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hsu_999

Disk Drive Inc

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Background
-Established in 1980 to make large-format computer disk drives
-Slow to respond to market changes; near-failure between 1985 and 1988

-A DDI subsidiary, making small drives for personal computers (manufactured in Japan),
saved the company

-Leadership wanted to maintain momentum of subsidiarys success, resulting in move from


functional structure to include cross-functional product teams.

DDI
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Stakeholder Analysis
CEO

Large scale customers

Personal computer customers


- end customers

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Stakeholders

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Organization Level Diagnosis

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Diagnosis
Group Level-Executive Team
Inputs: Design Components: Output:

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Use change
management process
to redesign DDI's
system

Intervention
& Action Plan

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Appreciative Inquiry S1
5D Models Definition

S2 What is good?
What has worked?
Frame the
intervention.

Discovery

S5 S3
Destiny Dream What might be?
positive core
How to make it happen.

S4 What should be?

Design What is ideal?

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Case Question

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References

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Thank You!
Any Question?

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