John Kenneth G.

Patrivo BSA-4 January 11, 2017

Human Behavior in Organization

Assignment

1. Report on how a specific organization views corporate social responsibility.

Hondas View on CSR

Honda is striving to be a company that society wants to exist by pursuing CSR initiatives
based on the Honda philosophy and sharing joy with people worldwide.

Hondas Roots Honda philosophy

Crafted by Soichiro Honda and Takeo Fujisawa, the Honda philosophy forms the
basis for all of our corporate activities. It comprises a set of values that are shared by all
Group companies and their employees, setting the standard for conduct and decision-
making. Specifically, it consists of fundamental beliefs in terms of respect for the
individual and the Three Joys, the company principle, and management policies.

Company principle

Maintaining a global viewpoint, we are dedicated to supplying products of the highest

quality yet at a reasonable price for worldwide customer satisfaction.

Fundamental beliefs

Respect for the individual

Initiative Initiative means not to be bound by preconceived ideas, but think creatively
and act on your own initiative and judgment, while understanding that you must take
responsibility for the results of those actions.
Equality Equality means to recognize and respect individual differences in one
another and treat each other fairly. Our company is committed to this principle and to
creating equal opportunities for each individual. An individual's race, sex, age, religion,
national origin, educational background, social or economic status have no bearing on
the individual's opportunities.

Trust The relationship among associates at Honda should be based on mutual trust.
Trust is created by recognizing each other as individuals, helping out where others are
deficient, accepting help where we are deficient, sharing our knowledge, and making a
sincere effort to fulfill our responsibilities.

The Three Joys

The Joy of Buying The joy of buying is achieved through providing products and
services that exceed the needs and expectations of each customer.

The Joy of Selling The joy of selling occurs when those who are engaged in selling
and servicing Honda products develop relationships with a customer based on mutual
trust. Through this relationship, Honda associates, dealers and distributors experience
pride and joy in satisfying the customer and in representing Honda to the customer.

The Joy of Creating The joy of creating occurs when Honda associates and suppliers
involved in the design, development, engineering and manufacturing of Honda products
recognize a sense of joy in our customers and dealers. The joy of creating occurs when
quality products exceed expectations and we experience pride in a job well done.

Management policies

Proceed always with ambition and youthfulness.

Enjoy your work, and encourage open communications.

Be ever mindful of the value of research and endeavor.

Respect sound theory, develop fresh ideas and make the most effective use of time.

Strive constantly for a harmonious flow of work.

CSR activities based on the Honda philosophy

Having embraced the goal of becoming a company that society wants to exist by
sharing joy with the people of the world based on the Honda philosophy, Honda is
pursuing a range of corporate activities in order to create new value, expand value, and
fulfi ll our commitment to the future while cultivating the freedom of associates to seek
out a better way, a willingness to rise to the challenges of the future, and a spirit of
collaborative creativity. Creating the Joys means continuing to dream and create new
value ahead of the times with free-spirited thinking to enhance The Three Joys.
Expanding the Joys means realizing dreams with more people and contributing to
local society to expand The Three Joys around the world. Ensuring the joys for the next
generation means working toward the sustainable development of society and
achieving the highest level of environmental and safety performance to ensure The
Three Joys for the next generation. By resolutely pursuing these directions in our
activities, fulfi lling our social responsibility, and communicating effectively with all
Honda stakeholders, including customers, dealers, suppliers, associates, shareholders,
investors, and local communities, it is our intention to help bring about a sustainable
society

2. Comment on violations of a specific organization with regards to the concept of

corporate social responsibility.

Volkswagen And The Failure Of Corporate Social Responsibility

The Volkswagen case represents an absolute failure in terms of Corporate

Social Responsibility (CSR). The company deliberately set out to design a means to
circumvent emissions controla stratagem known at the highest levelswith the aim of
giving the company an unfair advantage over its competitors that made it the worlds
number one car maker, in large part on the basis of its supposedly environmentally
friendly cars; meanwhile it was poisoning the planet. This rejection of any ethical
standards in engineering, which has led to the resignation not just of the CEO, but also
Audis head of R+D and Porsches engine chief, makes one thing absolutely clear: the
companys CSR department must have known what was going on. The command chain
that led to the development of certain lines of software that could put an engine into to
test mode and then return it to dirty mode are on record, all the testing that was done
is documented: those responsible can be identified, and are to be found at all levels
throughout Volkswagen. With software taking over all the complexities of a product, the
only way to avoid problems is to go fully transparent, document every step of the
process and embrace open source. Volkswagen decided that it didnt matter if its cars
poisoned the planet by emitting 40 times the legal limit of nitrogen oxide, as long as
doing so allowed it to become the worlds leading car maker. The parallels with the
tobacco industry are notable, particularly as regards the lies that we are prepared to
believe about the effects of our actions: in the same way that may smokers still tell
themselves that the smoke they inhale is not dangerous, millions of car drivers prefer to
continue belching out dangerous gases so long as their vehicle runs faster and better.

The problem with CSR pretty much comes down to this: we are asking
companies to self-regulate. Furthermore, we must be doing something wrong when the
majority of people see CSR as superfluous, a luxury that mustnt get in the way of
making profits or giving us that delicious feeling of acceleration when we put our foot
down. Most heads of CSR know this reality, and they know which side their bread is
buttered on. The Volkswagen case shows in stark contrast that we must reinvent CSR.
The people who head these departments must be made responsible for their
companies actions, even if that means going to jail. These people will have to be very
well paid in return for assuming this responsibility, as well as having budgets that will
allow them to develop systems to find out what really goes on in their companies. The
Volkswagen crisis highlights the failings of capitalism, of a system that has closed its
eyes to the reality of the future, and a clearly unsustainable future. What has happened
at Volkswagen is so important, so real, that it should spark companies to rethink their
priorities and just what the job of their CSR department is. They need to ask themselves
if something like this could happen in their company, because the answer may well be
yes. They need to ask if their company is prepared to cheat, lie and kill people in return
for the kind of profits that Volkswagen has made. They need to ask if their board of
directors is as irresponsible as Volkswagens. And if they work in CSR and they dont
think that what has happened at Volkswagen merits serious consideration about their
own actions, then perhaps the time has come to get out from behind the wheel, be
corporately and socially responsible, and let somebody else take over.