FORE School of Management, New Delhi

Course Outline

Programme: PGDM (FMG-26)

Name of the Course: CIT & E Commerce* Credit: 1.0

Term: 2 Academic Year: 2017 - 18
Faculty: Prof. Rajneesh / Prof. Shilpi Office Contact No.: 437/545
Email: rajneesh@fsm.ac.in & shilpijain@fsm.ac.in

* CIT & E Commerce : Communication & Internet Technology & E Commerce

Introduction:

The course aims to introduce the concept of Networking, Internet technologies and E-commerce
/ Digital Commerce to students and explain how important it has become in todays
organizational structure. The objective of the course is to explain students the importance of
Computer networks and internet in organizations and how in an organization computer networks
and its components can be managed. Moreover, explain how these technologies can be applied to
E-commerce. To do so the topics like E-commerce models, E-commerce marketing, legal issues
in e-commerce will be covered. Further related topics like E Supply Chains, E CRM, Impact of
Internet on Strategy, Cloud Computing will also be covered. Related case studies will also be
covered.

Objective:

The course will help to understand the following:

The importance of Computer networks and internet in organizations

E-commerce / Digital Commerce and its application
Vendors in the E Commerce / Digital Commerce space
Importance of online presence and issues related to it.

Text Book: E Business and E Commerce Management, Dave Chaffey, Pearson

Reference Book:

Pedagogy:

Lectures
Discussions on Case Studies
 End Term project
Presentations

Evaluation Component and weightage:

Quiz/Presentation : 10 Marks
Class Participation : 10 Marks
End Term Project : 20 Marks
Mid Term Exam : 20 Marks
End Term Exam : 40 Marks
________
Total 100 Marks
--------------
Session Plan:

Sl. Session Theme Additional Reading Learning outcome

No /Cases
1 Introduction Handouts Overview of Course

2 Communication Chapter 3 + Handouts Working of Internet,

& Internet Governance of
Technologies Internet,
Part 1 IoT, Net Neutrality,
Internet Services,
Convergence, VoIP,
Web 1.0, Web2.0, Web
3.0
3 Communication Chapter 3 + Handouts Networking, Packet
& Internet Switching TCP/IP,
Technologies LAN, WAN, Intranet /
Part 2 Extranet / VLAN,
VPN,
Wireless, Cellular
Networks, Blue Tooth,
Wi Fi, Wi Max, RFID
4, 5 E Commerce Chapter 1, Chapter 2, E Commerce, , M
&6 Introduction & Chapter 4 + Handouts Commerce, Social
Details Commerce, Digital
Commerce, Business
Models, Digital
Markets, Digital Goods,
Digital Commerce
Vendors
7& E Supply Chain Chapter 6 & 7 + E SCM,
8 & Handouts E Procurement,
 E Procurement Vendors in E SCM & E
Procurement
9& E Marketing & Chapter 8 & 9 + Digital Media, Internet
10 CRM Handouts Advertisement, SEO,
SEM
MID TERM
11 Payment Handouts Digital Security ,
Systems & Payment Gateways,
Security Payment Standards
12 & Cloud Handouts Public, Private Cloud,
13 Computing IaaS, PaaS, SaaS
14 Block Chains Handouts Applications of Block
Chains
15 & Internet & Handouts How is Internet
16 Strategy Impacting Strategy
17 Web Analytics Handouts
18 End Term Projects
19 End Term Projects
20 End Term Projects