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Chapter 1
What is Economics:
Economic involves the study of the problem of scarcity of resources in
relation to human wants (ie. Supply and demand)
Problem:
"How a society can satisfy the unlimited wants with the limited resources
available"
Economy problem arises because the supply of resources is limited or
finite in relation to the demands or wants of individuals
People need to obtain goods and services , food, shelter, services
Wants are unlimited and satisfying them are limited
Concept:
Economic theory attempts to help us to work out which wants are our
highest priority
Helps us organise our production in order to satisfy the maximum number
of our wants (we can never satisfy all our wants)
Definitions
Basic Wants Needs that all individuals must satisfy e.g. food,
clothing, shelter, these are "necessary wants"
Recurring wants Wants that must be continually satisfied (Food, water)
Individual wants Wants of each person according to their preferences
and income
Collective wants Wants demanded by a community e.g. health care,
education, defence, police, ambulance
Substitute wants Interchangeable wants e.g. Second hand car over
new car
Luxury wants Wants that are excessive and not necessary
Complementary Wants that are derived from other wants e.g. car-
wants petrol
Wants change over time,
o Factors include age, income, technology, fashion
Scarcity
Main problem involves the scarcity of resources
Choices have to be made about how resources will be used in
production
Scarcity arises because the demand for goods and services used to
satisfy wants and needs exceeds the supply of resources used to
produce those goods and services at any one point in time
Key Questions:
1. What to produce
o Depends on the consumer or capital goods mix
o Decides on which wants will be satisfied first, and which will leave
unsatisfied
2. How much to produce
o Depends on level of consumer demand
3. How to produce
o Economies of scale = As production increases, cost reduces,
ie. Aim to maximise output with minimal input
o Depends on resource availability and level of tech
o Most efficient method of production that uses the least amount of
economy resources so that greatest number of wants are satisfied
4. How to distribute production
o Highest income = Highest preference
o Factor incomes and the provision of welfare
Opportunity Cost
Cost of the alternative forgone
May be expressed in terms of time e.g. spending hours doing something
Economics cost or Real cost
PPF
Shows the possible production of two alternative products
o Given that technology and limited quantity are used to their full
capacity
Points on the PPF curve represent the economy operating at full
capacity
Shifting PPF
Outward shift
o Technology improves
o Increase in inputs (e.g. new resources, increased population)
Choices affecting future
Economy focusing production of capital:
o Increase productivity = Long term higher economic growth
Economic factors underlying choice
Individuals
o Economic choices made by individuals are influenced by factors:
Age (Young - Retired)
Income
Expectations (Relationship b/w property and shares)
Future plans and family circumstances
Personality factors (Low/High risk taker)
Business
o Aim to generate most profit with least amount of resource
Minimise costs - Maximise profits
Choosing cheapest available resources
Consider ethical issues
Industrial relation issues (Unions - Wage negotiations)
Government
o Influences economic choices of individuals and businesses
Tax - Lower production
Imposing heavy penalties - Price fixing, anti-competitiveness
Subsidize - encourage env. friendly products
Chapter 2
2.1 The production of goods and services:
Goods and services are the outcome of the production process:
o Goods= tangible things (e.g. car)
o Services= intangible things (medical help)
A "factor of production" can be defined as any resource that can be
used for the production of goods and services
o Anything used in the input for output
o Increased factor of production = Wealthier economy
Recession Boom
Falling production of goods and Increasing production of goods and
services services
Falling levels of consumption and Rising levels of consumption and
investment investment
Rising unemployment Falling unemployment
Falling income levels Rising quality of life
A. Market system
Network of buyers and sellers, seeking to exchange at a certain
price
Product market = Market for goods and services
Consist of consumers and businesses
Supply and demand
B. Private ownership of property
Individuals have the rights to sell and transfer to whoever they want
with whatever condition they want to impose
C. Consumer sovereignty
Notion where consumers determine what and how much to
produce
Individuals are free to choose how they will spend their income
D. Freedom of enterprise
Entrepreneurs are free to set up profit making activities
Determine what goods and services are produced
E. Competition
Primary regulator allowing price mechanism to work
Large substantial amount of buyers and sellers
No single individual/firm influence over market
Chapter 4
4.1 Consumer Sovereignty - Consumer influence/Power
Consumer sovereignty:
Where consumers decide what goods and services will be produced by
exercising their freedom to choose what they want and which wants
they will satisfy
Business firms will produce whatever goods and services are in demand
Demand high = Price Rise = Firms will shift resources into those form of
production
Concepts
Average propensity to consume (APC)
This is the proportion of an individual's income that is spent on consumption
APC = C/Y
Average propensity to save (APS)
This is the proportion of an individual's income that is saved
APS = S/Y
Note: APC + APS = 1
Income
As income rises, people tend to save a higher proportion of their income
