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  • MID EXAM Business Strategy 1

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    The document provides the instructions for a midterm exam covering two case studies - the Port of Singapore and Singapore Airlines. For the Port of Singapore case, students are asked to describe its resources, why the resources individually did not become core competencies but bundled did, what core competencies were created, and how Tanjung Priok port could improve. For Singapore Airlines, students are asked to discuss how it provides unique customer value, implements a cost leadership strategy, how its dual strategy is sustainable, and how Garuda Indonesia could adopt a similar dual strategy.

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    Business

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    The document provides the instructions for a midterm exam covering two case studies - the Port of Singapore and Singapore Airlines. For the Port of Singapore case, students are asked to describe its resources, why the resources individually did not become core competencies but bundled did, what core competencies were created, and how Tanjung Priok port could improve. For Singapore Airlines, students are asked to discuss how it provides unique customer value, implements a cost leadership strategy, how its dual strategy is sustainable, and how Garuda Indonesia could adopt a similar dual strategy.

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    © All Rights Reserved
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    330 просмотров2 страницы

    MID EXAM Business Strategy 1

    Загружено:

    afif12
    The document provides the instructions for a midterm exam covering two case studies - the Port of Singapore and Singapore Airlines. For the Port of Singapore case, students are asked to describe its resources, why the resources individually did not become core competencies but bundled did, what core competencies were created, and how Tanjung Priok port could improve. For Singapore Airlines, students are asked to discuss how it provides unique customer value, implements a cost leadership strategy, how its dual strategy is sustainable, and how Garuda Indonesia could adopt a similar dual strategy.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 2

    MIDTERM EXAM

    Port of Singapore & Singapore Airlines

    MM 5012
    BUSINESS STRATEGY AND ENTERPRISE MODELING

    MASTER OF BUSINESS ADMINISTRATION


    BANDUNG INSTITUTE OF TECHNOLOGY
    BANDUNG
    2017
    Mid Semester Test MM 5012,
    BUSINESS STRATEGY AND ENTERPRISE MODELING

    MBA YP 56A, Institute of Technology Bandung


    Lecturer : -
    Time : Thursday, October 12, 2017
    Place : MBA ITB Gelap Nyawang
    Exam Model : Take-home Test
    Submission date : Thursday, October 19, 2017
    ----------------------------------------------------------------------------------------------------------------
    Please answer the following questions:

    Questions on the article of Port of Singapore


    1. Describe and explain about the resources of the Port of Singapore.
    2. Describe and explain about reasons why the resources when they are not bundled
    (combined) have not become the core competencies of the Port of Singapore.
    3. Describe and explain about reasons why the resources when they are bundled, have
    become the core competencies of the Port of Singapore.
    4. What kind of core compentencies created from these bundled of resources? Please draw
    the figure depicting resources, core competencies and the ultimate visionof the Port of
    Singapore.
    5. According to your analysis what should Tanjung Priok be competitively enhanced in
    order to obtain the dwelling time as Port of Singapore has achieved?

    Questions related to the article of Singapore Airlines


    1. How does Singapore Airlines provide differences/uniqueness to its customers?
    2. How does Singapore Airlines implement the cost leadership strategy?
    3. How can this dual strategy be sustainable?
    4. How will Garuda Indonesia formulate and implement the dual strategy?

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