1.

1 Marketing Mix Analysis (4P) of Lenovo

In this section, well analyze the strategy of Lenovo through marketing mix analysis (4P):
Product, Price, Place, and Promotion.

Product Place
1. Middle and high-end market positioning 1.
2. Differentiation competition of product
development
3. According to the channels and the
difference of segment markets, develop,
and design targeted products
Price Promotion
1. 1.