA)
MORALE (MO)
5 COST (C)
QUALITY (Q)
FLEXIBILITY (F)
PRODUCTIVITY (PR)
INNOVATION(IN)
COMPETITIVE ADVANTAGE (CA)
MORALE (MO)
6 COST (C)
QUALITY (Q)
FLEXIBILITY (F)
PRODUCTIVITY (PR)
 INNOVATION(IN)
COMPETITIVE ADVANTAGE (CA)
MORALE (MO)
7 COST (C)
QUALITY (Q)
FLEXIBILITY (F)
PRODUCTIVITY (PR)
INNOVATION(IN)
COMPETITIVE ADVANTAGE (CA)
MORALE (MO)
8 COST (C)
QUALITY (Q)
FLEXIBILITY (F)
PRODUCTIVITY (PR)
INNOVATION(IN)
COMPETITIVE ADVANTAGE (CA)
MORALE
9 COST (C)
QUALITY (Q)
FLEXIBILITY (F)
PRODUCTIVITY (PR)
INNOVATION(IN)
COMPETITIVE ADVANTAGE (CA)
MORALE (MO)

STEP-2 Aggregate all data

AGGREGATED OR AVERAGE MATRIX OF THE ABO

COST(C) QUALITY(Q)
l m u l m
COST (C) 0 0 0 0 0
QUALITY (Q) 0 0 0 0 0
FLEXIBILITY (F) 0 0 0 0 0
PRODUCTIVITY (PR) 0 0 0 0 0
INNOVATION(IN) 0 0 0 0 0
COMPETITIVE ADVANTAGE (CA) 0 0 0 0 0
MORALE (MO) 0 0 0 0 0
sum (ai) 0 0 0 0 0
r=max(Ui) = 0
STEP-3 Normalize the matrix
NORMALIZED MATRIX
COST(C) QUALITY(Q)
l m u l m
 COST (C) #DIV/0!
QUALITY (Q) type formula in D88 and drag to other row & columns
FLEXIBILITY (F)
PRODUCTIVITY (PR)
INNOVATION(IN)
COMPETITIVE ADVANTAGE (CA)
MORALE (MO)

STEP-4 Covert the TFNs into crisp scale (Result presented a

C Q F PR IN
COST (C)
QUALITY (Q)
FLEXIBILITY (F)
PRODUCTIVITY (PR)
INNOVATION(IN)
COMPETITIVE ADVANTAGE (CA)
MORALE (MO)

STEP-5 Determine the total-relation matrix

C Q F PR IN
COST (C)
QUALITY (Q)
FLEXIBILITY (F)
PRODUCTIVITY (PR)
INNOVATION(IN)
COMPETITIVE ADVANTAGE (CA)
MORALE (MO)
 FUZZY DEMATEL METHOD APLICATION TO DETERMINE INTERNAL INFLUE

FLEXIBILITY PRODUCTIVITY INNOVATION

u l m u l m u l m u
ggregate all data
VERAGE MATRIX OF THE ABOVE DATA

QUALITY(Q) FLEXIBILITY (F) PRODUCTIVITY (F) INNOVATION (F)

u l m u l m u l m u
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0

QUALITY(Q) FLEXIBILITY (F) PRODUCTIVITY (F) INNOVATION (F)

u l m u l m u l m u
o other row & columns

risp scale (Result presented as below)

CA MO
C
Q
F
PR
IN
CA
MO

lation matrix (I-X) SUBRACT NORMALIZE

CA MO C
Q
F
PR
IN
CA
MO

INVERSE OF MATRIX (I-X)

C
Q
F
PR
IN
CA
MO
O DETERMINE INTERNAL INFLUENCE LEVEL

COMPETITIVE ADVANTAGES MORALE

l m u l m u
COMPETITIVE ADVANTAGES (CA) MORALE (MO) sum (ai)
l m u l m u l m u
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0

COMPETITIVE ADVANTAGES (CA) MORALE (MO)

l m u l m u
 IDENTITY MATRIX (I)

C Q F PR IN CA MO
1 0 0 0 0 0 0
0 1 0 0 0 0 0
0 0 1 0 0 0 0
0 0 0 1 0 0 0
0 0 0 0 1 0 0
0 0 0 0 0 1 0
0 0 0 0 0 0 1

(I-X) SUBRACT NORMALIZED CRISP MATRIX FROM IDENTITY MATRIX- step 4

C Q F PR IN CA MO
1 0 0 0 0 0 0
0 1 0 0 0 0 0
0 0 1 0 0 0 0
0 0 0 1 0 0 0
0 0 0 0 1 0 0
0 0 0 0 0 1 0
0 0 0 0 0 0 1

INVERSE OF MATRIX (I-X)

C Q F PR IN CA MO
1 0 0 0 0 0 0
0 1 0 0 0 0 0
0 0 1 0 0 0 0
0 0 0 1 0 0 0
0 0 0 0 1 0 0
0 0 0 0 0 1 0
0 0 0 0 0 0 1