APS rises and APC falls
People with lower incomes proportionately more of their disposable
income than higher income earners
Example
Income rises = Rise of level of consumption
However, even at very low income levels individuals tend to have
some positive level of consumption
As income rises, consumption also rises
However, because income rises faster than consumption, their
average propensity to consume falls
Therefore a person's tendency (or propensity) to consume or save for
each extra dollar they earn can be viewed as
MPC = The proportion of each extra dollar of income that is
consumed
MPS = The proportion of each extra dollar of income that is saved
Thus, MPC + MPS =1
Age
People tend to smooth their consumption
Expectation of low income = Save now to maintain living standard
The older the people the more income they will acquire
Increased level of skills, expertise, education and experiences
Retirement = No income = Government pension
Higher income earners:
Save to pay past debts + accumulate assets (retirement)
Thus as an individual grows older, their average propensity to
consume initially falls (as their income rises) and then subsequently
rises again after retirement
This is what we call "life-cycle theory of consumption"
Chapter 5
5.1 Business firms and industries
Business firm:
o Organisation uses entrepreneurial skills to utilise factors of production
to produce product
Industry:
o Firms involved in making a similar range of product in competition
Business firms are the major production units in our economy, their size,
behaviour and performance influence our overall productive capacity
How to produce
Decision is after when you already determined how much to produce
Production process involves resources (inputs) to create goods and
services (outputs)
A firm's decisions on how to produce depends on the relative efficiency
of the 4 factors of production at the time:
Natural resources
Labour
Enterprise
Capital
o Point X represents the most efficient level of production for the firm
Technical optimum
Lowest level of average costs of production
External economies and diseconomies of scale:
o Situation where things that affect a business lie outside of its control
External economies of scale:
Benefits to a firm because of outside influences, not due to change of
operations
o Increasing localization of industry generally
Locating near a highly populated are with a supply of skilled
labour
o Growth of industry = All firms derive benefits
Gov. providing special research and development to promote
industry
External diseconomies of scale:
o Growth of industry causes pollution
Gov. pollution control, costs to firm
o Trend towards concentration of industry and people = transport
congestion
o Growth of industry = increase costs of raw material due to demand
Chapter 6
Demand : Quantity of a particular good or service that consumers are willing
and able to purchase at various price levels at a given point in time
The curve:
Slopes downwards from left to right
Movements along the curve:
Decreases in demand
Movement to the left = Decrease in demand
Consumers willing to buy a given quantity at a lower price than before
Price elasticity of demand
Price elasticity measure the responsiveness or sensitivity of the quantity
demanded of a particular product to changes in its price
Elastic Strong response to change in price
Inelastic Weak response to a price change
Unit elastic Proportional response to price change
(total amount spent by consumers unchanged)
Importance of price elasticity of demand
Awareness allows firms to determine best pricing strategy
Elastic demand
o Lowering price would generally expand volume of sales
o Increase in total revenue
Inelastic demand
o Increase price leads to increase in total revenue
Government manipulates elasticity to impose tax without losing tax
revenue
Measuring price elasticity of demand
Total outlay method:
Look at effects of change in price on the total revenue earned by the
producer
Rules:
Inelastic Price increase + Revenue increase
Elastic Price increase + Revenue decrease
Unit elastic Price increase + Revenue same
Lesson 7:
Supply-
Quantity of a good or service that all firms are willing and able to offer
for sale at different price levels, at a given point in time
Producer's perspective
7.1 Factors affecting market supply
A. Price of the good itself
Price of product influences producer's willingness to supply it
High price -> produce more (unsustainable long term)
Diminishes competition and reduces output
Expectation of future price of good influences supply
B. Price of other goods or services
Price of butter remains the same, margarine price increases
More profitable to produce margarine
C. State of technology (economies of scale)
Improvements in technology lower production costs
Allows firms to supply more goods at a given price
Allows firms to adjust production runs to accommodate changing
demand
D. Changes in cost of factors of production
Fall in cost of factors of production allow firms to supply more (vice
versa)
E. Quantity of the good available
Number of suppliers affect the quantity of goods and services
available
More suppliers enter an industry = Increase supply (vice versa)
Saturated market deters producers
F. Climatic and seasonal influence
Changes in climatic conditions and seasons affect agricultural
production
Elastic Supplier would supply infinite quantity of the good, below price
not be willing to supply any
Inelastic Quantity supplied is fixed regardless of price
Market Equilibrium:
o Situation where, at a certain price level, quantity supplied and
quantity demanded of a product is equal
o In this situation there is no tendency for change, and the market
clears (no excess demand or supply)
o Graphically it is where the demand and supply curves intersect.
Excess Demand- Demand > Supply:
o Leads to a price rise due to a shortage, resulting in an expansion of
supply and a contraction of demand, continuing until equilibrium.
Chapter 9
Labour Demand Market
The interaction between
o Individuals seeking employment to earn income
o Employers who want to obtain appropriate labour skills for their
production process
There are many distinct labour markets (Engineers, lawyers)
o Conditions in one area of the labour market may vary significantly
from conditions in another
o There could be a shortage of workers with specific skills, whilst the
economy has a high level of unemployment
9.1 Demand for Labour
Firms demand labour by offering wages
Demand for labour is a derived demand
o Labour is needed for the firm to produce goods and services to
make a profit
Output of the firm:
Demand for labour is influenced by firm's level of output
o High sales -> Increase production -> Increase demand for labour
Higher rates of economic growth are associated with falling
unemployment levels and vice versa
o Change in demand for labour will occur as result of fluctuations in
business cycle
Time lag
o Economic conditions and level of employment do not occur
simultaneously
o Due to firms operating at excess capacity
o Firms hoard labour to avoid having to train new staff when
production increases
Productivity of labour:
Productivity of labour + labour costs compared to other input costs
determines extent of labour use
o The productivity of labour can be defined as the output per unit of
labour
o Labour productivity = Total Output / Labour Output
o Labour productivity depends on the quality of the workforce
Education, skills, health, motivation, efficiency with production
process
Cost of other inputs
If the cost of labour is relatively high = More use of capital and vice versa
Capital is a substitute for labour
Capital = Interest rates
Firm's demand for labour will be more elastic:
o It is easy to substitute between labour and capital
o Labour costs are a relatively high proportion of its total costs
o It is more difficult for the firm to pass on increased labour costs in
form of high prices
Labour costs does not just include wages
o Long service leave entitlements, sick leave, holiday pay, worker
compensation, payroll tax, fringe benefits tax and superannuation
Business expansion:
Business expenses = borrowed money
Borrowed $ -> subject to interest rates
Interest rates -> Cost of capital
The cost of capital is represented by:
Level of interest rates
o (cost of borrowing funds to purchase capital)
Opportunity cost of using own funds to finance capital expenditures
o Could be earning returns on funds
9.2 Supply of labour
Pay levels
Higher wages = Higher supply of labour
Incentives such as remuneration package (ie. Company car)
Working Conditions
Attractive working conditions = Higher supply of labour
o Flexible hours
o Generous holiday leave
o Pleasant working environment
Education, skills and experience requirements
Requirements can limit supply of labour
Elements of human capital, countries with better human capital = low
unemployment
Mobility of labour
Occupational mobility
o Ability of labour to move between different occupations in response
to wage differentials and employment opportunities
Geographical mobility
o Ability of labour to move between different locations in response to
improved wage differentials and employment opportunities
Cost of relocating, travel expenses, rent, real estate costs
Personal upheaval, family and friends
Population size
The larger the total population the greater the potential workforce
Influenced by:
o Natural increase
Excess of births over deaths in the population taken over a
period of one year
o Net migration
Excess of permanent new arrivals to our country over
permanent departures
Influenced by the level of economic activity
Reduced economic activity = high unemployment = reduce
migration intake
Current age distribution is approximately 15 - 75 years old
Education patterns determine the quality of work that a nation as a
whole provides
Unemployment
Economic growth = YD (Aggregate demand)
->
YD = C + I + G + X -M
Investment = Business/Individual
Since GFC
Low Cash rate
=
Low mortgage rate
=
Low financial obligation for consumers
=
Increase disposable income
=
Increase consumption
(however NOT THE CASE)
10.5 Unemployment
Unemployed:
Over 15, without a job, stood down from a job without pay but actively
seeking full-time or part time work
About unemployment:
A. Most healthiest is structural unemployment because, signifies:
Economy is going through transition (capital focus)
Long term: Increase efficiency and achieves economies of scale
Forces labour force to be re-educated, hence increase long term
productivity
B. Most severe = cyclical unemployment
Subject to business cycle
(property market tends to double every 7 years)
Extremely hard to mitigate, however, fiscal policy (tool) involving
infrastructure spending9